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Urban l Destination l AppealPassionate l Knowledgeable

Amenities l Activities l AttitudesCommunity l NeighborhoodTransportation l ExperienceEntertainment l Shopping l

Opportunity l Urban l Destination Appeal l Passionate l Knowledgeable

Amenities l Activities l Attitudes Community l Neighborhood Transportation l Experience

Downtown Center Business Improvement District

Presented by

LIVE

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2OI5 Downtown Los Angeles Survey Report

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ABOUT THE DCBIDFounded in 1998, the Downtown Center Business Improvement District (DCBID) has been a catalyst in Downtown Los Angeles’ transformation into a vibrant 24/7 neighborhood.

A coalition of nearly 1,700 property owners in the Central Business District, DCBID members are united in their commitment to enhance the quality of life in Downtown Los Angeles. That is why, for more than 18 years, they have overwhelmingly approved an annual tax assessment to fund our services.Bounded by the Harbor Freeway to the west, First Street to the north, Main and Hill streets to the east, and Olympic Boulevard and 9th Street to the south, the organization helps the 65-block Central Business District achieve its full potential as a great place to live, work, and play. DCBID services include: • 24 Hr. Safety and Maintenance Services – “The Purple Patrol” • Economic Development and Business Recruitment/Retention programs • Strategic Marketing Programs that promote the area to residents, workers

and visitors. For more than 18 years, these programs and initiatives have been the driving force behind the Renaissance that has finally given the City of Los Angeles one of the most dynamic Downtowns in the nation.

www.DowntownLA.com

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TABLE OF CONTENTS

4INTRODUCTION

5METHODOLOGY

6 EXECUTIVE SUMMARY

7 HIGHLIGHTS

8 PEOPLE

12 ATTITUDES

13 VISITORS

14 ACTIVITIES

16 RETAIL

18CONCLUSION & OPPORTUNITIES

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LETTER FROM CAROLThis is the fifth survey of Downtown Los Angeles conducted by the Downtown Center Business Improvement District, since 2006. Over that decade, our surveys have captured and quantified the radical transformation of the city center we call DTLA. Downtown LA has emerged as a leading urban destination, gaining recognition from around the world and in publications like GQ, CNN, the New York Times and Conde Nast Traveler. The residential population has exploded, with three times more housing units than in 1999 and a development pipeline that will almost double that inventory. Downtown also remains the region’s economic engine, as its commercial sector diversifies into the growing creative industries of technology, media and information. In short, DTLA is no longer “up-and-coming” – it has arrived. As such, we felt it was time to shift the focus of our survey. In particular, we were less concerned with measuring growth and more interested in understanding attitudes and behaviors. We wanted to explore the emerging live-work dynamic and grasp what DTLA’s expanding population and evolving lifestyles mean for retailers, restaurateurs and other Downtown stakeholders. What we found is a community knowledgeable and passionate about DTLA - educated, affluent, active individuals with a broad belief that DTLA is moving in the right direction. They appreciate the ever-increasing amenities and desire a wider range of retail offerings. They prefer to patronize Downtown businesses and partake in its entertainment and culture. In sum, they represent a highly attractive, but still underserved, consumer market for national brands, as well as local and regional independents. Our 2015 Survey shows a DTLA population proud to be part of one of the great downtown revitalization stories of the 21st Century, enthusiastically embracing growth, density, diversity and a dynamic urban lifestyle, as a 24/7 DTLA takes its place among the world’s great city centers.

Carol E. SchatzDCBID President & CEO

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METHODOLODYThe 2015 Downtown LA Survey was conducted from September 12 – October 16, 2015 using the Instantly online platform (www.instant.ly). Instantly and Renegage Marketing (www.renegage.com) assisted with survey design, implementation, and analysis. A total of 3,846 respondents, 18 years of age or older, completed a 15-20 minute online interview. The total sample size of the 2015 study has a margin of error of 1.4%.The goal of the survey was to understand the characteristics, attitudes, preferences and behaviors of Downtown residents, workers and consumers: as such, it should not be construed as a comprehensive demographic analysis of Downtown Los Angeles.Extensive outreach was conducted to promote the survey including, but not limited to, print and online ads with the L.A. Downtown News, postcards delivered to residential and commercial properties and retail locations, a social media campaign on facebook.com and twitter.com, and via direct email to over 30,000 people.Additional data from a separate survey of DTLA Visitors from the L.A. Tourism & Convention Board is included on Page 12 of this report.

LIVE but do not work here ������������������������������576

LIVE/WORK do both here ������������������������������772

WORK but do not live here ������������������������� 1,597

VISIT neither live nor work here ����������������������901

TERM DEFINITIONS RESPONSES

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EXECUTIVE SUMMARYOur 2015 Survey captures the Downtown Renaissance in full bloom, continuing the remarkable trajectory charted over the past 17 years. Median household income of respondents was consistent with past surveys at just under $100K. Similarly consistent were high levels of educational attainment and professional accomplishment. Equally noteworthy are the attitudes expressed about DTLA. More than half had a very positive overall experience, while less than 5% indicated a negative experience, and respondents overwhelmingly said Downtown is moving in the right direction. It is also clear that DTLA has emerged as a premier destination for events and activities – with Downtowners attending more events – ranging from arts and culture to sports and entertainment – in the Downtown area than anywhere else in the city, in some categories by a margin of 2 or 3 to 1. Those who live and work Downtown are a particularly dynamic group: younger, with higher incomes and education, they are also more likely to be self-employed or a small business owner. Equally compelling, those who neither live nor work Downtown are a surprisingly enthusiastic group, almost 7 of 10 of whom are passionate about, and attend events in DTLA. Taken together, the survey data paints a picture of a vibrant and engaged Downtown population and a rapidly rising urban center that has captured the imagination and aspirations of all Angelenos.

RESPONDENTS Live Live/Work Work Visit

Median Age 38 37 45 47

Education (Bachelor’s Degree or higher) 76% 80% 73% 69%

Median Household Income $96.6k $99.9k $99.6k $71.5k

BELIEVE THAT DOWNTOWN IS MOVING IN THE RIGHT DIRECTION80%

7

91% say it is important to live close to where they work 83% like shopping close to where they work 40% commute to work by car 62% walk to work 18% are self-employed

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THE LIVE/WORK DYNAMIC IN DTLA Downtown living is a choice that suits their preferred lifestyle

TOP EMPLOYMENT INDUSTRIES All Downtown workers

56% of Downtown workers are at the executive,

managerial, or professional level

23% Business and Professional Services 13% Financial Services 11% Government 10% Architecture, Design

RETAIL

67% say supermarkets is their most desired retail category 92% say Nordstrom is their most desired retail store

MOST POPULAR KINDS OF EVENTS

70% Exhibits at Museums 70% Outdoor Events 69% Bars and Nightclubs 69% Music Concerts

MOST POPULAR PLACES

FIG at 7thGrand Central MarketLA LIVELittle TokyoUnion Station

RESIDENTS

83% are passionate about Downtown 91% feel they are knowledgeable about DTLA 73% feel part of the Downtown LA Community

MOST POPULAR VENUES

Staples CenterDodger StadiumExpo Park/USCThe Music CenterDowntown LA Art Walk

HIGHLIGHTS

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EWHO IS DOWNTOWN?Downtowners are a diverse group of workers, residents and visitors. It is a relatively young population, with high levels of income, education, and professional accomplishment. The LIVE segment is characterized by young (average age 38), upwardly mobile professionals, the largest proportion of whom are employed in arts and entertainment, and business, professional, educational and medical services. A majority of respondents live in South Park, The Historic Core or Bunker Hill. The WORK segment tends to be older (average age 45), and are more likely to be employed in the fields of business, professional, finance, insurance, real estate, and government, in positions such as professional/senior staff or top level executive/managers. They are more often homeowners and work primarily in the Financial District (and to a lesser extent, Bunker Hill and South Park). The LIVE-WORK segment is even younger (average age 37), with higher income and education, and is more likely to be self-employed or an entrepreneur/business owner.

EMPLOYMENT STATUS Live Live/Work Work Visit

Employed full time 61% 76% 93% 53%Employed part time 4 4 2 6Self-employed 7 18 3 13Not employed 28 2 2 28

KIDS Live Live/Work Work Visit

Yes 11% 17% 26% 18%No 89 83 74 82

AGE Live Live/Work Work Visit

18 - 22 1% 2% 1% 3%23 - 29 18 19 12 1130 - 34 22 25 13 1235 - 44 25 24 24 2445 - 54 16 19 26 2455 - 64 10 10 21 2065+ 6 3 3 11

RELATIONSHIP Live Live/Work Work Visit

Married 32% 37% 46% 38%Living together 20 16 12 12Single, never married 36 35 27 33Other 12 12 15 17

