I n t e g r a l D e s i g n S t u d i o

PRESENTING THE EIGHT PATHS OF GROWTH TODAY

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ELEVATE DESIGN

BEYOND BEAUTY &

VANITY>UTILIZE

FASHION

AS TOOL FOR

CHANGE>INVOKE

BUSINESS

TOSUPPORT

CSR>GARNER

RIGHTPARTNERS

FOR HOLISTIC GROWTH>

REACHING TOWARDS A DIFFERENT IDEA OF FASHION A MISS ION OF ANOTHER K IND

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THE RULE :

GROWTH IS ‘ONE SEGMENT AT A TIME’ (CORE COMPETENCE MAXIMIZATION). APPAREL BUS INESS IN IND IA , WORK S WHEN I T S M IN IMUM 10 -15 CRORE T OP L INE PER C ATEGORY. NEW VENTURES ARE CRITICAL AT THEIR INCEPTION & COULD FLOAT EITHER WAYS. IDEAS THAT DO NO T TAKE OFF SHOULD BE PHASED OUT PROMPTLY T O AVO ID THE IR IMPACT ON PERFORMING C ATEGOR IES . OVERALL 1-5% OF REVENUE ARE HIGH-RISK AREAS THAT NEEDS REVIEW.

WOMENSWEAR50-60%

HOME20-25%

ACCESSORY20-25%

OTHERSTEXTILESYOGAWEAR

SOCIALPROJECTS

10-20%

RETAIL10-15%

FASHION70-75%

BEING FOCUSSED ON THE DIRECTION WE WISH TO CREATE

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LUXOREEXTRAVAGANT IMPECCABLE HEIRLOOMS

CLASSSICNATURALRELAXED TIMELESS

ARTSYASYMMETRICAL ADVENTUROUSEXCITABLE

ENSURE CREAT I V I T Y & FASH ION T O POSSESS THE QUAL I T I ES OF EXCL US IV I T Y, COMFOR T & REC ALL VAL UE .

DEF INE THE DES IGN PH I LOSOPHY, PR ICE W IDTH & AES THET IC BOUNDAR IES FOR EACH C ATEGORY/L INE . DEF INED C ATEGOR IES T O BE FROZEN FOR A PER IOD OF 4 -6 SEASONS (2 -3 YEARS) . BRAND RE INVENT ION I S ESSENT IAL EVERY 2 YEARS .

A D H E R E T O D I S T I N C T Q U A L I T Y , P R I C E & A E S T H E T I C S BOUNDAR IES T O AVO ID OVERL AP.

INS I S T ON BRAND CONS IS TENCY IN TERMS OF L ABEL ING , BRAND ING & PACKAG ING .

STANDING BY ABSOLUTE DISTINCTIONS

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C R E A T E A N O R G A N I C D I V I S I O N O F ( I N D E P E N D E N T ) WORKFORCE CONNECTED T O O THER TEAMS . DEF INE R&R (ROLES & RESPONS IB I L I T Y ) FOR TEAMS & TEAM MEMBERS .

F O C U S O N C O R E C O M P E T E N C E . P L A N R E S O U R C E S T O OPT IM IZE THE EFFOR T S . NUR TURE S YMB IO T IC PAR TNERSH IP W I TH TEAM, VENDORS , PAR TNERS & RETA I LERS .

CONDUCT REGUL AR REV I EW MEET INGS WI TH TEAM ON TARGET S , ACH IEVEMENT S & ROADBLOCK S . ENCOURAGE THE SPACE FOR INTER -DEPAR TMENTAL CONFRONTAT ION T O THE BUS INESS IMPACT S .

EVERYONE DOES THE IR JOB & THE TEAM MOVES FORWARD

PLANNING & PRODUCTION

WAREHOUSE/ INVENTORY CONTROL/

SCM

ACCOUNTS &

FINANCE

IT & INFRA

MATERIAL SOURCING

DESIGN & PATTERN

MERCHANTS OF

FASHION

MATERIAL MAKING

BRANDING & MARKETING SALES CUSTOMER

CARE

SALES CHANNEL & SALES

WITHIN AN ORGANIZED FASHION HOUSE

WALKING TOGETHER AS THE PATHS MERGE

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APPROACH TOWARDS MULT I -CHANNEL S TRATEGY AS PER TOPL INE REQUIREMENT. ORGANIZE PRODUCT S & RESOURCES TOWARDS THE PL ANNED MULT I -CHANNEL SALES . INCREASE CONVERSION RATES (REACH VS REVENUE) BY BE ING AT THE CONVENIENCE OF THE CUSTOMER.

* Parter Online :myntra , f l ipkar t , asos , exc lus i ve l y, ind ianroo t s , k imaya, s ty le tag , pern iaspopupshop , e t c * Experience Stores : C l i ck & Mor tar concep t have exc lus i ve samples presen ted in exo t i c space . Mos t p roduc t s a re presen ted in mega s c reen fo r cus tomer to do an hyper -on l ine shopp ing exper ience . Payments a re made a t the s to re and goods de l i ve red d i rec t l y.

FLAGSHIP STORES

MULTI LABELRETAIL

JANAKICHAIN

BRICK & MORTAR

*PARTNER ONLINE

UPASANA ONLINEONLINE &

E -COMMERCE

ORDER FULFILLMENT

EXCLUSIVE PARTNER

SHIP

FAIRS & EXHIBITIONOTHERS

CL ICK & MORTAR

EXPERIENCE STORES*

KIOSKS

REACHING OUT TO WHO MATTER MOST

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P L A N 3 6 0 D E G R E E M A R K E T I N G S T R A T E G Y ( S O C I A L M E D I A & TRADIT ION AL MODELS) WITH PREC ISE C ALENDAR.

