upticomm marketing company profile
DESCRIPTION
Upticomm Marketing Company is a full-service public relations consulting firm that delivers meaningful, impactful and measurable integrated marketing communications service for commercial and non-commercial organisations including individuals that generates wholesome reputation and image among key constituencies.TRANSCRIPT
… meaningful, impactful and measurable PR practice
Our Profile
www.upticomm.com
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
2
Upticomm’ Stimulus
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» Who We Are
» Practice Areas
» How We Work
» Why You Need Us
» Our Key People
» Our Clients
» Our Contact
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Table of Contents
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» Upticomm Marketing Company Ltd
» Incorporated in October 2012
» As full-service public relations consulting firm that delivers meaningful, impactful and measurable integrated marketing communications service for commercial and non-commercial organisations including individuals that generates wholesome reputation and image among key constituencies.
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Who we are
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» “To assist clients to generate wholesome reputation and mind-share by creatively engaging and connecting with key constituencies via technology and other tools that deepen brand equity while maintaining a profitable business”.
» Our passion is to add verve to brands from boring sameness to distinctively lively and engaging brands.
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Our Mission
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» People are more powerful influences than advertising.
» Humans, brands and technology are the new language of commerce today.
» Collaboration is key.
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Our Belief
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
Practice Areas
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» Upticomm corporate communications practice work in close partnership with corporate clients to build and protect reputation and manage expectations among key stakeholders.
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Corporate Communications A corporate brand is a company's most valuable asset.
Our areas of expertise covers: » Corporate Brand Building » Executive Positioning & Employees Communications » Crisis Communications » Corporate Social Responsibility » Media Relations & Training » Influencers’ Communications » Corporate Advertising
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» Upticomm strategic communications practice analyses a brand’s current position versus long term goals using SWOT and PEST analysis to arrive at the most cost effective approach to allocate resources that will generate the best ROI.
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Strategic Communications Calculated plan to gain a position of advantage over competitions.
Our areas of expertise covers: » Strategic Communication Planning » Influencers’ Management » Partnerships and Collaborations » Measurement and Evaluation
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» Upticomm public affair practice facilitates public private relationships by engaging the leadership in politics, media, academia and civil society groups to amass influence in order to shape policy decisions at local, state and federal levels.
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Public Affairs Traverse the complex corridors of power with ease.
Our areas of expertise covers: » Strategic Program Development » Public Education » Social Marketing » Influencers’ Engagement » Issues and Crisis Management
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» Upticomm media relations practise help clients deliver 360° media campaigns that greatly enhance brand visibility and connect with the right audience.
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Media Relations Build strong relationships with key influencers in print and broadcast including social media where emphasis is on likes, follows, comments, and views.
Our areas of expertise covers: » Media Content Generation » Media Influencer Relations » Media Monitoring and News Analysis » Website/Social Media Profiles Development » Search Engine Optimization (SEO)
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» Upticomm brand public relations practice assist brands to create unique emotional experiences for target audience and motivate them to take desired action.
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Marketing PR Brands are extension of lifestyles.
Our capabilities include: » Product Launches » High Profile Event Management » Brand Media Relations » Consumer Education & Activations » Trade Shows, Conferences and Expos
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» Upticomm crisis communications practice assist companies to proactively troubleshoot likely crisis scenarios in order to create a strategic response plan that protects reputation going forward.
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Crisis Communication How you respond during a crisis defines your future.
Our capabilities include: » Crisis Communication Planning & Training » Media Relations & Training » Influencers'’ Management » Issues Management
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
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How we work
Opportunities Camping Structure
Consolidated View
Brief Submission
Ideation & Inputs Processing
Brainstorming to Validate Brief
Execution Phase
Recalibration Processing
Measurement & Evaluation of ROI
Strategy Modification Phase
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» We promise to deliver solutions which are:
» Meaningful
» Impactful and
» Measurable
» We activate functional and cost effective programs that generate high ROI in support of your overall brand-growth strategy
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Why you need us?
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
Key Contact
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
Olusegun McMedal: Chief Reputation Officer
» He is a highly imaginative new generation public relations and IMC consultant with 12 years cumulative experience in journalism, publishing and media relations. He as managed corporate/brand communication portfolios for several blue chip companies such as Coca Cola, Samsung Electronics, Cocoa Processing Company, Ghana, Unity Bank Plc, Staco Insurance Plc and including Clients in the public sector.
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Management Team
… meaningful, impactful and measurable PR consultancy
www.upticomm.com
» Samsung Electronics West Africa
» Cocoa Processing Company, Ghana
» Staco Insurance Plc
» Wellcare Home Medicals Limited
» Spronks Creations Limited organiser of the Nigeria International Wine & Spirit Fair
» Material Academy Limited
» Fast Track Limited
» Magic Vision Limited
» Anthill Investment Limited
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Our Clients
Upticomm Marketing Company Limited RC 1069940
... Meaningful, impactful and measurable public relations practice
4 Yaya Abatan Street,
Tomoloju Estate (Red Gate Building), Via Excellence Hotel,
Ogba, Ikeja, Lagos, Nigeria - 101212.
Tel: 234 891 1051, 0818 200 1459
email: [email protected]
website: www.upticomm.com
… meaningful, impactful and measurable PR consultancy
… meaningful, impactful and measurable PR consultancy