Case Study

Disney-Pixar:

UP PromotionAgency: Disney-Pixar

Execution: Attack!

Project Challenge

To help promote the release of their 10th

animated feature, UP, Disney-Pixar sought to

increase excitement surrounding the premiere

and ensure opening week ticket sale success.

Winning Strategy• Over two weekends in 100 participating theatres

nationwide, Attack! Marketing provided outgoing, family

friendly, upbeat brand ambassadors to interact with

targeted audiences at pre-release movie showings

• The uniformed teams, comprised of one manager and

three brand ambassadors each, approached viewers as

they exited screening rooms and distributed promotional

cards that contained online codes that would award 1 in

every 10 participants with a free children’s admission to

UP

• Attack! organized daily deliveries of helium balloons at

each of the 100 locations, which managers used to

create a lively and festive environment in theater lobbies

• Attack! Field Managers coordinated with the local

theater managers for seamless execution

Highlights and Results

• Approximately 800,000 promotional cards

distributed over four days

• 12% of promotional codes redeemed online on

distribution day

• UP generated over $68 million in its opening

weekend

Customer Quotes“My kids are going to love entering these codes to see if they won UP tickets! What a fun idea.”

“It looks soooo cute!”

“We saw this preview before Monsters V. Aliens and it looks so cute!”

“We always love Pixar films- they’re so creative and entertaining.”

“I am dying to see this movie!”

“It looks really funny!”

“I know this movie, the man’s house flies away with balloons!”

“Is it 3-D? Awesome!”

Photos

About Attack! Marketing

•Attack! is a nationwide field marketing agency, partnering with other agencies to provide staffing resources, promotional support, logistics, and fulfillment focused on developing successful brand experiences

• At the core of our success is turn-key field marketing services, enabling agencies to deliver the best in field marketing, guerrilla and non-traditional marketing, and out-of-home media

•Since 2001, our award-winning team has worked with agencies to promote over 300 of the country's best brands

•Recognized within our industry for delivering the best in staffing, training, and 24-hour customer support

Let us know how we can be your agent on the inside™.

For general inquiries, please write to us at info@attackmarketing.net

or call us toll free at: 866.944.ATTK(2885)