updated 03/12/17 - joshua walker pr€¦ · · 2017-12-05five best meals revealed ... introduce...
TRANSCRIPT
CASE STUDY - 4 MONTHS
U P D A T E D 0 3 / 1 2 / 1 7
1. SUMMARY
2
LENGTH OF CAMPAIGN – 4 MONTHS (ongoing campaign)
BACKGROUND
In August 2017 we met RIGHT PATH FITNESS – a team of London-based Personal Training specialists committed to helping CLIENTS reach their full fitness potential in the most efficient and effective time possible.
RIGHT PATH FITNESS were looking for an explosion of brand awarenessthrough comment pieces to drive SEO and traffic to the RIGHT PATHFITNESS website.
PR OBJECTIVES
▪ FEATURES, MENTIONS AND CREDITS IN TOP TIER PUBLICATIONS – toachieve coverage for RIGHT PATH FITNESS in respected onlinepublications.
2. PRESS
3
NETDOCTOR
10.1M Monthly Unique
UsersDAILY EXPRESS
9.2M Monthly Unique Users
2. PRESS (continued)
4
DAILY STAR
28M Monthly Unique Users
2. PRESS (continued)
5
MAIL ONLINE / FEMAIL
225M Monthly Unique Users
2. PRESS (continued)
6
XPOSE
6.79M Monthly Unique Users
2. PRESS (continued)
7
SHEER LUXE
400K Monthly Unique UsersYOUR FITNESS
2. PRESS (continued)
8
BT.COM
7.9M Monthly Unique Users
2. PRESS (continued)
10
CELEBRITY ANGELSHEALTHY FOR MEN
2. PRESS (continued)
11
ON TRACK MAGAZINE
MY FITNESS PAL
75M Monthly Unique Users
3. BLOGGERS
12
BEYOND THE BATHROOM SCALE
3.5K Followers
3. BLOGGERS (continued)
13
LESS-STRESS LONDON