updated: social media audit - south african political parties

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Social Media Audit 1

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Social Media Audit

1

Political Parties Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

1. African Christian Democratic Party (ACDP)

2. AGANG SA

3. African National Congress (ANC)

4. Congress of the People (COPE)

5. Democratic Alliance (DA)

6. Economic Freedom Fighters (EFF)

7. Inkhatha Freedom Party (IFP)

8. Vryheid Front Plus (VF+)

• This is a Social Media Audit of the South African

Political parties.

• The time frame of the Social Media Audit was from

16th December 2013 – 15th January 2014.

• The Social Media Channels analyzed for the audit are

Facebook & Twitter.

• The criteria used to assess the performance of the

Political Parties: Engagement, Fan Growth and

Mentions.

Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

ACDP ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

ACDP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y

X

T

O

Number of Fans South African Fans

Female Fans Male Fans

People Talking About This Engagement Rate

Global Potential Reach SA Potential Reach

Time Frame: 16 December – 15 January

1 944

380

190

170120

Most Popular City

abcNWED

Most Popular Age

v

Locations of fans Page Type

C

ACDP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

M

T

P

Number of Followers Following

@A_C_D_P Mentions “ACDP” mentions

Twitter Age Number of Tweets

Influencer Score

Q

ACDP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

10%

10%7%

6%

4%

Top Locations

abcNWED

Popular TopicsFollower Interest Influencer

s G

ACDP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

AGANG ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

AGANG C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y

X

T

O

Number of Fans South African Fans

Female Fans Male Fans

People Talking About This Engagement Rate

Global Potential Reach SA Potential Reach

Time Frame: 16 December – 15 January

Most Popular City

abcNWED

Most Popular Age

v

Locations of fans Page Type

C

AGANG C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

31 167

488

350

108 90

Time Frame: 16 December – 15 January

M

T

P

Number of Followers Following

@AGANGSA Mentions “AGANG” mentions

Twitter Age Number of Tweets

Influencer Score

Q

AGANG M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

@MampeheleR Followers

7%

6%

6%

5%

5%

Top Locations

abcNWED

Popular TopicsFollower Interest Influencer

s G

AGANG M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y

X

T

O

Number of Fans South African Fans

Female Fans Male Fans

People Talking About This Engagement Rate

Global Potential Reach SA Potential Reach

ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

Most Popular City

abcNWED

Most Popular Age

v

Locations of fans Page Type

C37 993

254

1810168

80

ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

M

T

P

Number of Followers Following

@MYANC_ Mentions “ANC” mentions

Twitter Age Number of Tweets

Influencer Score

Q

ANC M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

@SAPresident Followers

9%

7%5%

5%

4%

Top Locations

abcNWED

Popular TopicsFollower Interest Influencer

s G

ANC M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

y

X

T

O

Number of Fans South African Fans

Female Fans Male Fans

People Talking About This Engagement Rate

Global Potential Reach SA Potential Reach

COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

Most Popular City

abcNWED

Most Popular Age

v

Locations of fans Page Type

C2 065

26

18

109

COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

M

T

P

Number of Followers Following

@YourCOPE Mentions “COPE SA” mentions

Twitter Age Number of Tweets

Influencer Score

Q

COPE M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

Number of Tweets

18%

9%

6%

5%

4%

Top Locations

abcNWED

Popular TopicsFollower Interest Influencer

s G

COPE M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

y

X

T

O

Number of Fans South African Fans

Female Fans Male Fans

People Talking About This Engagement Rate

Global Potential Reach SA Potential Reach

DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

Most Popular City

abcNWED

Most Popular Age

v

Locations of fans Page Type

C44 210

1023

808

258 152

DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

M

T

P

Number of Followers Following

@DA_NEWS Mentions “DemocraticAlliance” mentions

Twitter Age Number of Tweets

Influencer Score

Q

DA M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

@HelenZille Followers

11%

6%6%

5%

5%

Top Locations

abcNWED

Popular TopicsFollower Interest Influencer

s G

DA M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

y

X

T

O

Number of Fans South African Fans

Female Fans Male Fans

People Talking About This Engagement Rate

Global Potential Reach SA Potential Reach

EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

Most Popular City

abcNWED

Most Popular Age

v

Locations of fans Page Type

C58 269

549

383282

246

EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

M

T

P

Number of Followers Following

@EconFreedomZA Mentions “EFF” mentions

Twitter Age Number of Tweets

Influencer Score

Q

EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

@Julius_S_Malema Followers

11%

9%6%

6%

5%

Top Locations

abcNWED

Popular TopicsFollower Interest Influencer

s G

EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

y

X

T

O

Number of Fans South African Fans

Female Fans Male Fans

People Talking About This Engagement Rate

Global Potential Reach SA Potential Reach

IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

Most Popular City

abcNWED

Most Popular Age

v

Locations of fans Page Type

C

IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

516

8

62

1

M

T

P

Number of Followers Following

@IFP_Parliament Mentions “IFP” mentions

Twitter Age Number of Tweets

Influencer Score

Q

IFP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

Top Locations

abcNWED

Popular TopicsFollower Interest Influencer

s G

IFP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

18%

9%

6%

5%

4%

Time Frame: 16 December – 15 January

VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

y

X

T

O

Number of Fans South African Fans

Female Fans Male Fans

People Talking About This Engagement Rate

Global Potential Reach SA Potential Reach

VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

Most Popular City

abcNWED

Most Popular Age

v

Locations of fans Page Type

C10 744216

179

150129

VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

M

T

P

Number of Followers Following

@VFPLUS Mentions VFPLUS mentions

Twitter Age Number of Tweets

Influencer Score

Q

VFPLUS M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

@PieterMulder Followers

Top Locations

abcNWED

Popular TopicsFollower Interest Influencer

s G

VFPLUS M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

20%

9%8%

6%

5%

Time Frame: 16 December – 15 January

Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number Of C Fansy

Time Frame: 16 December – 15 January

Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

C Fans in South Africay

Time Frame: 16 December – 15 January

Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Engagement RateC PageT

Time Frame: 16 December – 15 January

Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number Of M Followers u

Time Frame: 16 December – 15 January

Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number of M Mentions T

Time Frame: 16 December – 15 January

Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number Of M Followers (Leaders)

Time Frame: 16 December – 15 January

Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

b

• EFF is the Political Party with the most

Facebook Fans.

• IFP is the Political Party with the least

Facebook Fans.

• The most engaging Political party on Facebook

is the DA .

• The least engaging Political Party on Facebook

is VFPLUS.

Time Frame: 16 December – 15 January

Insights t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

b

• ANC is the Political Party with the most Twitter

Followers.

• IFP is the Political Party with the least Twitter

Followers.

• The Political Party with the most @ mentions is

ANC.

• DA is the most active Political Party on Twitter.

Time Frame: 16 December – 15 January

• People Talking About This (PTAT) - The number of people talking about your

Facebook Page, by story type. (Unique Users)

• Fans: The total number of people who have liked your Page.

• Facebook Mentions: The number of people in South Africa who mentioned any

of the channel anywhere on Facebook.

• Cumulative Reach: refers to the number of people that are reached from

exposure to a tweet or post.

• Original Tweets: refer to tweets composed by individuals, containing the @name.

• ReTweets: Tweets that users decide to re-share with their own followers.

• Replies: refer to responses to a tweet, containing the @mention of the original

tweet composer.

• Influencer - A person or a group of people who possess greater than average

potential to influence due to attributes such as personal persuasiveness.

Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 16 December – 15 January

Tel: (011) 321 0201

www.zasocialmedia.com

[email protected]

f

t

Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy