uppergame presentation forconferences inenglish
TRANSCRIPT
SUPER LAUNCH
WORLDWIDE INNOVATION
WHO ARE WE?
WE ARE...
+ SERIOUS AND HONEST
+ 100% LEGAL AND REGISTERED IN COSTA RICA
+ LICENSED FOR INTERNATIONAL ONLINE GAMING
+ WORKING EXCLUSIVELY WITH THE BEST PROFESSIONALS IN THE
MARKET
(SITE PROGRAMMING AND SECURITY, LEGAL SUPPORT, MARKETING, ACCOUNTING, ETC.)
WE OPERATE IN THE
ONLINE GAMING MARKET
EGAMING MARKET
A constant growth market since the start of the 21st
century, it is valued around €25 billion
We are entering in a highly profitable and
competitive market but with a key
element of differentiation
6,62
8,88
11,5
14,13 14,55
16,53
18,2 20,01 20,53
21,73
23,66
25,86
28,24
0
5
10
15
20
25
30
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013* 2014* 2015*
Lucro das operadoras mundiais (€Bi)
Chart data: Igamming Business - H2 igaming dashboard (Dec 2013)
Limit
“The outcome is industry consolidation and the surfacing of a limited number of international operators with multiple offers, as is the case of bwin.party” KPMG “Online Gaming Report 2011”
“We expect the growth rate for the eGaming sector to be approximately 9.7% until the year 2018.” H2 Gambling Capital
9.7%
“ Estimates indicate that total profit from eGaming will increase from €23,6 Bi in 2013 to €43,3 Bi in 2018”. H2 Gambling Capital, igaming dashboard, Nov 2013
€43.3
bn
Sports betting is still the most valuable product for operators and it is expected to represent 46% of the profits in 2013, with in play and cell phone betting as the main driving factors for this growth. H2 Gambling Capital, Set 2013
Mobile
“With an estimated market value for online gamling of £1.48 Bi, the United Kingdom possesses one of the best established online gaming industries, especially regarding sports betting, poker, bingo, lottery and online casinos.” KPMG Online Gambling Report 2011
UK
eGAMING MARKET
Profit from global carriers (€Bi) World operators profit (€Bi)
Company HQ Revenue Notes
Gibraltar
$375.8 millions
(2012)
Also operates Casino-on-Net and Pacific Poker. Owns a B2B division – Dragonfish – that supplies technology, ePayment services and management services through partnerships with other sites. Gigi Levy, CEO until 2011, earned an annual salary of $841.000, to which he added an annual bonus of $1.007.000 in 2010 (BusinessWeek 2009)
London,
UK
$ 651.9 millions
(2012) An online bet trading mediator that also operates with poker and arcade games. Reached 2 million users in April 2009.
Gibraltar $768.9 millions
(2012)
Currently the largest eGaming company, focused mainly in sports bets as well as in online casino and poker. It holds betting licenses in Austria, Gibraltar, Italy and Argentina and an e-money license for the UK. It had 2.1 million active registered users in 2008.
Ta’ Xbiex,
Malta
$385 millions
(2013) Established in 2002, it was one of the first companies to offer real-time event bets. It bought the Automaten brands and its rivals, the Nordic Gaming Group and Betsafe in China.
Reno, Nevada,
EUA
$2.15 billions
(2012)
Global gaming company, especialised in design, production and marketing of electronic equipment for gamimg and network systems. It operates two gaming subsidiaries: Wagerworks (software solutions for casinos) and Million-2-1 (mobile games)
Isle of Man Privately owned (estimate of $1.4 billions
according to Forbes)
The largest online poker room. It had close to 50 million registered users in early 2012. It’s the official sponsor of several online and offline poker events, such as the World Championship of Online Poker.
London,
UK
$21.323 millions
(2012)
A giant of the bookmakers’ offline industry in the UK, it has been gaining some room online. In 2009, it moved its online gaming division to Gibraltar. In August 2013, it announced its intention to buy the online betting company Australian TomWaterhouse.com for $ 110 millions.
Source: KPMG Online Gaming Report 2011; official reports of the respective entities
MAIN PLAYERS
“88..
”
“Betf...”
“Betw...”
“Bets...”
“Pokerst..”
“WilliamH...”
“..ig...”
Fusion of the loyalty model... ...with the new eGaming models
The LOYALTY model is the commercial option
that will guarantee the flow and permanence
of the members on the platform.
