unsexy conf 2013: kathryn minshew, the muse
Post on 18-Oct-2014
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themuse.com Tweet: @kmin / @dailymuse / #unSEXY
Kathryn Minshew Founder & CEO, The Muse
@kmin / @dailymuse
The Young & the Restless: How to Hire + Retain Millennials
in the World of unSEXY
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
TheMuse.com 8 million professionals
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
EXISTING PARTNERS
Corporate Start-up Nonprofit
Knowledge Bombs
• Hiring: Why You Should Care • How to Be Awesome & Make Everyone
Want You • Interviewing your way to greatness • You’ve got your dream team – now
what?
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
Q: Ok, hiring. Why should I care?
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
A:
It’s Competitive
It’s Expensive
It’s Better to do it right the first time around
Finding and Retaining the right talent is hard
• 75% of candidates don’t move past the 1st stage of the hiring process because they are not the right fit for the company
• 89% of hiring failures are due to poor cultural fit
• 46% of new hires leave their jobs within the first year
Source: eBullpen, LLC
We believe that employee well-being is a profound driver of productivity and innovation…
But only 3 in 10 U.S. workers are engaged in their jobs
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
Q: I get it; this is important. How do I do it right?
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
A: 1. Understand what attracts top people
2. Sell your company, like you would your product, through e"ective employer branding
3. Get the word out
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
The workplace is changing dramatically • Linear career paths are no longer the
norm
• Average tenure at a job is ~2 years for millennial employees
• 54% believe that career
advancement opportunities are more important than salary
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
What matters to the right candidate
Work they will be doing
Work environment
People they will be working
for
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Brand
Opportunity
Purpose
Culture
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58% of respondents would take a 15% pay cut in order to work for an organization “with values like my own.”
Source: Net Impact
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EMPLOYMENT BRANDING #FAIL
More effective job advertising needs to do three things:
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1. Define & emphasize company culture
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A shared set of values, beliefs and norms that guide interactions
within an organization
Company culture:
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Culture is more than a ping pong table
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Culture is deliberate
Kiva
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Twilio
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2. Tell a story. Make it visual
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And the people who work inside
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The shift to visual
• 90% of information transmitted to
the brain is visual
• Visuals are processed 60,000x faster in the brain than text
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
The results…
- 60% of customers are more likely to consider or
contact a business when an image shows up in local search results
- Publishers who use infographics grow in traffic an
average of 12% more than those that don’t - 70% of social media actions involve a picture
- Articles with images get 94% more views than those without
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
“Images make everything online better. And that’s a good thing, considering how several big shifts in the social media world are now placing a bigger emphasis on using high quality photos in content. So how much does adding images to you content matter? Maybe a lot more than you think” Source: MDG Advertising
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
3. Communicate through multiple mediums
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
• Classic job sites: LinkedIn, Indeed • Next Gen: Glassdoor, The Muse,
AngelList • Your network, your employee’s
networks • Lurking*
* HackerNews, Twitter, deadpool companies on TechCrunch
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
Q: I’ve attracted great people. Now how do I interview my way to a great team?
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
1: Choose the optimal format
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2: Set the stage
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3: Look for the narrative
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4: Get specific
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5: Don’t hog the interview
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6: Partner up
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Now let’s get unSEXY…
Hiring unSEXY
• What you want: people who are passionate about your specific company and goal
• What you get in a sexy industry: lots of applicants who just want to be in a sexy industry
• What unSEXY gets: Fewer applicants, more opportunity for them to be uniquely dedicated
Focus on unique advantages
• How can you contribute to a top hire’s professional growth? – Invitations to conferences and events – Opportunities to speak publicly about the
company – Flexible schedule
• Share & track goals – Every 3-4 months in person – Ongoing, via a shared document
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
Q: I’ve got my dream team – now what?
aka Onboarding 101
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Play tour guide Photo: Atlassian’s office
themuse.com Tweet: @kmin / @dailymuse / #unSEXY Make connections Photo: Corey, Counsyl
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Break bread Photo: Squarespace
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Provide resources Photo: Tasting Table
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Be available
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Thank you
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Appendix
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We believe:
• That linear career paths are no longer the norm
• That now more than ever before, people have the opportunity to find a career that fulfills and inspires them, if only given the tools to do so
• That startups are leading the charge when it comes to creating incredible professional opportunities
• That if you do not adequately focus on training & onboarding your team, you will lose them
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
Onboarding 101
• Play tour guide
• Make connections
• Break bread together
• Provide resources
• Be Available
themuse.com Tweet: @kmin / @dailymuse / #unSEXY
Break bread Photo: imo