uplinq - using the qualcomm® vuforia™ mobile vision platform to build breakthrough mobile...
TRANSCRIPT
1
Using the Qualcomm® Vuforia™ Mobile Vision Platform to Build Breakthrough Mobile Experiences
Brigitte Alexander Director Business Development, Qualcomm Connected Experiences, Inc.
The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc.
3
Digital play
Enabling apps to see
4
Range of possibilities for interactive products
Books & Magazines
Catalogs
Newspapers
Toys Brochures
Posters & Signs
Product Packaging
5
Smart Terrain is a feature of the Qualcomm Vuforia SDK.
Qualcomm® Vuforia™ Smart Terrain™
Breakthrough interactivity
Gives apps the ability to interact with objects and surfaces
Allows users to create custom play spaces
3D reconstruction capability
Available for today’s smartphones and tablets
Supporting camera technologies of tomorrow
5
6 6
Ecosystem Traction
7
With a network of
preferred developers around the world
Global developer adoption: 100k+
North America
Latin America
Europe
Middle East & Africa
India
SE / Asia Pacific
Japan & Korea China
13%
17%
26%
6% 7%
7% 9%
15%
Numbers reflect percentages of total registered Vuforia developers as of May 2014.
8
528
2,872
7,169
12,139
2011 2012 2013 2014To Date
Vuforia commercial app growth
Number of commercial Vuforia apps per year. Source: Google Play Store and App Store
9
Qualcomm® Vuforia™ awards and recognition
The Qualcomm Vuforia SDK is a product of Qualcomm Connected Experiences, Inc.
Platform Awards
Best AR SDK Auggie Award Augmented World Expo 2013
Best Technology Demo ISMAR 2013
Auggie Award for Best Tool
Select Developer and App Awards
Big Bird’s Words by Sesame Street Workshop Words
Cynopsis Media Kids Imagination Award
Winner of Mobile Apps: Educational 2014
Interactive Media Awards 'Best in Class'
for the Education category 2014
ColAR Mix by Puteko
Auggie Award for Best App 2014,
Augmented World Expo
Horrible
Hauntings
Children’s Choices Award 2013,
International Reading Association and the
Children's Book Council
iSolar System by Red Frog Digital
Best Use of Cross Media 2013, British
Book Awards
KFC WOW@25 by Blink Digital
People’s Voice Award for Augmented Reality
2014, The Webby Awards
Living in L.A L.A Land — The Game
by KwazyLABS
Promax BDA Global Excellence 2013 Silver Winner for Technical
Innovations
10
Published Apps 23 Brands: 2-10
4 Brands: 11-20
3 Brands: 20+
35 of the Interbrand 100 use Vuforia
Source: Best Global Brands 2013, Interbrand, an Omnicom Company; Vuforia Analysis
11 11
Education
12
13
Vuforia in Education Makes Learning Fun
Time Tremors AGO Lite
Safari 3D Guinness World Records 2014
4D Anatomy Chemistry101
Cyberchase Shape Quest
AR Plumbing
Solar System Chart
14 Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc.
Source: Seasame Workshop
• Making vocabulary building a fun and interactive experience
• Use text recognition to help kids find, identify, and learn about words, bringing a deeper understanding of what these words mean by exposing children to them in familiar contexts.
• 40% increase in preschoolers ability to identify the target words
• 2014 Cynopsis Kids Imagination Award Winner of Mobile Apps: Educational **
• 2014 Interactive Media Award for ‘Best in Class’ for the Education category **
14
Situation Solution Results
Big Birds Words Sesame Workshop
15
Shopping
15 Simulated Image
16
17
See Before You Buy Drive Consumers into Retail Alternate Shopping Channel
Vuforia and Shopping
Made.com
Samsung Real
Dreamworks Countdown Heroes
LEGO Connect
Augmented Reality Architecture
18
Sayduck
Source: Sayduck Ltd.
Sayduck Ltd.
Situation
• Simplify the shopping experience at home or in the office to increase sales
Solution
• Enable virtual showrooms with furniture product visualization apps that create better informed purchasing decisions and allow for purchase directly from app
Results
• 4+ out of 5 rating
• 50% uptick in mobile conversion rates
• 20% uplift on basket value
• 30% higher engagement than other marketing tactics
18
19
Situation
• Increase discoverability of books relevant to child reading level/ interests
• Drive book sales
Solution
• Cloud service to scan book covers to access detailed book information: reading levels, age/grade appropriateness, videos, podcasts, book recommendations for similar books.
• Ability to create wish lists and buy books
Results
• In the first two months following app launch, nearly 80K customers downloaded the Scholastic Book Fairs app
• The app has received strong ratings, including a Google Play rating of 4 out of 5 stars and an iTunes rating of 3.5 out of 5 stars
Scholastic Book Fairs
Source: Scholastic Media
Scholastic
19
20 20
Gaming
Simulated Image
21
22
Vuforia and Gaming
Power Rangers Scanner
Tech Deck
Shatter Isle
Toy Car RC
Blizzard AR Viewer
Unlock in Game Content AR Gaming Extension of Gaming Boards
Plants vs. Zombies 2 (植物大战僵尸:魔法书
23
Situation • Create an entirely new way to
engage in LEGO® building and app game play for children 7 and up
Solution • New LEGO FUSION line with 4
products – Create & Race, Battle Towers, Town Master and Resort Designer
• Kids build vertically in 2D on the FUSION capture plate; import and transform the creation into the 3D digital world
Results • Encourages back and forth
between physical and virtual, keeping children engaged in both worlds
• Available in U.S. at LEGO Stores, Legoland parks, Toys“R”Us, shop.lego.com
• Ranked “Best New Apps & Games for Kids” in AppStore
LEGO FUSION The LEGO Group
23
24
McDonald's GOL!
Source: McDonalds
• Build an engaging, interactive digital experience for customers and unite soccer fans during the 2014 world tournament
• Leverage Qualcomm® Vuforia™ Smart Terrain™ to create an AR soccer pitch game on the restaurant table using real-world objects to make trick shots
• First time ever global redesign of fry box
• Campaign ran in 35,000 locations in 100 countries
• More than 70 million people visit McDonald’s every day
McDonald's
24
Situation Solution Results
25 25
What’s Coming to Vuforia
26
Object Recognition for Toys
Toy Recognition Beta
Detects and tracks toys such as vehicles, action figures and buildings.
Enables new play patterns that combine mobile devices with physical toys.
26
Commercial availability and pricing will be announced in the future. Simulated Image
27 27
28
Interactive products
28
29
Bringing Mobile Vision to Wearables
Smart Terrain for Depth-Sensing Cameras
Qualcomm® Vuforia™ Session Information
Time & Place 1:00 PM – 1:50 PM September 19, 2014 Plaza A
Session Description #46: Digital Lifestyle
Presenter Giuliano Maciocci
Time & Place 2:00 PM – 2:50 PM September 19, 2014 Plaza B
Session Description #34: Code Lab
Presenter David Beard
30
For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog
©2013-2014 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. Qualcomm and Vuforia are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Uplinq and Smart Terrain are trademarks of Qualcomm Incorporated. All Qualcomm Incorporated trademarks are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.
Thank you FOLLOW US ON: