unsubscribe preference centers
DESCRIPTION
A work-in-progress collection of various examples of email unsubscribe pages that offer an alternative to unsubscribing such as reduced frequency, change of address, other channles; and/or include comment forms, etc.TRANSCRIPT
Unsubscribe Preference Centers
October 2009
Why Recipients Opt Out
• Too Frequent
• Irrelevant Content/Offers
• Also, lack of email address change functionality
Alternatives
Frequency
Format
ChangeEmail
Profile/Preferences
Channel
OtherEmails
Alternatives to Unsubscribing
Promote Alternatives In the Email
50% of one company’s subscribers presented with alternatives to unsubscribing stay!
Good, but requires thinking – “no more than…”
Clear & Simple + Flexibility for Sender
Frequency caps can impact:- Trigger- and behavior-based emails
- Surveys- Specials
Neiman Marcus
Great options, but multiple emails confusing
Old Navy – Demographic Preferences
Crutchfield – Product Type + Location
RSS & Catalog Options
What You’ll Miss…
Multiple Lists
Change Your Mind?
3 Key Options
Kraft
Staples – Really Good, But Not Perfect
Missing:- Frequency Option
- RSS or catalog option- Contact info.
Q & A / Reminders & Contacts
• Loren McDonald– [email protected]– Twitter: @LorenMcDonald
www.silverpop.comTwitter: @Silverpop