urban domain exclusive marketing plan

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URBAN DOMAIN REALTY EXCLUSIVE MARKETING PLAN M ODERN . L UXURY . B OUTIQUE .

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Exclusive Marketing Plan describing who we are and what we will do for you.

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Page 1: Urban Domain Exclusive Marketing Plan

URBAN DOMAIN REALTY

EXCLUSIVE MARKETING PLAN

MODERN. LUXURY. BOUTIQUE.

Page 2: Urban Domain Exclusive Marketing Plan

Thank you for considering Urban Domain Realty. Chicago’s premier real estate boutique! Urban Domain Realty is not your average brokerage. A boutique agency that gives

individualized service to every client. Our mission is to provide a truly luxurious experience

from listing to closing. To accomplish this, we provide outstanding professional brokers,

extraordinary service, and unparalleled exposure for every real estate transaction.

What defines Urban Domain Realty is also what sets us apart: We are a brokerage that is

Modern. Luxury. Boutique.

URBAN DOMAIN REALTY

W H O W E A R E .

Urban Domain Realty | 3505 N. Ashland Ave., Chicago, IL 60657 | 773.661.0900 | www.urbandomain.com

Page 3: Urban Domain Exclusive Marketing Plan

URBAN DOMAIN REALTY

M O D E R N .

The moment you step into our sleek and minimalist office space, you’ll get a sense of our

modern approach. Completely integrated with the most recent high-tech and up-to-date

equipment, our office allows brokers to focus on what is most important: selling your home.

This modern focus extends beyond the visible, into the green, environmentally friendly choices

that define our business. We are as paperless as possible, using 100% recycled paper for

anything we must print, from business cards to marketing materials.

Even the way we study the current market reflects our modern philosophy: Our brokers all go

through extensive training to ensure they grasp current national trends and local markets. All

Urban Domain brokers are required to have complete knowledge of modern techniques and

technologies so they can apply those tools to give clients maximum exposure. From Facebook

fan pages to YouTube video tours, these resources are just part of what makes Urban Domain

an industry leader in technology.

“..expressive of the present, contemporary or up-to-date..relating to advanced style, technique, or technology.”

Urban Domain Realty | 3505 N. Ashland Ave., Chicago, IL 60657 | 773.661.0900 | www.urbandomain.com

Page 4: Urban Domain Exclusive Marketing Plan

URBAN DOMAIN REALTY

As Chicago’s premier high-end real estate boutique, Urban Domain Realty offers a unique

perspective on luxury, not just in the homes we sell but in the service we provide. Every real

estate transaction receives the highest level of customer service from beginning to end.

That’s because at Urban Domain, we set the standard for luxury service.

Whether selling a million-dollar loft, a traditional multimillion-dollar single family home, a modern

condo development , or spacious commercial building, our brokers make it their mission to give

clients the best in specialized treatment. This perfect combination of professionalism,

knowledge, exposure, and technology provides clients with service that means sales.

L U X U R Y .

“..inessential but conducive to pleasure and comfort..hard to obtain...sumptuous living or surroundings.”

Urban Domain Realty | 3505 N. Ashland Ave., Chicago, IL 60657 | 773.661.0900 | www.urbandomain.com

Page 5: Urban Domain Exclusive Marketing Plan

URBAN DOMAIN REALTY

Urban Domain is a small boutique on purpose, intentionally designed to offer the most personal,

customized attention possible. We don’t cut corners. We aren’t satisfied with staus quo.

With us, you’re not just another listing: You’re our most important client.

Our talented team of professional, experienced, extremely knowledgeable Realtors® knows how

to focus on selling your property at the highest price in the most reasonable, expedited time-

frame. Each real estate broker will exceed your expectations to guarantee you the best service

in the industry.

“..a small firm specializing in specific goods or services..results in the best of class experience to their clients.”

B O U T I Q U E .

Urban Domain Realty | 3505 N. Ashland Ave., Chicago, IL 60657 | 773.661.0900 | www.urbandomain.com

Page 6: Urban Domain Exclusive Marketing Plan

Selling your home is one of the most important decisions you’ll make, and without the right

assistance, it can be overwhelming. Let Urban Domain eliminate the headaches and create a

smooth, stress-free transaction, with clear communication every step of the way.