ETHNICITY Live Live/Work Work Visit

Caucasian (non-Hispanic) 47% 48% 41% 43%

Hispanic/Latino 17 19 22 24Asian/Asian American 17 18 15 13African/African American 8 3 8 8

Pacific Islander 2 1 1 1Native American 1 1 -- 1Other group 3 5 3 3Prefer not to answer 6 5 9 7

GENDER Live Live/Work Work Visit

Male 43% 47% 31% 36%Female 57 53 69 64

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EJOB TITLE Live Live/

Work Work Visit

Professional or senior staff (including educators) 41% 41% 46% 33%Clerical or general staff 9 11 25 15Top level executive/manager 15 13 12 9Technical/development staff 7 5 7 5Small business owner/entrepreneur 5 10 2 9Independent consultant, contractor or agent 6 8 2 11Writer, artist, entertainer 6 7 1 7Other 12 6 6 11

INDUSTRY OF EMPLOYMENT Live Live/Work Work Visit

Arts & entertainment (artist, actor, writer, production, etc.) 21% 9% 2% 13%Architecture, design 3 10 10 4Business/professional/technical services 13 19 24 13Educational services, health care & social assistance 13 5 5 11Financial services and insurance 6 10 15 4Government (including military) 5 7 14 6Information media, telecom., Internet & data processing 4 5 4 5Manufacturing (apparel, hard goods, etc.) 3 2 1 2Medical/health services 10 2 2 8Non-profit/civic/religious organizations 4 3 5 5Real estate (e.g., development, brokerage) 4 9 8 7Other 11 15 11 19

EDUCATION Live Live/Work Work Visit

Less than high school completed -- -- -- 1%High school or equivalent 11 6 8 10Trade school/community college 13 14 20 21Undergraduate/four-year college 42 45 46 40Graduate or professional degree 34 35 27 29

MEDIAN HOUSEHOLD INCOME Live Live/Work Work Visit

Under $40,000 15% 8% 5% 19%$40,000 to $74,999 18 21 24 26$75,000 to $99,999 14 17 15 12$100,000 to $149,999 21 20 21 15$150,000 to $249,999 16 19 17 10$250,000 and over 5 7 7 3Prefer not to answer 11 8 11 15

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Live13%

Live/Work22%

Visit19%

Work46%

WHERE WE LIVE

21%

21%

11%

7%Financial District

Bunker Hill

Historic Core

South Park

Top 4 Neighborhoods:

WHERE WE WORK

Civic Center

South Park

Bunker Hill

Financial District 41%

17%

12%

7%

Top 4 Neighborhoods:

Live13%

Live/Work22%

Visit19%

Work46%

LIKELY TO LIVE IN DTLA IN THE FUTURE YEARS LIVING IN DTLA

16% 16%

23% 24%21%

31%

20% 21%

16%

12%

Definitely Probably Maybe Probably Not

Definitely Not

n Work n Do not work

16%12% 11% 10%

12%

27%

8%

5%

<1 yr 1-2 2-3 3-4 4-5 5-10 11-19 20+

LIVE WORK RESIDENCE

No56%

Yes, Primary22%

Yes, Secondary

22%

RENTING VS. OWNING

31%

32%

47%

54%

68%

66%

47%

44%

Live

Live/ Work

Work

Visit

n Own n Rent n Other

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Alone in a car70%

63%

Rail37%

26%

Walk55%

23%

Bus46%

34%

Service such as Uber or Lyft 33%

10%

Carpool25%

10%

MODES OF TRANSPORTATION USED REGULARLY

n To work n Outside of work

Bicycle14%5%

Licensed taxi or car service 8%

2%

62%OF LIVE/WORK

WALK TO WORK

MAIN INFORMATION SOURCES

Word of mouth

L.A. Downtown News

Los Angeles Times

LA Weekly

DowntownLA.com

la.curbed.com

DowntownNews.com

52%

44%

43%

40%

33%

28%

16%

LIKELY TO TRY BIKE SHARE

Live

Live/Work

Work

Visit

n Definitely not n Probably not n Yes, probably n Yes, definitely

34%

37%

28%

20%

21%

18%

21%

16%

12% 16%

16%

26%

19%12%

19%

8%

Live Live/ Work Work Visit

43% 47% 50%46%

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Downtowners in general have an overwhelmingly positive Downtown experience (especially residents and visitors), with a very small percentage (under 5%) reporting a negative overall experience. Residents, in particular, are passionate about Downtown (83%) and connected to the community (73%) – notably more so than workers (59% and 52%) – which may indicate a generational shift to a younger demographic and those more inclined to an urban lifestyle. There is an awareness and enthusiasm for growth and change in DTLA – the growing residential population and expansion of retail and amenities – and a broad consensus that Downtown is moving in the right direction (79%).

