upwardaction small business programs

A Brand Development and Social Media Marketing Agency

Business Development Programs

Social Media for Business Development

®

UpwardAction® is committed to the sustainable success of small businesses. To support this commitment, we have developed a series of social media marketing programs just for small business owners.

Social media marketing is not a “get rich quick” scheme. It is most effective when used strategically and incorporated into the fabric of your business. To facilitate our ability help you realize maximum results from your social marketing actions, all programs require a 6 month commitment.

Upward Action® LLC is a premier Brand Development, Social Media & Online Marketing Agency.

We help executives, business owners, professional service firms and growth-stage companies:

develop compelling brand messages that resonate with their target market and ideal clients;strengthen online communications ; anddevelop new channels for business development and client engagement through the use of social media (Twitter, Facebook, LinkedIn, Plaxo, Myspace, YouTube, Foursquare, etc.), online public relations, online community platforms and emerging web technologies.

www.UpwardAction.com800.753.6576 | [email protected]

UpwardAction®



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Facility Logistics Overview

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Let Us Help You Grow Your Business Online

Social Media MarketingAttract Your Ideal Clients!

Social media provides a powerful platform for rainmaking, business development and client retention that is effective for small businesses, growth-stage companies, professional service firms and large corporations. Social media tools are most powerful when strategically used to LISTEN to your target market, ENGAGE with your ideal clients and ultimately INFLUENCE buying decisions.

You can experience the power of social media in your business by incorporating a combination of the following tactics into your marketing program. If you don’t have a marketing program, call us! We can help.


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1. Announce new programs, products and services2. Share information about upcoming events3. Provide special deals for clients and customers4. Solicit customer feedback5. Share client success stories (within FTC guidelines)6. Generate buzz7. Experience the energy and momentum of your brand in

real-time8. Initiate and build relationships9. Add value through education-based marketing10. Reward loyal clients and customers in a public forum11. Share best practices12. Create an instant feedback loop with clients and customers13. Personalize your brand14. Identify new business opportunities15. Facilitate an open dialogue with customers, clients and

colleagues16. Launch focus groups17. Distribute press releases18. Generate website traffic19. Attract media coverage20. Become more customer/client focused

Now that you know a few ways social media can be utilized to grow your business, the next step is to develop a social media marketing strategy and plan of action that is tied to your business goals. Once your plan has been developed, it’s time get into UpwardAction®! At UpwardAction® we are here for you. Let us know if we can help.

20 Ways to Grow Your Business with Social Media

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Keynote Presentations and Workshops Social Media for Business Development

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Tasha (TC) Cooper Coleman, Esq., UpwardAction® CEO, is a highly acclaimed speaker and facilitator. She is known for delivering high-energy, interactive and content-rich programs in the areas of (i) social media marketing (e.g., LinkedIn®, Facebook®, YouTube®, Twitter®, online community platforms, etc.); (ii) generating business in a social media world; (iii) leadership branding for executives; (iv) personal brand development and (iv) business brand development. Coach TC (as she is affectionately referred to by clients) develops custom programs that are tailored to meet the needs of each client. No two presentations are ever the same. She is available for:

Keynote speechesOn-site workshopsVirtual programs (e.g., webinars, teleseminars, virtual summits)

Coach TC’s powerful programs have changed the lives and businesses of people all over the world. If you are ready to grow your business, increase your visibility, expand your market share or develop your leadership brand, contact UpwardAction® to bring Coach TC to your group.

Testimonials

TC Coleman is “The Ultimate Coach” because she epitomizes a coach that offers real value and helps you achieve your Ultimate goals. Every time I work with Coach TC, I get more speaker bookings and experience business growth. She is an absolute master at creating brilliant and powerful magnetic brands. DeLores Pressley, Motivational Speaker & Personal Power Expert

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TC Coleman is a phenomenal magnetic branding and social media trainer and coach. She provides practical, insightful and clear directions for implementing a workable plan for branding your company and using Web 2.0 strategies that will grow your business. I highly recommend Coach TC for your next speaking or training program. Stephanie D. Burroughs, New Jersey Small Business Development Centers Director of Procurement

TC Coleman is a great speaker! When it comes to helping companies build “magnetic” brands or incorporate social media into their existing business plans, there are few who do it better than TC. She delivers exceptional content in a style that makes it so easy to understand.Brian Moran, President of Veracle Media Group.