With Urban Domain, you can expect the luxury service that only a boutique agency can offer.

Our brokers are highly trained, extremely skilled professionals who go above and beyond to

serve their clients.

Here are just some of the amenities included in our listing service:

Transaction management, from start to finish Answers to all of your questions or concerns

Free CMA and market analysis Design and printing of marketing brochures

Design and printing of property flyers Consistent & clear communications of any updates

Open houses and broker opens Property showings by appointment

E-mail of listing to all top-producing agents Listing in MLS and all major real estate websites

Showcase on Realtor.com and Trulia Negotiation of and advice on any contracts Referrals and communications with vendors

Professional photography & Virtual Tours Staging advice and assistance

Attendance at and assistance with closing After-closing follow-up meetings

S E R V I C E .

URBAN DOMAIN REALTY

Urban Domain Realty | 3505 N. Ashland Ave., Chicago, IL 60657 | 773.661.0900 | www.urbandomain.com

Page 7: Urban Domain Exclusive Marketing Plan

With over 90% of home searches starting online, Urban Domain has made its interactive web marketing

initiative the major focus for our listed properties. Our listings not only appear on the Urban Domain site

and its affiliate sites, but also on over 100 other sites, including Realtor.com, Trulia, and Zillow.

We have a special partnership with Realtor.com, the #1 real estate website, to give our properties the

most exposure through what’s called an enhanced Property Showcase. Our properties get viewed

ahead of others and can feature up to 25 pictures and additional descriptions.

Urban Domain ’s listings are distributed to all of the following websites, based on the type of property,

and we’re constantly researching additional sites for even more exposure.

Unparalleled Interactive Web Marketing

Urban Domain Realty | 3505 N. Ashland Ave., Chicago, IL 60657 | 773.661.0900 | www.urbandomain.com

M A R K E T I N G .

homesonthetube.com hometourconnect.com propertypursuit.com realtystore.com relocation.com sokous.com tweetlister.com Postlets.com datasphere.com

Hotpads.com Oodle.com Lycos classifieds local.com military.com Walmat.com Comcast.com Realty Trac Craigslist.com

CLRsearch.com lakehomes.com oceanhomes.com riverhomes.com myrealty.com propbot.com enormo.com VBRO.com homeaway.com

homewinks.com overstock.com propertyshark.com Vflyer.com landwatch.com resortscape.com erealinvestor.com freedonsoft.com ushud.com

URBAN DOMAIN REALTY

Page 8: Urban Domain Exclusive Marketing Plan

Today’s real estate market demands a new kind of real estate professional, one who is up-to-date on

trends, knowledgeable about local properties, and skilled in knowing how to sell. That’s what Urban

Domain offers. That’s what sets us apart.

For every property, an Urban Domain broker provides a detailed analysis of market trends, pricing, and

costs to determine the best asking price for the fastest sale. That’s because we know what factors

influence the market:

Market Trends: The last few years have been volatile for real estate, and even with recent

stabilizations, the repercussions haven’t ended. Sellers don’t want to lose value on their homes; buyers

want fantastic deals. We take this information into account with every property listing. Pricing: Our brokers know nothing has a bigger impact on sales than pricing. That’s why we do

extensive research to determine the right price for a quick and profitable sale. Taking your financial

needs into account, we will help you set the right price for your property.

Seller’s Cost: Fully understanding all the factors in a sale means considering all the costs involved.

Here are some items calculated into the cost of selling your home that we take into account to help

determine the best sales strategy to use.

Mortgage owed: receive from your mortgage company Property tax credit: paid in arrears based on last year’s taxes City transfer tax: $4.50 per $1K Broker commission: 6% sales price Title fees: $500+ (based on sales price) Attorney fees: $500+ (determined by attorney) Other fees such as recording fees, survey, water certification, escrow charge, credits, etc.

URBAN DOMAIN REALTY

S A L E S .

SOLD

Urban Domain Realty | 3505 N. Ashland Ave., Chicago, IL 60657 | 773.661.0900 | www.urbandomain.com