Unique games, developed from scratch in
order to fit a LOYALTY network. It is a new offer
of entertainment and interaction, focused in
the fragmentation of the prize value for a high
number of winners.
WE ARE DIFFERENT
THE REVOLUTION IS HERE Implementation of this concept will create a new way of enjoying online gaming.
...some players have been able to increasingly differentiate themselves...
Within the traditional online gaming industry...
...This concept intends to cause a disruption in the industry.
Dis
rup
tio
n L
ev
el
Time
+
-
INDUSTRY
EVOLUTION
“Bets...” “88...”
“Betc...”
“Bwi...”
“Bet3...”
“Betfa...”
NEW GAMING MODELS
A set of new gaming models will contribute to
attract a larger number of players to the platform
...that will be complemented with the traditional games
Poker Scratch cards Sports
Bingo Slots
UPPER
MILLIONAIRE PUZZLE
Bet on a lottery ticket to be drawn for a period of 30 days.
Players bet simultaneously in puzzle pieces in order
to find a joker.
NEW GAMES ALREADY DEVELOPED The gaming model is based on a strong emphasis in new games, complemented by the
traditional eGaming offer.
UPPER MILLIONAIRE
IS AMAZING! Each ticket lasts for
30 days and you can participate in at least
69 DRAWS
(even if your ticket has already been drawn)
UPPER MILLIONAIRE
Player buys a ticket to bet:
• $12 - 1 ticket
• $60 - 7 tickets
• $120 - 20 tickets
The ticket (with your username) will participate in:
• A daily draw at a set time (12:00 PM, PT time) during 30 days.
• Several daily draws every time the prize value reaches $50.
• After 30 days, 2 draws, every Saturday.
• 1 draw at each last day of the month.
Mechanics
PUZZLE: VARIATIONS
Variations that meet the different needs
and guarantee a higher player turnout
• Daily game.
• Comissions distributed daily.
• Comissions and bonuses will only be processed
when a player finds 1 joker.
• Profits derive from the invoicing collected by all of
us.
...there are 3 different versions, each with specific characteristics. PUZZLE VIP PUZZLE PUZZLE
PARTNER
• Different types of Puzzle are meant for different
targets with specific needs.
• Requirements for participating are different and
exclusive.
• Each game has its own participation cost and
prize distribution system.
Despite the existence of general rules for the
puzzle model...
PUZZLE: VARIATIONS
PUZZLE: VARIATIONS
Comparative
table for all
three puzzle
variations
ADDED VALUE
REQUIREMENTS TO
PLAY
PLAYER COSTS
• Compensate the best. • Higher amount of time dedicated to the
business.
• Number of UM* direct customers higher than 40.
• OR: Record of $1.100 in invoicing
• Novelty and game dynamics.
• 3 direct customers with Upper Millionaire.
• Have less than $50 of commissions in the last 30 days.
• Buy $20 • Click: $0,19
• Buy: $20 • Click: $1
VARIATIONS TO FAST
PUZZLE DYNAMICS
• When the joker is found, the vault lowers $39.
• Daily game every 3 hours. • Game ends when the vault is
empty.
• When the joker is found, the vault lowers $120.
• Daily game every 3 hours. • Game ends when the vault is empty or
when 3 jokers are found.
EARNINGS • 6.5% for 30 days. • 20% during 30 days.
• Help players that lost money in other businesses.
• Partners give up 10% of their profit towards the vault.
• The calculated values will be credited by the programmers until a maximum of 15 days later.
• After this date, an access link to your Back Office will be provided.
• UM customer. • Having lost money in MLM in 2013. • Register in back office. • Become customer in the first 45 days.
• Buy: $10 (company gift) • Bet: $0,15
• 5% during 30 days.
* UM = Upper Millionaire
THE POWER OF THE LOYALTY PROGRAM
John Paul Getty, the first American billionaire, always said:
“I’ve always preferred working with 1% of the
effort of 100 people than working with 100% of
my efforts alone.”
Source: MMNExpert 2013
CREATING A LOYALTY NETWORK
2 x 16
LOYALTY NETWORK (SIMULATION)
A COMBINATION OF PERSONAL EFFORT AND SPILLING
YOU
Upline
Player
1
You proposed Player 1
Player2
SPILLING
Your UPLINE proposed Player 2 that spilled down...