I have had the great pleasure of bringing TC Coleman in twice for entrepreneur training programs. As someone who has taught entrepreneurship for many years and brought in countless speakers and business coaches, I can say without hesitation that TC Coleman is the best speaker and business coach that I have ever seen. She is a brilliant business strategist who also has outstanding communication skills. I fully recommend TC with my highest praise. John Childress, CEO of Childress Business Consulting

TC is a brilliant attorney, a powerful speaker, and an inspiring, results-driven business coach. I recommend her work without hesitation. I would only add that her professionalism is superseded by her grace and kindness. Dr. Rachel Y. Talton, CEO of Synergy Marketing Strategy and Research, Inc.

Online Publicity Program



Press Releases: Write and distribute press releases each month. We develop story angles and write keyword rich press releases for online distribution.

Blog Posts/ Articles: Write and post on your blog (or distribute for articles) multiple keyword rich 350-500 word blog posts or articles per month.

LinkedIn Account Management Monitor LinkedIn Groups and LinkedIn Answers for opportunities to respond. We will notify you of any LinkedIn Answers or LinkedIn Groups response opportunities at the end of each day.

Social Bookmarking Strategically bookmark articles and blog posts to maximize viewership.

Optional Customize and install a Wordpress blog on your website.Keyword optimize your LinkedIn personal profile and LinkedIn company profile.

Presentation Development


PowerPoint® and Keynote® Makeovers

Make your lackluster

presentation fabulous

in less than three

business days!

We will …

Take your existing content and material in any digital form (e.g. a word document, text document or PowerPoint presentation) and create a polished Keynote or PowerPoint presentation.Create a graphically attractive presentation based on your original content.Incorporate your original content into an attractive template.Include stock images to complement the content in your presentation.Include colors, images and fonts to reinforce your brand.

Chief Marketing Officer Program



Interactive Marketing ProgramDevelop and implement a cost-effective and high impact interactive marketing program in 6 months!

Among other things, we will specifically …Clearly define your target market and ideal client.Develop your magnetic brand message.Develop and implement your custom 12 month marketing plan.Perform a website audit with specific suggestions for increasing search engine ranking and converting more clients.Manage any necessary changes to your website.Recommend business partners for strategic alliances and joint ventures.Develop a comprehensive, interactive social media campaign.Help you develop, implement and monitor your corporate branding and social media campaign.

Marketing Jumpstart Program


Develop a custom social media marketing plan to facilitate your business objectives and help you attract, engage and influence your target market.

Create custom social media sites and optimized social network profiles.

Facebook Business PageTwitter backgroundYouTube channelLinkedIn personal profile LinkedIn company profile

Develop a one month social media marketing editorial calendar.One 60-minute strategy session with a certified UpwardAction business coach.

30-day customer service support by email.

Content Development



Ghostwriting and Public Relations

Content is the substance of effective education-based marketing that influences behavior

Develop keyword optimized content that gets noticed – by clients, customers, search engines and media.

Original Articles & Blog PostsIncludes keyword research, writing and editing.

Press Releases Includes online distribution.

Editorial Calendar DevelopmentIncludes 60-minute consulting session with a certified UpwardAction® business coach.

Online Video Marketing


Monthly Fee or Single Video Fee Single video option does NOT include distribution or YouTube channel features.

Develop, produce, keyword tag and widely distribute two custom 50 second to 3 minute videos each month. Our videos are designed to move the viewer to action and increase search engine placement. This program includes:

Three custom videos per month, which shall include:Digital images provided by client.Stock music provided by UpwardAction®.Transitions and special effects provided by UpwardAction®. Stock images provided by UpwardAction®.

