Sara L. Brown Galveston, Texas | (502) 608-3271 | sarabrown.sb@gmail.com

______________________________________________________________________________________EDUCATION BELLARMINE UNIVERSITY, Louisville, Kentucky 2013 Master’s of Arts in Communications UNIVERSITY OF KENTUCKY, Lexington, Kentucky 2006 Bachelor of Arts in Broadcast Journalism & Communications ________________________________________________________________________________________________ RELATED Moody Gardens Hotel, Spa & Convention Center, Galveston, Texas Sept. 2013 - Current EXPERIENCE Public Relations Coordinator

• Responsible for managing all internal and external publicity campaigns for special events, seasonal tourism, marketing and public relations at a AAA 4 Diamond Hotel located at one of the largest tourist destinations in Texas. • Oversee all communications products including website copy, media materials, e-marketing, blogs, social media copy and social media monitoring. • Manage the development of seasonal newsletter detailing upcoming events, in-depth information regarding the hotel, spa and convention center. • Support the creation of advertising graphics that appear in convention planning magazines, newspapers, brochures and video. • Serve as a spokesperson for TV, radio and print media. • Participate seasonally in local and regional media tours across the Southwest. • Spearheaded SEO and SEM campaign by creating 12 month keyword list to help increase our online presence. • Experience with CMS systems, SEO and organic search and keywords.

WDRB-TV News, Louisville, Kentucky Jan. 2007 - Sept. 2013 Associate Producer

• Researched local and national news to help create newscast rundown. • Studied demographics and marketing to determine the best target audience. • Assisted on-location reporters to help determine location, interviews and clips to be aired. • Planned, scheduled and executed news goals to consistently draw viewers, increase ratings and

improve exposure. WLKY-TV News, Louisville, Kentucky Jun. 2006 - Jan. 2007 Associate Producer

• Managed 5 member team to ensure local news coverage. • Communicated regularly with city officials to secure information for newscasts. • Assisted the weekend news producer with writing for two daily newscasts.

________________________________________________________________________________________________SKILLS I-News, ENPS, WorldNow News Video Source, Microsoft Office & Excel, iWork, Toolbox, Content Management Systems, MeltWater Press Release System, Outlook, Gmail, Dropbox, Twitter, Facebook, Google+, Photoshop, Cision, AP Style, Media Trained, Social Media, Event Planning, WordPress, Hootsuite, Sprout, Constant Contact Email Marketing