update on ethnic marketing and outreach - july 10, 2012 low income oversight board
TRANSCRIPT
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Update on Ethnic Marketing and Outreach - July 10, 2012
Low Income Oversight Board
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Overview
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CARE & Energy Savings Assistance Program
Advertising/Direct Marketing
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Advertising
Current Advertising
Tactic Language/EthnicityRadio IDs Spanish
Print/Online Somali
Proposed Advertising
Tactic Language/EthnicityPrint Tagalog, Chinese, Vietnamese
Online Spanish
SDG&E will collaborate with our Asian ad agency
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Direct Marketing
Program Type Language
CARE/ESA Direct Mail English, Spanish
CARE/ESA Email Campaign English, Spanish
CARE/ESA Automated Outbound Phone Campaigns
English, Spanish
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CARE & Energy Savings Assistance Program
Collateral
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Collateral Overview
Current OfferingsProgram Type Language/Type
CARE Application Spanish, Arabic, Thai, Armenian, Chinese, Farsi, Hmong, Khmer, Korean, Russian, Tagalog, Vietnamese
ESA Application, door hangers, education booklet
Spanish
Customer Assistance Fact sheet Spanish, Vietnamese
CARE/ESA Posters Spanish, Vietnamese, Arabic
Customer Assistance Brochure Braille
CARE Bill insert English, Spanish7
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Sample In Language CARE Application
Example Instruction Page ArabicExample Chinese Application
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CARE & Energy Savings Assistance Program
Outreach
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Outreach
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Outreach Language/Type
Multi-Cultural/Multi-Lingual
Various languages – Spanish, Vietnamese, Tagalog, Arabic
Community/Faith-Based Organizations
Varies by agency
Seniors/Disabilities Braille, large font, closed caption, audio CDs, DVDs, TTY/TDD
Rural Communities Geographically targeted media
Food Service Industries English, Spanish
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CARE & Energy Savings Assistance Program
Proposed Initiatives
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Proposed Initiatives
SDG&E will work with our ethnic media agency to determine the best media buys for the intended audience.
The Multi-Cultural/Multi-Lingual effort and partnerships will continue to support our ethnic audiences.
SDG&E will continue to address the needs of seniors, persons with disabilities, and those with limited English proficiencies.
SDG&E is working on expanding the languages offered for ESA program collateral.
SDG&E is exploring ways to enhance the multiple language offerings on the website by developing landing pages for additional languages.
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