ATTITUDES REGARDING NEIGHBORHOODS Live Live/Work Work Visit

I like the convenience of shopping close to where I live 92% 90% 87% 89%I consider myself knowledgeable about my neighborhood 91 87 81 88It is important for me to be part of a community 82 83 70 81It is important for me to live close to where I work 70 91 62 76I like the convenience of shopping close to where I work 66 83 80 75

ATTITUDES REGARDING TRENDS Live Live/Work Work Visit

I have noticed more people living in DTLA 86% 89% 86% 84%I have noticed businesses opening in DTLA 87 87 78 79DTLA is moving in the right direction 79 80 78 80I am passionate about DTLA 83 83 59 69I feel like I am part of the DTLA community 73 76 52 44

OVERALL EXPERIENCE WITH DTLA

Live/Work VisitAll

Outstanding51%

Outstanding58% Outstanding

55%Average44%

Average38%

Average41%

Live

Outstanding62%

Average37%

Poor1%

Work

Outstanding43%

Average52%

Poor5%

Poor4%

Poor4%

Poor5%

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RSHIGHLIGHTS OF L.A. TOURISM & CONVENTION BOARD’S DTLA VISITOR PROFILE - NOVEMBER 2015www.discoverlosangeles.com

The L.A. Tourism & Convention Board contracted with Destination Analysts to conduct a survey of DTLA visitors via intercept interviews at select tourist locations beginning in August 2014 and continuing until July 2015. 1,271 completed surveys were collected from individuals who reside outside of DTLA and were in DTLA for non-routine work purposes. We thank the L.A. Tourism & Convention Board for sharing this data to provide a more complete picture of DTLA as a destination.

Dine in restaurants

General sightseeing/Photo taking

Hang out with friends

People watch

Visit museum or art gallery

Amazing/Wonderful/Awesome

Fun/Party/Wild

Overwhelming/Chaotic

Interesting/Unbelievable/Wow

Beautiful/Clean

TOP RATED ASPECTS OF DTLA Good Very Good Total

Restaurant and dining options 44% 46% 90%Selection of activities and attractions 41 48 89Safety during the daytime hours 53 35 89Ambiance and atmosphere 40 48 88Walkability 43 45 87

DTLA VISITOR BREAKDOWN

6,278,800

12,690,800

Satisfied with experience in DTLA

DTLA met or exceeded expectations

Recommend visiting DTLA

Likely to visit DTLA again

GENERAL SENTIMENTS

93%

97%

95%

97%

TOP ACTIVITIES

100%70%

44%

42%

38%

22%

DTLA IN ONE WORD

100%18%

15%

14%

11%

8%

LA County Visitors

Non-Local Visitors

Total Unique Visitors

18,969,600

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ES ACTIVITIESDowntowners engage in a broad range of social, cultural, and entertainment activities, and are more likely to do them Downtown than in other parts of LA. This is especially true for sporting events, concerts, trade shows and tours. Generally, the residential and live-work populations have the highest rate of participation. The most popular activities range from museum exhibitions and concerts to nightlife and sporting events, while the most frequented venues include “mainstream” locations such as Staples Center, high culture establishments like The Music Center, and more “niche” attractions such as ArtWalk. Downtowners also actively frequent retail-oriented locations such as FIGat7th, Grand Central Market and LA LIVE, and public places such as Pershing Square, Grand Park, and the Los Angeles Public Library.Downtowners utilize a range of transportation modes, including car, Metro, bus, and increasingly, walking. They are also particularly receptive to the BikeShare concept. (See page 11)

For information about DTLA, Downtowners show their community-orientation with the highest proportion relying on word-of-mouth. L.A. Downtown News and Los Angeles Times run 2nd and 3rd. Not surprisingly, this Internet-savvy population also frequently turns to web sites such as DowntownLA.com. (See page 11)

25%

23%

5%

7%

3%

3%

6%

3%

Staples Center

Dodger Stadium

Exposition Park/USC

The Music Center

Downtown LA Art Walk

LA Convention Center

MOCA Los Angeles

Waly Disney Hall

City Hall

Cathedral of Our Lady of the Angels

38%8%

6%

6%

21%

21%

21%

19%

18%

12%

10%

MOST FREQUENTLY VISITED LANDMARK VENUES

2%

n Regularly n Occasionally

NOTE: The Broad opened on September 30 and so was not included in the survey

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33%

37%

24%

22%

18%

14%

17%

16%

15%

FIGat7th

Grand Central Market

LA LIVE

Little Tokyo

Union Station

Macy’s Plaza

Chinatown

Pershing Square

Grand Park

L.A. Public Library

28%38%

25%

21%

30%

30%

30%

33%

28%

28%

25%

MOST FREQUENTLY VISITED LANDMARK LOCATIONS

29%

35%

35%

37%

35%

33%

31%

39%

35%

Exhibits at museums

Movies at movie theatres

Events in outdoor spaces

Music concerts

Special events

Street festivals

Nightclubs, dance clubs, bars

On-stage plays & live performances

Sporting events

Free concerts

35%35%

29%

35%

34%

35%

29%

36%

28%

25%

23%

TYPES OF EVENTS ATTENDED

20%

32%

19%

19%

14%

22%

12%

21%

13%

19%

n In DTLA n Both n Outside DTLA

n Regularly n Occasionally

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TAIL RETAIL

There is strong agreement that Downtowners enjoy the convenience of shopping near where they live (90-92%) and work (80-83%). There is an equally broad appreciation (83%) of the increase in retail Downtown, but a consensus (78%) that many of the stores they prefer are not yet located Downtown. Combined with the relatively low percentage who consider Downtown much more convenient for shopping than other neighborhoods (42%) and have a better experience shopping Downtown (29%), and the relatively small share of retail spending that Downtown captures (avg. 21%), it is clear that the reality of DTLA retail has not yet met the desire of Downtown consumers, and that there is a great deal of unmet demand for retailers to realize.

ATTITUDE STATEMENTS REGARDING DTLA RETAIL Live Live/Work Work Visit

I appreciate the increase in the number of retail stores that have opened in DTLA 86% 89% 82% 78%

I have noticed there are certain retailers I shop at that are not located in DTLA 86 85 78 67

Shopping in DTLA is much more convenient than shopping in other neighborhoods 59 60 34 28

When shopping at stores with multiple locations throughout LA, I tend to have a better experience when I shop at the DTLA 40 41 22 25

Shopping in DTLA is a better experience than shopping elsewhere in LA 41 43 19 25

Supermarkets

Clothing/Apparel Stores

Mid-Level Department Stores

Books/Music Stores

Pharmacy/Drug Stores

Shoe Stores

Health & Beauty Stores

High-End Department Stores

Personal Health Services

MOST IMPORTANT RETAIL CATEGORIES

60%

67%

37%

36%

33%

31%

30%

26%

47%

32%

33%

27%

22%

33%

19%

24%

16%

26%

Electronics Stores 20%12%

n Expressed desire for more in DTLA

n Percent of spending done in DTLA

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SUPERMARKETS: AVERAGE SHARE OF TOTAL SHOPPING

Untapped potential for Supermarket Chains

32%

68%

Downtown share of supermarket shopping

Bath & Body Works

Mac Cosmetics

L’Occitane

Aesop

48%

32%

17%

5%

Sephora

Ulta

The Body Shop

AVEDA

72%

50%

35%

30%

H&M

Zara

Urban Outfitters

American Apparel

49%

41%

24%

17%

Banana Republic

Forever 21

J. Crew

GAP

38%

37%

33%

30%

Where they shop

Ralph’s

City Target

Smart & Final

Walmart

75%

57%

30%

15%

Trader Joes

Pavilions

Bristol Farms

Gelson’s

90%

35%

34%

32%

What they want

HEALTH & BEAUTY: AVERAGE SHARE OF TOTAL SHOPPING

Untapped potential for Health & Beauty stores

24%

76%

Downtown share of Health & Beauty shopping

Where they shop

What they want

CLOTHING/APPAREL: AVERAGE SHARE OF TOTAL SHOPPING

Untapped potential for Clothing Stores

33%

67%

Downtown share of Clothing shopping

Where they shop

What they want

NOTE: Whole Foods opened on November 4 and so was not included in the survey

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OFFICEImprove the DTLA experience for workers and broaden its appeal to employers

Data:• 43% of workers have a very

positive overall experience with DTLA, versus 62% of residents.

• 80% like the convenience of shopping near work, but only 19% have a better experience shopping Downtown.

• Workers who do not live in DTLA Downtown are much less likely to attend events in the area.

