Showroom Concept

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Agenda

• The Targets

• The general idea

• The implementation

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The Targets

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The targets

1. Switch perspective: product -> user

Before: “Here is our product, look at all those features!”

New: “What are you working on? Here are our solutions ...”

–> Address the needs of our customers, to communicate more efficiently (and sell more!)

–> Communicate faster (less talk, more action)

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The targets

1. Maximum attention at the point of sale

2. Standing out from the advertising material of the competitors

3. Rising the awareness of the Brand “Uponor”

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defacto.kreativ präsentiert für: Uponor

The general idea

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The general Idea

Uponor – Those with the blue hand…

The blue hand implements different positive advantages

- Maximum Awareness

- The human touch

- The “helping hand” (from Uponor)

- Even if the recipient doesn’t remember Uponor, he will havethe blue hand in mind

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The implementation

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The implementation

Roll-Ups – 1.000 x 2.000 mm

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The implementation

Roll-Ups – 1.000 x 2.000 mm

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The implementation

Ceiling dangler – approx. DIN A2

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The implementation

Poster – approx. DIN A2

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The implementation

Poster – approx. DIN A2

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The implementation

Floor graphics – approx. 800 x 800 mm

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The implementation

Counter top display – approx. DIN A3

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The implementation

Counter top display – approx. DIN A3

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… in use …

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… in use …

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