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© 2016 University of New York in Prague, Czech Republic 1

UNYP Course Catalog

2015-2016


Table of Contents Basic Information 3 About UNYP 3 Mission 3 Vision 3 University Governance 4 Academic Bodies 4 Department Chairs 4 Study Programs 5 UNYP Accreditations 6 Multiple-Degree Partner University Information 7 UNYP Facilities 7 Admissions Requirements 9 Credit System 10 International Degree Partner Universities 10 Student Services & Student Welfare 11 Information for International Students 11 International Exchange Partner Universities 12 Academic & Institutional Policies 12 Academic Calendar 12 Tuition & Fees 12 Discounts & Scholarships 12 Student Council 13 UNYP Degree Programs 13 UNYP Courses 18

Types of UNYP Bachelor’s Courses 18 UNYP Course Numbering System 18 General Education Requirements 20 General Education Courses 23 Business Administration Courses 43 Communication & Mass Media Courses 59 English Language & Literature Courses 74 International Economic Relations Courses 85 Psychology Courses 100 Other Courses 119 BBA Courses 121 MBA Courses 145


Basic Information Name: University of New York in Prague, s.r.o. Abbreviation: UNYP Address: Londýnská 506/41, 120 00 Praha 2, Czech Republic ID number/IČ: 25676598 Telephone: +420 224 221 261 E-mail: [email protected] Web: https://www.unyp.cz University of New York in Prague, s.r.o. (UNYP) is established as a limited liability company (s.r.o.) and is registered in the Commercial Registry, section C, file 60332. As a limited liability company UNYP operates in accordance with the Commercial Code of the Czech Republic (law n. 513/91 Sb). UNYP received state approval to act as a private higher education institution from the Czech Ministry of Education, Youth and Sports on 1 November 2001 under reference number 28533/2001. About UNYP The University of New York in Prague (UNYP) was established in 1998 in cooperation with two institutions of the US-based State University of New York (SUNY) system in order to offer US degree programs taught entirely in English in the Czech Republic. In 2001 it was granted official state recognition and accreditations for its first Bachelor’s programs by the Czech Ministry of Education and the Czech Accreditation Commission. Currently, UNYP offers degree programs taught in English both in its own right as a private Czech higher education institution and in cooperation with university partners in the US, UK, and Germany. Situated in a quiet, upscale neighbourhood in a central district of Prague, UNYP’s facilities combine 19th-century architectural charm with 21st-century teaching and technology. Its programs serve a diverse international student population, 26% of which is Czech, with the others coming from over 60 different countries. Mission Our Mission is to equip our students with the necessary knowledge and way of thinking to become scholars, thinkers, and leaders in their chosen profession and to provide them with the skills, ethics, multi-cultural perspectives, and confidence that will allow them to explore, learn, question, create, and thrive as productive members of the international community. We are committed to providing the highest possible quality education and to giving our students the personal attention and support necessary for them to achieve their goals in life. Vision To offer multicultural and impactful higher education with a high sense of responsibility towards our stakeholders, and with a focus on quality so that UNYP becomes students' first choice for English language higher education in the region.


University Governance Administrative and management body The highest body of UNYP is the General Assembly of Shareholders and the Executive Director (jednatel), which are the statutory representatives of the company. President & Executive Director Ilias Foutsis General Manager Sotiris Foutsis, MBA Academic Bodies Rector Andreas Antonopoulos, Ph.D., MBA Academic Board Permanent members Karolyn Andrews, Ph.D., Director of Academic Programs, State University of New York,

Empire State College Andreas Antonopoulos, Ph.D., MBA, Rector, Chair Kevin Capuder, M.A., Chair of Business Department Zuzana Halková, Academic Affairs Manager Óscar Hidalgo-Redondo, M.Phil., Chair of International Economic Relations Department PhDr. Todd Nesbitt, Ph.D., Chair of Communications & Mass Media Department Edel Sanders, M.A., Chair of Psychology Department Non-permanent members Student Council president Student Council vice-president Two instructor representatives Academic Council Karolyn Andrews, Ph.D., Director of Academic Programs, State University of New York,

Empire State College Andreas Antonopoulos, Ph.D., MBA, Chair Kevin Capuder, M.A. Zuzana Halková Óscar Hidalgo-Redondo, M.Phil. PhDr. Todd Nesbitt, Ph.D. Edel Sanders, M.A. Disciplinary Commission Andreas Antonopoulos, Ph.D., MBA, chair Department Chairs Business Administration: Kevin Capuder, M.A.


Communication and Mass Media: PhDr. Todd Nesbitt, Ph.D. International Economic Relations: Óscar Hidalgo-Redondo, M.Phil. Psychology: Edel Sanders, M.A. Study Programs Bachelor’s programs Bachelor’s programs (4 year) – Multiple degree programs

Business Administration

Communication & Mass Media

International Economic Relations

Psychology

The programs above are offered in partnership with SUNY Empire State College (US), and students graduate with a Bachelor’s degree from SUNY Empire State College. If they choose, they may sit final comprehensive exams and also earn the Czech bakalář degree from UNYP. The programs are accredited by the Czech Accreditation Commission; SUNY Empire State College is accredited in the US by the Middle States Commission on Higher Education. Bachelor’s programs (3 year)

Business Administration, with concentrations in General Business, Finance, or

Marketing.

Graduates of this program are awarded the Czech bakalář degree from UNYP. The program is accredited by the Czech Accreditation Commission and the International Assembly for Collegiate Business Education (a U.S.-based, CHEA-recognized professional accreditor). Bachelor’s programs (4 year)

English Language & Literature

IT Management

Degree awarded by: SUNY Empire State College (US). Bachelor’s programs (3 year)

Online Marketing

Tourism Management

Degree awarded by: IUBH (DE) Accredited by: Wissenschaftsrat & FIBAA (DE) Master’s programs Master’s in Psychology (2-year program) Degree awarded by: UNYP Accredited by: Czech Accreditation Commission A newly accredited program enrolling its first students for Fall 2016.


Master’s of Business Administration Degree awarded by: UNYP Accredited by: International Assembly for Collegiate Business Education (US), and Czech Association of MBA Schools. Master’s in Professional & Business Communication Degree awarded by: La Salle University (USA) Accredited by: Middle States Commission on Higher Education (USA) Master’s in International Management Degree awarded by: University of Bolton (UK) Online Flexible MBA Degree awarded by: National American University (US) Accredited by: Higher Learning Commission (US) Law (LLM) Degree awarded by: University of Bolton (UK) Master’s in Second Language Learning & Teaching Degree awarded by: University of Greenwich (UK) Master’s in Transport & Logistics Management Degree awarded by: IUBH (DE) Accredited by: Wissenschaftsrat & FIBAA (DE) UNYP Accreditations UNYP was granted a state agreement (statní souhlas) to act as a private higher education institution (soukromá vysoká škola) in 2001 by the Czech Ministry of Education. Individual study program accreditations: 4-year Bachelor’s degree programs (Business Administration, Communication & Mass Media, International Economic Relations, Psychology): • Czech Accreditation Commission 3-year Bachelor’s degree program (Business Administration): • Czech Accreditation Commission • International Assembly for Collegiate Business Education (US) MBA programs: • International Assembly for Collegiate Business Education (US) • Czech Association of MBA Schools


MA program in Psychology • Czech Accreditation Commission UNYP is also accredited by the British Accreditation Council as an Independent Higher Education Institution. Other programs offered by international partner universities in cooperation with UNYP are accredited in the home country of the partner university. Multiple-Degree Partner University Information The State University of New York (SUNY) is one of the largest state university systems in the USA, comprising 64 colleges and universities, offering Bachelor’s, Master’s, and Doctoral programs to more than 750,000 students. Empire State College, part of the SUNY system, is accredited in the US by Middle States Association of Colleges and Schools, Commission on Higher Education (http://www.msche.org). UNYP Facilities Main building: Londýnská 41, Prague 2 Additional facilities: Belgická 40, Prague 2 Special needs access The main UNYP building at Londýnská 41 is wheelchair accessible; contact [email protected] for details. Maximum total capacity of all teaching rooms: 372 Facilities include: Library

Located on the first floor of UNYP’s main building

Open seven days each week.

16,737 books in the stacks

Online library borrowing/inventory system (Clavius)

Two multifunctional photocopiers

Two printers

30 computer work stations for students

Study room seating 20

Project meeting room seating 10 with internet access and data-projector

Access from Library to online library databases (ProQuest Central, Emerald)

PC Labs

Two PC labs with licensed Microsoft Office 365 platform

Located in the main UNYP building


Total seating capacity: 54

Specialized software for specific courses (SPSS for statistics courses, Adobe Light for

Digital Photography course)

Counselling Centre

Located in UNYP’s Belgická building

Operated externally by The City Practice

Offers free counselling services to UNYP students, staff

Writing Lab


Assists students with common writing issues

IT Helpdesk


Open seven days a week

Center for Advanced Behavioral Research


Equipped with two-way mirror for conducting observation studies.

Academic equipment All classrooms have built-in computers with internet access, data projector, audio speakers, and are air-conditioned. Almost 100 computer workstations available to students in two PC Labs and in the Library. Access to online library resources (ProQuest Central, Emerald). Wifi access throughout both UNYP buildings. Online E-learning system (a Moodle implementation). Student social areas UNYP Café


Open Monday-Friday

Light food and drink for sale

Indoor & outdoor seating

Student Council Office


Located in the Belgická building.

Sports access Free or discounted access to various local sports and fitness facilities is made possible to students and staff through UNYP’s Student Services Office, located in the main UNYP building. Admissions Requirements For undergraduate programs: The conditions for admission as a degree-seeking student to UNYP Bachelor’s study programs are:

Completed full secondary or full secondary professional education.

English language test score indicating sufficient ability to undertake university studies in English.

Demonstrated ability and motivation to study the chosen program as evinced by: o Written personal statement o Letter of recommendation from a teacher or supervisor o Oral interview with a UNYP Academic Advisor

Completed application form, including any additional information requested, and payment of admissions fees, if any.

For postgraduate programs: The conditions for admission as a degree-seeking student to UNYP Master’s study programs are:

Completed university education (minimum Bachelor’s degree).

English language test score indicating sufficient ability to undertake university studies in English.

Demonstrated ability and motivation to study the chosen program as evinced by: o Written personal statement o Two letters of recommendation from a teacher or supervisor o Oral interview with a UNYP Academic Advisor

Completed application form, including any additional information requested, and payment of admissions fees, if any.

UNYP makes admission decisions without regard for age, disability, ethnic or national origin, gender, gender identity, marital status, political or social affiliation, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. For more detailed information on admissions, please see the UNYP website. Credit System UNYP uses ECTS and the American semester credit system in parallel, with one semester credit equal to two ECTS. UNYP uses an American system due to its history and current


provision of multiple-degree programs in cooperation with State University of New York, Empire State College. The credit system is grounded in the ECTS system, with 60 ECTS per semester as the standard allocation. UNYP’s credit policies, adapted from the ECTS Users’ Guide 2015, specify that

One semester credit (2 ECTS) corresponds to 50 to 60 hours of work. This represents the typical workload; the actual time each student requires to achieve the course’s outcomes may vary. [...] Learning outcomes and workload estimates are included on course syllabi. Student estimates of workload are part the Student Evaluation of Instruction. UNYP regularly reviews credit allocations and the workload estimates of instructors and students each year, and provides feedback to instructors and/or adjusts credit allocations as needed.

International degree partner universities

La Salle University was founded in 1863 in Philadelphia (USA) and is accredited by Middle States Association of Colleges and Schools, Commission on Higher Education (http://www.msche.org/).

National American University was founded in 1941 and is accredited in the US by the Higher Learning Commission.

State University of New York, Empire State College: see above.

University of Bolton was founded in 1982 as a fusion of the Bolton Institute of Technology and Bolton College of Education (Technical).

University of Greenwich dates from 1890, when it was founded as Woolwich Polytechnic. In 1992 the University of Greenwich was awarded university status by the UK government.

IUBH School of Business and Management was founded in 1998 as the International University of Applied Sciences Bad Honnef–Bonn. IUBH was the first private, state-recognized university operating exclusively in the service sector in Germany. IUBH is institutionally accredited by the German Science and Humanities Council (Wissenschaftsrat), and its study programs are accredited by the Foundation for International Business Administration Accreditation


(FIBAA).

Student Services & Student Welfare Student welfare responsibilities are divided among several staff areas at UNYP:

The Student Services office provides assistance in areas of student housing, visas, and

adjusting to life in Prague.

Academic Advisors assist students in all course-related matters, and receive student

requests for disability accommodation.

The externally run Counselling Center provides free counselling services to students.

The HR Manager ensures the dissemination of key health & safety regulations to

students and staff as required by Czech law.

Student Services Office UNYP’s Student Services office assists students, both degree-seeking and visiting, in securing local accommodation, and has maintained cooperation with several student residency buildings. Beginning in 2016, UNYP will also offer students housing located two blocks from the school facilities, and managed by an affiliate company. Accommodation UNYP’s Student Services Office, located in the main UNYP building, assists students in securing accommodation in local student residences. Beginning in Spring 2016 UNYP will have its own affiliate student residence buildings conveniently located one block from the UNYP facilities. Social programme / Excursions UNYP’s Student Services Office cooperates with the Student Council to offer events and occasional excursions (fee based) to interested students. Other services UNYP’s combined Student Services Office / International Student Office / Career Services Office / Alumni Office, located in the main UNYP building, offers a wide range of services to students. The International Student Office assists international students with visa procedures and in securing health insurance. The Career Services Office organizes career-related seminars and workshops for students, and maintains postings of job and internship opportunities. The Alumni Office organizes events for former students. In addition to helping students find suitable local housing, the Student Services office makes available free or discounted sports and fitness facility access available to all students and staff, and manages the UNYP Benefits Program, which secures student discounts at a wide range of local establishments. Information for International Students Information for international students is available through walk-in services at the UNYP International Students Office, and on the UNYP website:


Visa: https://www.unyp.cz/student-services/international-student-office Housing: https://www.unyp.cz/student-services/accommodation Insurance: https://www.unyp.cz/student-services/international-student-office International Exchange Partner Universities In addition to the partner universities listed above that cooperate with UNYP in offering degree programs, UNYP maintains an extensive network of international exchange partners. For current information on UNYP’s exchange partner universities, please consult the UNYP website at this address: https://www.unyp.cz/about/international-cooperations/student-exchange-partners Academic & Institutional Policies UNYP’s academic and institutional policies are described in the UNYP Policies document, available on the UNYP website at this address: https://www.unyp.cz/academics/course-catalogues Academic Calendar Updated academic calendars for all programs are found on the UNYP website at this address: https://www.unyp.cz/academics/academic-calendar Tuition & Fees Current information on tuition & fees for each program is available on the UNYP website: Foundation Program https://www.unyp.cz/academic-programs/foundation-program American Bachelor’s Programs https://www.unyp.cz/academic-programs/american-bachelor-programs European Bachelor’s Programs https://www.unyp.cz/academic-programs/european-bachelor-programs MBA Programs https://www.unyp.cz/academic-programs/mba-program Master’s Programs https://www.unyp.cz/academic-programs/master-programs Discounts & Scholarships Current information on discounts, scholarships, and financial aid is available on UNYP’s website at this address: https://www.unyp.cz/admissions/scholarships-and-financial-aid


Student Council The Student Council represents the interests of students at UNYP. For more information on the UNYP Student Council, please see the website at this address: https://www.unyp.cz/student-services/student-council UNYP Degree Programs Bachelor’s Programs Study Program: Business Administration Qualification awarded:

Bachelor’s degree from State University of New York, Empire State College

Bakalář (Bachelor’s) degree from UNYP Note: To earn the bakaář degree from UNYP in addition to the degree from Empire State College, students must choose to take and successfully pass state exams. Form of study: Presence-based Program Learning Outcomes:

Students will be able to demonstrate foundational knowledge of the functional areas of business.

Students will be able to demonstrate foundational knowledge of project management.

Students will be able to demonstrate a depth of knowledge in strategic management.

Students will be able to demonstrate knowledge of the legal and ethical obligations of business and apply them to business decisions.

Students will be able to apply appropriate management theory to intercultural business scenarios.

Students will be able apply appropriate quantitative methods to management decision-making.

Students will be able to describe the global and economic environment of business.

Students will be able to demonstrate effective analytical and critical-thinking skills in an organizational context.

Students will be able to work effectively in a team situation.

Students will demonstrate the ability to write and orally present ideas and proposals effectively in business English.

Students will be able to demonstrate specialized knowledge and competencies in their area of concentration (finance, management, or marketing).

Access to Further Studies: Successful completion of the Bachelor’s degree may grant access to Master’s level study at universities worldwide. Program Structure: See Concentration Sheet, available in the Registrar’s Office Examination and Assessment Regulations: For details, see UNYP Policies, available on the UNYP website Program Director: Kevin Capuder, MA Descriptions of Courses: See course listings, below.


Study Program: Communications & Mass Media Qualification awarded:



Identify, contextualise and critically evaluate theoretical developments in the study of communication;

Assess the impact of new information technologies on media systems;

Understand and comprehensively explain public relations principles and theories;

Recognise techniques and strategies used by speakers to inform, persuade, entertain;

Understand divisions of the fields of communication and media studies;

Analyze messages in the mass media in terms of rhetorical value;

To plan and execute full-scale public relations and advertising campaigns;

Be able to effectively write, report on events, and conduct interviews;

To gain the skills to design research projects - indicating hypotheses, best data collection method, and the most appropriate way to analyze data;

To use Public Relations research methods in different situations;

Communicate effectively in writing and orally about quantitative and qualitative research.

Access to Further Studies: Successful completion of the Bachelor’s degree may grant access to Master’s level study at universities worldwide. Program Structure: See Concentration Sheet, available in the Registrar’s Office Examination and Assessment Regulations: For details, see UNYP Policies, available on the UNYP website Program Director: Todd Nesbitt, PhD Descriptions of Courses: See course listings, below. Study Program: International & Economic Relations Qualification awarded:



a solid theoretical foundation in economics, including the micro foundations of economic thought and macroeconomic tools that international and domestic actors can use

an ability to think theoretically and analytically about contemporary issues in international affairs;


A grounding in the quantitative (statistical) skills of analysis required of a professional in this field of study and a capacity to conduct research and produce original research papers;

An understanding of the conceptual and empirical issues associated with international and European economic and social policy and their application in international relations;

Effective oral and written communication skills in English;

Proficiency in using software applications and information technology for research;

An ability to work collaboratively in teams and in a multicultural settings;

An ability to effectively use appropriate problem-solving and decision-making strategies and apply ethical thinking in the public and private sectors which are conducive to a professional work environment;

A strong capacity to think critically about international relations and international economic developments, trends and events.

Access to Further Studies: Successful completion of the Bachelor’s degree may grant access to Master’s level study at universities worldwide. Program Structure: See Concentration Sheet, available in the Registrar’s Office Examination and Assessment Regulations: For details, see UNYP Policies, available on the UNYP website Program Director: Óscar Hidalgo-Redondo, MA Descriptions of Courses: See course listings, below. Study Program: Psychology Qualification awarded:



Students will understand the many fields of psychology which are open to them for their future careers.

Students will have the foundational knowledge to move smoothly and successfully into graduate programs in psychology or any of the social sciences.

Students will have practical experience in the mental health field through our cooperation with local mental health care facilities, such as the Prague Psychiatric Center at Bohnice hospital. Additionally, our cooperation with the Czech Academy of Science offers students opportunities for participation in developmental and cognitive science.

Students will gain strong fundamental research skills in design, implementation, data collection, data analysis and reporting of research findings.

Access to Further Studies: Successful completion of the Bachelor’s degree may grant access to Master’s level study at universities worldwide. Program Structure: See Concentration Sheet, available in the Registrar’s Office


Examination and Assessment Regulations: For details, see UNYP Policies, available on the UNYP website Program Director: Edel Sanders, MA Descriptions of Courses: See course listings, below. Study Program: Business Administration (3-year program) Qualification awarded:

Bakalář (Bachelor’s) degree from UNYP Form of study: Presence-based Program Learning Outcomes:

Students will be able to demonstrate foundational knowledge of the functional areas of business.

Students will be able to demonstrate foundational knowledge of project management.

Students will be able to demonstrate a depth of knowledge in strategic management.

Students will be able to demonstrate knowledge of the legal and ethical obligations of business and apply them to business decisions.

Students will be able to apply appropriate management theory to intercultural business scenarios.

Students will be able apply appropriate quantitative methods to management decision-making.

Students will be able to describe the global and economic environment of business.

Students will be able to demonstrate effective analytical and critical-thinking skills in an organizational context.

Students will be able to work effectively in a team situation.

Students will demonstrate the ability to write and orally present ideas and proposals effectively in business English.

Students will be able to demonstrate specialized knowledge and competencies in their area of concentration (finance, management, or marketing).

Access to Further Studies: Successful completion of the Bachelor’s degree may grant access to Master’s level study at universities worldwide. Program Structure: See Concentration Sheet, available in the Registrar’s Office Examination and Assessment Regulations: For details, see UNYP Policies, available on the UNYP website Program Director: Kevin Capuder, MA Descriptions of Courses: See course listings, below. Master’s Level Programs Study Program: Business Administration Qualification awarded:

Master’s of Business Administration (MBA) degree from UNYP Form of study: Presence-based


Program Learning Outcomes:

Students will be able to apply key concepts from primary functional areas of business management.

Students will be able to demonstrate a depth of knowledge of the key concepts of managerial finance, international marketing management, operations management, and strategic management.

Students will be able to demonstrate well-developed critical and creative thinking skills to identify business problems and recommend implementable solutions that meet business objectives.

Students will be able to demonstrate an understanding of the process for solving business problems and making sound business decisions.

Students will be able to perform a strategic analysis from a multi-disciplinary perspective, synthesize information, and produce a congruent plan of action.

Students will be able to identify legal and ethical issues and apply standards of ethical behavior to business decisions.

Students will be able to use technology and suitable quantitative methods as tools of effective management.

Students will be able to conduct research, and to write and orally present ideas and proposals persuasively and effectively in business English.

Students will be able to demonstrate well-developed organizational and teamwork skills suitable to a multi-cultural environment.

Students will be able to demonstrate specialized knowledge and competencies in their area of concentration (management, finance & banking, human resources, management of information systems, marketing, project management, or entrepreneurship).

Program Structure: See Concentration Sheet, available in the Graduate Program Director’s Office Examination and Assessment Regulations: For details, see UNYP Policies, available on the UNYP website Program Director: Carlos Gutierrez, MIM Descriptions of Courses: See course listings, below.


UNYP COURSES Types of UNYP Bachelor’s Courses UNYP offers two types of courses, each with a distinct designation: UNYP Courses offered by University of New York in Prague. In the American bachelor’s degree programs, these courses have been designed to complement the specific majors. Some are prerequisites to ESC courses, while others may be specialized elective topics. ESC Courses offered by State University of New York, Empire State College as part of the four-year American bachelor’s degree programs. These courses comprise part of the approved degree programs offered by ESC. These courses are offered in the 3rd and 4th year of study.

UNYP COURSE NUMBERING SYSTEM UNYP bachelor’s courses have a 5-digit code. The first two digits refer to "area of study". The last 3 digits indicate the level of the course. Area of study codes: 00 Non-credit courses 52 German language and culture 07 Anthropology 54 Chinese language and Culture 09 Art Studio 58 History 11 Art History 64 Mathematics 15 Biology 71 Philosophy 20 Business Administration 75 Physics 22 Chemistry 77 Political Science 23 Czech language and culture 80 Psychology 25 Computer Science 87 Sociology 33 Economics 89 Spanish language and culture 41 Literature and Writing 90 Communication and Media 46 French language and culture 91 Theater Arts 48 Geography 99 Interdisciplinary / Honors / other

Course level

000 – 099 Non-credit courses; open to all UNYP students and other approved course participants.

100 – 199 Lower-level course; open to all university students.

200 – 299 Lower-level course; open to all university students.

300 – 399 Upper-level course; open to students who have completed at least one full year of full-time university studies.


400 - 499 Upper-level course; open to students who have completed at least one full year of full-time university studies.


4-Year American Bachelor’s Programs

General Education Requirements UNYP’s 4-year bachelor’s programs are offered in cooperation with State University of New York, Empire State College. The State University of New York has specified some components of every degree which will contribute to a broad educational background. These components are grouped into 10 knowledge areas and two competency areas. It requires bachelor's degree candidates, as a condition of graduation, to complete a general education program of no fewer than 30 credit hours specifically designed to achieve the student learning outcomes in ten knowledge and skill areas and two competencies, as specified below: Knowledge and Skill Areas 1. Basic Communication Students will:

produce coherent texts within common college-level written forms;

demonstrate the ability to revise and improve such texts;

research a topic, develop an argument and organize supporting details;

develop proficiency in oral discourse;

evaluate an oral presentation according to established criteria. 2. Mathematics Students will demonstrate the ability to:

interpret and draw inferences from mathematical models such as formulas, graphs, tables and schematics

represent mathematical information symbolically, visually, numerically and verbally

employ quantitative methods such as, arithmetic, algebra, geometry, or statistics to solve problems

estimate and check mathematical results for reasonableness

recognize the limits of mathematical and statistical methods. 3. Social Sciences Students will demonstrate:

understanding of the methods social scientists use to explore social phenomena, including observation, hypothesis development, measurement and data collection, experimentation, evaluation of evidence, and employment of mathematical and interpretive analysis; and

knowledge of major concepts, models and issues of at least one discipline in the social sciences.

4. American History Students will demonstrate:


knowledge of a basic narrative of American history: political, economic, social, and cultural including knowledge of unity and diversity in American society;

knowledge of common institutions in American society and how they have affected different groups; and

understanding of America's evolving relationship with the rest of the world. 5. The Arts Students will demonstrate:

understanding of at least one principal form of artistic expression and the creative process inherent therein.

6. Humanities Students will demonstrate:

knowledge of the conventions and methods of at least one of the humanities in addition to those encompassed by other knowledge areas required by the general education program.

7. Other World Civilizations Students will demonstrate:

knowledge of either a broad outline of world history, or the distinctive features of the history, institutions, economy, society, culture, etc., of one non-westem civilization.

8. Western Civilization Students will:

demonstrate knowledge of the development of the distinctive features of the history, institutions, economy, society, culture, etc., of Western civilization; and

relate the development of Western civilization to that of other regions of the world. 9. Natural Sciences Students will demonstrate:

understanding of the methods scientists use to explore natural phenomena, including observation, hypothesis development, measurement and data collection, experimentation, evaluation of evidence, and employment of mathematical analysis; and

application of scientific data, concepts and models in one of the natural sciences. 10. Foreign Language / Languages other than English Students will demonstrate:

basic proficiency in the understanding and use of a foreign language; and

knowledge of the distinctive features of culture(s) associated with the language they are studying.


Competencies The following two competencies should be infused throughout the general education program: 1. Critical Thinking (Reasoning) Students will:

identify, analyze and evaluate arguments as they occur in their own or others' work, and

develop well-reasoned arguments. 2. Information Management Students will:

perform the basic operations of personal computer use;

understand and use basic research techniques; and locate, evaluate and synthesize information from a variety of sources.


General Education Courses

General Education: Lower-Level Courses

UNYP 77217 African Politics and Society 3 semester credits Pre-requisite: None A general introduction to the African continent and its contemporary problems. A study of the historical and political evolution and an analysis of its societies and diversity. Upon completion of this course, students should be able to:

understand the basic developments and trends in African history;

comprehend the cultural diversity in African societies and relate it with political and economic developments in the continent;

understand the role of colonialism in the shaping of today’s Africa and evaluate it critically

assess the influence and the role of Africa in the world today;

link course topics to his/her area/s of academic, career and personal interests. UNYP 58120 American Cultural History 3 semester credits Pre-requisite: None Introduction to the interdisciplinary practice of cultural history by examining the development of American culture from the colonial period to the present. Upon completion of this course, students should be able to:

know the basic chronological history of the US from pre-colonial times to the present;

understand the requirements and characteristics of scholarly work;

critically interpret and evaluate competing historical and cultural interpretations;

critically interpret and evaluate primary sources of a variety of types/media, with a sensitivity to historical context.

UNYP 77216 American Government and Politics 3 semester credits Pre-requisite: None An analysis of the structure and processes of the American system of government and politics, including basic constitutional principles, the theory and practice of representative government, and the organization and function of the political system and governing institutions in the United States.


Upon completion of this course, students will be able to:

Understand generally the structure of the United States government and politics;

Describe the main institutions and developments of American politics and relate them with events of the American political history;

Compare the features of the American political system with those of any other political system studied in other courses;

Describe the main principles of politics underlying the American political system and society and to use these principles when thinking about politics and the political world.

UNYP 41220 American Literature and Culture 3 semester credits Prerequisite: none A survey of American literature this course covers influential authors and literary movements in multiple genres. While exploring the cultural and artistic contexts of individual works, the course also examines the unique interconnection of British and American literary practice from colonial to contemporary literature. By the end of this course, students should be able to:

recognize, understand, and connect basic facts and concepts involved in the study of American literature and culture

collaborate with others to increase knowledge and understanding of these facts and concepts

analyze and evaluate the moral and ethical challenges involved in literature of a multicultural and global society

communicate ideas relating to the course effectively in writing and in speaking UNYP 11201 Art of the Western World I 3 semester credits Pre-requisite: None Introductory survey of the history of Western art from the Paleolithic era to the end of the Middle Ages. Upon completion of this course, students should be able to:

identify art styles and relate them to their historical context;

further develop skills in the analysis and interpretation of works of visual art;

recognize and start to explain changes in art over the ages, and understand how these changes reflect and illuminate wider changes in society;

further develop / strengthen writing skills in the analysis and interpretation of works of art.


UNYP 11202 Art of the Western World II 3 semester credits Pre-requisite: None This course is a continuation of Art of Western World I. The period covered includes the Renaissance to the present day. Upon completion of this course, students should be able to:

identify art styles and relate them to their historical context;

develop skills in the analysis and interpretation of works of visual art;

recognise and start to explain changes in art over the ages, and understand how these changes reflect and illuminate wider changes in society;

develop / strengthen writing skills in the analysis and interpretation of works of art. UNYP 64245 Basic Calculus 4 semester credits Pre-requisite: C- or better in College Algebra, or Math placement test The course consists of a survey of calculus that is useful to students of business, information science, and the social and biological sciences. Differentiation and integration of polynomial, rational, exponential and logarithmic functions. Emphasis on techniques and applications, chosen from such fields as economics, psychology, and biology. Upon successful completion of this course, students should be able to:

understand the theoretical concepts like limit, continuity, derivative, etc.;

use in an adequate way various differentiation techniques;

apply the theory of differentiation to graph sketching;

solve maximum-minimum problems;

work with exponential and logarithmic functions and be informed about their rich applications;

apply integration to find areas in the coordinate plane. UNYP 77127 Classics of Political Thought 3 semester credits Pre-requisite: None A survey of the major contributions to Western political thought. Classical theory from the pre-Socratic period to that of 21st Century. Concepts such as authority, legitimacy, law, justice, constitution, and public good are analysed throught the lenses of political thinkers from different periods and schools of thought.


Upon completion of this course, students will be able to:

be familiar with the philosophy of the main thinkers of the Western civilisation;

be able to analyse the evolution in the Western political thought and relate and compare different historical periods;

critique political pronouncements in terms of consistency;

locate the historical traditions that ground political parties and movements;

identify positions in political discourse. UNYP 64152 College Algebra 3 semester credits Pre-requisite: None The course consists of the study of basic concepts and techniques of Algebra, Geometry and Real Analysis: factoring, multiplying and dividing algebraic expressions, coordinate geometry, functions and functional notation, polynomials, exponents, logarithms, and inequalities. It provides primarily preparation for more advanced courses, but also open to students desiring a background in college algebra.

Upon successful completion of this course, students should be able to:

factor, multiply, and divide algebraic expressions;

understand the key concepts of coordinate geometry;

solve algebraic equations and inequalities;

understand functional notation;

use functions when solving application problems;

know the basic properties of polynomial and rational functions. UNYP 07214 Cultural Anthropology 3 semester credits Pre-requisite: None Principal concepts, data, and generalizations about the behavior systems of human groups with emphasis on non-Western cultures. Upon completion of this course, students should be able to:

have a solid understanding of the field of cultural anthropology (methods and central concerns);

have increased knowledge of the many ways in which people around the globe create meaningful worlds.

UNYP 23101 Czech 1A 3 semester credits Pre-requisite: None


The course will be focused on students´ abilities to deal with common daily situations. The language curriculum covers day-to-day functions such as introducing oneself, shopping, meeting people – conversation and dealing with living in a foreign city etc. The course consists of grammar, vocabulary and phrase training, repetition and communication practice. Upon completion of this course, students should be able to:

introduce and describe people (personal data, hobbies, sports etc.);

engage in social conversation;

ask for and/or give directions;

shop (agree, disagree, complain, request a discount, pay);

make a reservation or an order;

tell time;

make phone calls and/or an appointment;

fill out forms;

describe people, places and things;

use polite forms of verbs. UNYP 23102 Czech 1B 3 semester credits Pre-requisite: C- or better in Czech 1A This course focuses on students´ abilities to deal with common daily situations. The language curriculum covers day-to-day functions such as shopping, housing, traveling, meeting people – social conversation, dealing with living in a foreign city, also expressing details - time, location etc. The course consists of grammar, vocabulary and phrase training, repetition and communication practice. Upon completion of this course, students should be able to:

Engage in social conversation

Shop, make orders, phone calls, appointments

Tell time, how often, since/ till

Ask for and give directions

Tell location

Fill out forms

Express quantity

UNYP 09120 Digital Photography 3 semester credits Pre-requisite: None


This course is an introduction to the operation, presentation, vocabulary, and creative skill sets associated with digital photography. Lessons will include both technical and creative aspects of the medium. In addition this class will provide students with an overview of different artists and movements surrounding the discipline. Upon completion of this course, students should be able to:

describe and execute proper operation and of a digital camera;

relay a working knowledge of shutter speeds, aperture settings, ISO Settings, light, and camera angles in order to provide desired images;

name and understand the mechanics of a digital camera;

calculate the equivalent relationships between shutter speeds, aperture settings, and film speeds;

discuss how and what photographs communicate through careful analysis of yours and your fellow students work;

create a series of images that conveys the particular theme or concept necessary to properly execute each assignment;

inform and educate the class as a whole on different photographers and photographic styles through individual presentations;

provide a broad overview of photographic history as it pertains to project assignments and artist presentations, so as to encourage a more holistic understanding of photography as both an art form and a technical craft.

UNYP 58250 Economic History of the West 3 semester credits Pre-requisite: None An introduction to the key developments in history which have led to the business world we experience today. An analysis of the rise of the Western civilization from an economic perspective. Upon completion of this course, students should be able to:

understand how the modern business world developed;

describe the most important milestones in the rise of the Western civilization, analysing the economic institutions that made it possible;

interpret historical events in the light of several theories of history;

argue both for and against several theories of history in interpreting specific events. UNYP 41160 English Composition I 3 semester credits Pre-requisite: Score of 530 or higher on institutional English language placement test English Composition I is a course in expository writing, including the development and revision of paragraphs and essays using various rhetorical strategies; reading and discussion


of selected essays; introduction to writing about literature; and introduction to incorporation and documentation of material from primary, secondary and tertiary sources. After successful completion of this course, students will be able to:

write analytical arguments, well-supported by evidence/examples;

use online academic databases to find relevant information for writing projects;

incorporate material from external sources in their writing projects, using correct citation;

understand the requirements of academic integrity;

understand the concept of plagiarism and know how to avoid it;

correctly use MLA citation format. UNYP 41180 English Composition II 3 semester credits Pre-requisite: C- or better in English Composition 1 English Composition II continues the study of the writing process stressed in Composition I. Students will practice reading and writing critically and analytically, writing exposition, persuasion/argumentation, and the research paper.

In addition to the skills acquired in English Composition I, by the end of the course, students should be able to

analyze, evaluate, document, and draw inferences from various sources, identify, select, and analyze appropriate research methods, research questions, and

evidence for a specific rhetorical situation, use argumentative strategies and genres in order to engage various audiences, integrate others' ideas with their own, use grammatical, stylistic, and mechanical formats and conventions appropriate to

rhetorical situations and audience constraints, produce well reasoned, argumentative essays demonstrating rhetorical engagement,

and reflect on what contributed to their writing process and evaluate their own work.

UNYP 46101 French 1A 3 semester credits Pre-requisite: None The first semester will be essentially focused on the student’s grammar, syntax, conjugation acquisition and the correction of important pronunciation defects, as well as developing oral and written comprehension, and introducing small practical and technical writing exercises. Upon completion of this course, students should be able to:

introduce yourself in French;

use sentences of everyday life;

give your opinion / preferences;


know words expressing quantity (numbers, more or less …) space (here, there, in front…) and time (now, after, before…);

conjugate basic verbs. UNYP 46102 French 1B 3 semester credits Pre-requisite: C- or better in French 1A Upon completion of this course, students should be able to:

have good knowledge of grammar, common and economic vocabulary and basic conversation topics;

apply French practically (active knowledge) in everyday situations as well as in economic sphere;

read and translate texts including specialized economic papers in both directions (French - English, English - French);

communicate regarding basic general French conversation topics;

apply basic grammar structures and vocabulary for the practical usage of French language;

write simple essays on various topics;

understand spoken language, this also having been trained on CD listening in the course and personal experience;

react grammatically correctly to social intercourse situations;

have a good French language English Language relation, French having been studied on the basis of English making use of the similarities of the two languages.

UNYP 80272 General Psychology 3 semester credits Pre-requisite: None Introduction to psychology. Learning, motivation, personality, intelligence, testing, abnormal behavior, and psychotherapy. Upon completion of this course, students should be able to:

trace the development of psychology from its origins to its present day forms;

understand the biological basis of human behavior;

understand the role of psychological experiments in testing hypotheses;

understand the basic principles and major discoveries from most major disciplines within the field;

understand common mental illnesses and the variety of therapies available. UNYP 52101 German 1A 3 semester credits


Pre-requisite: None The course is for absolute beginners and lower intermediate students of German concentrating on grammar, conversation and common vocabulary and economic terminology. Upon completion of this course, students should be able to:


apply German practically (active knowledge) in everyday situations as well as in economic sphere;

read and translate texts including specialized economic papers in both directions (German - English, English - German);

communicate regarding basic general German conversation topics;

apply basic grammar structures and vocabulary for the practical usage of German language;




should have a good German language English Language relation, German having been studied on the basis of English making use of the similarities of the two languages.

UNYP 52102 German 1B 3 semester credits Pre-requisite: C- or better in German 1A The course is for intermediate level students of German concentrating on intermediate grammar and conversation. Upon completion of this course, students should be able to:


apply German practically (active knowledge) in everyday situations as well as in economic sphere;

read and translate texts including specialized economic papers in both directions (German - English, English - German);

communicate regarding basic general German conversation topics;

apply basic grammar structures and vocabulary for the practical usage of German language;





have a good German language English Language relation, German having been studied on the basis of English making use of the similarities of the two languages.

UNYP 41210 Great Books 3 semester credits Pre-requisite: None This course is an introduction to the major historical literary genres to Western culture, which contributed to the shaping of the modern world. The basic events and processes of the rise of what is called the Modern, Western World (sometimes Western Civilization) will be surveyed. More books have been written on this subject than most of us could read in a lifetime. In the short amount of time that is allotted we can and will only attempt to grasp the most significant texts. Upon completion of this course, students should be able to:

describe in outline the intellectual history of the West;


critically interpret and evaluate the major themes of the course readings;

relate those themes to a social and historical context. UNYP 58232 History of Religions 3 semester credits Pre-requisite: None The history, meaning, and function of religion in world civilizations. Upon completion of this course, students should be able to:

understand the relationship between the different religions of the world;

explain the meaning of ritual, beliefs, the sacred, group moral code, higher powers;

analyze what religions have in common;

understand the dynamic of faith in nationalism;

describe the effect of religion in political discourse and decision-making. UNYP 58240 History of the Middle East 3 semester credits Pre-requisite: None A general introduction to the history of the Middle East since after the fall of the Ottoman Empire. How historical events have to come shape today’s social, cultural, economic and political realities in Arab Maghreb, Egypt, the Eastern Mediterranean region and the Persian Gulf countries.


Upon completion of this course, students should be able to:

understand the basic historical facts of the Middle East and their interrelatedness on today’s world cultural, social, economic and political realities;

comprehend the complexity of the historical trends in the region;

think laterally on ways to accept the ‘other’;

link course topics to his/her area/s of academic, career and personal interests. UNYP 15170 Human Biology 3 semester credits Pre-requisite: None A survey in several phases of human biology. Normal life processes will first be explored followed by the alteration and its relationship to life styles. Subject matter will include human physiology, genetics, evolution and behavior. Upon completion of this course, students should be able to:

understand the relationship between the human body and its major organs;

analyze problems in the body through genetic or environmentally-induced diseases or disorders;

understand how the body’s processes integrate together for functionality

discuss the diversity of life and the common characteristics that all living organisms share;

describe the effects of and unhealthy lifestyle and behaviours;

describe the ethical responsibilities of humans in research endeavors;

explain the ecological significance of humans in global ecosystems.

UNYP 09130 Introduction to Chinese Calligraphy 3 semester credits Pre-requisite: None Practice in writing Chinese characters with a brush and learning the cultural background. Upon completion of this course, students should be able to:

understand the technical aspects of Chinese calligraphy;

understand the aesthetic, spiritual, and moral aspects of Chinese calligraphy;

understand how calligraphy shows the Chinese worldview UNYP 09105 Introduction to Drawing & Design 3 semester credits Pre-requisite: None


Specifically oriented for students who have had little or no formal art instruction, this course offers assistance in the development of artistic potential. Problems in drawing, painting and design using a variety of processes and materials. No previous art experience is required. Upon completion of this course, students should be able to:

understand the use of line, tone, color, and space in two-dimensional design;

draw from observation, still life objects, landscapes and ultimately pursue some form of subject matter of personal interest, using drawing, painting and other materials;

understand some basic concepts of composition, design and overall aesthetic unity, while conveying specific information, especially in poster design.

UNYP 09110 Introduction to Painting 3 semester credits Pre-requisite: None This is a basic course in the use of materials, organizational concepts in painting (use of light, and color). Upon completion of this course, students should be able to:

understand the use of line, tone, color, and space in two-dimensional design;

draw from observation, landscapes, portrait studies and ultimately pursue some form of subject matter of personal interest using paint and other media;

understand some basic concepts of composition, design and overall aesthetic unity. UNYP 71203 Introduction to Philosophy 3 semester credits Pre-requisite: None Some main problems concerning human beings and their place in the universe as discussed in a selection of classic philosophical texts from Greek antiquity through the early modern period. Upon completion of this course, students should be able to:

have a good general knowledge of the central questions posed by the philosophical tradition;

have the confidence and know-how to begin addressing those different questions in their own way;

know how to approach and interpret a passage from a philosophical text;

know how to present a philosophical argument. UNYP 78111 Introduction to Political Science 3 semester credits


Pre-requisite: None A general introduction to political science, including basic concepts such as power, authority, legitimacy and participation; types of political systems and the present developments in democratic politics. Upon completion of this course, students should be able to:

understand basic concepts that are related with state activity and be able to distinguish them;

be familiar with the idea of democratic state and be able to distinguish this type of regime from non-democratic forms of government;

understand the basic structures that make up a democratic state, being aware of the different institutional configurations;

be familiar with the meaning of participation in democratic politics and of democratic citizenship and current developments in that area;

develop a critical attitude towards concepts such as politics, power and the role of citizens, and the implication of the different institutional variations;

understand in an ethical way the idea of democratic politics and all the concepts that are related with it.

UNYP 87100 Introduction to Sociology 3 semester credits Pre-requisite: None This course consists of an analysis of social structures and processes in settings ranging from small informal groups to formal organizations and communities to stratification and kinship systems to total societies. Upon completion of this course, students should be able to:

define the major institutional components of human societies;

recognize the major stages of societal evolution;

describe the causes and directions of social change in modern history, and the core problems confronting society today;

define and begin using major sociological concepts and theories, and understand sociology’s relationship with sister social scences (economics, psychology, anthropology);

be familiar with the ideas of major sociological thinkers, and how they have impacted our outlooks today;

UNYP 11204 Modern Art 3 semester credits Pre-requisite: none


This course follows the main developments in western art and architecture from the middle of the 19th century to the later 20th century. Upon completion of this course, students should be able to:

identify modern art styles, describe and analyse their characteristics;

relate principal modern art movements (and key artists) to their historical context and the ideas that formed them;

develop skills in the analysis and interpretation of works of visual art. UNYP 58214 Modern Europe 3 semester credits Pre-requisite: None This course is an introduction the study of the political, economic, and social evolution of Europe from the Renaissance to the end of World War II. The course analyses the appearance of the modern states, the evolution of political ideas and the socio-economic transformations that gave birth to a new Europe in the twentieth Century. Upon completion of this course, students should be able to:

understand the impact of the Renaissance and Reformation on religion and politics;

analyze the culture of the French Revolution;

explain how class issues affected the revolutions of 1830 and 1848;

analyze German history and its role in the outbreak of World War I;

look at how some of the European Powers came to be colonial powers in the late 19th century;

describe some of the changes and resistance to change in mid and late 19th century Eastern Europe and Balkans;

single-out the details of the Peace of 1919 for individual countries;

understand the events that led to the rise of fascism and World War II;

observe the current process of European identity construction and the evocation of historical and political myths from European history.

UNYP 75101 Scientific World 3 semester credits Pre-requisite: None The course emphasizes critical thinking about personal and social needs for science. Specific topics illustrate purpose and thoughts in science: classical physics, quantum physics, astronomy, chemical bonding, geology, weather, living cell, genetics, evolution. Upon completion of this course, students will be able to:

describe the role of scientific laws, describe the internal and external forces;

identify, describe and show application of various materials in general sense;


identify symmetry and chaos, Euclidean geometry as a special case of generality;

understand need for energy and associated ecological problems;

show what is particle (atom, nucleus, electron) and what are chemical and nuclear forces;

distinguish human senses, how we behave;

describe communication means (body- talking- computer-language);

show character of mechanical and heat-based engines (cycles);

see basic principles of thermodynamics (temperature, heat, and efficiency). UNYP 89101 Spanish 1A 3 semester credits Pre-requisite: None The course is for absolute beginners and lower intermediate students of Spanish concentrating on grammar, conversation and common vocabulary. Upon completion of the course, students should be able to:

obtain and give personal basic information through a limited range of questions and answers;

give and ask for basic goods and services in order to meet the immediate needs giving and obtaining specific information about them from simple texts and sentences;

follow simple and short directions and instructions, in predictable situations, expressed slowly orally and with visual support in a written text;

exchange basic information about topics like work, studies, leisure activities, etc and to react briefly to it;

to take part in a conversation using basic structures in predictable situations in order to introduce themselves, to greet, to say goodbye, to thank, etc.;

understand short and simple texts like notes, postcards, signs, etc.;

produce simple and short texts with basic information like postcards, emails, application forms, etc.

UNYP 89102 Spanish 1B 3 semester credits Pre-requisite: C- or better in Spanish 1A The course covers the A2 level of the CEFR (Common European Framework of Reference for languages) and is designed for advance up to the threshold of false beginners in Spanish language (A2 level). Upon completion of this course, students should be able to:

order in a restaurant. Write a recipe. Shop in a supermarket


make a reservation for a trip in a travel agency. Write an email to a friend speaking about his or her plans.

explain to his or her friends a trip that they have done. Negotiate the plans for a trip to an Spanish city. Write a postcard from an Spanish city.

invite a friend for dinner on the phone. Write an advertisement to rent their flat. Rent a flat in a real state agency.

talk about the advantages and disadvantages of living in their city. Express in which city they would like to live and why. Speak about the advantages and disadvantages of living in the city and in the countryside.

compare the habits in the present with those in the past in a conversation.

talk about important moments of their lives. Write a short biography of a historical character. Tell stories in past tense.

UNYP 41120 The Novel 3 semester credits Pre-requisite: None This course is a study of the origin and development of the English novel throughout the eighteenth century. Students will situate the early novel within its historical and cultural context, paying particular attention to its concern with courtship and marriage, writing and reading, the real and the fantastic. Students will also consider eighteenth-century debates about the social function of novels and the dangers of reading fiction. Upon completion of the course, students should be able to:

read analytically with an eye to narrative voice, theme, structure, character and historical reference.

respond critically to a variety of literary texts in writing.

compare texts in an advanced and perceptive manner.

understand the basic approaches of various writers to the novel form and the critical/historical/political contexts from which each of the selected texts emerged.

UNYP 58251 The Rise of the West 3 semester credits Pre-requisite: C- or better in English Composition I This course will endeavor to answer the question “Why the West?” with a thorough analysis of the economic, social and political factors that led to the rise of the West to virtual global domination by the middle of the 19th century. While considering factors such as the Renaissance, the Scientific Revolution, the development of capitalism, the Enlightenment and age of revolution, and development of the nation-state, this course will also focus on the role of non-Western cultures (specifically Ottoman, Indian and Chinese) in the early-modern global system, and how their declines opened the path for Western expansion, domination and exploitation.



understand how Western civilizations achieved global dominance; describe the economic and cultural forces that shape Western civilizations Interpret and synthesize information and ideas analyze and evaluate arguments construct an argument in support of a conclusion communicate clearly, precisely, and in a well-organized manner

UNYP 54120 Understanding China 3 semester credits Pre-requisite: None An approach to the Chinese civilization throught the study of its culture, history, social structures, language. Upon completion of this course, students should be able to:

Describe the most important aspects of Chinese social structures, politics, culture, history and language;

have the knowledge of the context for establishing relations with Chinese origins;

understand and evaluate critically the role that China plays today politically, economically in a globalised world;

compare the Chinese civilization with other world civilizations.

UNYP 58222 US History since 1865 3 semester credits Pre-requisite: None This course is a continuation of US History to 1865. Analysis of the forces that shaped the modern industrial nation after the Civil War which has resulted in the emergence of the United States as a world power. Upon completion of this course, students should be able to:

provide foundational information American culture, society, economy, and political life since about 1861;

place the United States in the context of world history and to discuss continuities and discontinuities with historical development around the globe;

know an overview history of the United States and its people;

articulate and analyze interpretations of the past (and present). UNYP 48240 World Geography 3 semester credits


Pre-requisite: None A study of world patterns of physical environments, cultural regions, and economic development, followed by a focus on specific regions from among the following: Latin America, Africa, Asia and/or the Middle East. Upon completion of this course, students should be able to:

work with geographic data, read and interpret maps and draw appropriate conclusions;

describe and analyze geographic spatial relationships and apply cause and effect reasoning to understanding the dynamics of region’s development in the 20th century;

identify key historical and political contexts as they relate to contemporary geography;

critically interpret and process statistical information and readings to illustrate relationships;

identify key patterns of globalization and their impact on social and economic development.

UNYP 58110 World History 3 semester credits Pre-requisite: None An introduction to the study major civilizations from the dawn of history to the 15th century CE. Upon completion of this course, students should be able to:

have a broad knowledge about the history of non-Western world civilizations;

suggest ways to conceptualize and organize information about world history;

put in relation topics in word history from different geographical regions and historical period;

show understanding of several non-western religious, political, social, and economic systems knowledge of certain global patterns of historical development;

describe and refer to certain global patterns of historical development.


General Education: Upper-Level Courses

UNYP 12330 Art and Architecture of Prague 3 semester credits Pre-requisite: None This course is a survey of the art and architecture in Prague and its environs from the Middle Ages to the present day. Emphasis on the historic and cultural context of art styles and movements. Local field trips and gallery visits are part of the course content. Upon completion of this course, students should be able to:

understand the architectural and urbanistic evolution of the city of Prague;

identify and explain architectural styles and relate them to their historical context;

analyze and interpret works of visual art (medieval to the present day);

understand how artistic production reflects political context and social change, using the theme of patronage of art and architecture in key periods in Czech history.

UNYP 15372 Environmental Science 3 semester credits Pre-requisite: None An overview of major areas of concern in the interaction of humans with their environment. Upon completion of this course, students should be able to:

understand the basic principles of ecology

understand the ways in which humans alter the environment

understand the responsibility humans have in taking decisions affecting the environment

understand the principles of sustainable development

develop own strategies and approaches to alleviating the strain humans place on the environment, in their future respective fields of work and private lives

UNYP 15369 Science and Sexuality 3 semester credits Pre-requisite: None To provide students with accurate, up-to-date, and in-depth information about human sexuality. The course provides a strong biological foundation integrated with the psychological, social, behavioral clinical, historical, philosophical, cross-cultural and legal aspects of sexuality. Each topic is examined from the biological perspective and broadened to show the importance of the other disciplines in the study of human sexuality. Upon completion of this course, students should be able to:


identify structure and function of the reproductive tract and sexual organs;

describe how the human being is an integrated psychological, social and physiological organism;

explain how to prevent unwanted pregnancy and sexually transmissible diseases.

differentiate critically scientific from pseudo-scientific reports on human sexuality which occur with increasing frequency in the popular media;

recognize their own value system and show objectivity and self-confidence when making critical decisions concerning personal and social aspects of sexuality throughout the life span;

describe how changes in sexual attitudes and behavior often reflect changes occurring in society and culture in general;

perform as well educated consumers of medical/psychological practice in the area of sexuality;

UNYP 41308 Short Story 3 semester credits Pre-requisite: None This is an introductory course in fiction writing, including exercises in point-of-view, dialogue, setting a scene, and introducing characters. Emphasis will be on student writing in a workshop format, but stories by outside authors, including visiting writers, will also be studied. Upon completion of this course, students should be able to:

read analytically with an eye to narrative voice, structure, symbol, metaphor and irony;

respond critically to a variety of literary texts in writing;

compare texts in an advanced and perceptive manner;

understand the basic approaches of contemporary literary criticism and the theoretical frameworks from which they emerge;

where relevant, connect these scholarly traditions with their field of study.


Business Administration

Business Administration: Lower-Level Courses UNYP 20201 Financial Accounting 3 semester credits Pre-requisite: C- or better in College Algebra, or placement into Basic Calculus The course is an introduction to basic accounting principles that underlie the accounting model for measuring and communicating financial data about a business enterprise to external parties the main accounting concepts and principles. The course provides a structural background of accounting but also a widely spoken business language required not only by accountants but also by any student seeking a career in business Upon successful completion of this course, students should be able to:

Identify, register and organize general accounting transactions following the European, American and Czech accounting conventions and principles, reflecting the reporting requirements of international companies.

Understand the accounting concepts.

Distinguish a company’s operating, financing, and investing activities by researching its published financial reports, including its audited balance sheets, income statements, cash flow statements, and statements of shareholders’ equity.

Judge the degree to which a company’s accounting policies, practices, and estimating methods yield clear and accurate pictures of the true state of the company and its financial performance.

Evaluate a company’s profitability, and risks and return on invested capital using financial statement analysis and industry and market trends.

UNYP 20271 Legal Environment of Business 3 semester credits Pre-requisite: None The course explores legal regulatory framework of international business, including critical analysis of basic business legal issues, particularly issues related to formation of business units, business contracting, commercial competition, consumer protection, labor relations, etc. Alternative methods of dispute resolution will also be addressed. Upon successful completion of this course, students should be able to:

Understand the system and basic mechanisms of legal regulatory framework of international business.

Interpret international treaties, statutes and decisions.

Understand the nature and system of EU law and institutions.

Operate with norms of chosen subsystems of business law, namely corporate law, competition law, contract law and law of international trade.


Form and use chosen instruments of international business like contracts, clauses, promissory notes, etc.

Critically analyze conflict situations in international business and suggest their efficient legal solutions.

UNYP 33207 Macroeconomics 3 semester credits Pre-requisite: C- or better in Microeconomics The course an introduction to principles of macroeconomics essential for understanding the basic problems, specific issues, and government macroeconomic policy alternatives. Analysis of the interaction of the various sectors of the national economy. Upon successful completion of this course, students should be able to:

understand main macroeconomic issues, i.e. economic growth, inflation and unemployment;

analyze trade-offs of macroeconomic policy, esp. fiscal and monetary policy;

understand specific contemporary economic issues;

make comparison in macroeconomic performance of different countries;

understand trade-offs of short-run and long-run impact of macroeconomic decisions;

develop the individual approach when dealing with macroeconomic indicators.

UNYP 20202 Managerial Accounting 3 semester credits Pre-requisite: C- or better in Financial Accounting Introduction to measuring and communicating the financial information to manage an organization. Introduction to spreadsheet programming, using basic managerial accounting concepts. Topics include job order and standard costing systems, cost behavior, and estimation, cost-volume-profit analysis, budgeting and short-term decision making. Upon successful completion of this course, students should be able to:

explain the difference between a managerial accountant and an auditor;

be able to discuss the uses and limitations of cost management and planning and control systems;

understand and be able to apply basic aspects of use of Information technology and its role in accounting and control;

be able to use on a basic level various types of costing systems, and understand the appropriate applications of each;

have the ability to use the systems for purposes of projection and planning. UNYP 33206 Microeconomics 3 semester credits


Pre-requisite: None The course provides an introduction to principles of economics and the explanation of principles of microeconomics: analysis of the allocation of scarce resources, the economics of the firm markets and the price system. Upon successful completion of this course, students should be able to:

Understand what economics is, its method and tools;

Understand the decision-making of a buyer (consumer) and a seller (producer);

Understand workings of a market;

Understand the differences in market structures;

Understand the principles of government intervention with the market process. UNYP 20250 Principles of Management 3 semester credits Pre-requisite: None A survey of organization management designed to present students with a broad view of the environment and techniques of business. It also provides an introduction to the various business disciplines including operations, project, human resource, knowledge and change management . Upon successful completion of this course, students should be able to:

describe major contemporary views of the nature of management and the role of management in society;

describe the managerial functions of planning, organizing, influencing, and controlling, and to be able to express some reasonable guides for managerial action;

recognize and discuss some of the major managerial issues involved in global business;

discuss and evaluate current leadership and motivational concepts;

identify the significant problems faced by managers in working with people;


Business Administration: Upper-Level Courses UNYP 20327 Advanced Marketing 3 semester credits Pre-requisite: C- or better in Marketing and Principles of Management The course builds on the foundation (topics, terminology and techniques) of Marketing course (UNYP 20325) to provide in-depth understanding of marketing at both the theoretical and practical level. It aims to develop the student's skills in the appropriate use of current marketing techniques and tools backed by relevant theories and concepts for evaluating, formulating and justifying practical marketing strategies. Upon successful completion of this course, students should be able to:

expand their theoretical and practical knowledge of marketing concepts and practices;

understand and be able to apply, in practice, the various tools and techniques of marketing management;

evaluate and formulate appropriate marketing strategies, including diversity marketing and guerrilla marketing campaign

develop a marketing plan UNYP 42340 Career Development Seminar 3 semester credits Pre-requisite: None This course helps students gain a competitive advantage in developing and managing their own careers through self-assessment; developing career goals; researching and organizing a job and business opportunities search; developing interview and presentations skills; and pursuing career and business opportunities with clarity. Upon successful completion of this course, students should be able to:

analyze skills and qualifications;

set short-term and long-term career goals;

identify potential fields of interest;

determine best prospects through research and networking;

develop a strategy for achieving objectives;

learn about interviewing, including purpose, various types, how to perform well, and follow-up.

UNYP 34323 Commerical Banking 3 semester credits Pre-requisite: C- or better in Fundamentals of Finance


The aim of this course is to provide a broad introduction to the operations of both the commercial banking department and the retail banking department. It explores equity financing alternatives for private companies, including their final funding step as a private company – their initial public offering or IPO, when they go public. Upon successful completion of this course, students should be able to:

review strategy matters in retail banking;

understand differentiated and efficient distribution;

understand Commercial Bank sources and uses of funds;

understand how to managing credit risk and evaluate loans;

be familiar with legal and regulatory controls on lending and Commercial Bank regulations;

understanding of the methods and approaches used by venture capitalists;

evaluate new business ventures and to develop and negotiate investment; terms. UNYP 20330 Electronic Commerce and Marketing Technologies 3 semester credits Pre-requisite: C- or better in Marketing This course introduces the student to the scope of e-commerce together with the benefits e-commerce offers to an organization through different business models and Website types. It also provides sufficient understanding of Internet technology for students to appreciate the potential, and the limitations, of using the Internet for business. Upon successful completion of this course, students should be able to:

gain an understanding of the theories and concepts underlying e-commerce;

apply e-commerce theory and concepts to what e-marketers are doing in the real world;

improve familiarity with current challenges and issues in e-commerce;

use up to date marketing technologies;

describe the key differences in the management of traditional brick and mortar business versus e-business and why a more process-oriented management perspective is important today.

learn and use a conceptual framework for assessing e-business and e-commerce environments for business opportunities, challenges and risks.

describe the primary revenue models used by web-based and on-line businesses. UNYP 21334 Ethics of Business and Public Administration 3 semester credits Pre-requisite: None Ethical and moral issues related to economic justice, corporate social responsibility, conflict of interest, environmental responsibility, advertising and discrimination. This will provide


those working in business and government with tools for responding to contemporary ethical challenges they may confront. Upon successful completion of this course, students should be able to:

get acquaintance with the foundations, frameworks, theories, and applications of moral reasoning and development

define the major theories of ethical behavior;

investigate some major historical ethical issues and contemporary dilemmas in business and government, including an examination of their different functions and evolving roles;

identify relevant ethical factors in business situations;

apply major ethical theories in the ethical factors isolated;

view critically at real-life cases in business and government that present difficult and sometimes conflicting ethical and political choices.

UNYP 78334 European Integration 3 semester credits Pre-requisite: None This course explores the nature of the European integration, its development since its creation and its present state. The course focus both in the study of the institutional configuration of the EU and the policies that this international organization implements. Upon completion of this course, students should be able to:

be familiar of the reasons why European integration has taken place;

understand the basic characteristics and developments of the process of European integration and relate them with general international relations theory;

be familiar with the competencies of the different EU institutions, internal procedures and their participation in the process of decision making within the EU.

be aware of the major problems facing the future of the EU - in particular, the problems involving the expansion into East Central Europe;

assess how successful Europe has been in its integration process so far;

Develop a critical attitude and an ethical position towards the process of European integration.

UNYP 21330 Fundamentals of Finance 3 semester credits Pre-requisite: C- or better in Financial Accounting and Macroeconomics Fundamentals of finance and their application to typical financial problems of business enterprises. Emphasis on financial analysis and forecasting, time-value of money, risk and return, security valuation, and working capital management.



explain the use of financial activity and its critical role in corporate governance;

use any one of the decision-making tools (quantitative and qualitative) demonstrated in the course;

understand and be able to use cash-flow projections based upon a given set of adequate data;

utilize the financial press with comprehension in order to better assimilate the importance of activity in this field;

discuss the uses of capital markets and alternate sources of funding;

perform most of the functions required both manually, and with a spreadsheet. UNYP 21462 Human Resource Management 3 semester credits Pre-requisite: C- or better in Principles of Management Advanced survey of theory, research, and applications in major areas of human resource management. Topics covered include HR planning, organizational staffing, the social and legal environment, performance management, training and development, compensation, employee relations. Upon successful completion of this course, students should be able to:

understand the role human resources management in an organization;

perform a basic job analysis and apply this understanding of job requirements to other human resource management systems such as selection, performance appraisal, and compensation;

evaluate different recruitment and selections methods;

conduct a performance appraisal interview and recommend training and development for employees;

be familiar with different compensation structures;

critically assess and evaluate human resource policies and practices.

UNYP 21338 International Business 3 semester credits Pre-requisite: C- or better in Macroeconomics and Marketing The course introduces students to international business and the role of multinational corporations in today’s global economy. Emphasis on international business issues which must be addressed by businesses and corporations operating in a multinational environment. The course focuses on international business theory, environment, institutions, role of the nation state, culture, strategy, and operations. Upon successful completion of this course, students should be able to:


master basic terminology and concepts describing international business operations carried out by multinational corporations in the world´s marketplace;

understand the different strategic positions and interests of small, medium, and large-sized businesses in the global market;

assess behaviors of global manufacturers, suppliers and distributors as well as critical factors influencing these behaviors within political, legal, economic, institutional, and socio-cultural environments.

analyze a company’s strategic position in the global, regional, or local market;

develop differentiated strategies to achieve short, medium, and long-term goals; develop a comprehensive strategic plan (including implementation and evaluation stages) for a company. UNYP 20329 International Marketing Strategies 3 semester credits Pre-requisite: C- or better in Marketing The aim of this course is to familiarize the student with the major issues involved in the development and implementation of global marketing strategies. At the end of this course the student will be able to conduct marketing and business in the dynamic international arena. Upon successful completion of this course, students should be able to:

understand the relationship between marketing strategy and business, within the global context;

understand the evolution of international marketing, including how marketing actions have an impact on global strategies;

explain the social-cultural forces that determine the “playing field” of international marketing;

explain the role of culture in cross cultural communication and negotiation;

recognize the various responses to particular competitive threats and opportunities in a global marketing.

UNYP 34322 International Money and Banking 3 semester credits Pre-requisite: C- or better in Macroeconomics and Statistics for Business and Economics 1 Introduction to financial markets with particular emphasis on central banking and policy oriented issues. Principles of money market operations and monetary economics. Upon successful completion of this course, students should be able to:

understand why economies around the world experience short term business cycles;

predict the macroeconomic conditions that will prevail in the near future;

understand business cycles;


understand the forces behind potential long term growth of economies;

navigate with clear thinking into the complex economic relationships that shape our constantly changing world;

write a sample essay of economic analysis. UNYP 33305 Macroeconomic Simulation 3 semester credits Pre-requisite: C- or better in Macroeconomics A practical application of real measures of the government fiscal and monetary policies in a market-oriented economy based on a “learning by doing” principle presented in the form of a simulation game of teams representing government of a country and based on permanent computer processing of data. Upon successful completion of this course, students should be able to:

analyze trade-offs of macroeconomic policy;

find the core issues faced by the government;

assess the level of respective indicators in their combination;

develop specific strategies when dealing with macroeconomic indicators;

deal with recessions and catastrophic scenarios;

understand the impact of government actions on different groups of citizens and companies;

UNYP 20325 Marketing 3 semester credits Pre-requisite: C- or better in Microeconomics The course creates a solid understanding of the core principles of marketing both from a theoretical and practical standpoint. Major emphasis will be on the acquisition of marketing skills for planning drafting and implementing specific marketing strategies, and on preparing students to apply marketing concepts in both local and international business environments. Upon successful completion of this course, students should be able to:

understand the fundamentals of marketing – both theory and practice;

describe the basic marketing theories using current marketing terminology and will develop a foundational knowledge of the marketing process;

investigate modern business organizations and evaluate their practices according to theories presented in class;

understand the business environment and to understand the role that marketing plays in the growth of a business;

become acquainted with current management issues;

develop basic marketing skills in the classroom environment.


UNYP 21336 Organizational Behavior 3 semester credits Pre-requisite: None This course will examine human behavior with the context of a business environment, covering such topics as leadership, communication, conflict, individual differences, learning and motivation, personality and emotions, satisfaction, group structure and teams, change, work design and organizational culture and development. Upon successful completion of this course, students should be able to:

explain the relationship between organization’s structure and culture and their effects on organizational performance

outline the importance of individual contributions to the organization and factors affecting behavior and performance

explain how differences in ability are identifies and measured

discuss the various theories of motivation and how they should be put into practice in the workplace

investigate the factors that lead to effective teamwork and the influences that threaten success.

apply relevant leadership theories and models to demonstrate enhanced ability to act as a leader in the organization.

UNYP 21464 Project Management 3 semester credits Pre-requisite: C- or better in Principles of Management and Microeconomics Overview of project management and its applications in business and public sectors. Emphasis on prevailing strategies, methods, techniques and tools. Experience in developing project plans and communicating plans to team members. Upon successful completion of this course, students should be able to:

explain the fundamental concepts of project management and PMBOK;

draft the project plan incl. SOW, WBS, RM Table, PC, Budget and Schedule;

communicate, present the project plan to the team and management – Steering Committee (Project Executive Sponsor) and get the plan signed off;

differentiate between and make use of the most common, effective, proven and up-to-date project management methods, techniques and tools;

identify and make use of the project management best practices. UNYP 20309 Statistics for Business and Economics I 3 semester credits Pre-requisite: C- or better in Basic Calculus


Statistical analysis of economic and business problems with emphasis on statistical inference. Rigorous treatment of probability theory and probability and sampling distributions. Estimation and hypothesis testing of (population) parameters are emphasized. Upon successful completion of this course, students should be able to:

summarize data and calculate main summary measures;

understand the basic concepts and principles of the probability theory;

deal with various kinds of probability distributions;

apply probability distributions when solving application problems;

understand the key principles of random sampling and sampling distributions;

estimate population parameters using point estimators or confidence intervals. UNYP 21332 Statistics for Business and Economics II 3 semester credits Pre-requisite: C- or better in Statistics for Business and Economics II The course consists of survey of statistical methods useful primarily to students of business and information science. The emphasis of the course is on the principles of statistical inference, regression analysis and time series analysis. To a large extent it deals with statistical methods and tools applied to decision-making procedures in economics and business.


understand the theoretical concepts of estimating population values and hypothesis testing;

compare two samples using proper statistical methods;

understand the basic principles of regression and correlation theory;

apply linear and nonlinear regression analysis with one independent variable;

apply linear regression analysis with more than one independent variable;

understand and apply various methods of time series analysis;


Business Administration: ESC Courses ESC BUS 781083 Business Policy and Strategic Management 3 semester credits Pre-requisite: None This course integrates the functional areas of finance, management, and marketing by pursuing extensive case and problem analysis dealing with models of strategic management.

Upon completion of the course, students should be able to:

develop an understanding of strategic management concepts, research, theories and the strategic planning toolkit and master these so that s/he can design recommended corporate strategies;

be able to identify central issues and problems in complex, comprehensive cases and present thoughtful analysis of the cases;

develop an understanding of the emerging global economy and its potential impact on business activities in various regions;

develop an understanding of the role of corporate governance in strategic management;

develop a better understanding of the present and future (global) environments in which corporations must function.

ESC BUS 783533 Comparative International Business Law 3 semester credits Pre-requisite: None This course examines business law and its application around the world, the main concepts underlying international business, and the regulatory framework which applies to business relationships in a global context. Topics include state responsibility and environmental regulation, dispute settlement, multinational enterprises, foreign investment, money and banking, commercial trade, intellectual property, sales, transportation and taxation.


understand and explain in some detail the major legal issues surrounding international business;

describe how the regulatory legal frameworks vary from nation to nation, with particular emphasis on cross-border issues;

use their theoretical knowledge to evaluate case studies in terms of the international legal issues involved.

ESC MGT 781353 Cross-Cultural Management 3 semester credits Pre-requisite: None


Introduction to the literature and issues involved in living, communicating and working cross-culturally. Attention is given to global awareness, cultural contexts and barriers, personal communication issues and their application to the business/organizational environment.


students will be able to increase awareness of the global business context;

students will be able to understand "culture" and the influence of cultural contexts in human relations, communication, and business;

students will be able to recognize and understand the dynamics and the process of cross-cultural adaptation and communication;

students will be able to understand and apply a number of cross-cultural theories and models that are useful in working and living cross-culturally;

students will be able to prepare through simulations for possible cross-cultural living and work.

ESC ECO 781213 Economic Policies of the European Union 3 semester credits Pre-requisite: C- or better in European Integration European Economic Integration and the World Economy. The course studies the main turning points of economic integration and the economic instruments that are used within the European Union. The relation between European economic policies and the socio-economic effects are analysed in depth as well as the rise of the EU as a global economic actor.


be familiar with the economic instruments used within the European Union;

understand the different historical stages of the process of economic integration for the European Communities;

be fully aware of the importance of the principal Economic Policies of the European Union for the future of the EU;

analyse critically the advantages and difficulties the the process of economic integration poses for the countries member of the European Union and neighbours;

understand the role and the capacieties of the EU as a major global economic actor. ESC FIN 781123 International Trade and Finance 3 semester credits Pre-requisite: None

Foreign exchange rates and international capital markets. The international balance of payments. Processes correcting surpluses and deficits. International monetary policy, classical and modern explanations of trade and commercial policy.



define the Absolute and Comparative Advantage Theorem;

identify the distinction between various approaches to international trade;

analyze the consequences of tariff and non-tariff barriers to trade;

consider different types of exchange rate regimes;

understand central banking and monetary policy;

understand international money movements and interest rate determination. ESC ECO 781103 Investment Analysis and Portfolio Management 3 semester credits Pre-requisite: None Principles of securities market investment, the formulation of investment policies for individuals and institutions, modern theories of portfolio selection and capital markets, integrated with traditional valuation theory and analysis.


outline the basic concepts of financial investment and modern portfolio theory;

describe the basic types of financial investments and the methodology of their analysis;

explain the concepts underlying asset valuation;

understand the functioning of the capital markets;

understand the different approaches to portfolio management;

outline the ethical and legal issues surrounding investment;

comprehend recent developments in markets and investment. ESC MGT 781053 Operations Management 3 semester credits Pre-requisite: None This course takes a systems approach to the management of the operations with an emphasis on the role of operations in determining the global competitiveness of organizations. Analytical tools and strategic issues of operations management are presented. Topics include: forecasting, operations aspects of product/process design, location analysis, capacity planning. Layout strategies, assembly-line balancing, JIT, inventory modeling, MRP, and quality management.


describe the relationship between customers and operations strategy;

assess a case for the importance of quality;

design quality into products, services, and processes;

improve and control current quality levels, and determine the cost of quality;

list and describe the elements of a master plan for capacity and output;


integrate aspects of materials purchasing and supplier relationships into operations planning;

estimate results in a large project production environment from production orders. ESC COMM 782153 Organizational Communication 3 semester credits Pre-requisite: None

Overview of communication processes in large-scale, hierarchical organizations. Emphasis on interviewing, committee decision-making, and developing business/professional presentations.


demonstrate the skills necessary to be successful in team environments;

utilize appropriate decision-making and conflict management techniques;

communicate more effectively in a variety of situations;

prepare and present informative and persuasive papers and presentations;

understand organizational communication theory and be able to apply it to the analysis of communication settings;

understand how organizational structures differ from and relate to communication processes and networks in organizations;

understand what mechanisms organizations, managers, teams and individuals can use to influence communications;

specify communication goals in an organizational setting, identify actual or potential obstacles and issues affecting communication and choose appropriate channels, media and mechanisms for successful communication performance;

understand how communication patterns are affected by diversity, culture, globalization, ethics, power and conflict in organizations;

understand how organizational flexibility and responsiveness to internal and external changes can be managed through its communication strategy and system;

analyze the information and decision making needs within an organization and create a communication strategy for meeting those needs;

describe and use some current technologies that are important to improving organizational communications.

ESC BUS 781363 Social and Economic Contexts of Globalization 3 semester credits Pre-requisite: None Globalization of the world economy and the changing nature of business. Emphasis on global trade, investments, including foreign direct investments and marketing. The role of the transnational corporation in promoting or restraining global citizenship and social responsibility.



define globalization from the perspectives of different groups involved in debates about globalization (economists, environmentalists, politicians, activists, etc.);

describe the historical development of global economy;

identify the most important trends in the contemporary global economy, global politics and global environmental change;

identify and analyze the most important forces driving globalization;

describe effects of globalization on different parts of the world. ESC INDS 76996 Senior Project / Thesis Proposal 2 semester credits The Senior Project Proposal is a course intended to provide a format and schedule for organizing and panning a senior project. The student will reflect on coursework and interests to propose a thesis or internship opportunity. The thesis will identify a researchable question with the aim of creating original work to be addressed under the guidance of an ESC mentor. The internship will expose the student to a learning opportunity to test theory with practice. It will draw to closure work for the concentration, helping test knowledge gained with practical experience. Students will arrange to carry out the thesis or practicum and develop materials in supportive of the pending study.

