up and coming business messaging trends for 2015
TRANSCRIPT
T R E N D S I N B U S I N E S S M E S S A G I N GZ U G , 1 0 . 0 8 . 2 0 1 5
CONTENT
TABLE OF CONTENT
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ANALYSIS OF CURRENT USAGE
NEW FUNCTIONS INSIDE MESSENGERS
BUSINESS MESSAGING
SOLUTIONS FOR B2C
SUMMARY
ANALYSIS OF CURRENT USAGE1
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16,2 17,619,5 <20
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>50
SMS Instant Messenger
2011 2012 2013 2014
Totaling more than 70 billion text messages in 2014, more than 50 billion were sent by messenger
The number of messages sent via messenger has more than doubled from 2012 to 2013
Over the same period the proportion of SMS has grown worldwide less than 2 percent
From 2013 to 2014 the number of SMS messages increased by less than 0.5 percent
NEW FUNCTIONS INSIDE MESSENGERS 2
Example Facebook Pay
Next to classical text and image messaging, customers can transfer money with facebook messenger.
The service lets users pay friends within the private messaging app with just a few taps, a bank debit card is used a payment source.
The service is free, easy and secure according to Facebook.
Users who have recent iPhone models can choose to use Touch ID to authorise transactions with their fingerprint.
BUSINESS MESSAGING3
Companies can reach customers or clients thru messengers to give consultation for example
Example Doochoo Healthcare
DOCHOO Healthcare Messenger is a free encrypted cross-platform app for healthcare professionals to communicate with each other and with their patients.
Send text messages, instant voice messages, documents or photos
Other security features include the use of a unique PIN and QR code
SOLUTIONS FOR B2C4
Business Messenger
Businesses using the Messenger app are allowed to contact customers directly to offer their products and services.
During the checkout flow, a person can choose to start a conversation with a business representative, receive order confirmations, make changes to an existing order or get shipping status updates.
SUMMARY5
1Usage of IP Messages has increased dramatically compared to classical SMS.
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3 Companies are able to reach their customers with messengers to make instant direct connections.
4 With business messengers customers can conveniently questions about products or shipping status.
As function features increase, the use of messengers in daily life activities like messaging, money transfer or media sharing also continues to grow.
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