Keyword rich titles and descriptions for each videoMass distribution to high traffic social networks and sites.

Custom YouTube Channel design, which shall include:Upload and optimize videos.Monthly delivery of video in CD/DVD format.

Education-Based SEO Social Media for Business Development


Education-based optimization facilitates brand development while increasing website traffic. This program includes:

Custom Twitter background.Custom Facebook Business page.Custom YouTube channel.Keyword research and strategy.350-500 keyword rich articles written and distributed each month.Image/text based videos optimized and distributed each month.Multiple daily updates on Twitter.Daily updates on 40 social networks. Installation of tracking software to monitor + track website traffic and the most popular areas of website.You will have access to a private UpwardAction® client center to review, edit and approve all information sent on your behalf.

Twitter Account Management


Monthly Strategy Session Weekly 15 minute “Take Action” strategy session with a member of our team.

Twitter Account management Manage Twitter following. This includes:

Following strategically selected leaders in your industry to increase client’s visibility. Monthly purging of inactive or undesirable followers.

Custom Tweets Write and post three to five Tweets per day designed for brand development and to inspire action.

Monthly Analytics Reports Provide monthly progress reports to enable you to track the effectiveness of Twitter marketing campaign.

Facebook Business Page Management



Private Client Center Access to a private client center to review, approve and edit all updates sent on your behalf.

Weekly Strategy Session Weekly 15 minute strategy session.

Daily Updates Custom daily updates for your business page.

Wall Management Respond to general inquiries and comments as appropriate. We will notify you by email of posts to which you should directly respond.

Friend Management Identify and send 20-30 custom requests to targeted prospective clients and strategic business partners each week.

Private Messages Send private messages to approximately 20 contacts each week to establish a stronger connection.

Original Posts Write and post one original article each week (250-300) to client’s business page in the notes section. All articles will contain specific keywords that are relevant to client’s industry.

Social Network Management


Weekly Strategy Session Weekly 15 minute strategy session with a member of our team.

40 Social Networks Daily Postings to over 40 social networks.

Custom Social Media Profiles Facebook Business Page Twitter Background

YouTube ChannelOptimized LinkedIn personal profile and business profile

Monthly Reports Provide monthly progress reports to track the effectiveness of your social media marketing campaign.

Private Client Center Access to a private client center to review, approve and edit all updates sent on your behalf.

Email Marketing Program Social Media for Business Development


Email MarketingCustom electronic newsletter template.Hosted email marketing account.Two electronic newsletters each month.350-500 word search engine optimized article.Upcoming events & promotions section.GraphicsAdditional section to be customized for each client.

Set-up fee includesInstallation of email sign-up software on your website.Twelve-month electronic newsletter hosting plan.Custom electronic newsletter designed to complementyour website.Private client center for editing and approving content.

* This program requires a 12-month commitment.

TC is a business development coach, personal branding consultant, social media strategiest and keynote speaker.

Armed with more than a decade of legal and business experiences that include practice at a top international law firm and a federal financial institutions regulatory agency and serving as in-house counsel and a corporate executive at a premier, luxury brand, publicly held company, TC’s unique combination of experiences fuels her ability to help clients build and strengthen a wide array of business generating initiatives and professional development initiatives.

She has authored numerous articles on rainmaking, personal branding, corporate brand development, business blogging, Internet marketing for professionals and social media marketing strategy.

TC earned her law degree at Columbia University School of Law (NY), where she was a Harlan Fisk Stone Scholar, and her BA with honors at Hampton University (VA); she is also a CoachU Graduate.

UpwardAction® CEOTasha (TC) Cooper Coleman, Esq.


UpwardAction® is a brand development and digital marketing agency that shows local business owners how to tap into the amazing power of the Internet to find, attract, engage and influence clients.

®

1 (800) 753-6576 WeCare@UpwardAction.comwww.UpwardAction.comwww.UpwardActionToday.com

Contact us now for a free consultation!

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