untangling the social media web
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Untangling the Social Media Web
Joan MurphyMay 20, 2009
What is Web 2.0?
The idea of using the world wide web at it’s best—as an instant interactive communication forum.
• One way communication
• Interactive facilities• Page views/screen scraping
• Sharing information• Retrieve Information
• Web sites • Web services
• Control over standards • Trust participants
• Participation/Collaboration
Social Media includes:
To make Web 2.0 work, new platforms, dubbed Social Media, were created.
Web-based communitiesHosted servicesApplicationsSocial networking sitesVideo Sharing sitesBlogsWikisFolksonomies
File Sharing
www.google.comwww.box.net
Uses: Share, edit, access and collaborate on files both within your company and with external partners. In addition you can create and organize multiple folders, or synchronize them to a hand-held.
Great for transaction management or inhouse file sharing
Bookmark/Aggregator
www.del.icio.us.comwww.technorati.comwww.digg.comwww.stumbleupon.com
Uses: Bookmark web pages, articles, blogs, forums that you want to find again, and “tag”for better organization. Some also collect sites and have ratings by other viewers.
Visual Sharing
www.youtube.comwww.flickr.comwww.slideshare.com
Uses: Share photographs, videos or presentations with others. Post virtual tours, photos of properties or presentation material. In addition, post instructional or marketing videos.
Blogs/Microblogs
www.blogger.comwww.twitter.comwww.activerain.com
Uses: Set yourself up as an expert in your area, and in the industry. Write and share pertinent articles with consumers/others in the industry. Use Twitter to send links or add short comments.
Social Networks
www.facebook.comwww.linkedin.comwww.mylife.com
Uses: Network with other realtors. Keep in the flow with people you know; post listings, photographs, videos of properties; post resource information such as articles and updates.
Benefits
Connect with prospects Build relationshipsGain leads through connectionsBuild a sense of community
BenefitsExtend the Reach of your BusinessBuild Credibility and TrustA Recognized Expert/Source of Knowledge Free PR that can save you thousandsGenerate sales
Use the POST Method
People: Assess your customers’ social activities and understand if they even participate in social media. Objectives: Decide what you want to accomplish.Strategy: Plan for how your relationship with customers can change.Technology: Decide which social media technologies to use (Networking, blogs, twitter, etc)
What do you need?
Content that is:
Interesting and helpful
Information you want to share
Something that might engage the reader
Join & Use Facebook
Keep in touch with people you know/Meet newCategorize your “friends”Join relevant groups
Provide articles and updatesUse your page as a resource for information
Links, videos, notes
Put your listings on your pagewww.postlets.comUse events for Open House Invitations
Add appropriate humor/warm fuzzies
Setting Up FacebookUse Discretion (this is business)
Remember, this is a business siteCreate an appropriate profile for business
This becomes part of your reputation and personal brandBe selective on what shows on your wall
Full disclosure is not bestAdd photos to enhance your page
Successful move photosJoin relevant groups and networksUse privacy controlsUse E-mail notification controls
Business Oriented NetworkingProfile: Online version of your resume
Public profile is “Googleable”Easy way to investigate credentials and affiliations (Yours and others)Join relevant groups; very active on LinkedInGreat place for recommendations to be postedAdd content, such as listing presentations
You can either answer the Q
[What are you doing?] or just state
whatever it is you want
everyone to know.
70-20-1070: provide resources & value for others20: chit chat, friendly comment 10: promote yourself
Don’t get carried away!
No more than one hour a daySet up feeds/newslettersPost them to sites
www.tinyurl.com
Comment on blogsSpend time on FacebookActivity stemmed from visits
Thank you for attending!For more information, additional questions or training
opportunities, please contact:Joan Murphy
And be my friend on Facebook!