ESC INDS 76999 Senior Project / Thesis 3 semester credits The Senior Project/Thesis is a course of study that carries out the senior project proposal that had been developed with and approved by the mentor in the previous term. Students are expected to draw on several sources, including print, Internet, corporate documents, case study, and interviews. Students and mentors conduct both face to face and email consultations. The mentor reviews regular draft(s) of the paper leading to the presentation of the final version.

ESC INDS 76999 Senior Project/Internship 3 semester credits /6 ECTS This internship is designed to provide students with the opportunity to engage in a structured course of study providing supervised activity related to the student’s interest. It reflects an experience in which performance is coupled with theoretical underpinnings. The work allows for a practical applicable to the student's field of choice. Students are exposed to new strategies and techniques associated with the practice area, allows them to gain familiarity with the terminology used in the field, read related works and incorporated that knowledge into the experiential learning experience. Students work/study in various internship programs in business and commerce, government, communications or community service/mental health related fields.


Communication and Mass Media

Communication and Mass Media: Lower-Level Courses UNYP 90202 Interpersonal Communication 3 semester credits Pre-requisite: None Survey of the human element in communication with a focus on skills in self assertion, listening, perception, and understanding relationships. Upon completion of this course, students should be able to:

understand the relationship between culture and communication;

understand perceptual processes in interpersonal encounters;

value the depth of verbal and nonverbal messages;

better analyze and assess their interpersonal relationships;

appreciate principles of power in interpersonal relationships;

detect and explain sources of conflict in interpersonal relationships;

better understand roles in interpersonal relationships. UNYP 90221 Introduction to Advertising 3 semester credits Pre-requisite: C- or better in Media and Society This course features the study of the principles, practices, and theories of modern advertising communication, ranging from planning and execution to research and social effects. Upon completion of this course, students should be able to:

understand the principles of advertising and its role as a tool of marketing communications;

identify and explain what makes a “good” ad;

understand and be able to implement the basic strategic and creative elements of advertising;

evaluate and respond to the various ethical and legal issues related to advertising;

produce materials of the type used in the everyday business of advertising.

UNYP 90102 Introduction to Communication 3 semester credits Pre-requisite: None Survey of the study of human communication including; the classical origins of the discipline, the value of the impact of symbols, and the role of communication in human behavior.



differentiate between and evaluate the main forms of communication;

trace the development of communication and the evolution of language within a historical context;

identify, contextualize and evaluate critically the main theoretical developments in the study of communication;

apply theoretical concepts to familiar situations;

deploy practical skills for the basic analysis and creation of communicative messages. UNYP 90101 Media and Society 3 semester credits Pre-requisite: None An exploration of theories from the areas of communication and psychology to approach key issues in media and society, including mediated violence, sexual representations, values, and more. Upon completion of this course, students should be able to:

Understand key attitudinal, behavioural and cognitive effects of media.

Critically evaluate the mass media and their role in constructing social reality.

Evaluate the role of media in forming values in society.

Critically assess the impact of socially positive media on society

Understand the impact of the advertising, sports and music industries on society UNYP 91132 Media History 3 semester credits Pre-requisite: None Media History traces the development of media from before the time of the first printing press to today. Upon completion of this course, students should be able to:

understand the influence of mass media development on the philosophy of contemporary communications;

recognize major events, phenomena, trends and people in media history and their significance;

comprehend how communication media have influenced society, and vice versa;

to understand how key historical events have influenced communication media;

to be able to place communication history into the broader context of world history;

to develop the ability to compare and contrast media history across different cultural contexts.


UNYP 90104 Public Speaking 3 semester credits Pre-requisite: None Communicating ideas successfully to an audience in a “one-to many” speaking situations. Emphasis on creating, researching, organizing, and presenting speeches. Upon completion of this course, students should be able to:

prepare and deliver short speeches and presentations on a variety of topics with reasonable confidence;

evaluate the content and presentation style of other speakers;

give clear class presentations using Power Point effectively;

recognise techniques and strategies used by speakers to inform, persuade, entertain;

evaluate their own speaking as well as that of their peers and provide constructive feedback.

UNYP 80276 Statistics for Social Sciences 3 semester credits Pre-requisite: C- or better in College Algebra, or placement This course focuses on descriptive statistics, the measure of central tendency and dispersion, population parameters and sample statistics, use of probability distributions for statistical inference, binomial and normal distributions, and provides an introduction to hypothesis testing. Upon completion of this course, students should have a understanding of and be able to apply:

Data about one variable;

Elements of Probability;

Random Variables and Probability Distributions;

Binomial and Normal Distributions;

Random Sampling;

Estimation;

Hypothesis Testing. UNYP 91230 Visual Culture 3 semester credits Pre-requisite: None This course explores how pictures – whether media, fine art paintings, photographs, film stills, postcards and graphics are constructed, and how this construction affects how we


view and interpret them. Course analyses the use of various elements used by image-makers and their commissioning agents. Upon completion of this course, students should be able to:

utilize a basic working vocabulary with which to understand, discuss, and analyze the way visual images, especially those for mass consumption, are constructed;

be able to identify and analyze the visual functions of each of these elements in terms of their desired effect or impact on viewers or audiences;

to begin to analyze, explore and question the relationships between the image-maker, viewer, subject and commissioning agent; and the various functions of images in society.


Communication and Mass Media: Upper-Level Courses UNYP 90241 Advertising Strategies 3 semester credits Pre-requisite: C- or better in Introduction to Advertising The course will identify and analyze the key concepts, techniques and models used in modern advertising and marketing communication. The course will challenge students to apply these concepts while creating their own advertisements. Upon the completion of this course, students should be able to:

Understand the basic terminology of advertising and marketing

Understand the structure and function of communication agencies

Be familiar with Advertising brief, and to produce tactical communication based on the brief

The specifics of all communication and media channels

Critically assess advertising campaigns and communications UNYP 91338 Analysis of Media Images 3 semester credits Pre-requisite: C- or better in Visual Culture The course consists of the analysis of pictorial content/subject matter of both still and moving images for mass consumption, and how both the construction and presentation of this content influences audience response to and interpretation of contemporary issues. 35mm slides and video are used to illustrate points presented in lecture. The purpose of the course is to provide students with knowledge and skills necessary to analyze and interpret media images within the framework and contexts of agenda set by image-makers and commissioning agents, and to be able to more critically judge the nature and validity of the framework/contexts for themselves. Upon completion of this course, students should be able to:

consolidate the material presented in Visual Culture, and

apply it to specific, as opposed to general, aspects of media image content;

apply specific criteria of content to media images intended for particular audiences;

analyze how these criteria of pictorial content can work individually and in concert in any given media image;

analyze how the juxtaposition or sequencing of images, or images with text, affects their interpretation;

begin to apply this knowledge within the framework of larger analytical systems.

UNYP 91339 Cinema and Society 3 semester credits Pre-requisite: C- or better in Media History


This course is designed to introduce students to ideas about the relationship between cinema and the larger society in which it is produced and promulgated. Students will learn how to “read a film”, i.e., how to critically analyze what is generally viewed as entertainment. Analysis will focus on how social and cultural identities are identified, developed, and shot on film as a society’s way of depicting, dealing with – and/or distorting – itself, and changes that occur within or in relation to it.


identify basic effects of film technology and economics and perceive how they are used.

explain specific historical perspectives of US, Western and in some cases other societies in regard to cultural portrayal.

identify different film genres and types of narratives within them.

identify themes in multiculturalism - race, gender, religion, ethnicity and sexuality. Other sub-groups may be identified in class.

utilize a basic working vocabulary with which to understand, discuss, and analyze the way filmic depictions of social and cultural groups are constructed within the above framework, and identify the functions – and agenda - of these aspects elements in terms of their desired effect or impact on viewers.

compare and contrast different and sometimes oppositional social and in some cases political perspectives in US and Western cinematography in relation to the above and apply them to critical review.

UNYP 90359 Communication among Cultures 3 semester credits Pre-requisite: None Understanding how culture shapes our perceptions and communication behaviors. Strategies for effective cross-cultural and intercultural communication. Upon completion of the course, students should be able to:

define different types of cultures;

distinguish cultural patterns and various communication styles;

distinguish cultural and communication stereotypes;

detect and explain cultural bias;

gain cultural competence in various cultural settings. UNYP 91334 Communication Theories 3 semester credits Pre-requisite: C- or better in Introduction to Communication


This course explores issues surrounding the rhetorical behaviour of cultural material; in particular the ways in which cultural codes both reflect and drive the audience’s understanding of and response to media text. Upon completion of this course, students should be able to:

understand the concepts of ideology, hegemony, symbolic power, discourse, feminism, queerism and their relevance to communication in general;

discuss critically and in depth the paradoxes of cultural diversity and cultural homogeneity;

conduct independent research using a variety of resources;

produce a practical text analysis that connects ‘live’ case study material with critical theoretical analysis;

recognise the value of rhetorical study to enable them to become more effective both as ‘readers’ and ‘producers’ of media texts.

UNYP 91460 Global Communication 3 semester credits Pre-requisite: C- or better in Media History The course focuses not only on essential concepts of global communication, but also global public relations and advertising, trends in media consolidation, cultural implications of globalization, international broadcasting, information flow, governmental and nongovernmental organizations, international communication law and regulation, the evolving impact of the Internet, and trends in communication and information technologies. Upon completion of this course, students should be able to:

understand the relationship between communication and empire;

explain how the privatization of telecommunications affects international communication;

analyze global news flow;

understand the political economy of global communication;

describe the effect of the global digital divide;

detect and explain cultural globalization;

predict the future of international communication, and its effect on global stability. UNYP 91330 Introduction to Media Writing 3 semester credits Pre-requisite: C- or better in English Composition I. This course aims to instruct the basic skills necessary to write for print, broadcast (radio and television), and electronic media (Internet/news websites), as well as to introduce them to the writing styles used in advertising and public relations.



write a concise four-paragraph lead suitable for adaptation to any media;

report and write an effective story for publication in a newspaper or magazine;

report and write a 30-second news story suitable for broadcast on radio or TV;

understand the fundamentals of writing for the web;

understand the basics of writing good advertising copy or PR press releases. UNYP 90345 Mediation 3 semester credits Pre-requisite: C- or better in Interpersonal Communication This is a theoretical and practical course examining the dynamics of various forms of conflict and their mediation. Upon completion of this course, students should be able to:

Distinguish the purpose and role of various types of mediation within the context of personal, social, cultural, workplace, and international conflicts;

Extend personal knowledge and understanding of the various causes of disputes and identify strategies for their successful resolution;

Develop awareness of the complexities and obstacles involved in various kinds of conflicts and dispute resolution strategies;

Analyze diverse types of conflicts and design strategies for facilitating resolution;

Develop self-awareness of the role of personal communication skills, attitudes and beliefs that facilitate and hinder successful mediation practice;

Practice and develop confidence in the use of interpersonal competencies related to mediation including needs assessment, active listening, reading non-verbal cues, being open to diversity, seeing other’s perspectives and demonstrating empathy;

UNYP 91336 News Writing 3 semester credits Pre-requisite: C- or better in Introduction to Media Writing The purpose of this course is to give students the skills for, and practice in, reporting and writing news stories. The practical experience of researching and writing about real-life news events will be set in the larger context of the nature, structure and function of print media. Upon completion of this course, students should be able to:

research and write a variety of newspaper stories;

conduct research and effective interviews both in and outside of school;

understand the roles newspapers and reporters play in society;

evaluate their own and other print media critically;

plan and produce three lively, interesting and professional issues of the school newspaper.


UNYP 91342 Public Relations Principles 3 semester credits Pre-requisite: None This course presents a contemporary and comprehensive theoretical and practical introduction to the role of public relations in an information-based society. Upon completion of this course, students should be able to:

apply Public Relations principles to actual situations;

define the differences between other related concepts like publicity, advertising, press agents, public affairs, issues management, lobbying, etc.;

apply Public Relations skills to marketing functions of organizations;

develop an independent Corporate and Brand Communication Strategy;

plan and execute a full-scale PR Campaign;

analyze and use PR research methods; UNYP 91462 Sociolinguistics 3 semester credits Pre-requisite: C- or better in Introduction to Communication This course examines the theory and relationships between language and society, and language and culture. It will investigate how language varieties interact with other social characteristics such as class, gender, ethnicity, race and age. To accomplish this the course has an interdisciplinary focus. Students explore topics on regional and social variation in language usage; language change, maintenance and shifts; boundary markers and identity formation; language usage in multilingual communities; the nature of speech and discourse communities; and discourse analysis. In addition we will examine specific topics in macro-sociolinguistics such as national languages and language planning, as well as applied issues such as the relationships between sociolinguistics and education. Upon completion of this course, students should be able to:

describe, interpret and evaluate various elements that participate on the relationship of language and identity;

distinguish various patterns that influence linguistic behavior;

gain competence in explaining social variations in language usage and language changes and shifts.


Communication and Mass Media: ESC Courses ESC SS 788063P Applied Public Relations 3 semester credits Pre-requisite: C- or better in Public Relations Principles By combining academic thinking in PR with practical tasks in strategy development and implementation based on real life examples, the course provides an insight in core tasks of the Communications and Public Affairs functions within organizations. The course builds on the previously gained knowledge of basic PR concepts and extends it with focus on particular capabilities in development of communications strategies for corporate reputation building and protection, for corporate social responsibility programs and marketing PR programs. The interrelation of Communications and Public Affairs function with other management disciplines as well as processes of engaging key external stakeholders are explained .


Apply techniques of situational analysis and subsequent development and implementation of communications strategy

Identify and judge independently the significance of various PR occurrences affecting corporate reputation – opportunities, issues, crises - and design potential reshaping / repairing measures

Understand the driving force of the Corporate Social Responsibility programs and the significance of third party strategic connections within the CSR programs

Understand the aspects and influences of constantly changing environment within publics, opinion leaders and media

Make a judgment over value and effect of an implemented communications strategy with respect to target stakeholders and media

ESC COMM 782023P Communication Analysis 3 semester credits Pre-requisite: C- or better in Introduction to Communication This course focuses on developing strategies for the close and critical analysis of specific communication acts.


recognize the importance of theorizing, reliability, validity and triangulation in research work;

identify (and critique) modes of analysis and methodologies in research papers;

analyse individual communication issues from different angles using varied modes of analysis and appreciate the strengths and weaknesses of each type of analysis identify research topics and devise possible modes for their analysis;

identify their own specific areas of interest for further study or professional application;

work on collaborative projects with other students and with different approaches.


ESC COMM 782003P Communication Technologies 3 semester credits Pre-requisite: C- or better in Media and Society The course is designed to provide students with a broad overview of new communication technologies.

Upon completion of this course, students should be able to :

explain how current technologies affect and change our understanding of information, ourselves, society, business and government today, and how this changes our world in ways that are very different from the traditional perspective of technology.

describe the primary conditions for using communications technologies effectively, including associated applications, trends, challenges and risks.

explain how technologies affect the choice and use of different media in communication and develop a methodology for making appropriate and effective choices.

create basic communication designs which use web and internet based technologies effectively for communication, marketing and journalistic purposes. Create designs that are flexible and adaptable to rapidly changing individual and social requirements.

understand how to use communication technology to measure the effectiveness of communications in terms of ability to attract and hold attention, provide easy access to information, etc.

develop ability to work as a team member in the collaborative development of technology based communications projects.

ESC COMM 782193 Media Law and Ethics 3 semester credits Pre-requisite: C- or better in Media and Society Study of the law of libel and slander and the privacy rights of individuals as they concern journalists and the media; legal issues flowing from the constitutional rights of freedom of speech and of the press; the legal relationship between the media – particularly the broadcast and other electronic media – and the courts and other bodies of government; the effects of media coverage on our perceptions of crime and the legal system.


the history, conceptual frameworks, debates, and current challenges confronting the application of law and ethics to media professionals;

the applicable theories of moral reasoning and First Amendment jurisprudence, and the five main schools of jurisprudence and their rationales

the reasons for the law of defamation and its application to public figures and private persons; and Cyber law and ethics;


the economic, sociological, legal, political, psychological and philosophical factors which bear upon the conduct of people working in media;

students should be able to provide informed and reasoned analyses to those issues raised in the course outline set forth below which are addressed during the course, and to apply the knowledge developed in this course to contemporary and hypothetical situations, as exhibited in their term papers, case studies, presentations, debates, and exam answers.

ESC COMM 782173P Newsreporting 3 semester credits Pre-requisite: C- or better in News Writing The purpose of this course is to give students advanced instruction in the art and practice of journalism, building on the skills acquired in the previous course (News Writing). To the greatest extent possible, all aspects of a working newsroom will be duplicated in the classroom to give students hands-on experience in every aspect of newspaper writing, planning and production.

ESC COMM 782153 Organizational Communication 3 semester credits Pre-requisite: C- or better in Interpersonal Communication. Overview of communication processes in large-scale, hierarchical organizations. Emphasis on interviewing, committee decision-making, and developing business/professional presentations.















ESC COMM 782163 Political Communication 3 semester credits Pre-requisite: C- or better in Media and Society This course examines the nature and function of communication in the political process.


explain how politicians and political groups communicate;

analyze political messages in the mass media in terms of rhetorical value;

understand contemporary journalistic practices in reporting political news;

describe the effect of the media corporation on mediated political discourse;

detect and explain bias in mediated politics;

explain the latest trends in Political Communication Research. ESC SS 788083P Research Methods for Social Science 3 semester credits Pre-requisite: C- or better in Statistics for Social Sciences An introduction to the logic and the application of research methods to the study of human behavior from formulation of the research problem, to hypothesis testing, choosing and defining operational variables, analysis and interpretation. Emphasis on a wide range of research designs and techniques including history, ethnography, case analysis, field research, unobtrusive research, surveys, correlation, and experimental designs used in the various fields of the social and behavioral sciences. Special attention will be given to the ethical issues, advantages, and limitations of the various methods.


Know the various types of research design and their use in explaining human behavior

Be able to critically evaluate the validity, reliability and usefulness of psychological research

Understand the relative advantages of various research methods and their appropriate use.

Understand the limitations of various designs and their proper use

Understand the use of statistics in analysizing quantitative data

Demonstrate ability to formulate testable hypotheses

Evaulate research according to its construct validity, internal and expeternal validity and application of ethical principles

Design and implement their own research and write a standard research report


ESC SOC 788463P Rhetorical Dimensions of Race, Class & Gender 3 semester credits Pre-requisite: C- or better in Media and Society This course aims to help students develop analytic methods for understanding distinctions and controversies, e.g., the difference between sex and gender; the difference between race and ethnicity; arguments for and against affirmative action; and the ways in which race, gender and class overlap.


Identify the relationship between representation and socio-political power

Understand the concept of the “other” with regard to ideology

Recognize and critique the construction of racial, sexual and class stereotypes

Discuss case studies in the public domain that illustrate race, sex and gender issues

Identify specific features of their own society regarding different representations of particular social Gross

Suggest future approaches to race, class and gender that might promote greater equality while at the same time upholding diversity.

ESC HIS 784003P World News in Historical Perspective 3 semester credits Pre-requisite: C- or better in Media and Society The purpose of this course is to explore the way in which journalism shapes history - both how history unfolds and how it is recorded.


understand how the media impact world events: the dangers and responsibilities involved;

understand the perceptional differences of various audiences;

understand the importance of a free flow of information to the establishment of democracy;

analyze how significant world events were covered by media in the past and now;

develop relevant skills: research, writing, reporting, selecting news;

develop debating and interviewing skills. ESC INDS 76996 Senior Project / Thesis Proposal 2 semester credits

The Senior Project Proposal is a course intended to provide a format and schedule for organizing and panning a senior project. The student will reflect on coursework and interests to propose a thesis or internship opportunity. The thesis will identify a researchable question


with the aim of creating original work to be addressed under the guidance of an ESC mentor. The internship will expose the student to a learning opportunity to test theory with practice. It will draw to closure work for the concentration, helping test knowledge gained with practical experience. Students will arrange to carry out the thesis or practicum and develop materials in supportive of the pending study. ESC INDS 76999 Senior Project / Thesis 3 semester credits The Senior Project/Thesis is a course of study that carries out the senior project proposal that had been developed with and approved by the mentor in the previous term. Students are expected to draw on several sources, including print, Internet, corporate documents, case study, and interviews. Students and mentors conduct both face to face and email consultations. The mentor reviews regular draft(s) of the paper leading to the presentation of the final version. ESC INDS 76999 Senior Project/Internship 3 semester credits/6 ECTS

This internship is designed to provide students with the opportunity to engage in a structured course of study providing supervised activity related to the student’s interest. It reflects an experience in which performance is coupled with theoretical underpinnings. The work allows for a practical applicable to the student's field of choice. Students are exposed to new strategies and techniques associated with the practice area, allows them to gain familiarity with the terminology used in the field, read related works and incorporated that knowledge into the experiential learning experience. Students work/study in various internship programs in business and commerce, government, communications or community service/mental health related fields.


English Language and Literature

English Language and Literature: Lower-Level Courses UNYP 41110 Analysis and Interpretation of Literature 3 semester credits Pre-requisite: None This course includes a survey of applied critical approaches to literature with emphasis on the reading process, the application of theory, and materials and methods of literary research. This course is recommended for students beginning a major or an academic minor in English. Upon completion of the course, students should be able to:

read prose, poetry, and drama with understanding

analyze the elements of a literary passage and to respond to nuances of meaning, tone, imagery, and style Ability to interpret metaphors, to recognize rhetorical and stylistic devices, to perceive relationships between parts and wholes, and to grasp a speaker's or author's attitudes

recognize the means by which literary effects are achieved

confidently use the basic terminology used to discuss literary texts UNYP 41210 Great Books 3 semester credits Pre-requisite: None This course will expose students to European masterpieces from antiquity to the beginning of the Renaissance, and from the Renaissance to the present. Upon completion of this course, students should be able to:

describe in outline the intellectual history of the West;


critically interpret and evaluate the major themes of the course readings;

relate those themes to a social and historical context. UNYP 41111 Introduction to Literature 3 semester credits Pre-requisite: None Introduction to Literature introduces students to the genres of fiction, drama, and poetry. By studying important works by writers of culturally diverse backgrounds, students gain experience reading, analyzing, and interpreting literature. The course establishes


connections between literature and other areas of arts and communications; students are better prepared for their majors in these fields. Upon completion of this course, students should be able to:

interpret and synthesize literary texts and ideas analyze and evaluate literary arguments construct an argument in support of a conclusion communicate literary concepts clearly, precisely, and in a well-organized manner

UNYP 41120 The Novel 3 semester credits Pre-requisite: None A study of the origin and development of the English novel throughout the eighteenth century. Students will situate the early novel within its historical and cultural context, paying particular attention to its concern with courtship and marriage, writing and reading, the real and the fantastic. Students will also consider eighteenth-century debates about the social function of novels and the dangers of reading fiction. Upon completion of the course, students should be able to:

read analytically with an eye to narrative voice, theme, structure, character and historical reference.

respond critically to a variety of literary texts in writing.

compare texts in an advanced and perceptive manner.

understand the basic approaches of various writers to the novel form and the critical/historical/political contexts from which each of the selected texts emerged.