YOU
Upline
Player
1
LOYALTY NETWORK (SIMULATION)
A COMBINATION OF PERSONAL EFFORT AND SPILLING
Player
2 D
...into your network and has become part of it now.
YOU
Upline
Player
1
LOYALTY NETWORK (SIMULATION)
A COMBINATION OF PERSONAL EFFORT AND SPILLING
Player
1a
Player
1b
Player
2a
Player
2 D
Player 2 (who spilled down into your network) proposed Player 2a.
YOU
Upline
Player
1
Player 1 proposed players 1a and 1b.
LOYALTY NETWORK (SIMULATION)
A COMBINATION OF PERSONAL EFFORT AND SPILLING
Player
3 Player
1a
Player
1b
Player
2a
Player
2 D
Upline
Player
1
D
You proposed Player 3 that spilled down...
YOU
SPILLING
LOYALTY NETWORK (SIMULATION)
A COMBINATION OF PERSONAL EFFORT AND SPILLING
Player
3 Player
1a
Player
1b
Player
2a
Player
2 D
Upline
Player
1
D
...into Player2’s network, of which s/he is part of now.
YOU
LOYALTY NETWORK (SIMULATION)
A COMBINATION OF PERSONAL EFFORT AND SPILLING
LOYALTY NETWORK INCOME
STRUCTURE
DIRECT INDIRECT
Player B
Player A Player A
Player C
Player D
PRIZE*
BUY UPPER
MILLIONAIRE
BUY PUZZLE
OR BET (CLICK)
Until 15 levels B: $12 B: $60 B: $120
Player A bet: $12 $0,20 $0,25 $0,30
Player A bet: $60 $0,25 $1,00 $1,00
Player A bet: $120 $0,30 $1,50 $3,00
N.A.
*1 Prizes are considered to be: Value of UM correction; Value won for 30 days after having found the joker in the puzzle.
COMISSION FLOWS
If Player B bought B: $12 B: $60 B: $120
..s/he wins 2% 2,5% 3%
Player A buys a Puzzle or bet (click)
Player A buys Upper Millionaire
If Player C bought B: $12 B: $60 B: $120
...s/he wins 10% 15% 20%
If Player C bought B: $12 B: $60 B: $120
…s/he wins 10% 15% 20%
Player A buys a Puzzle or bet (click)
B: $12 B: $60 B: $120
Superior 1st level (player C) 5% 7% 10%
Superior 2nd level (player D) 2,5% 3,5% 5%
Player A won a PRIZE
5 direct players 1000 players in your network
You: $12 You: $60 You: $120
4 direct players bets of one ticket / month $4,80 $7,20 $9,60
1 direct player bet of seven tickets / month $6,00 $9,00 $12,00
600 players bets of one ticket / month $120,00 $150,00 $180
350 players bets of seven tickets / month $87,50 $350,00 $350,00
50 players bets of twenty tickets / month $15,00 $75,00 $150,00
Total per month: $233,30 $591,20 $701,00
Commissions on prizes won by your direct and indirect
(second level) players were not considered!
SIMULATION OF POSSIBLE EARNINGS FROM UPPER MILLIONAIRE
5 direct players 1000 players in your network
You: $12 You: $60 You: $120
4 direct players bets $40 + 60 clicks / month $16,00 + $4,56
$24,00 + $6,84
$32,00 + $9,12
1 direct player bet $80 + 120 clicks / month $8,00
+ $2,28
$12,00 + $3,42
$16,00 + $4,56
600 players bets of one puzzle + 30 clicks / month $240,00 + $68,40
$300,00 + $85,50
$360,00 + $102,60
350 players bets of two puzzles + 60 clicks / month $280,00 + $79,80
$350,00 + $99,75
$420,00 + $119,70
50 players bets of four puzzles + 120 clicks / month $80,00
+ $22,80 $100,00 + $28,50
$120,00 + $34,20
Total per moth: $801,84 $1.010,10 $1.218,80
Commissions on prizes won by your direct and indirect (second level) players were not considered!
SIMULATION OF POSSIBLE EARNINGS FROM UPPER MILLIONAIRE
WE WILL BRING
A NEW LIGHT TO THIS MARKET!
THANK YOU FOR YOUR ATTENTION
VISIT WWW.UPPERGAME.COM FOR MORE INFORMATION