up21 javier amezola
TRANSCRIPT
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exit innovation
experiential marketing
February 2011
www.exitdesign.com
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exit innovation
multidisplinary teamintegrated approach
Business areas:- exhibition- innovation centres- multimedia content
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business areas /exhibition
Alimentaria Innoval 2010
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business areas /exhibition
F.C. Barcelona
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business areas /innovation centres
Vestas
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business areas /innovation centres
Accenture
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business areas /multimedia content
Barcelona Mobile World Capital
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business areas /multimedia content
Comsaemte
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exhibition trends
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Interactive technologies, augmented reality,hologram, 3D
Tablet
Social media
Brand centres
Integrating physical and digital
exhibition trends
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the new museum of fc barcelona
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1.500 m2 area1,5 M visitors / year12 M income / year
FC Barcelonamuseum is one of themost visited inSpain.
An emblematic space,a business opportunity.
The old Museum
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- increase sale tickets- increase revenues
- new lines of business
Added value: a new player
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1
11synchronised
screens
A 40 m longprojection room
2
An interactivetable and a
singularvideo wall
the mostimportant
moments in FCBarcelona
history
3
Fans tributeAll together
A garden madeof 810 smallsize screens
representing allplayers
4
A soundinstallation
Forest ofsounds
offers theopportunity tothe visitor tolisten live
recordings of
the stadium
The project included basically the design and production of a new space and 4 new exhibit elementsthat helped enhance the complete museum experience based upon new multimedia technologies .
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The array of eleven screens allowed a variety of effects in the film.
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2
an interactive tableand a
singular video wall
both interactivetechnologies presents
the most importantmoments in FC
Barcelona history
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The technical architecture of the interactive table is based upon the usage of load cells (up to 100 cells) inorder to help visitors to interact and select a moment in history with a simple touch of a finger.
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The table makes extensive usage of video and programming technologies.
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The technical architecture of the interactive video wall is based in laser and the visitors can review the entirehistory of FC Barcelona.
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A garden made of 810small size screens
representing all players inFC Barcelona history
3
Fans tributeAll together
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This wall integrates both internet and small format OLED screening technologies.
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4
A sound installationForest of sounds
An sound installationoffers the opportunityto the visitor to listen
live recordings of thestadium during a FC
Barcelona RealMadrid match
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Changes have positioned the museum as a first-class entertainment spot in the city of Barcelona.
Results achievedjul oct10
+ 2,5M+17% visits
+ 30% revenues
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accenture
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Accentureshowcasea newcommunicationchannel
The spacesuggests by itself
knowledge andinnovation.
Customerparticipation.
Interactivity.Surprise.
Have you everbeen at theAccentureshowcase?
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Video wall
A 2x3 video wallallows to projectpresentations in anew and interactiveway.
Text, images andvideo in big format.
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LED Monitors
4 led interactivemonitors allowcustomers tonavigate in differentcontent.
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exit innovation
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exit innovation