UNYP 41231 Themes in Central European Literature 3 semester credits Pre-requisite: C- or better in English Composition I Survey of literature generated by authors originating in the former Soviet-block countries, whose literary heritage includes such notables as Karel Čapek, Franz Kafka, Milan Kundera, and Bohumil Hrabal. Upon completion of this course, students should be able to:

interpret and synthesize literary themes and ideas in this geographical context analyze and evaluate literature eminating from this part of the world construct an argument in support of a conclusion about texts in this context communicate clearly, precisely, and in a well-organized manner in relation to the

subject matter for this course.

http://en.wikipedia.org/wiki/Karel_Capek

http://en.wikipedia.org/wiki/Franz_Kafka

http://en.wikipedia.org/wiki/Milan_Kundera

http://en.wikipedia.org/wiki/Milan_Kundera

http://en.wikipedia.org/wiki/Bohumil_Hrabal


UNYP 58251 The Rise of the West 3 semester credits Pre-requisite: C- or better in English Composition I This course will endeavor to answer the question “Why the West?” with a thorough analysis of the economic, social and political factors that led to the rise of the West to virtual global domination by the middle of the 19th century. While considering factors such as the Renaissance, the Scientific Revolution, the development of capitalism, the Enlightenment and age of revolution, and development of the nation-state, this course will also focus on the role of non-Western cultures (specifically Ottoman, Indian and Chinese) in the early-modern global system, and how their declines opened the path for Western expansion, domination and exploitation. Upon completion of this course, students should be able to:

interpret and synthesize information and ideas learned on this topic analyze and evaluate arguments construct an argument in support of a conclusion regarding this subject communicate clearly, precisely, and in a well-organized manner


English Language and Literature: Upper-Level Courses UNYP Advanced Research Writing 3 semester credits Prerequisite: C- or better in English Composition I This course affords students the opportunity to design and implement a significant research project in the field of English culminating in an appropriate public dissemination of the research methods and findings. This research must build upon previous course work taken within the major or minor, facilitating faculty supervision and guidance. Upon completion of this course, students should be able to:

produce lengthy research projects in the field of English

publically dissemeinate the research methods and findings related to research in this field

be more effective communicators both in writing and orally. UNYP American Literature (1600 – 1865) 3 semester credits Prerequisite: None A survey of American literature from 1600 to 1865, this course covers influential authors and literary movements in multiple genres. While exploring the cultural and artistic contexts of individual works, the course also examines the unique interconnection of British and American literary practice from colonial to contemporary literature. Upon completion of this course, students should be able to:

interpret and synthesize themes and ideas in American Literature of this period; analyze and evaluate argumentsin the literature of the time; construct an argument in support of a conclusion regarding texts written in this

period; communicate clearly, precisely, and in a well-organized manner about this particular

subject area. UNYP American Literature (1865 - present) 3 semester credits Prerequisite: C- or better in English Composition I This course includes a survey of American literature beginning with the period after the Civil War to the present. Major American writers in poetry, fiction, and drama will be read and discussed in relation to the development of intellectual thought and literary theory. The course includes writers who reflect diverse voices – Native American, African American, Asian American, Latin American, etc. – who make America unique. Upon completion of this course, students should be able to:


interpret and synthesize information and ideas in American Literature analyze and evaluate American literature of many genres construct an argument in support of a conclusion on the topic of American literature communicate clearly, precisely, and in a well-organized manner on issues

surrounding this topic UNYP American Poetry 3 semester credits Prerequisite: None This course, often taught around a central theme, combines reading of poetry and criticism with workshop discussion of students’ own poems. Meter, form, line, imagery, figurative language, and point of view are among the topics addressed. Students read work of visiting poets and meet with them if or when the opportunity arises. Upon completion of this course, students should be able to:

recognize and discern various forms of poetry and poetic devices

critically analyze poetry in an American context and compare to other global contexts

UNYP British Prose, Poetry and Drama 3 semester credits Prerequisite: C- or better in English Composition I This course is an in-depth study of British prose, poetry, and drama, tracing its development from Anglo-Saxon through modern periods. Assignments include field trips, student-initiated creative projects, oral reports, and debates on social and philosophical issues arising from the literature. Upon completion of this course, students should be able to:

recognize significant British prose, poetry and drama and the contexts in which they were produced

confidently debate and discuss authors and issues in this field

gain a wider understanding and appreciation for contributions to British culture through the texts examined in this course .

UNYP Comparative Contemporary Literature 3 semester credits Prerequisite: C- or better in English Composition I This course will survey post-modern literature from 1946 to the present. This course content includes reading and discussion of poems, essays, short stories, plays, and novels representative of the global and multicultural nature of contemporary society.



consider the relationship of comparative literature to fields of study extending beyond the literary such as: aesthetics, semiotics, Marxism, psychoanalysis, feminism, and postcolonialism.

discover within and among these diverse and formidable fields some promising avenues for comparative literary research.

UNYP Dramatic Literature 3 semester credits Prerequisite: None This is an introductory course in dramatic literature stressing the influences of the past upon modern theater, the commonality and differences between theatrical and filmed drama, and the process on how the written script becomes a live or filmed production. Upon completion of this course, students should be able to:

trace the evolution of the Western practice of the literary form of the drama and its performance medium of the theater from their origins in classical Greece and Rome to their incarnation in seventeenth-century France.

place writers such as Aeschylus, Sophocles, Euripides, Aristophanes, Marlowe, Shakespeare, Johnson, Webster, Lope de Vega, Calderon de la Barca, Moliere, Corneille and Racine in the cultural contexts of their societies and the performance traditions they created.

UNYP English Grammar and Linguistics 3 semester credits Prerequisite: C- or better in English Composition I This course, which will vary in focus with individual offerings, builds on basic understanding of English grammar from History of the English Language by focusing on special topics in Advanced English Grammar and Linguistics. Upon completion of this course, students should be able to:

present literature and language within historical and cultural contexts;

recognize diverse strategies for interpreting literature;

understand and appreciate the structures, complexities, and development of language;

further develop as creative writers;

engage in independent research and long-term writing projects

create professional and poised oral presentations

UNYP History of the English Language 3 semester credits


Prerequisite: C- or better in English Composition I This course is a study of the origins and development of English with attention to both internal and external aspects of that development. Studies are directed toward a historical understanding of English grammar, usage, spelling, and pronunciation. Upon completion of this course, students should be able to:

recognize the linguistic changes that English has undergone from Old English to the present;

know the linguistic concepts necessary for understanding how English has changed;

explore the cultural events that accompanied and sometimes influenced these changes.

UNYP 41308 Short Story 3 semester credits Pre-requisite: None This is an introductory course in fiction writing, including exercises in point-of-view, dialogue, setting a scene, and introducing characters. Emphasis will be on student writing in a workshop format, but stories by outside authors, including visiting writers, will also be studied. Upon completion of this course, students should be able to:

read analytically with an eye to narrative voice, structure, symbol, metaphor and irony;

respond critically to a variety of literary texts in writing;

compare texts in an advanced and perceptive manner;

understand the basic approaches of contemporary literary criticism and the theoretical frameworks from which they emerge;

where relevant, connect these scholarly traditions with their field of study.


English Language and Literature: ESC Courses ESC CUL 22514 Children’s Literature 3 semester credits Pre-requisite: an introductory study in literature This course is designed for two primary purposes: 1) for students to learn about the many types of literary works for children (e.g., oral and written, historical and contemporary), their purpose and their audience, and 2) for students to learn how to read children's literature as literature, to analyze, critique, and evaluate quality in children's literature. Students will also read widely in different types of literature for children (e.g., fiction, non-fiction, poetry, picture books, young child through young adult literature). Although developing a broad and deep understanding of children's literature as a specialized classification of world literature is the main goal of this course, students will also investigate the ways in which literature may be used by educators, therapists, counselors, parents, and others whose professional practices involve children. Students who take the course at the upper level will be expected to propose and complete a final project involving original research or creative work. ESC CUL 224764 Exploring Place: Humanities 3 semester credits Pre-requisite: an introductory study in literature Thinking of place as a community in a geographical location or physical environment, this interdisciplinary humanities course seeks to offer an opportunity for a place-based approach to cultural studies. Explore culture of and/or about the place you live (or some other place of interest), whether you define that place as a neighborhood, a whole village or town or city, a geographical region, or a watershed. Research, for example, literature about a place, local literary or other cultural genres or practices such as song texts sung at local coffee shops, regionally published poetry, essays in local newspapers, proverbs of community elders, local storytellers, regional foodways, or local festivals. Examine a variety of humanities methodologies from the language arts, literature, communications, folklore and cultural anthropology, for engaging with representations of place and place-based cultural practices. ESC CUL 223454 Literary Interpretation as a Method of Inquiry 3 semester credits Pre-requisite: an introductory study in literature Through analytical reading and writing activities, students will deepen their skills in interpretation. Students will create original interpretations of U.S. and international literary works by identifying, analyzing, and evaluating the various lenses through which they, and selected literary and cultural theorists and critics, see the literary works; and by producing various kinds of writing to discover and communicate their own interpretations. Students will read U.S. and world literature—novels, short stories, and a play—that reflect


the complexities of the literal and figurative borderlands where disparate groups and cultures meet and interact, both within and across national boundaries. Through examining and interpreting the complexities and the richness of these borderlands, students will learn more about the places they occupy in this complex world, and about their interconnectedness with others’ realities. Students will also read theoretical and applied writings about interpretation from a variety of disciplines. These writings will include investigations of traditional and contemporary literary criticism theories. Students will engage in the creation of new learning, and demonstrate their learning, through discussion responses to tutor-generated thinking prompts and to other students’ ideas, and through a combination of formal, informal, and creative writing products. Student writing will occur in discussions, a learning journal, essays, and informal and/or “visual” writing such as annotated lists and charts. ESC Myth, Symbol, and Fable in Literature 3 semester credits Pre-requisite: Grade C or better in Engish Composition I The purpose of this course is to develop skills in recognizing archetypes in modern fiction such as prophecy and fulfillment, the initiation, the alter ego or double, the earth mother and femme fatale, quest and journey, scapegoat, search, transformation, and cosmos within the Jungian model. Comparisons of myths, fables and symbols of the ancient world and their relationship to those in the modern world will be highlighted. ESC CUL 223554 Shakespeare 3 semester credits Pre-requisite: an introductory study in literature Study eight of Shakespeare's plays in depth: Henry IV-Part I, A Midsummer Night's Dream, The Merchant of Venice, Much Ado about Nothing, Hamlet, Macbeth, King Lear, and The Tempest. Explore two particular themes, power and justice, and gain background on such areas as tragedy and comedy, the Shakespearean theatre and the Elizabethan world view. Study the plays as performance pieces via video and audio tapes. ESC Special Topics in English Literature and Language 3 semester credits Pre-requisite: an introductory study in literature This course may only be taken with the permission of the ESC Director or mentor on a topic of special interest to the student. Students must be in the third or fourth year of study. The course may be repeated for credit.


ESC CUL 224024 U.S. Multicultural Fiction 3 semester credits Pre-requisite: C- or better in English Composition II. Focus on literature by African American, Asian American, Latin American and Native American writers, with an opportunity to read additional works by writers that reflect your own family's tradition. Explore the treatment, meanings and implications of multiculturalism in contemporary U.S. fiction. These explorations will include investigations of how diverse American cultures are valued, critiqued and transmitted through literature. Writers include Toni Cade Bambara, Ernest Gaines, Oscar Hijuelos, Gish Hen, Anna Llnzer, N. Scott Momady and others. Student writing will include personal, critical and researched responses to issues of multicultural fiction, presented both in online discussions and formal essays of literary analysis. ESC INDS 76996 Senior Project / Thesis Proposal 2 semester credits The Senior Project Proposal is a course intended to provide a format and schedule for organizing and panning a senior project. The student will reflect on coursework and interests to propose a thesis or internship opportunity. The thesis will identify a researchable question with the aim of creating original work to be addressed under the guidance of an ESC mentor. The internship will expose the student to a learning opportunity to test theory with practice. It will draw to closure work for the concentration, helping test knowledge gained with practical experience. Students will arrange to carry out the thesis or practicum and develop materials in supportive of the pending study. ESC INDS 76999 Senior Project / Thesis 3 semester credits The Senior Project/Thesis is a course of study that carries out the senior project proposal that had been developed with and approved by the mentor in the previous term. Students are expected to draw on several sources, including print, Internet, corporate documents, case study, and interviews. Students and mentors conduct both face to face and email consultations. The mentor reviews regular draft(s) of the paper leading to the presentation of the final version. ESC INDS 76999 Senior Project/Internship 3 semester credits /6 ECTS

This internship is designed to provide students with the opportunity to engage in a structured course of study providing supervised activity related to the student’s interest. It reflects an experience in which performance is coupled with theoretical underpinnings. The work allows for a practical applicable to the student's field of choice. Students are exposed


to new strategies and techniques associated with the practice area, allows them to gain familiarity with the terminology used in the field, read related works and incorporated that knowledge into the experiential learning experience. Students work/study in various internship programs in business and commerce, government, communications or community service/mental health related fields.


International Economic Relations

International Economic Relations: Lower-Level Courses UNYP 77227 International Politics 3 semester credits Pre-requisite: None The course is an introduction to the field of international relations. It studies the main school of thought in IR theory and analyzes the main concepts and developments in this area. Upon completion of this course, students should be able to:

have a general knowledge of the discipline of international politics and the main issues that are part of this object of study;

recognise the different schools of thought and the basic theoretical approaches that are hegemonic in international politics;

relate the main debates within the discipline of international politics with the different theoretical positions assumed by both scholars and political actors;

critically analyse current developments in international politics and follow media reports on the different events related with our field of study;

develop a critical attitude towards international politics and its current debates and be able to develop an ethical position towards the subject of international politics in particular and societal life in general.

UNYP 78111 Introduction to Political Science 3 semester credits Pre-requisite: None A general introduction to political science, including basic concepts such as power, authority, legitimacy and participation; types of political systems and the present developments in democratic politics. Upon completion of this course, students should be able to:

understand basic concepts that are related with state activity and be able to distinguish them;

be familiar with the idea of democratic state and be able to distinguish this type of regime from non-democratic forms of government;

understand the basic structures that make up a democratic state, being aware of the different institutional configurations;

be familiar with the meaning of participation in democratic politics and of democratic citizenship and current developments in that area;

develop a critical attitude towards concepts such as politics, power and the role of citizens, and the implication of the different institutional variations;


understand in an ethical way the idea of democratic politics and all the concepts that are related with it.

UNYP 20271 Legal Environment of Business 3 semester credits Pre-requisite: None The course explores legal regulatory framework of international business, including critical analysis of basic business legal issues, particularly issues related to formation of business units, business contracting, commercial competition, consumer protection, labor relations, etc. Alternative methods of dispute resolution will also be addressed. Upon successful completion of this course, students should be able to:

Understand the system and basic mechanisms of legal regulatory framework of international business.

Interpret international treaties, statutes and decisions.

Understand the nature and system of EU law and institutions.

Operate with norms of chosen subsystems of business law, namely corporate law, competition law, contract law and law of international trade.

Form and use chosen instruments of international business like contracts, clauses, promissory notes, etc.

Critically analyze conflict situations in international business and suggest their efficient legal solutions.

UNYP 33207 Macroeconomics 3 semester credits Pre-requisite: C- or better in Microeconomics The course an introduction to principles of macroeconomics essential for understanding the basic problems, specific issues, and government macroeconomic policy alternatives. Analysis of the interaction of the various sectors of the national economy. Upon successful completion of this course, students should be able to:






develop the individual approach when dealing with macroeconomic indicators.


UNYP 33206 Microeconomics 3 semester credits Pre-requisite: None The course provides an introduction to principles of economics and the explanation of principles of microeconomics: analysis of the allocation of scarce resources, the economics of the firm markets and the price system. Upon successful completion of this course, students should be able to:

Understand what economics is, its method and tools;

Understand the decision-making of a buyer (consumer) and a seller (producer);

Understand workings of a market;

Understand the differences in market structures;

Understand the principles of government intervention with the market process. UNYP 58214 Modern Europe 3 semester credits Pre-requisite: None This course is an introduction the study of the political, economic, and social evolution of Europe from the Renaissance to the end of World War II. The course analyses the appearance of the modern states, the evolution of political ideas and the socio-economic transformations that gave birth to a new Europe in the XX Century. Upon completion of this course, students should be able to:

understand the impact of the Renaissance and Reformation on religion and politics;

analyze the culture of the French Revolution;

explain how class issues affected the revolutions of 1830 and 1848;

analyze German history and its role in the outbreak of World War I;

look at how some of the European Powers came to be colonial powers in the late 19th century;

describe some of the changes and resistance to change in mid and late 19th century Eastern Europe and Balkans;

single-out the details of the Peace of 1919 for individual countries;

understand the events that led to the rise of fascism and World War II;

observe the current process of European identity construction and the evocation of historical and political myths from European history.


International Economic Relations: Upper-Level Courses UNYP 78336 Central and Eastern European Politics 3 semester credits Pre-requisite: None An analysis of the transition to democracy throughout the whole of East Central Europe, in a comparative perpective. An assessment of the success/failure of the processes of democratization in the area. Upon completion of this course, students should be able to:

Illustrate and analyze critically how the concept of democracy fits with the political culture of ECE;

evaluate the particularities of the processes of democratization in the different countries of the area;

describe common patterns shared and experienced by the countries and societies of Eastern and Central Europe;

compare the Eastern and Central European experience to other processes of democratization that take place in other areas of the world.

UNYP 33302 Comparative Economic Systems 3 semester credits Pre-requisite: C- or better in Macroeconomics A comparative study of the goals and methods of various economic systems, including competitive capitalism, centrally planned state-managed economies, and workers’ self-management. Topics include each system’s ideological foundations, institutional structure and economic decision-making mechanisms. Historical analysis of economic performance and efficiency concerns. Examination of developments and issues associated with the post-Soviet transitional economies within a global context. Upon completion of this course, students should be able to:

improve your understanding of human nature and of human societies;

acquire a broader understanding of economics and its relationship to the functioning of economic systems and organizations;

develop analytical skills to comprehend the nature of market processes and innovations;

appreciate economists' insights into relationships between economic theory, political forces, and legal institutions;

explore processes underlying the formation of moral rules, individual liberties, political institutions, and markets;

assess the limitation of possible patterns of economic organization and their combinations;


understand how the social-psychological phenomenon of identity as a source for social cleavage, social conflict, and economic decline;

cultivate your capacity for creative thinking and comprehensive learning; UNYP 77229 Comparative Political Systems 3 semester credits Pre-requisite: C- or better in Introduction to Political Science The purpose of the course is to introduce students to the study of democratic political systems using comparative methods. This module covers the study of the main characteristics that define the democratic political systems and the different variations that can be found among them. It also makes an analysis of some of the most paradigmatic democratic political systems both in Europe and outside linking institutional developments with socio-political conditions in those societies. Upon completion of this course, students should be able to:

understand the basic characteristics of each of the political systems that are studied in the course;

relate the institutional behaviours and dispositions with political, historical or social developments in each country;

compare and critically assess the same kind of institutions from different countries and draw conclusions about their common and dissimilar features;

critically analyse any given political system in the world in the light of its institutional and other societal developments relating it to countries studied in the course;

be able to relate current political events to the particularities of the political systems of the countries involved;

develop a critical attitude and an ethical position towards the different kinds of political systems that exist.

UNYP 21334 Ethics of Business and Public Administration 3 semester credits Pre-requisite: None Ethical and moral issues related to economic justice, corporate social responsibility, conflict of interest, environmental responsibility, advertising and discrimination. This will provide those working in business and government with tools for responding to contemporary ethical challenges they may confront. Upon successful completion of this course, students should be able to:








UNYP 78334 European Integration 3 semester credits Pre-requisite: None This course explores the nature of the European integration, its development since its creation and its present state. The course focus both in the study of the institutional configuration of the EU and the policies that this international organization implements. Upon completion of this course, students should be able to:






Develop a critical attitude and an ethical position towards the process of European integration.

UNYP 78460 International Conflict and Security 3 semester credits Pre-requisite: C- or better in International Politics Evolution of security policy and relevant instructions, with particular reference to the Euro-Atlantic area. Basic theories about the nature of conflict and war with emphasis on contemporary situations and policies. Current risks and threats will be analyzed and special attention given to non-traditional sources of conflict, including terrorism, ethnic/religious conflicts and environmental risks. Upon completion of this course, students should be able to:

understand the contemporary theories and methods of analyzing and resolving international conflict;

be familiar with the historical evolution of the response that different political communities have given to the conflicts


distinguish aims and methods of conflict analysis and resolution (especially diplomacy);

apply the tools of international conflict resolutions to specific inter and intra-national conflicts;

analyse the importance of the socioeconomic and psychological aspects of inner and outer conflict;

develop a critical attitude and an ethical position towards the use of violence in interantional relations.

UNYP 78330 International Organizations 3 semester credits Pre-requisite: C- or better in International Politics An analysis of the role and the impact of international regimes in international relations today. The development of world organizations, structure, operation, relations with other groups, current problems and prospects. The origins, objectives, membership, rules, accomplishments of international organizations organizations such as UN, EU, IMF, World Bank, GATT, UNCTAD, OPEC. Upon completion of this course, students should be able to:

Recognize the most important intergovernmental organizations (UN and its affiliated institutions, OECD, EU and its governing structures, NATO, OPEC, and so on).

Understand their history, purpose, and internal organization.

Discuss the operations of international organizations in respect to the constraints imposed by geopolitics or power struggles among members.

Analyze how the dominant theories of international relations describe the role of international organizations.

Enumerate examples of international cooperation organized via intergovernmental organizations in fields ranging from security to environmental protection.

Make an educated guess at how the changing context of international relations (advancing economic globalization, weakening notion of state sovereignty) will affect the role of the particular intergovenmental organizations or international NGOs.

UNYP 78462 Legal Aspects of the European Union 3 semester credits Pre-requisite: C- or better in European Integration Constitutional, institutional, administrative and substantive features of European Community Law. The examination of the legislative procedures in the EU and its influence in the process of European integration. Upon completion of this course, students should be able to:

Understand and describe the legal structure of the European Union;


describe the relation between the development of the legal structures of the European Union and the process of integration accompanying it;

analyse critically case studies and jurisprudence of the European Court of Justice and to describe its effects of European politics and integration process;

develop an informed position of the process of European integration and its consequences for state members and their citizens.

UNYP 78332 Public Sector & Public Policies 3 semester credits Pre-requisite: None The course builds on knowledge of basic economic principles and applies it to public sector policies. The course studies the public sector and how it contributes to economic welfare anaysing government expenditures the effect that governmental activity produces. The course studies resource allocation, income distribution, stabilization, and economic growth. Upon completion of this course, students should be able to:

have a general knowledge of the discipline of public sector and public policy;

understand why and how economic principles are linked to public sector and public policy;

understand the role of public sector in economies;

critically analyse developments in public sector interventions to economies;

critically analyse theories, models, concepts and the conduct of public policy;

develop an attitude towards the role public sector in society. UNYP 20309 Statistics for Business and Economics I 3 semester credits Pre-requisite: C- or better in Basic Calculus Statistical analysis of economic and business problems with emphasis on statistical inference. Rigorous treatment of probability theory and probability and sampling distributions. Estimation and hypothesis testing of (population) parameters are emphasized. Upon successful completion of this course, students should be able to:






estimate population parameters using point estimators or confidence intervals.


UNYP 78338 Terrorism 3 semester credits Pre-requisite: None An analysis on "conventional" international as well as on contemporary "asymmetrical" conflicts, including the current "global war on terror." A contrast of the conventional, "realpolitik" approaches to international conflict with nonviolent solutions to conflicts. Upon completion of this course, students should be able to:

Understand and describe the nature and the reasons for terrorist activities in different historical periods;

identify the effects of the use of political violence on both victims and perpetrators;

analyse critically the alternatives to terrorism from both conventional perspectives and nonviolent alternatives;

develop a critical and ethical position towards the use of violence as a means of political communication.


International Economic Relations: ESC Courses ESC BUS 783533 Comparative International Business Law 3 semester credits Pre-requisite: None This course examines business law and its application around the world, the main concepts underlying international business, and the regulatory framework which applies to business relationships in a global context. Topics include state responsibility and environmental regulation, dispute settlement, multinational enterprises, foreign investment, money and banking, commercial trade, intellectual property, sales, transportation and taxation.


understand and explain in some detail the major legal issues surrounding international business;

describe how the regulatory legal frameworks vary from nation to nation, with particular emphasis on cross-border issues;

use their theoretical knowledge to evaluate case studies in terms of the international legal issues involved.

ESC ECO 781213 Economic Policies of the European Union 3 semester credits Pre-requisite: C- or better in European Integration European Economic Integration and the World Economy. The course studies the main turning points of economic integration and the economic instruments that are used within the European Union. The relation between European economic policies and the socio-economic effects are analysed in depth as well as the rise of the EU as a global economic actor.


be familiar with the economic instruments used within the European Union;

understand the different historical stages of the process of economic integration for the European Communities;

be fully aware of the importance of the principal Economic Policies of the European Union for the future of the EU;

analyse critically the advantages and difficulties the the process of economic integration poses for the countries member of the European Union and neighbours;

understand the role and the capacieties of the EU as a major global economic actor. ESC SS 788013 External Political Relations of the European Union 3 semester credits Pre-requisite: C- or better in European Integration


The course looks at the history, the main institutions, and the policies of the European Union by examining the principal issues facing the EU at the beginning of the 21st century, especially in respect to expansion into Eastern and Central Europe. Upon completion of this course, students should be able to:

understand how the EU came about to develop its own external relations;

identify the actors and the processes in EU foreign policy and the factors that influence foreign policy development;

understand the complexity of EU foreign policy negotiation process;

develop a critical approach in the importance and effectiveness of EU foreign policy and its relation with other EU policies and developments;

understand and monitor current developments and the role played by the EU as a global actor.

ESC FIN 781123P International Trade and Finance 3 semester credits Pre-requisite: None Foreign exchange rates and international capital markets. The international balance of payments. Processes correcting surpluses and deficits. International monetary policy, classical and modern explanations of trade and commercial policy. Upon completion of this course, students should be able to:






understand international money movements and interest rate determination. ESC ECO 783463P Labor Economics 3 semester credits Pre-requisite: C- or better in Macroeconomics Microeconomic and macroeconomic aspects of labor markets. Analysis of the role of labor unions, government interventions, labor market discrimination, immigration barriers and human capital. Includes topics related to macroeconomic principles, natural rate of unemployment. Phillips curve and business cycles. Upon completion of this course, students should be able to:

Understand what economic coordination means with respect to labor market;

be very familiar with the notion of unemployment;

understand the importance of investment into human capital;


analyze the impact of government policies on unemployment and the effects of labor legislation;

assess the relation between economic cycles and unemployment;

identify labor market friendly public policies and compare different approaches to public policies.

