upnp logo usage guidelines rob ranck executive director, uic global inventures, inc

UPnP Logo Usage UPnP Logo Usage GuidelinesGuidelines

Rob RanckRob Ranck

Executive director, UICExecutive director, UIC

Global Inventures, Inc.Global Inventures, Inc.

Certification logo & trademark usageCertification logo & trademark usage

UPnP Forum Member LogoUPnP Forum Member Logo Forum members can use the Forum members can use the member logo to indicate member logo to indicate support of UPnP Forum support of UPnP Forum activitiesactivities

UPnP certification markUPnP certification mark Reserved for use with Reserved for use with UPnP certified devicesUPnP certified devices

(certification logo used (certification logo used for presentation example only)for presentation example only)

Certification logo & trademark usageCertification logo & trademark usagecommon questions (1)common questions (1)

How should the UPnP Forum Member How should the UPnP Forum Member logo be used?logo be used? use the Forum Member logo with use the Forum Member logo with

*company* marketing collateral*company* marketing collateral

not to be used to badge products or not to be used to badge products or packagingpackaging


How should the UPnP certification logo How should the UPnP certification logo graphic be used?graphic be used? Only on UIC certified devices and packagingOnly on UIC certified devices and packaging Product-specific marketing collateralProduct-specific marketing collateral

How should the “UPnP” word mark be How should the “UPnP” word mark be used?used? Same basic guidelines as logo graphic Same basic guidelines as logo graphic OK to use as an adjective-descriptor for UIC OK to use as an adjective-descriptor for UIC

certified devices (e.g. BrandX UPnP camera)certified devices (e.g. BrandX UPnP camera)


Is it OK to use “UPnP” word mark apart Is it OK to use “UPnP” word mark apart from certified products?from certified products? Yes, but only as an adjective-descriptor for Yes, but only as an adjective-descriptor for

terms that are clearly NOT devices (e.g. terms that are clearly NOT devices (e.g. “UPnP architecture”, “UPnP standard”) “UPnP architecture”, “UPnP standard”)

Why is using the term, “Universal Plug Why is using the term, “Universal Plug and Plug (UPnP)”, not OK?and Plug (UPnP)”, not OK? Because it equates the UPnP mark with a Because it equates the UPnP mark with a

general, descriptive phrase as opposed to general, descriptive phrase as opposed to using the mark to specifically indicate using the mark to specifically indicate product certification.product certification.


Can I use the UPnP certification or word Can I use the UPnP certification or word mark with an SDK product?mark with an SDK product? no, the mark is for certified devices onlyno, the mark is for certified devices only

instead, use the UPnP Forum Member logoinstead, use the UPnP Forum Member logo

use phrases such as “SDK for development use phrases such as “SDK for development of UPnP devices”of UPnP devices”


Can the UPnP certification logo be used Can the UPnP certification logo be used with Basic Devices?with Basic Devices? since Basic Devices do not implement full since Basic Devices do not implement full

UPnP functionality, they cannot be registered UPnP functionality, they cannot be registered or certifiedor certified

use UPnP Forum Member logouse UPnP Forum Member logo

use phrases such as “Compliant with the use phrases such as “Compliant with the basic device DCP as approved by the UPnP basic device DCP as approved by the UPnP Forum“Forum“

For the interconnected lifestyle

upnp logo usage guidelines rob ranck executive director, uic global inventures, inc

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