Recommendations:• Support initiatives to increase

patronage of local businesses by the existing 500,000+ weekday population, by engaging Downtown workers and improving their experience in DTLA.

• Promote initiatives to recruit office tenants – targeting industries and companies whose talent base is inclined toward an urban lifestyle – by enhancing the appeal of DTLA for workers.

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CONCLUSION

The 2015 Survey is a vivid snapshot of a vibrant population actively engaging with an evolving city. For context, rewind just 2 years to our 2013 survey: neither the Ace Hotel, nor its cluster of upscale retailers had opened. The BLOC was just an idea, Metropolis and the Wilshire Grand Center were holes in the ground, and Whole Foods wasn’t even on the horizon. We had 4,000 fewer housing units and 6,000 fewer residents. Now flash-forward to 2017: At least 6,000 new residential units house over 10,000 new Downtowners. They shop at The BLOC and AT MATEO, which draw tourists who stay at the many boutique hotels or the Hotel Intercontinental. The Hauser, Wirth & Schimmel gallery and Architecture + Design Museum highlight DTLA’s identity as a global cultural center, attracting creative companies in growth industries to adaptive reuse projects like the Ford Factory and Row DTLA, hubs of Downtown’s innovation district.This is a DTLA where success across all sectors creates a critical mass with gravitational pull, and a virtuous cycle of growth and improvement. Geographically a similar dynamic prevails, as each of our unique neighborhoods thrive on their own and increasingly interconnect as they expand and their borders blur. The following section outlines opportunities in key sectors, highlighting the importance of their points of intersection in building a dynamic and resilient urban economy and community whose whole is greater than the sum of its parts, as in all great cities.

OPPORTUNITIES

OFFICE

80%LIKE SHOPPING NEAR WHERE THEY WORK

19

RESIDENTIAL Leverage Downtowner’s passion for their DTLA lifestyle to promote continued residential growth

Data: • 83% of residents are passionate

about DTLA, and 73% feel part of the Downtown community.

• 86% of workers notice more people living Downtown, and 33% would consider living here.

• 69% of visitors are passionate about DTLA, and 50% would consider living here.

Recommendations: • Leverage the passion and

engagement of existing residents in marketing the DTLA lifestyle to workers and visitors.

• Tap into the high level of interest in DTLA expressed by visitors by promoting new residential, retail and civic projects, improve streetscapes, public spaces, transportation, and general quality of life.

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RETAIL Expand the range of retail offerings and improve the overall retail experience

Data: • 83% of respondents appreciate

the increase of retail in DTLA, but 78% say some retailers they frequent are not Downtown.

• Only 29% say shopping in DTLA is a better experience than elsewhere in LA.

• On average, respondents spent only 21% of their overall retail expenditures in DTLA.

Recommendations: • Capture a larger share of retail

spend by highlighting ongoing improvements such as new stores, mass transit projects, and public space enhancements.

• Emphasize the unique qualities of the DTLA retail experience for shoppers across Los Angeles, including its connections with restaurants and nightlife, entertainment, arts, and culture.

RESIDENTIAL RETAIL

78%SAID SOME RETAILERS

THEY FREQUENT AREN’T IN DTLA

83%OF RESIDENTS

ARE PASSIONATE ABOUT DTLA

2015 DOWNTOWN LA SURVEY SNAPSHOT

The 2015 Downtown LA Survey was conducted from September 12 – October 16, 2015� A total of 3,846 respondents, 18 years of age or older, completed a 15-20 minute online interview conducted in English. This is the fifth survey of Downtown Los Angeles conducted by the Downtown Center Business Improvement District, since 2006. Over that decade, our surveys have captured and quantified the radical transformation of the city center we call DTLA� The full survey report can be downloaded at www�downtownla�com

Downtown Center Business Improvement District

80% believe that Downtown is moving in the right direction

WORK but do not live hereLIVE but do not work here

91% like living close to work83% like shopping near work62% walk to work18% are self-employed

LIVE/WORK

23% Business Professionals 13% Financial Services 11% Government 10% Architecture & Design

83% are passionate about DTLA91% feel knowledgeable about DTLA73% feel part of the DTLA Community

MEDIAN AGE

EDUCATIONBA or HIGHER

MEDIAN HH INCOME

19m Visitors Per Year

500k+ Weekday Population

50k+ Residents

WHO IS DTLA?

38 37 4576% 80% 73%

$96.6k $99.9k $99.6k