ESC SS 788283 Modern Diplomacy 3 semester credits Pre-requisite: C- or better in International Politics

A study of the practice of diplomacy in contemporary international relations. This course analyses the channels and tools used by actors in their diplomatic relations and the interrelation between significant events of the 20th/21st Century, the actions of diplomatic actors and international relations. Upon completion of this course, students should be able to:

have a general knowledge of what diplomacy and the diplomatic process are and the role it plays in international politics;

be able to distinguish between traditional and new diplomacies, and the implication that the differences between them have for the practice of international politics;

understand the main processes within the diplomatic activities and understand the relation between foreign policy and diplomatic practice;

critically analyse current developments in international politics and associate them to the diplomatic activity of the different actors participating in international relations;

develop a critical attitude towards the role and activities of diplomats and other actors in diplomatic negotiations and the current debates in international politics and be able to develop an ethical position towards this subject in particular and societal life in general.

ESC COMM 782153 Organizational Communication 3 semester credits Pre-requisite: None Overview of communication processes in large-scale, hierarchical organizations. Emphasis on interviewing, committee decision-making, and developing business/professional presentations. Upon completion of this course, students should be able to:














ESC SS 788403P Power and Privilege 3 semester credits Pre-requisite: None Distribution of power in modern post-industrial societies and an analysis of the processes through which different individuals and groups are marginalised or excluded from the processes of decision making in those societies. An assessment of the extent to which in Western democratic societies discriminatory practices characterise political and social interactions. Upon completion of this course, students should be able to:

understand basic concepts that are related with the idea of power and its distribution within a given society;

be familiar with the idea of social groups and the process of their formation within a human community that leads to social stratification;

understand the concept of identity and the role that identities play in the development of the power structures in post-industrial societies;

identify the main reasons, processes and factors that lead to the political and social exclusion and marginalisation of individuals and groups in different human communities;

develop a critical attitude towards political concepts such as power and privilege and the different formulations that the idea of exclusion has experienced through history;

understand in an ethical way the idea of power and all the concepts that are related with it.

ESC BUS 781363 Social and Economic Contexts of Globalization 3 semester credits


Pre-requisite: None Globalization of the world economy and the changing nature of business. Emphasis on global trade, investments, including foreign direct investments and marketing. The role of the transnational corporation in promoting or restraining global citizenship and social responsibility. Upon completion of the course, students should be able to:

define globalization from the perspectives of different groups involved in debates about globalization (economists, environmentalists, politicians, activists, etc.);

describe the historical development of global economy;

identify the most important trends in the contemporary global economy, global politics and global environmental change;

identify and analyze the most important forces driving globalization;

describe effects of globalization on different parts of the world. ESC INDS 76996 Senior Project / Thesis Proposal 2 semester credits The Senior Project Proposal is a course intended to provide a format and schedule for organizing and panning a senior project. The student will reflect on coursework and interests to propose a thesis or internship opportunity. The thesis will identify a researchable question with the aim of creating original work to be addressed under the guidance of an ESC mentor. The internship will expose the student to a learning opportunity to test theory with practice. It will draw to closure work for the concentration, helping test knowledge gained with practical experience. Students will arrange to carry out the thesis or practicum and develop materials in supportive of the pending study. ESC INDS 76999 Senior Project / Thesis 3 semester credits The Senior Project/Thesis is a course of study that carries out the senior project proposal that had been developed with and approved by the mentor in the previous term. Students are expected to draw on several sources, including print, Internet, corporate documents, case study, and interviews. Students and mentors conduct both face to face and email consultations. The mentor reviews regular draft(s) of the paper leading to the presentation of the final version. ESC INDS 76999 Senior Project/Internship 3 semester credits /6 ECTS


This internship is designed to provide students with the opportunity to engage in a structured course of study providing supervised activity related to the student’s interest. It reflects an experience in which performance is coupled with theoretical underpinnings. The work allows for a practical applicable to the student's field of choice. Students are exposed to new strategies and techniques associated with the practice area, allows them to gain familiarity with the terminology used in the field, read related works and incorporated that knowledge into the experiential learning experience. Students work/study in various internship programs in business and commerce, government, communications or community service/mental health related fields.


Psychology

Psychology: Lower-Level Courses UNYP 80272 General Psychology 3 semester credits Pre-requisite: None Introduction to psychology. Learning, motivation, personality, intelligence, testing, abnormal behavior, and psychotherapy. Upon completion of this course, students should be able to:

trace the development of psychology from its origins to its present day forms;

understand the biological basis of human behavior;

understand the role of psychological experiments in testing hypotheses;

understand the basic principles and major discoveries from most major disciplines within the field;

understand common mental illnesses and the variety of therapies available. UNYP 81290 Personnel Psychology 3 semester credits Pre-requisite: C- or better in General Psychology This is an advanced undergraduate course that examines the science, methods, and practice of personnel training and development. The course consists of lectures, discussions, exams, and projects. The orientation of the course consists of a mix between theory and practice. The objective of the course is to survey theory and empirical research relevant to applications of psychology in the context of employee training and development. Upon completion of this course, students should be able to:

achieve an understanding of the underlying principles and theories of organizational behavior in organizations;

observe and recognize behaviors in organizational settings to aid in predicting outcomes;

appreciate the importance of time management, planning, and communication in completing a group project;

diagnose and manage individual differences to achieve successful group performance;

gain personal and professional insight into diversity, personalities, goal setting, empowerment, and leadership style;

Develop, implement and evaluate soft-skill training procedures. UNYP 80278 Psychology and Art


3 semester credits Pre-requisite: C- or better in General Psychology This course seeks to introduce the area of overlap between psychology and art, from a predominantly psychoanalytic perspective, including the mutual influences, borrowings, and inspirations between these two supposedly separate domains. The course studies the relationship between art and psyche including: the creative process; the aesthetic experience; developments in psychoanalytic aesthetics explored with various examples from painting, literature and film; and the therapeutic aspect of art and the clinical practice of art therapy. Upon completion of this course, students should be able to:

demonstrate abilities to apply definitions and main concepts of different psychoanalytic schools to explain and interpret different aspects of art;

learn theoretically and experientially about the clinical practice of art therapy;

provide evidence of their abilities to analyze, synthesize and evaluate the studied material through active participation in class;

be able to compare and contrast difference between the psychoanalytical theories, outline the limits and controversies individual psychoanalytical theories imply when describing the same phenomena;

demonstrate and defend their individual critical evaluation of art and aesthetics and critically review other fellow students‘ position;

demonstrate attainment of interpretive psychoanalytic perspectives applicable not just to the realm of art but also phenomena ranging from culture, politics and psychology to psychopathology and the media.

UNYP 80273 Psychology of Adjustment 3 semester credits Pre-requisite: None The adjustment processes through childhood, adolescence, and aging. Topics include: motivation, emotion, learning, marriage, divorce, group behavior, stress, illness, and rehabilitation. Upon completion of this course, students should be able to:

describe the theoretical concepts fundamental to personal adjustment;

demonstrate reflective and critical thinking techniques to examine research that will improve personal adjustment skills;

demonstrate through discussion, activities, and journal writing an increased personal awareness;

review some theories of personality and self development;

explain how thinking can influence feelings;

identify values and beliefs that motivate behavior;

explain stress and how distress can contribute to psychological disorders;


UNYP 80277 Sports and Coaching Psychology 2 semester credits Pre-requisite: C- or better in General Psychology Introduction to sport psychology relating to personality in sport, motivation, stress and anxiety, competition, communication, concentration, visualization techniques, self-confidence, team work, sport diagnostics, and HRV/stress analyses research.

Trace the development of sport psychology from its origins to its present day forms

Understand the roles of modern sport psychologists in the sport environments

Understand some practical knowledge of techniques used by sport psychologists

Understand the sensitivity towards individual difference variables and their influence on athlete’s psychological training before, during , and after sport performance

Understand the principles of mental training interventions applied in the athlete’s sport preparation

Understand the situational influences on sport performance relating to athlete’s functional communication, team dynamics, leadership, and group cohesion

Understand the principles of athlete’s anti-stress regulation and psychological functioning during competition

Understand the basic principles of sport psychological testing and HRV/Autonomic Evaluation/ research analyses

UNYP 80275 Statistics for Social Sciences 3 semester credits Pre-requisite: C- or better in College Algebra or Placement Test Introduction to descriptive and inferential statistical procedures commonly used in psychological research. Includes correlations, interval estimation, hypothesis testing with z and t tests. Upon completion of this course, students should be able to:

understand the importance of statistics in psychological research;

distinguish between descriptive and inferential statistics;

recognize which statistics are appropriate for basic types experimental design;

recognize the power and limitations of different types of statistics;

calculate basic descriptive statistics;

use computers to compute inferential statistics;

recognize errors in their own calculations;

recognize errors, limitations or misuse of statistics in other’s research.


Psychology: Upper-Level Courses UNYP 80412 Abnormal Psychology 3 semester credits Pre-requisite: C- or better in General Psychology The course offers an introduction to the phenomenon of mental illness in the individual’s life and the suffering it involves. It will help the student better look at, grasp, and analyze, mental disorders. Much more than simply scrolling through official categories of disorders, the course is about helping understand their actual meaning and the historical and scientific processes, which have lead to the creation of concurrent classifications. Tools the course will be using include case studies, writing papers, and reading books and Internet articles. The course is designed to prepare the student to enter more advanced courses of clinical psychology in the 3rd /4th year and Graduate programs. Upon completion of this course, students should be able to:

Demonstrate ability to explain mental illness in a historical, cultural and psychological context integrated with understanding of the nervous system

Summarize and evaluate the main criteria for defining normality and distinguish between various types of abnormality

Understand and critically evaluate the various approaches to abnormal behavior and the use of research, assessment and diagnosis in mental illness

Gain understanding of ale least one of the two main classification systems for mental illnesses (DSM-IV-TR and ICD 10 V) and be able to distinguish the main syndromes described there

Differentiate between scientific and clinical approaches to abnormal behavior

Describe the characteristic of the main emotional disorders

Compare the various therapeutic techniques employed in the treatment of mental illness

Demonstrate an understanding of the subjective experience eof living with a mental illness

Show sensitivity to those disabled by mental illness and thein pain and suffering as well as show ethical and legal responsibility

UNYP 300 Group Dynamics 3 semester credits Pre-requisite: C- or better in General Psychology Social scientists have studied group processes for many years. Through experimental and field research, investigators have identified a number of generalities about group behavior, and they have developed many theoretical perspectives pertaining to groups. This course focuses, in particular, on studies of social psychological processes in groups, including:

Methods: Research methods used in the study of groups

Findings: Results of empirical investigations of groups

Theory: The basic theoretical explanations for group processes


Applications: Practical implications for working with groups UNYP 81450 Chemical Addiciton 3 semester credits Pre-requisite: C- or better in General Psychology The course provides an overview of addiction to chemical substances, including a historical overview of the use of alcohol and drugs and their influence on society. Attention is further paid to socio-cultural factors which contribute to drug use as well as current treatment perspectives. Upon completion of this course, students should be able to:

Compare the past and current use of drugs and alcohol in society

Evaluate the influence of alcohol and drug use in society including its portrayal in the media as well as on the basis of personal experiences

Evaluate the role of the family, and communication and roles within it

Identify specific risk groups in society

Explain various approaches to treatment and its value to the client and their effectiveness

Identify when alcohol use becomes problematic UNYP 81340 Cognition 3 semester credits Pre-requisite: C- or better in General Psychology Introduction to cognitive theories and their application to a wide range of phenomena associated with knowledge and thought. The course will examine how knowledge is acquired, transformed, represented, stored, and retrieved; and how that knowledge directs human actions and responses. A variety of theoretical perspectives of past and present cognitive research will be explored in the context of cognitive development, attention, pattern recognition, memory, language acquisition, thinking and reasoning, problem-solving, creativity and intelligence and creativity. These perspectives will also be considered in terms of cultural and gender differences. Applied artificial intelligence and the human/technology will be considered. Upon completion of this course, students should be able to:

differentiate between perception, attention and the role of conscious and nonconscious processes in the detection of sensory stimuli;

distinguish various types of memory and explain how each contributes to cognitive mechansms;

discuss how language is perceived and produced, and how language interacts with related skills such as reading and writing;

explain how we solve problems, make decisions, and create things;


debate the role of consciousness in cognitive processes;

describe the various neural mechanisms which contribute to cognition;

discriminate amongst the various approaches used to elucidate cognitive processes. UNYP 80413 Differential Psychology 3 semester credits Pre-requisite: C- or better in General Psychology The goal of this course is to introduce the basic factors which explain individual variation in everyday data. Attention will be paid to differences in disposition, personality development and their internaction. Upon completion of this course, students should be able to:

Define and evaluation current theories of inteligence, coginitive ability and personality

Understand basic principles of evaluating inteligence and interpretation of IQ test results

Examine cognitive, informaiton processing, and developmental factors

Define the main results of psycho-biological and personality theories

Critically evaluace the main theories and research findings in the area of cognitive ability

UNYP 80351 Educational Psychology 2 semester credits Pre-requisite: C- or better in General Psychology The goal of this course is to familiarize students with the psychological and theoretical basis of human learning and education, including social, behavioral and cognitive theories. Further, the basic theories of education will be introduced as well as their current status and future trends in the field. Intergral to the course is also examples from experimental evidence as well as practical cases. Upon completion of this course, students should be able to:

Understand the main concepts of educational psychology

Follow the development of traditional theories of education

Understand the basis of current theories including their advantages and disadvantages

Explain the role of culture, socioeconomic status, gender and language in education

Understand the role of intelligence, creativity, and social and emotional development and motivation on the educational process

Evaluate various theories for their practical applications in I mproving education and the acquisition of knowledge


UNYP 81410 Ethical Issues in Psychology 1 semester credit Pre-requisite: C- or better in General Psychology This course focuses on the discussion of current ethical dilemmas which psychologists face in both research and clinical practice. The course covers ethical dilemmas, such as in the following areas:

Ethical basis of the caring professions

American and European Ehtical Codex and human rights

Communication with patiens

Ethics in the media

Client abuse

Equality in society

Ethics in clinical research UNYP 80322 Group Work Processes 1 semester credits Pre-requisite: none The aim of this course is for students to gain experience in the dynamics of group therapy discussions. Students will work in a group under the guidance of the instructor.


Gain insight into themselves and others in the group

Improve their ability to express their own feelings in both verbal and non-verbal ways

Provide constructive feedback to others in the group

Develop mutual communication and cooperation among group members

Become more acquainted with communication skills in a group environment UNYP 80350 Health Psychology 2 semester credits Pre-requisite: C- or better in General Psychology The goal of this course is to familiarize students with the psychological factors which influence out health, including emotional, cognitive, social and behavioral factors. Attention is paid to bio-pychological mechanisms and their relationship with disease as well as psychological methods to improve health. Upon completion of this course, students should be able to:

Analyze the role and significance of psychology in the prevention of disease and the support of a healthy life style


Compare various approaches to health and their effect on disease from the perspective of various psychological theories

Explain the significane and role of research in understanding human health and evaluate and apply the results to real health problems

List and define health problems which people face at various stages in life

Idenitify and define the role which psychology of health play s in other disciplines such as developmental theory and it’s role in clinical practice

UNYP 81332 History and Systems of Psychology 3 semester credits Pre-requisite: C- or better in General Psychology The course traces the roots of studying the mind in human behavior from early religious views through the great philosophers from ancient Greece and across Europe, to the modern influences of thinkers in both Europe and America on the discipline what we have come to recognize as psychology. Upon completion of this course, students should be able to:

Describe the main systems of psychology

Compart at least 4 major paradigms in science

Describe the main themes and their influence on the orientation of modern psychology

Investigate the influence of historical developments on psychological thinking.

Understand the influence of early theories and findings on current psychological theory

Understand how classic methodology led to early explanations of behavioral, cognitive and social processes

Prepare a written analysis of some area of historical development within psychology. UNYP 81338 Industrial Psychology 3 semester credits Pre-requisite: C- or better in General Psychology A survey of psychological theories and research and their application to the work environment – people, groups and the organization. Using psychological principles drawn from research in cognition, learning, motivation, perception, social psychology, group behavior and testing, the course will examine the factors that effect and influence people in the work setting. Emphasis will be placed on real-world applications of these principles and how they may be used to derive optimal use of human resources, diagnosis of problems and achieve improvement. Readings, case studies, structured exercises, and discussion will provide the foundation for the course.


UNYP 81460 Living in Social & Political Crisis 3 semester credits Pre-requisite: C- or better in General Psychology The course explores how people live in and cope with diverse social and political crises, such as terrorism, war-torn societies, racism and family violence. Symptoms and classified psychological disorders related to trauma are examined as well as memory and specific psychological methods of intervention, such as psychodynamic approaches, imagination methods, and group therapy. Further emphasis is put on micro- and macro-political methods of conflict regulation and mediation such as cultural encounter groups and arbitration. Upon completion of this course, students should be able to:

identify and describe specific social and political crises (terrorism, family violence, ethnic conflict) and know at least some of these issues in greater depth;

understand the effects that these crises can have on individuals and groups, including being able to describe the key symptoms of DSM-IV listed mental illness that can result;

define and explain critical steps in interventions techniques in dealing with traumatized and traumatizing individuals, groups, and communities;

gain insight into various psychological factors which can lead to such social and political crises, including various understanding of human aggression, hatred and destructiveness;

UNYP 80338 Motivaton and Emotion 3 semester credits Pre-requisite: C- or better in General Psychology The goal of this course is to delve into the problematic issues of human motivation and emotion. The course focuses on various theories of motivation, both primary and secondary, as well as the biological, psychological, cultural and individual factors roles. Futher, the interaction of emiton and motivation is explored and how to practically foster it. Students will become familiar with the characteristics of emotion, types of emotion and source of emotion, and their relation to other psychological functions within a socio-cultural context. Upon completion of this course, students should be able to:

Describe the various research methods used in understanding motivation and emotion

Compare various theories of emotion, their develpoemnt and main differences

Decribe the current state of research in motivation

Explain individual differences in motivation in terms of psychological theory

Understand the basis of emotion and the traditional and current theories of emotions

Understand the biological, behavioral and cognitive perspectives towards emotion

Differentiate between basic and complex emotions


UNYP 81375 Multivariate Statistics 3 semester credits Pre-requisite: C- or better in Statistics for Social Sciences Presentation of different statistical methods and their interrelations with special attention to regression and other multivariate statistical techniques and models. Usefulness of statistical way of thinking in different area of analysis with more concrete forms on applications in psychology. Upon completion of this course, students should be able to:

use Multivariate statistical dataanalzsis for the Comparison of two and more populations or groups;

conduct Exploratory data analysis and Simultaneous confidence intervals and tests;

understand Classical and generalized linear regression model and individual contribution of explanatory variables and problem of collinearity;

conduct Analysis of variance and covariance;

understand Data reduction methods (principal components method and factor analysis);

explore Classification methods (discriminant and cluster analysis) and other specialized multivariate statistical methods.

UNYP 81480 Psychology in Czech Republic 1 semester credit Pre-requisite: none This seminar style course has the goal of aquainting students with the current state of psychological practice in the Czech Republic, in order to orient them to the system, legal and practical issues, associated with work as a psychologist in the Czech Republic and the EU. UNYP 80321 Psychological Interviewing Techniques 1 semester credits Pre-requisite: none Practically oriented course focused on basic interviewing technique principles in clinical and non-clinical routine. General and focused interview, examination, and executive coaching techniques will be exercised. Upon completion of this course, students should be able to:

Understand the key principles of communication

Apprehend the interview as a key instrument of information acquisition

Distinguish different interviewing approaches and techniques


Recognize the basic intrinsic and extrinsic factors biasing the information acquisition and interpretation

Comprehend the relation between information acquisition and interpretation UNYP 80344 Psychology of Adolescence and Adulthood 3 semester credits Pre-requisite: C- or better in General Psychology Emphasis on the issues, trends, and information pertinent to development from adolescence through death. Particular attention to problems of the adolescent, the aged, and the family in today’s society. Upon completion of this course, students should be able to:

Relate physical, cognitive and psychosocial development of individuals throughout the life span.

Analzye the various phases of human development and specify steps to prevent developmental delay.

Understand the needs of the individual at various stages of life

Understand human development in a dynamic contect and integrate one’s personal experience with theory and research.

Identify trends and evaluate new information in the field of development.

Understand the concept of individual difference and its manifestation in various stages of development.

Evaluate assumptions, values and ethics connected with developmental themes across the life span.

UNYP 80343 Psychology of Infancy and Childhood 3 semester credits Pre-requisite: C- or better in General Psychology Theories and research on social, emotional, perceptual, and cognitive development. Implications of this information for child-rearing, education, and society. Upon completion of this course, students should be able to:

understand the relationship between hereditary and environmental factors shaping human development;

describe the main changes occurring in cognitive, social and personality domains at any given time of infancy and childhood;

understand a range of methods used to study human development, and describe their strengths and weaknesses;

distinguish maturation and learning, and analyze their mutual interplay in determining developmental outcomes;

understand the cumulative nature of development.


UNYP 81334 Psychology of Women 3 semester credits Pre-requisite: C- or better in General Psychology The goal of this course is to introduce students to the the psychology of women grounded in traditional feminist theory. The current state of the filed is the investigation of the significance and applicability of current psychological theories in conjunction with the develop and behavior of women. Emphsisi is placed on mythology, religion, culture, ethnicity, history and science and their influence on todays view of women and men. Further the course explores the questions of race, ethnicity, and class as well as intercultural experience s of girls and women. Upon completion of this course, students should be able to:

Distinguish biological paradigms and their historical and current view of gender

Critically evaluate the main theories of psychology in the context of gender

Identify empirically which differences actually exists between the genders and which are stereotypes.

Examine the development of women today from an intercultural perspective

UNYP 81470 Qualitative Research Methods 2 semester credits Pre-requisite: C- or better in Statistics for social sciences This course investigate methods such as: structured interview, fo cus groups, natural observation, ethnograohy, and sociometric methods as well as the anlaysis of qualitative data and ethical issues in this research. Upon completion of this course, students should be able to:

Orient among the main types of qualitative research methods, and generate research based on these methods

Recognize the role of planning, application of the methods, and presentation of results in an ethical context

Understand the issue of validity, reliability and generalization in qualitative methods

Kritically analyze the various methods and understand how they can compliment quantitative methods

UNYP 80306 Social Psychology 3 semester credits Pre-requisite: C- or better in General Psychology


Theories and research regarding social behaviors such as conformity, altruism, aggression, attitude-formation, and discrimination. Upon completion of this course, students should be able to:

To understand concepts of self, social beliefs and judgment.

To be able to account for behavior and attitudes in humans.

To understand processes of social cognition and well-being.

To make sense out of conformity, persuasion, and group influence.

To be aware of influences of prejudice, conflict, altruism and aggression.

To understand basic concepts in the area of attraction and intimacy.


Psychology: ESC Courses ESC SCI 787133 Biology of the Brain 3 semester credits Pre-requisite: C- or better in General Psychology and Human Biology Explore the structure and function of the human nervous system to understand sensory perception; movement and coordination; regulation of thirst, hunger, temperature; sleep and dreams; pain management; emotions; cognition; psychiatric disorders and the effects of drugs on the nervous system and on behavior. Build on knowledge of underlying themes and concepts of basic biology such as molecular and cellular structure, genetics and evolution. Interpret scientific literature and research as well as acquire the fundamental concepts of neurobiology relevant to contemporary issues in health and human behavior. In addition, strong writing and research skills are absolutely necessary for the successful completion of this advanced-level course.


evaluate the relevance of biological approaches to psychology;

summarize the main fields of psychology examined from a biological perspective;

interpret research findings as applied to human mental and physical health issues;

distinguish the different methodologies used to examine biological aspects of psychology;

discuss major questions addressed in biopsychological research with relevance to emerging trends in other fields (i.e., technological, pharmacological, genetic, social, ethical, etc.).

ESC Children and War 3 semester credits – elective – any year Pre-requisites: none, recommended for PSY and IER students This course focuses on children’s internal and external experience of living in a war zone and the local, national, regional and international policies and actions that affect that experience. The proportion of civilian war victims has increased, as has the proportion of those victims who are children. The main goals of the course are achieving familiarity with the ways in which this vulnerable group is affected by armed conflict and an understanding of how policies and services can help these children in the midst of a devastating external event.

How does the child’s war experience differ from that of the adult? Child mental health will be examined from psychological and social services perspectives. Students will learn the ways in which child mental health is affected by many factors, including the severity and duration of armed conflict, family and community supports, and the child’s psychology and understanding. Students will become familiar with regional and international agreements that offer protection to children during and after violent conflicts among and within nation


states. This is a blended course that combines classroom time with online discussion and assignments.

Note: This course will meet approximately 4 times during the regularly scheduled evening session, some elements of the course will be conducted online, and the students will also have two full day meetings with Dr. Gerardi during the seminar slot on the Fridays of March 4th and March 11th. For this reason, it is possible to take three classes on one day (Experimental, Tests and Measurements, and Children and War)

ESC Family Dynamics 3 credit hours Pre-requisite: C- or better in Theories of Personality, Abnormal Psychology

This course is intended to give students an introduction to the field of Family Psychology and to provide them with both a theoretical overview of a family as a social system (its history, social and biological functions, its cultural and ethnic components etc.) as well as a working knowledge of the ways in which family factors (i.e., sexual/spousal issues, birth order, parenting, internal dynamics, roles within a family) may impact an individual. The goal of this course is to enable each student to scrutinize the concept of 'the family' from the sociological, anthropological and psychological/developmental perspective, with the emphasis on the latter.