NEVER MISS AN OPPORTUNIT Y TO TELL (what we are do ing?) OR ASK (what i s i t my cus tomer want s f rom me?)

S P E N D W I T H I N B U D G E T S & U S E A N A LY T I C S T O U N D E R S T A N D T H E EFFECT IVENESS OF ALL MARKET ING SPENDS.

BELIEVE IN SILENCE, CONVEY THE SILENCE LOUDLY

SOCIAL MEDIA

FACEBOOK TWITTER INSTAGRAM PINTEREST BLOGS E-MAILERS

TRADIT ION AL MEDIA

PRINT MEDIA CATALOGS HANDOUTS PR EXHIBITIONS HYBRID

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CONNECT THE DES IGN PH I LOSOPHY T O BUS INESS D IRECT ION IN T H E I R W H O L E E S S E N C E . A I D E A L P H I L O S O P H Y C A N B E SUPPOR TED WI TH A HEALTHY BUS INESS DEC IS ION .

IN S I TUAT IONS OF CONFRONTAT ION, PREFER A SOUND BUS INESS JUDGEMENT OVER EMO T ION AL DEC IS ION .

FOCUS ON PO TENT IAL PRODUCT S & POR TFOL IO - FOCUS ON PERFORMERS , NUR TURE THE PO TENT IAL & SCRAPE OUT THE DEAD - WE IGHT S .

NEW PROJECT S SHOULD HAVE A FEAS IB I L I T Y CHECKL I S T ON THE P R O D U C T D E M A N D , V I A B I L I T Y , M A R K E T I N G C O S T , T A R G E T CUS T OMER & SCM.

ALLOW RUTHLESS REV I EW OF PRODUCT, PEOPLE & PERFORMANCE W I TH IN A TRANSPARENT ENV IRONMENT.

IDEOLOGY COMMERCE=<

WHERE COMMERCE & IDEOLOGY CAN STAND TOGETHER

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BUILD A COMPANY DRIVEN BY GREAT TEAM INSTEAD OF GREAT LEADERS .

BE VERY SELECT IVE (F IN ICKY) ABOUT WHO BECOMES A PART OF THE TEAM (BOTH SHORT -TERM & LONG TERM)

IT S A TEAM NOT FAMILY, H IR ING & F IR ING SHOULD BE DONE AT EQUAL EFF IC IENCY.

GREAT TEAM

GREATLEADER>

CREATING A COMPANY WHERE PEOPLE MATTER

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* I dea l I nven to r y a t t he r a t e o f 2X (Ho ld ing s t o ck t o t he va lue/un i t s o f t w o m o n t h s o f s a l e o r 6 0 d a y s i nven to r y )

* COGS + Marke t i ng Co s t s = 4M/F ( M u l t i p l y i n g F a c t o r ) t o M R P o f p r oduc t .

* P r o j e c t ed sa l e s pa t t e rn ma y va r y i n a c tua l depend ing on t he t ime o f sa l e .

* W SP = Who le Sa l e P r i c e (B i l l i ng P r i c e ) exc l ud ing t he Mar g in s t o t he r e t a i l e r s . MRP va lue ca l cu l a t ed a t an Ave r age Va lue o f R s . 2500/ -

CURRENT SALES *

PROJECTED 5 YEARS PL ANPROJECTED 5 YEARS PL ANPROJECTED 5 YEARS PL ANPROJECTED 5 YEARS PL ANPROJECTED 5 YEARS PL ANCURRENT SALES * YEAR -1 YEAR -2 YEAR -3 YEAR -4 YEAR -5

PROJECTED YOY GROW TH 100% 100% 100% 100% 100%

S ALES PER DAY ( I n Un i t s ) 35 70 140 280 560 1120

INVENT ORY PER MONTH ( In Un i t s ) 2100 4200 8400 16800 33600 67200

T O TAL S ALES PER ANNUM ( In Un i t s ) 12600 25200 50400 100800 201600 403200

AVERAGE PER UN I T W SP ₹  2,000 ₹  2,000 ₹  2,000 ₹  2,000 ₹  2,000 ₹  2,000

T O TAL IN W SP ( T OPL INE ) ( I n C r o r e ) ₹  2.52 ₹  5.04 ₹  10.08 ₹  20.16 ₹  40.32 ₹  80.64

T O TAL MRP VAL UE ₹  3.15 ₹  6.30 ₹  12.60 ₹  25.20 ₹  50.40 ₹  100.80

T O TAL COGS @ 4 M/F ( I n C r o r e ) ₹  0.79 ₹  1.26 ₹  2.52 ₹  5.04 ₹  10.08 ₹  20.16

FIVE YEAR PROJECTION PLAN*

* IMPOR TANT : TH IS PROJECT IONS ARE FOR I L L US TRAT ION PURPOSE ONLY. ACTUAL PROJECT ION MAY VARY DEPEND ING ON THE CONS T I TUENT COMPONENT S .

SALES FORECAST

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UPASANAT H E E I G H T PA T H S O F G R O W I N G T O D AY

HOLISTICAPPROACH

FOCUSSEDDIRECTION

STRONG CONVICTION

ORGANIZED HIERARCHY

MULTICHANNEL

SALES

EFFICIENT MARKETING

SOUND BUSINESS

ETHICS

GREAT PEOPLE

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THE RED DOTWE ARE

REACH US AT :w w w . u p a s a n a . i no f f i c e @ u p a s a n a . i n

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