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TRANSCRIPT
14/03/2013
1
UPC DTH S.à r.l Broadband TV News Business Breakfast- in cooperation with Telenor Satellite Broadcasting
Magnus Ternsjö
Prague 14 March
THE Pan-European DTH Operator
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
102k 54k
319k 242k
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UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
What Do We Provide to Our Subscribers
160 encrypted
SD TV channels
18 encrypted
HD TV channels
Our Vision
4
Connect
Discover
Be Free
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Our Values
We love what we do
We do what we say
We work as one
We get things done
We constantly innovate
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
Professional Commitment
A Journey of Constant Improvements UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
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Content Enhancement à Last 12 months
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
Sport2 HD – Sport Events
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
El Clasico first time in HD
KHL Hot play-off in HD quality
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Sport2 HD – The Sport Channel..
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
Celebs watching Sport 2 HD live
Guerilla PR
Fans battle on
FB
2007-2012 Subscriber Trend
10
16% YoY Net Subscribers Increase since 2010
0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
800.0
2007 2008 2009 2010 2011 2012
RO SK CZ HU
533 k
630 k
719 k +14%
+ 18%
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
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21.4% 21.6%
21.8% 21.7% 22.0%
22.2% 22.5% 22.6%
22.8% 22.9% 23.1% 23.0% 23.0%
22.8% 23.0%
23.2% 23.4%
23.6% 23.9%
24.3% 24.6%
19.0%
20.0%
21.0%
22.0%
23.0%
24.0%
25.0%
2011 May
2011 Jun
2011 Jul
2011 Aug
2011 Sept
2011 Oct
2011 Nov
2011 Dec
2012 Jan
2012 Febr
2012 Mac
2012 April
2012 May
2012 Jun
2012 Jul
2012 Aug
2012 Sept
2012 Oct
2012 Nov
2012 Dec
2013 Jan
2011-2013 Market Share in Hungary
11
778.5 k
15% growth in market share in 20 months!
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
Customer Care à A USP Putting customers first in the value equation
Call our award winning call center
We will call you right back- just give us a number
You can use Skype to call us and the call is free!
Flexible payment options including mobile payment
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
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Talking To Our Customers Strong Social Media Presence
Videos Quick
interaction
Dealer shop
locator
News
Highlights
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
Follow us on facebook.com/freeSATtvCZ
12
23
14
15
6
16
17
15
15
11
5
141
221
121
77
91
108
134
66
90
19
26
0 50 100 150 200 Average speed of answer (sec) Abandone rate (%)
Outstanding Customer Care Performance
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
A recent & independent survey of Pay - TV providers throughout Europe show UPC DTH customer care performance is outstanding compared to others!
Oth
er E
urop
ean
Pay
- TV
ope
rato
rs
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freeSAT CZ 2012 NPS*
+11
Customers Confirms Outstanding Performance Proven via external & internal research
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
11 1
1
11
* Analysis of Satellite TV Offers in Czech Republic research made by Coness during 2012. NPS Score: Promoters (9-10) – Detractors (1-6)
17
7
12
16
8
9
12
14
17
29
12
22
29.2
30.4
20.3
29.7
13
5
8
8
8
11
14
11
6
5
2
5
8
2
3
2
2 3
7.3
7.1
6.7
7.7
%
10 extremely likely
9 8 7 6 5 4 3 2 1 not at all likely
No answer
Mean
The results....
Next closest competitor: -4
Oth
er P
ay –
TV
oper
ator
s
UPC DTH in the Press à Business
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
• Satellite TV and Hipernet bundle at a discount: Telenor and UPC Direct launch new service
• 700 000 subscribers at UPC DTH
• freeSAT and its call center partner receive award as Customer Service of the Year
• 100 000 subscribers reached in Czech Republic on freeSAT
• UPC DTH S.à r.l. employees run for Czech, Slovak and Hungarian charities
• UPC DTH launches Skype feature and managed Facebook presence to enhance its Customer Care
• Samsung Smart TVs now arrive with UPC Direct subscription
• Piracy cases in Czech Republic and Slovakia yield results
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UPC DTH in the Press à Contet
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast
• UPC DTH is enriching its HD package with the addition of Animal Planet HD
• UPC DTH S.à r.l. adds Sport1 HD in Hungary • UPC DTH is enriching its freeSAT HD package
in the Czech Republic and Slovakia with the addition of Sport2 HD
• RTL Klub is available in HD quality for UPC Direct customers in Hungary
• RTL ll available for UPC Direct customers in Hungary
• UPC Direct launches SuperTV2 channel • New channels are available for UPC Direct
customers in Hungary (Prizma, Sorozat, Muzsika)
• UPC DTH makes London 2012 Olympic Games and UEFA Euro 2012 available in HD to their customers with the launch of Eurosport HD and Eurosport 2 HD
• Megamax is growing in Hungary
• freeSAT launches FANDA channel • STORY 5 is available to UPC Direct users in
Hungary • STORY 4 and STORY5 are available to
freeSAT customers in Slovakia • UPC Direct launches new channel Zone
Romantica
What’s next?
UPC DTH S.à r.l.| 14 March 2013 | Magnus Ternsjö | Broadband TV News Business Breakfast