As all individuals have some form of a family, it is important to understand the role that the family plays in the development of a person's identity, interpersonal relationships, and self-esteem. Partial Goals:

Acquiring/Enhancing knowledge of basic concepts within the field of family, marriage, and partnership.

Enhanced ability to orient oneself in theories pertaining to family/relationship issues.

Acquiring a critical/analytical perspective of family characteristics.

Increased awareness of one's own family of origin as it relates to one's identity and values, their relativity, and how they manifest themselves in his/her beliefs, attitudes, and behaviors.

ESC HDV 788383P Counseling Theory 3 semester credits Pre-requisite: C- or better in Theories of Personality, Abnormal Psychology Explore the major theories of counseling and counseling models and methodologies. Various models are studied intensively to provide students an opportunity to learn how to approach and attempt to facilitate their own growth as human service workers. A solid grounding in personality theory is a prerequisite.



Describe the main theories of counseling/psychotherapy including philosophical and psychological aspects

Critically analyze the main theories: behavioral/existential/phenomenological/cognitive and psychodynamic

Understand the basic limitations of specific counsellling approaches and be able to choose the best approach for various clinical populations

Introduce the various strategies and techniques in counselling, their use and limitations

Recognize and explain the impact of multi-cultural factors on counseling

Describe integrated model psychotherapy (systematic eclectisism) and understand the contribution of various theories to this model.

Show effective communication skills

Identify the characteristics of an effective counselor

Evaluate one’s own individual strengths and weaknesses with regard to counseling

Understand the current trends in research related to counselling ESC HDV 788433P Cultural Psychology 3 semester credits Pre-requisite: C- or better in General Psychology The course will examine the emerging field of Cross-Cultural Psychology. A closer look is taken at the study of psychological processes across cultures. The impact of culture on human development, cognition, personality, emotions, social development and psychopathology is examined. This course is designed to engage students to think about the role that culture plays in our world and how it affects each individual in a given society.


understand how culture affects a wide variety of psychological processes ranging from cognition to emotion to human development and socialization;

understand the limits of a variety of psychological theories based primarily upon Western contexts when they fail to take cultural differences into consideration;

understand how cultural research is conducted and be able themselves to research culture on an elementary level;

reflect upon and better understand how culture might affect their own experiences and views;

have a sense of how culture is manifested in a specific selection of major countries and regions;

exhibit a heightened awareness of issues involved with multiculturalism and diversity.

ESC HDV 788143P Experimental Psychology 3 semester credits Pre-requisite: C- or better in General Psychology


Understand and use the terminology and methods of experimental psychology. Engage in actual laboratory work, and become familiar with the research questions and current thinking in a number of different topical areas in the field of psychology, specifically: psychophysics, perception, attention, conditioning and learning, memory, thinking and problem solving, individual differences, social influence, environmental psychology and human factors.


summarize and contrast the main fields of psychology, from an experimental perspective;

apply a cross-disciplinary approach to psychological phenomena;

explain basic research designs and methods;

summarize basic research techniques, including current technological advances;

generate an appropriate experimental approach to a given set of questions from a specific field;

be aware of the critiques and debates within psychology, the assumptions and beliefs underlying different approaches and be able to analyse competing claims;

critique experimental research in any given area covered during the course. ESC HDV 788453P Psychological Measurement 3 semester credits Pre-requisite: C- or better in General Psychology and Statistics for Social Sciences An introduction to the use and limitations of psychological assessment techniques and measurement instruments for assessing ability, aptitude, achievement, intelligence, personality, and abnormalities. The course will cover the basic principles of measurement theory, including validity and reliability, on testing and measurement of psychological constructs, techniques for administration, and interpretation of results. Trends and problems associated with the interpretation and use of results for decision-making will be considered together with ethical and legal issues. Students will have the opportunity to take on-line versions of a sample of tests and make personal evaluations.


understand the statistical basis of psychological testing;

gain insight into test construction and validation;

form their own opinions regarding the validity of the tests based on critiques of their own test scores;

know how to administer, score, evaluate and several typical psychological tests;

understand the proper ethical use as well as strengths and weaknesses of each type of test.

ESC Psychology of Gender (3 credit hours) Pre-requisites: C- or better in General Psychology 3 semester credits


Examination of the concept of gender and its psychological manifestations. Gender generally refers to the social, emotional, cognitive, and behavioral expressions of being male or female. This is a blended course that combines eighteen hours of classroom time (one week at the beginning and one towards the end of the term) with online discussion and assignments.

ESC SS 788083P Research Methods for Social Science 3 semester credits Pre-requisite: C- or better in Statistics for Social Sciences An introduction to the logic and the application of research methods to the study of human behavior from formulation of the research problem, to hypothesis testing, choosing and defining operational variables, analysis and interpretation. Emphasis on a wide range of research designs and techniques including history, ethnography, case analysis, field research, unobtrusive research, surveys, correlation, and experimental designs used in the various fields of the social and behavioral sciences. Special attention will be given to the ethical issues, advantages, and limitations of the various methods.


Know the various types of research design and their use in explaining human behavior

Be able to critically evaluate the validity, reliability and usefulness of psychological research

Understand the relative advantages of various research methods and their appropriate use.

Understand the limitations of various designs and their proper use

Understand the use of statistics in analysizing quantitative data

Demonstrate ability to formulate testable hypotheses

Evaulate research according to its construct validity, internal and expeternal validity and application of ethical principles

Design and implement their own research and write a standard research report ESC HDV 788363 Theories of Personality 3 semester credits Pre-requisite: C- or better in General Psychology Study the psychology of personality. Gain a broad grasp of the field of contemporary personality psychology. Learn about three distinct but interrelated areas in the study of personality: theory, assessment and research.


summarize and contrast the basic personality styles and clusters;

analyze the strengths and weaknesses of any given theory of psychoterapeutic approach;


debate the historical, cultural and social influences on each personality style and theory;

generate hypotheses from a theory, and suggest methods which could be used to test the hypotheses;

apply any given theoretical perspective to specific examples;

suggest therapeutic approaches based on a given theory to specific personality problems.

ESC INDS 76996 Senior Project / Thesis Proposal 2 semester credits

The Senior Project Proposal is a course intended to provide a format and schedule for organizing and panning a senior project. The student will reflect on coursework and interests to propose a thesis or internship opportunity. The thesis will identify a researchable question with the aim of creating original work to be addressed under the guidance of an ESC mentor. The internship will expose the student to a learning opportunity to test theory with practice. It will draw to closure work for the concentration, helping test knowledge gained with practical experience. Students will arrange to carry out the thesis or practicum and develop materials in supportive of the pending study.

ESC INDS 76999 Senior Project / Thesis 3 semester credits The Senior Project/Thesis is a course of study that carries out the senior project proposal that had been developed with and approved by the mentor in the previous term. Students are expected to draw on several sources, including print, Internet, corporate documents, case study, and interviews. Students and mentors conduct both face to face and email consultations. The mentor reviews regular draft(s) of the paper leading to the presentation of the final version. ESC INDS 76999 Senior Project/Internship 3 semester credits /6 ECTS This internship is designed to provide students with the opportunity to engage in a structured course of study providing supervised activity related to the student’s interest. It reflects an experience in which performance is coupled with theoretical underpinnings. The work allows for a practical applicable to the student's field of choice. Students are exposed to new strategies and techniques associated with the practice area, allows them to gain familiarity with the terminology used in the field, read related works and incorporated that knowledge into the experiential learning experience. Students work/study in various internship programs in business and commerce, government, communications or community service/mental health related fields.


Other Courses

Lower-Level Courses UNYP 25100 Computers and Applications 2 semester credits Pre-requisite: None The purpose of the course is to introduce students to the basic features and uses of computer and information systems. The practical work will relate to the introduction and use of popular software applications (mainly MS Office and Internet related) and to the application of new knowledge in choosing the most suitable computer configuration for a given purpose. Upon successful completion of the course, students should be able to:

able to understand and use basic terminology related to computer and information systems;

understand and demonstrate the operation of widely-used operating system and application software;

conduct basic research using the internet;

create a simple web site;

have a background and vocabulary to discuss some social issues related to computer information systems, and be able to analyze;

recommend the right computer configuration for a particular environment; UNYP 71110 Reason and Argument 3 semester credits Pre-requisite: None The identification, reconstruction, and evaluation of deductive and inductive arguments. Analytic skills are developed through critical analyses of examples of reasoning found in newspaper articles, scientific journals, statistical reports and ethical debates. Upon completion of this course, students should be able to:

question and recognize assumptions and biases;

distinguish an argument from an explanation and other types of non-arguments;

identify premises and conclusions, and deductive and inductive arguments;

assess the validity and soundness of deductive arguments;

assess the soundness and cogency of inductive arguments;

identify and criticize formal and informal deductive fallacies;

identify and criticize informal inductive fallacies;

critically assess factors which influence our beliefs;

develop arguments using deductive and inductive reasoning;

critically assess the reasoning and argumentation used by others.


UNYP 99101 Introduction to University Studies 1 semester credit Pre-requisite: None A required graded course for all new UNYP students with no previous university studies. Basic academic and organizational skills necessary for success at university; institutional resources and policies; integration into the university community. Upon successful completion of this course, students will be able to:

apply effective academic skills in a variety of typical academic contexts (lectures, discussion, tests, essays, presentations);

apply effective organizational skills in the successful completion of the course;

demonstrate a practical knowledge of institutional resources and policies;


define their personal learning goals;

actively engage with the university culture in both academic and non-academic fora;

develop the skills needed to be independent life-long learners.

Upper-Level Courses UNYP 99488 Internship This internship is designed to provide students with the opportunity to engage in a structured course of study providing supervised activity related to the student’s interest. It reflects an experience in which performance is coupled with theoretical underpinnings. The work allows for a practical applicable to the student's field of choice. Students are exposed to new strategies and techniques associated with the practice area, allows them to gain familiarity with the terminology used in the field, read related works and incorporated that knowledge into the experiential learning experience. Students work/study in various internship programs in business and commerce, government, communications or community service/mental health related fields.


Business Administration: 3-Year European Bachelor’s Program

Business Administration Department BBA 99101 / UNYP 9910 Introduction to University Studies 2 ECTS Pre-requisite: None A required graded course for all new UNYP students with no previous university studies. Basic academic and organizational skills necessary for success at university; institutional resources and policies; integration into the university community. Upon successful completion of this course, students will be able to:

apply effective academic skills in a variety of typical academic contexts (lectures, discussion, tests, essays, presentations);

apply effective organizational skills in the successful completion of the course;

demonstrate a practical knowledge of institutional resources and policies;


define their personal learning goals;

actively engage with the university culture in both academic and non-academic fora;

develop the skills needed to be independent life-long learners. BBA 41160 / UNYP 41160 English Composition I 6 ECTS Pre-requisite: Score of 530 or higher on institutional English language placement test English Composition I is a course in expository writing, including the development and revision of paragraphs and essays using various rhetorical strategies; reading and discussion of selected essays; introduction to writing about literature; and introduction to incorporation and documentation of material from primary, secondary and tertiary sources. Upon successful completion of this course, students will be able to:

write analytical arguments, well-supported by evidence/examples;

use online academic databases to find relevant information for writing projects;

incorporate material from external sources in their writing projects, using correct citation;

understand the requirements of academic integrity;

understand the concept of plagiarism and know how to avoid it;

correctly use MLA citation format. BBA 33206 / UNYP 33206 Microeconomics


6 ECTS Pre-requisite: None The course provides an introduction to principles of economics and the explanation of principles of microeconomics: analysis of the allocation of scarce resources, the economics of the firm markets and the price system. Upon successful completion of this course, students should be able to:

understand what economics is, its method and tools;

understand the decision-making of a buyer (consumer) and a seller (producer);

understand workings of a market;

understand the differences in market structures;

understand the principles of government intervention with the market process. BBA 20250 / UNYP 20250 Principles of Management 6 ECTS Pre-requisite: None A survey of organization management designed to present students with a broad view of the environment and techniques of business. It also provides an introduction to the various business disciplines including operations, project, human resource, knowledge and change management. Upon successful completion of this course, students should be able to:

describe major contemporary views of the nature of management and the role of management in society;

describe the managerial functions of planning, organizing, influencing, and controlling, and to be able to express some reasonable guides for managerial action;

recognize and discuss some of the major managerial issues involved in global business;

discuss and evaluate current leadership and motivational concepts;

identify the significant problems faced by managers in working with people; BBA 64152 / UNYP 64152 College Algebra 6 ECTS Pre-requisite: None The course consists of the study of basic concepts and techniques of Algebra, Geometry and Real Analysis: factoring, multiplying and dividing algebraic expressions, coordinate geometry, functions and functional notation, polynomials, exponents, logarithms, and inequalities. It provides primarily preparation for more advanced courses, but is also open to students desiring a background in college algebra.



factor, multiply, and divide algebraic expressions;

understand the key concepts of coordinate geometry;

solve algebraic equations and inequalities;

understand functional notation;


know the basic properties of polynomial and rational functions. BBA 64210 Business Mathematics 6 ECTS Pre-requisite: College Algebra or successful placement on mathematics placement text The course consists of survey of mathematical methods useful primarily to students of business and information science. The emphasis of the course is on the principles of financial mathematics. To a large extent it deals with financial methods and tools applied to decision-making procedures in economics and business. Upon successful completion of this course, students should be able to:

explain the meaning of simple interest, compound interest, effective annual rate;

perform interest calculation;

explain the concepts behind annuities and mortgages and perform the associated calculations;

perform basic calculations involved with promissory notes and perpetuities;

use a financial calculator and Excel to perform financial calculations. BBA 41180 / UNYP 41180 English Composition II 6 ECTS Pre-requisite: English Composition I English Composition II continues the study of the writing process stressed in Composition I. Students will practice reading and writing critically and analytically, writing exposition, persuasion/argumentation, and the research paper. In addition to the skills acquired in English Composition I, by the end of the course, students should be able to:

analyze, evaluate, document, and draw inferences from various sources, identify, select, and analyze appropriate research methods, research questions, and

evidence for a specific rhetorical situation, use argumentative strategies and genres in order to engage various audiences, integrate others' ideas with their own, use grammatical, stylistic, and mechanical formats and conventions appropriate to

rhetorical situations and audience constraints,


produce well reasoned, argumentative essays demonstrating rhetorical engagement, and

reflect on what contributed to their writing process and evaluate their own work. BBA 33207 / UNYP 33207 Macroeconomics 6 ECTS Pre-requisite: Microeconomics The course an introduction to principles of macroeconomics essential for understanding the basic problems, specific issues, and government macroeconomic policy alternatives. Analysis of the interaction of the various sectors of the national economy. Upon successful completion of this course, students should be able to:






develop the individual approach when dealing with macroeconomic indicators. BBA 21462 / UNYP 21462 Human Resource Management 6 ECTS Pre-requisite: Principles of Management Advanced survey of theory, research, and applications in major areas of human resource management. Topics covered include HR planning, organizational staffing, the social and legal environment, performance management, training and development, compensation, employee relations. Upon successful completion of this course, students should be able to:

understand the role human resources management in an organization;

perform a basic job analysis and apply this understanding of job requirements to other human resource management systems such as selection, performance appraisal, and compensation;

evaluate different recruitment and selections methods;

conduct a performance appraisal interview and recommend training and development for employees;

be familiar with different compensation structures;

critically assess and evaluate human resource policies and practices. BBA 20201 / UNYP 20201 Financial Accounting


6 ECTS Pre-requisite: College Algebra The course is an introduction to basic accounting principles that underlie the accounting model for measuring and communicating financial data about a business enterprise to external parties the main accounting concepts and principles. The course provides a structural background of accounting but also a widely spoken business language required not only by accountants but also by any student seeking a career in business. Upon successful completion of this course, students should be able to:

identify, register and organize general accounting transactions following the European, American and Czech accounting conventions and principles, reflecting the reporting requirements of international companies;

understand the accounting concepts;

distinguish a company’s operating, financing, and investing activities by researching its published financial reports, including its audited balance sheets, income statements, cash flow statements, and statements of shareholders’ equity;

judge the degree to which a company’s accounting policies, practices, and estimating methods yield clear and accurate pictures of the true state of the company and its financial performance;

evaluate a company’s profitability, and risks and return on invested capital. BBA 20309 / UNYP 20309 Statistics for Business and Economics I 6 ECTS Pre-requisite: Business Mathematics Statistical analysis of economic and business problems with emphasis on statistical inference. Rigorous treatment of probability theory and probability and sampling distributions. Estimation and hypothesis testing of (population) parameters are emphasized. Upon successful completion of this course, students should be able to:






estimate population parameters using point estimators or confidence intervals. BBA 20325 / UNYP 20325 Marketing 6 ECTS Pre-requisite: Microeconomics


The course creates a solid understanding of the core principles of marketing both from a theoretical and practical standpoint. Major emphasis will be on the acquisition of marketing skills for planning drafting and implementing specific marketing strategies, and on preparing students to apply marketing concepts in both local and international business environments. Upon successful completion of this course, students should be able to:

understand the fundamentals of marketing – both theory and practice;

describe the basic marketing theories using current marketing terminology and will develop a foundational knowledge of the marketing process;

investigate modern business organizations and evaluate their practices according to theories presented in class;

understand the business environment and to understand the role that marketing plays in the growth of a business;

become acquainted with current management issues;

develop basic marketing skills in the classroom environment. BBA 20202 / UNYP 20202 Managerial Accounting 6 ECTS Pre-requisite: Financial Accounting Introduction to measuring and communicating the financial information to manage an organization. Introduction to spreadsheet programming, using basic managerial accounting concepts. Topics include job order and standard costing systems, cost behavior, and estimation, cost-volume-profit analysis, budgeting and short-term decision making. Upon successful completion of this course, students should be able to:

explain the difference between a managerial accountant and an auditor;

be able to discuss the uses and limitations of cost management and planning and control systems;

understand and be able to apply basic aspects of use of Information technology and its role in accounting and control;

be able to use on a basic level various types of costing systems, and understand the appropriate applications of each;

have the ability to use the systems for purposes of projection and planning. BBA 21464 / UNYP 21464 Project Management 6 ECTS Pre-requisite: Principles of Management and Microeconomics Overview of project management and its applications in business and public sectors. Emphasis on prevailing strategies, methods, techniques and tools. Experience in developing project plans and communicating plans to team members.



explain the fundamental concepts of project management and PMBOK;

draft the project plan incl. SOW, WBS, RM Table, PC, Budget and Schedule;

communicate, present the project plan to the team and management – Steering Committee (Project Executive Sponsor) and get the plan signed off;

differentiate between and make use of the most common, effective, proven and up-to-date project management methods, techniques and tools;

identify and make use of the project management best practices. BBA 78334 / UNYP 78334 European Integration 6 ECTS Pre-requisite: None This course explores the nature of the European integration, its development since its creation and its present state. The course focus both in the study of the institutional configuration of the EU and the policies that this international organization implements. Upon completion of this course, students should be able to:






develop a critical attitude and an ethical position towards the process of European integration.

BBA 21330 / UNYP 21330 Fundamentals of Finance 6 ECTS Pre-requisite: Financial Accounting & Business Mathematics Fundamentals of finance and their application to typical financial problems of business enterprises. Emphasis on financial analysis and forecasting, time-value of money, risk and return, security valuation, and working capital management. Upon successful completion of this course, students should be able to:

explain the use of financial activity and its critical role in corporate governance;

use any one of the decision-making tools (quantitative and qualitative) demonstrated in the course;

understand and be able to use cash-flow projections based upon a given set of adequate data;


utilize the financial press with comprehension in order to better assimilate the importance of activity in this field;

discuss the uses of capital markets and alternate sources of funding;

perform most of the functions required both manually, and with a spreadsheet. BBA 71110 / UNYP 71110 Reason and Argument 6 ECTS Pre-requisite: English Composition II The identification, reconstruction, and evaluation of deductive and inductive arguments. Analytic skills are developed through critical analyses of examples of reasoning found in newspaper articles, scientific journals, statistical reports and ethical debates. Upon completion of this course, students should be able to:

question and recognize assumptions and biases;

distinguish an argument from an explanation and other types of non-arguments;

identify premises and conclusions, and deductive and inductive arguments;

assess the validity and soundness of deductive arguments;

assess the soundness and cogency of inductive arguments;

identify and criticize formal and informal deductive fallacies;

identify and criticize informal inductive fallacies;

critically assess factors which influence our beliefs;

develop arguments using deductive and inductive reasoning;

critically assess the reasoning and argumentation used by others.

BBA 21338 / UNYP 21338 International Business 6 ECTS Pre-requisite: Macroeconomics The course introduces students to international business and the role of multinational corporations in today’s global economy. Emphasis on international business issues which must be addressed by businesses and corporations operating in a multinational environment. The course focuses on international business theory, environment, institutions, role of the nation state, culture, strategy, and operations. Upon successful completion of this course, students should be able to:

master basic terminology and concepts describing international business operations carried out by multinational corporations in the world´s marketplace;

understand the different strategic positions and interests of small, medium, and large-sized businesses in the global market;

assess behaviors of global manufacturers, suppliers and distributors as well as critical factors influencing these behaviors within political, legal, economic, institutional, and socio-cultural environments.


analyze a company’s strategic position in the global, regional, or local market;

develop differentiated strategies to achieve short, medium, and long-term goals;

develop a comprehensive strategic plan (including implementation and evaluation stages) for a company.

BBA 20271 / UNYP 20271 Legal Environment of Business 6 ECTS Pre-requisite: None The course explores legal regulatory framework of international business, including critical analysis of basic business legal issues, particularly issues related to formation of business units, business contracting, commercial competition, consumer protection, labor relations, etc. Alternative methods of dispute resolution will also be addressed. Upon successful completion of this course, students should be able to:

understand the system and basic mechanisms of legal regulatory framework of international business;

interpret international treaties, statutes and decisions;

understand the nature and system of EU law and institutions;

operate with norms of chosen subsystems of business law, namely corporate law, competition law, contract law and law of international trade;

form and use chosen instruments of international business like contracts, clauses, promissory notes, etc.;

critically analyze conflict situations in international business and suggest their efficient legal solutions.

BBA 21334 / UNYP 21334 Ethics of Business and Public Administration 6 ECTS Pre-requisite: None Ethical and moral issues related to economic justice, corporate social responsibility, conflict of interest, environmental responsibility, advertising and discrimination. This will provide those working in business and government with tools for responding to contemporary ethical challenges they may confront. Upon successful completion of this course, students should be able to:








BBA 21335 Business Strategy 6 ECTS Pre-requisite: Project Management This course integrates the functional areas of finance, management, and marketing by pursuing extensive case and problem analysis dealing with models of strategic management.


develop an understanding of strategic management concepts, research, theories and the strategic planning toolkit and master these so that s/he can design recommended corporate strategies;

be able to identify central issues and problems in complex, comprehensive cases and present thoughtful analysis of the cases;

develop an understanding of the emerging global economy and its potential impact on business activities in various regions;

develop an understanding of the role of corporate governance in strategic management;

develop a better understanding of the present and future (global) environments in which corporations must function.

BBA 42340 / UNYP 42340 Career Development Seminar 6 ECTS Pre-requisite: None This course helps students gain a competitive advantage in developing and managing their own careers through self-assessment; developing career goals; researching and organizing a job and business opportunities search; developing interview and presentations skills; and pursuing career and business opportunities with clarity. Upon successful completion of this course, students should be able to:

analyze skills and qualifications;

set short-term and long-term career goals;

identify potential fields of interest;

determine best prospects through research and networking;

develop a strategy for achieving objectives;

learn about interviewing, including purpose, various types, how to perform well, and follow-up.

BBA 21336 / UNYP 21336 Organizational Behavior


6 ECTS Pre-requisite: None This course will examine human behavior with the context of a business environment, covering such topics as leadership, communication, conflict, individual differences, learning and motivation, personality and emotions, satisfaction, group structure and teams, change, work design and organizational culture and development. Upon successful completion of this course, students should be able to:

explain the relationship between organization’s structure and culture and their effects on organizational performance

outline the importance of individual contributions to the organization and factors affecting behavior and performance

explain how differences in ability are identifies and measured

discuss the various theories of motivation and how they should be put into practice in the workplace

investigate the factors that lead to effective teamwork and the influences that threaten success.

apply relevant leadership theories and models to demonstrate enhanced ability to act as a leader in the organization.

BBA 99380 Final Project - Proposal and Research 8 ECTS See the Business Adminstration Department's Final Project/Thesis guidelines document for full details. This is the first phase of the final thesis. BBA 99385 Final Project - Thesis 8 ECTS See the Business Adminstration Department's Final Project/Thesis guidelines document for full details. The thesis in an integrative, culminating work for a BBA student. It is part of the State Examination process and is defended in that setting. BBA 20353 / UNYP 20353 Cross-Cultural Management 6 ECTS Pre-requisite: Principles of Management Introduction to the literature and issues involved in living, communicating and working cross-culturally. Attention is given to global awareness, cultural contexts and barriers, personal communication issues and their application to the business/organizational environment.



students will be able to increase awareness of the global business context;

students will be able to understand "culture" and the influence of cultural contexts in human relations, communication, and business;

students will be able to recognize and understand the dynamics and the process of cross-cultural adaptation and communication;

students will be able to understand and apply a number of cross-cultural theories and models that are useful in working and living cross-culturally;

students will be able to prepare through simulations for possible cross-cultural living and work.

BBA MGT 20350 Design Thinking for Management 6 ECTS Pre-requisite: Marketing The course focuses on new trends in creative business thinking and problem solving. It combines an analytical mind with an intuitive mind of the designers. It will provide theory, as well as practical experience gained from hands on projects. The course is open to students of any majors and concentrations. Upon completion of this course, students should be able to:

understand what Design Thinking is;

understand principles of Design Thinking;

learn to use the principles in the studies and work;

gain hands-on experience from various sample projects;

implement the newly acquired knowledge into projects and presentations;

come up with practicle fresh and creative business ideas and concepts.

BBA 21481 / UNYP 21481 Operations Management 6 ECTS Pre-requisite: Business Mathematics This course takes a systems approach to the management of the operations with an emphasis on the role of operations in determining the global competitiveness of organizations. Analytical tools and strategic issues of operations management are presented. Topics include: forecasting, operations aspects of product/process design, location analysis, capacity planning. Layout strategies, assembly-line balancing, JIT, inventory modeling, MRP, and quality management. Upon completion of this course, students should be able to:

describe the relationship between customers and operations strategy;

assess a case for the importance of quality;

design quality into products, services, and processes;


improve and control current quality levels, and determine the cost of quality;

list and describe the elements of a master plan for capacity and output;

integrate aspects of materials purchasing and supplier relationships into operations planning;

estimate results in a large project production environment from production orders.


Business Administration: Marketing Concentration Courses BBA 20327 / UNYP 20327 Advanced Marketing 6 ECTS Pre-requisite: Marketing and Principles of Management The course builds on the foundation (topics, terminology and techniques) of Marketing course (UNYP 20325) to provide in-depth understanding of marketing at both the theoretical and practical level. It aims to develop the student's skills in the appropriate use of current marketing techniques and tools backed by relevant theories and concepts for evaluating, formulating and justifying practical marketing strategies. Upon successful completion of this course, students should be able to:

expand their theoretical and practical knowledge of marketing concepts and practices;

understand and be able to apply, in practice, the various tools and techniques of marketing management;

evaluate and formulate appropriate marketing strategies, including diversity marketing and guerrilla marketing campaign

develop a marketing plan. BBA MKT 20326 Consumer Bahevior 6 ECTS Pre-requisite: Marketing The aim of the course is to help managers and future managers to understand the role of consumer behaviour in the decision making process within a marketing oriented company. Upon successful completion of this course, students should be able to:

understand the importance and purpose of each step of the process;

describe the stages of NPD, and analyse the factors contributing to a product’s success or failure;

learn the basic principles of CB, analyze case studies and participate in discussions;

practice and put in to practice focus groups for the purpose of testing consumer behavior.

BBA 20330 / UNYP 20330 E-Commerce and Marketing Technologies 6 ECTS Pre-requisite: Marketing This course introduces the student to the scope of e-commerce together with the benefits e-commerce offers to an organization through different business models and Website types. It


also provides sufficient understanding of Internet technology for students to appreciate the potential, and the limitations, of using the Internet for business. Upon successful completion of this course, students should be able to:

gain an understanding of the theories and concepts underlying e-commerce;

apply e-commerce theory and concepts to what e-marketers are doing in the real world;

improve familiarity with current challenges and issues in e-commerce;

use up to date marketing technologies;

describe the key differences in the management of traditional brick and mortar business versus e-business and why a more process-oriented management perspective is important today;

learn and use a conceptual framework for assessing e-business and e-commerce environments for business opportunities, challenges and risks;

describe the primary revenue models used by web-based and on-line businesses.

BBA 20329 / UNYP 20329 International Marketing Strategies 6 ECTS Pre-requisite: Marketing The aim of this course is to familiarize the student with the major issues involved in the development and implementation of global marketing strategies. At the end of this course the student will be able to conduct marketing and business in the dynamic international arena. Upon successful completion of this course, students should be able to:

understand the relationship between marketing strategy and business, within the global context;

understand the evolution of international marketing, including how marketing actions have an impact on global strategies;

explain the social-cultural forces that determine the “playing field” of international marketing;

explain the role of culture in cross cultural communication and negotiation;

recognize the various responses to particular competitive threats and opportunities in a global marketing.

BBA 90221 / UNYP 90221 Introduction to Advertising 6 ECTS Pre-requisite: None This course features the study of the principles, practices, and theories of modern advertising communication, ranging from planning and execution to research and social effects.



understand the principles of advertising and its role as a tool of marketing communications;

identify and explain what makes a “good” ad;

understand and be able to implement the basic strategic and creative elements of advertising;

evaluate and respond to the various ethical and legal issues related to advertising;

produce materials of the type used in the everyday business of advertising.

BBA 91342 / UNYP 91342 Public Relations Principles 6 ECTS Pre-requisite: None This course presents a contemporary and comprehensive theoretical and practical introduction to the role of public relations in an information-based society. Upon completion of this course, students should be able to:

apply Public Relations principles to actual situations;

define the differences between other related concepts like publicity, advertising, press agents, public affairs, issues management, lobbying, etc.;

apply Public Relations skills to marketing functions of organizations;

develop an independent Corporate and Brand Communication Strategy;

plan and execute a full-scale PR Campaign;

analyze and use PR research methods. UNYP 20331 Social Media Marketing 6 ECTS Pre-requisite: Marketing Social media has helped give consumers a voice, connect them with their friends and other like-minded consumers, and has given them considerable power over marketers and brands. This course offers an overview of how marketing has (and has not) changed due to the rise of social media. It will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals. The emphasis of this course is on understanding consumers' social interactions, the various social media channels available to marketers, how to build social marketing strategies, and how to track their effectiveness. Also, since social media is heavily technology-driven we will cover relevant related aspects in digital marketing more broadly, as well as emerging topics in electronic commerce, mobile marketing, and social media startups.



describe the impact of digital marketing on targeting and micro targeting;

describe the impact of social media channels on the world of digital marketing;

identify key metrics for measurement and reporting of social media impact;

create and carry out online social media marketing campaigns including targeting, measurement and reporting;

begin to develop the ability to recognize how key metrics and big data can help shape strategy in the world of digital/social media marketing;

understand that social media marketing is a lifelong learning process.


Business Administration: Finance Concentration Courses BBA 21471 / UNYP 21471 Investment Analysis and Portfolio Management 6 ECTS Pre-requisite: Microeconomics and Business Mathematics Principles of securities market investment, the formulation of investment policies for individuals and institutions, modern theories of portfolio selection and capital markets, integrated with traditional valuation theory and analysis. Upon completion of this course, students should be able to:

outline the basic concepts of financial investment and modern portfolio theory;

describe the basic types of financial investments and the methodology of their analysis;

explain the concepts underlying asset valuation;

understand the functioning of the capital markets;

understand the different approaches to portfolio management;

outline the ethical and legal issues surrounding investment;

comprehend recent developments in markets and investment. BBA 34322 / UNYP 34322 International Money and Banking 6 ECTS Pre-requisite: Macroeconomics Introduction to financial markets with particular emphasis on central banking and policy oriented issues. Principles of money market operations and monetary economics. Upon successful completion of this course, students should be able to:

understand why economies around the world experience short term business cycles;

predict the macroeconomic conditions that will prevail in the near future;

understand business cycles;

understand the forces behind potential long term growth of economies;

navigate with clear thinking into the complex economic relationships that shape our constantly changing world;

write a sample essay of economic analysis. BBA 34319 / UNYP 34319 International Trade and Finance 6 ECTS Pre-requisite: Macroeconomics Foreign exchange rates and international capital markets. The international balance of payments. Processes correcting surpluses and deficits. International monetary policy, classical and modern explanations of trade and commercial policy.








understand international money movements and interest rate determination. BBA 21341 / UNYP 21341 Risk Management 6 ECTS Pre-requisite: Fundamentals of Finance An introductory course in risk management, with a focus on the financial sector. Students will be given a broad-based grounding in this increasingly important financial field. Upon successful completion of this course, students should be able to:

demonstrate an understanding of what constitutes risk, especially in a financial context;

describe the basic categories and sub-categories of risk;

distinguish between different measures of risk;

demonstrate an understanding of the strengths and weaknesses of different risk measurements;

perform basic calculations of risk;

describe the latest regulatory and compliance developments and the summarize the current debate on regulatory reform.

BBA 34324 / UNYP 34324 Taxation 6 ECTS Pre-requisite: Microeconomics Dealing with taxation is one of the key challenges of financial managers and investors. This course gives students the ability to understand how tax systems operate and how to approach taxation as one of the variables in investment decisions. Upon successful completion of this course, students should be able to:

recognize the basic concepts in taxation such as marginal and absolute tax rates, taxable income/tax base, tax jurisdiction;

discuss the principles of taxation, especially tax efficiency and tax equity;

understand the basic differences in how governments around the world tax businesses;

understand taxes as a transaction cost and apply techniques for assessing it;

understand the broader legal context of tax compliance;

handle simple tax planning for international business transactions.


Business Administration: Other SUNY/UNYP Business Courses UNYP 90241 Advertising Strategies 3 semester credits Pre-requisite: C- or better in Introduction to Advertising

The course will identify and analyze the key concepts, techniques and models used in modern advertising and marketing communication. The course will challenge students to apply these concepts while creating their own advertisements. Upon the completion of this course, students should be able to:

understand the basic terminology of advertising and marketing;

understand the structure and function of communication agencies;

be familiar with Advertising brief, and to produce tactical communication based on the brief;

the specifics of all communication and media channels;

critically assess advertising campaigns and communications. UNYP 64245 Basic Calculus 8 ECTS Pre-requisite: C- or better in College Algebra, or Math placement test The course consists of a survey of calculus that is useful to students of business, information science, and the social and biological sciences. Differentiation and integration of polynomial, rational, exponential and logarithmic functions. Emphasis on techniques and applications, chosen from such fields as economics, psychology, and biology. Upon successful completion of this course, students should be able to:

understand the theoretical concepts like limit, continuity, derivative, etc.;

use in an adequate way various differentiation techniques;

apply the theory of differentiation to graph sketching;

solve maximum-minimum problems;

work with exponential and logarithmic functions and be informed about their rich applications;

apply integration to find areas in the coordinate plane.


know the basic properties of polynomial and rational functions. UNYP 33302 Comparative Economic Systems 3 semester credits Pre-requisite: C- or better in Macroeconomics A comparative study of the goals and methods of various economic systems, including competitive capitalism, centrally planned state-managed economies, and workers’ self-


management. Topics include each system’s ideological foundations, institutional structure and economic decision-making mechanisms. Historical analysis of economic performance and efficiency concerns. Examination of developments and issues associated with the post-Soviet transitional economies within a global context. Upon completion of this course, students should be able to:

improve your understanding of human nature and of human societies;

acquire a broader understanding of economics and its relationship to the functioning of economic systems and organizations;

develop analytical skills to comprehend the nature of market processes and innovations;

appreciate economists' insights into relationships between economic theory, political forces, and legal institutions;

explore processes underlying the formation of moral rules, individual liberties, political institutions, and markets;

assess the limitation of possible patterns of economic organization and their combinations;

understand how the social-psychological phenomenon of identity as a source for social cleavage, social conflict, and economic decline;

cultivate your capacity for creative thinking and comprehensive learning. UNYP 25100 Computers and Applications 4 ECTS Pre-requisite: None The purpose of the course is to introduce students to the basic features and uses of computer and information systems. The practical work will relate to the introduction and use of popular software applications (mainly MS Office and Internet related) and to the application of new knowledge in choosing the most suitable computer configuration for a given purpose. Upon successful completion of the course, students should be able to:

able to understand and use basic terminology related to computer and information systems;

understand and demonstrate the operation of widely-used operating system and application software;

conduct basic research using the internet;

create a simple web site;

have a background and vocabulary to discuss some social issues related to computer information systems, and be able to analyze;

recommend the right computer configuration for a particular environment.


UNYP 58250 Economic History of the West 6 ECTS Pre-requisite: None An introduction to the key developments in history which have led to the business world we experience today. An analysis of the rise of the Western civilization from an economic perspective. Upon completion of this course, students should be able to:

understand how the modern business world developed;

describe the most important milestones in the rise of the Western civilization, analysing the economic institutions that made it possible;

interpret historical events in the light of several theories of history;

argue both for and against several theories of history in interpreting specific events. UNYP 25300 Information Management 6 ECTS Pre-requisite: C- or better in Macroeconomics The course should provide the students with the working knowledge necessary to actively participate in a discussion about where and how a business can leverage Information Systems to improve operations and create a competitive advantage. Upon successful completion of this course, students should be able to:

understand and discuss the history of computing and the basic building blocks of information systems;

understand and discuss the difference between Information Systems and demonstrate the basic technologies which enable e-Commerce including networking, computer systems, various applications and how to categorize the applications to help in communicating where to go for various functionality;

understand and demonstrate the business aspects of e-Commerce and to identify where business benefits can be realized;

differentiate selling to Businesses and Customers on-line and the relationships available using modern e-Commerce systems;

understand and discuss current social issues related to computer information systems, Analyze and recommend the right computer configuration for a particular environment;

using software applications to collaboratively collect, analyze and present data to support a thesis; find the core issues faced by the government; assess the level of respective indicators in their combination; develop specific strategies when dealing with macroeconomic indicators; deal with recessions and catastrophic scenarios; understand the impact of government actions on different groups of citizens and companies.


UNYP 78330 International Organizations 3 semester credits Pre-requisite: C- or better in International Politics An analysis of the role and the impact of international regimes in international relations today. The development of world organizations, structure, operation, relations with other groups, current problems and prospects. The origins, objectives, membership, rules, accomplishments of international organizations organizations such as UN, EU, IMF, World Bank, GATT, UNCTAD, OPEC. Upon completion of this course, students should be able to:

recognize the most important intergovernmental organizations (UN and its affiliated institutions, OECD, EU and its governing structures, NATO, OPEC, and so on);

understand their history, purpose, and internal organization;

discuss the operations of international organizations in respect to the constraints imposed by geopolitics or power struggles among members;

analyze how the dominant theories of international relations describe the role of international organizations;

enumerate examples of international cooperation organized via intergovernmental organizations in fields ranging from security to environmental protection;

make an educated guess at how the changing context of international relations (advancing economic globalization, weakening notion of state sovereignty) will affect the role of the particular intergovenmental organizations or international NGOs.

UNYP 33305 Macroeconomic Simulation 6 ECTS Pre-requisite: C- or better in Macroeconomics A practical application of real measures of the government fiscal and monetary policies in a market-oriented economy based on a “learning by doing” principle presented in the form of a simulation game of teams representing government of a country and based on permanent computer processing of data. Upon successful completion of this course, students should be able to:

analyze trade-offs of macroeconomic policy;

find the core issues faced by the government;

assess the level of respective indicators in their combination;

develop specific strategies when dealing with macroeconomic indicators;

deal with recessions and catastrophic scenarios;

understand the impact of government actions on different groups of citizens and companies;


UNYP 21332 Statistics for Business and Economics II 6 ECTS Pre-requisite: C- or better in Statistics for Business and Economics I The course consists of survey of statistical methods useful primarily to students of business and information science. The emphasis of the course is on the principles of statistical inference, regression analysis and time series analysis. To a large extent it deals with statistical methods and tools applied to decision-making procedures in economics and business. Upon successful completion of this course, students should be able to:

understand the theoretical concepts of estimating population values and hypothesis testing;

compare two samples using proper statistical methods;

understand the basic principles of regression and correlation theory;

apply linear and nonlinear regression analysis with one independent variable;

apply linear regression analysis with more than one independent variable;

understand and apply various methods of time series analysis.

Note: Other courses may be available for Business students.


MBA Courses

Core Courses Operations Management 3 ECTS Course Description: Operations management focuses on the systematic planning, design, and operation of all processes required for the production of goods and the delivery of services. Thus, operations management spans almost all the real value-added activities of an organization including product and process design, customer order management, production operations, and service delivery. Operations management also includes many supporting value-added activities such as purchasing, material requirements planning, inventory management, project management, and process improvement. This course focuses on the overall role of operations management and will provide the student with an opportunity to investigate these topics through the use of multiple case studies and in-class discussions. Learning Outcomes: Upon successful completion of this course, the student should be able to: • Understand the perspective of senior operations managers and the importance of

extensive examination of statistics and decision models • Apply various mathematical tools used in the field, including certified processes

commonly used by industrial engineers • Understand the application of qualified production and inventory controllers (APIC)

and other tools for modelling, number crunching, and forecasting Project Management 3 ECTS Course Description: The course is divided into a series of major topic areas relating to different elements of project management. After developing a sense of the strategic overview of project management, we will begin analyzing various components of project management such as project selection, planning, organizing, execution and project control. The goal is to shape the course to approximate the elements of project management and the challenges faced chronologically; that is, first considering how to plan the project and then how to more effectively run the project. Learning Outcomes: Upon successful completion of this course, the student should be able to: • Understand some of the greatest challenges that organizations face today • Understand the effective and efficient methods for successful execution of projects


• Have a comprehensive overview of the skills and challenges needed for successful project management in organizations

International Marketing Management 6 ECTS Course Description: This course seeks to introduce students to both conceptual tools and practical realities of marketing within globalizing business environments. Through using cases and examples from various countries, students should gain insights on effective marketing practices and be challenged to apply ethical principles in 'real-world' contexts. A significant portion of students’ efforts will be devoted to applying marketing concepts to the “real world”. Specifically, it is the intent of this course to blend theory with practice, requiring students to read widely about marketing, observe the local marketing environment, and actively participate in class discussions and exercises. Learning Outcomes: Upon successful completion of this course, the student should be able to: • Understand the foundational elements and basic concepts and tools used in modern

marketing • Apply international marketing concepts and tools to real-word marketing decision-

making • Understand the components and necessity of using cross-cultural management

techniques in an overall regional/global marketing strategy Organizational Behavior and Leadership 6 ECTS Course Description: Contemporary approaches to Organizational Behavior have adopted a less rational method of studying the human factor. The classical assumption that the environment of an organization is predictable has been superseded by a need for constant change, in a less predictable –but turbulent- environment. Hence, OB now looks at both processes and people in an attempt to integrate the two pillars of an organization, so that it can sustain its position and seek further growth. To enable this, managers and employees need to possess a diversity of skills, both interpersonal and organizational, with a view to being able to feel and welcome change, lead teams, communicate the vision and understand the impact of external and internal forces on decision making. As the years of scientific management have long passed, the focus is now on developing people on the assumption that they “operate in a world they help create”. Successful organizations and their leaders are distinguished for their ability to provide a working environment that motivates, empowers and involves people in thinking and planning for strategy. Learning Outcomes: Upon successful completion of this course, the student should be able to:


• Critically reflect on the interrelationship between people and processes in the modern organization

• Gain an understanding of the various dimensions of individual behavior in organizations and its impact on work performance

• Appreciate and evaluate the importance of group behavior and the underlying forces that shape it

Financial Accounting 6 ECTS Course Description: Students will review in detail all the elements of a balance sheet, an income statement, and a statement of cash flows. They will learn how companies control their cash, their accounts receivable, and manager their inventories. They will see how companies finance their operations with short-term and long-term debt, and through common and preferred stock financing. They will learn how to prepare and analyze a statement of cash flows, showing the sources and uses of cash from operating, investing, and financing activities. They will learn how to read, analyze, and interpret a set of financial statements using the various ratios as well as MVA and EVA. Learning Outcomes: Upon successful completion of this course, the student should be able to: • Understand Generally Accepted Accounting Principles (GAAP) and the new

International Financial Reporting Standards (IFRS). • Understand and master the three basic financial statements and learn how to

capture economic events • Understand how financial statements are used and interpreted by managers and

investors for business decision-making. Managerial Accounting 6 ECTS Course Description: Managerial accounting and the Business Environment. Basic concepts of Just-in-Time (JIT), Total Quality Management (TQM), Process Reengineering, Theory of Constraints (TOC). Cost concepts for effective decision-making, cost terms and classification. Systems Design: Job Order Costing, Process Costing. Cost behavior: Analysis and Use. Cost-Volume-Profit (CVP) analysis. Profit planning: budgets and budgetary control: definition and types of budgets, fixed and flexible budgets, alternative approaches to budgeting, behavioral aspects of budgeting, limitations of budgeting. Control of costs, revenues and operating efficiency: standard costing, responsibility accounting, variances and reports. Activity-based costing. Learning Outcomes: Upon successful completion of this course, the student should be able to: • Apply the basic concepts and practice of managerial accounting and analyze the

different types of costs


• Effectively use management accounting tools for decision-making, differentiate among types of budgets, and make use of alternative approaches to budgeting

• Appreciate the value of controlling costs, revenues and operating efficiency for business organizations

Financial Management 6 ECTS Course Description: This class provides extensive insight into both corporate finance and personal finance, enabling the participants to apply their knowledge in a real world setting, where the dynamics of financial markets confront the realities of making financial decisions from the point of view of both a business and investor. Various models are introduced and discussed as are their strengths and weaknesses. In addition, quantitative tools will be used to apply financial concepts to real questions. Learning Outcomes: Upon successful completion of this course, the student should be able to: • Understand central banking and monetary policy and appreciate the challenges in

discretionary fiscal and monetary policies • Understand the mathematical tools of basic financial analysis, demonstrate a solid

understanding of the fundamentals of finance, and critically reflect on financial markets

• Apply capital budgeting techniques in evaluating investment opportunities, understand the use of various types of financial instruments, and differentiate among various securities and apply methods for their evaluation

Entrepreneurship 6 ECTS Course Description: The objective of this course is to equip students with analytical tools and a framework from which they will be able to successfully evaluate new ideas and understand the tasks of launching, financing and creating new high-growth companies. Students who successfully complete the course will have hands-on experience in developing credible business plans and selling and marketing their ideas to external audiences. Learning Outcomes: Upon successful completion of this course, the student should be able to: • Understand the processes for new high-growth ventures creation and the market

potential opportunity for aspiring entrepreneurs and “intrapreneurs” • Conduct opportunity assessment, team creation, startup marketing and growth

challenges • Prepare a business plan and package an opportunity for presentation to top

management and/or investors


Innovations in Management 6 ECTS Course Description: The manager of the future must acknowledge that without a focus on the individuals who make up the organization there is no organization. It is essential for students to understand how people act and interact in the present business environment, especially in the growing number of international businesses and how management can affect the performance of the organization. Learning Outcomes: Upon successful completion of this course, the student should be able to: • Understand the role of a manager, learn the characteristics of innovative and

effective management, and how these can be applied in reality • Be familiar with various innovative managerial tools and techniques • Analyze management decision-making through case studies Legal and Ethical Decision-Making 3 ECTS Course Description: Ethics refers to the systematic study of moral choices. Business Ethics is defined by the interaction of ethics and business so it can therefore help to approach moral problems in business more systematically. Are business people to act according to law or according to moral norms? What are the reasons that make some actions right and other, wrong? Business Ethics will not make anyone moral, but it presupposes that those who study it are already moral beings. Learning Outcomes: Upon successful completion of this course, the student should be able to: • Understand the rules that govern moral human conduct and judgments • Apply these rules and know how to analyze and justify these rules • Demonstrate the art of moral reasonin Negotiation and Conflict Resolution 3 ECTS Course Description: Negotiation and Conflict Resolution is a skill all managers/leaders are expected to develop in order to deal efficiently with all sorts of challenges they face with both internal and external stakeholders. Often, the approach to negotiation is confused with bargaining, whereby both sides end up with a compromise that may not maximize benefits. Understanding that negotiation is a situation in which both parties seek win-win solutions is key to building long-lasting relationships of trust and boosting the creativity of people in solving problems. Learning Outcomes:


Upon successful completion of this course, the student should be able to: • Differentiate between negotiation and bargaining • Apply successfully the Harvard win-win negotiation principles and develop a profile

of a successful negotiator • Understand the causes of conflict and apply appropriate techniques to handle it with

confidence Managerial Economics 3 ECTS Course Description: This course is devoted to the study of the economic analysis of the firm as a framework for business decision-making. Topics include demand, cost analysis and cost types, market structures, cost-benefit analysis, market efficiencies and inefficiencies, and a thorough literacy in both macroeconomics news and current events. This course will also explore some sensitive social issues within the established framework of positive economic principles and thought. Learning Outcomes: Upon successful completion of this course, the student should be able to: • Understand the concept of the rational, self-interested agent; types of costs and

distinguishing between those which are explicit or implicit • Understand actions in terms of opportunity costs to ensure that comparative

advantages are exploited • Apply the concepts of positive and normative economics to aid in effective argument

Concentration Courses (select listing) Marketing Concentration • Marketing Research • Consumer Behavior • Strategic Marketing Management • Marketing Communication Strategy Finance & Banking Concentration • International Trade, Finance & Investments • Financial Markets • Financial Strategy • Retail/Commercial Banking Project Management Concentration • Quality & Lifecycle Processes • Tools & Techniques • Risk, Budgeting & Earned Value Management


• Live Project Entrepreneurship Concentration • Entrepreneurial Finance: Venture Capital & Private Equity • Entrepreneurial Successes • Sustainable Entrepreneurship • Entrepreneurial Challenge Management Concentration • Knowledge Management • NeuroManagement • Telecommunications Management • Leading & Managing People

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