unruly ld ent 5.9.12
TRANSCRIPT
Agency :: Satiated Productions/John [email protected] (310) 641-4593
Date :: May 9, 2012
THE GLOBAL LEADER IN SOCIAL VIDEO DISTRIBUTION AND ENGAGEMENTUNRULY ADVANTAGE
Reach: Global reach of 725mm unique users each month and 90mm unique users in US
Expertise: Successfully implemented over 1500+ campaigns since 2006
Insight: We use proprietary data from our Viral Video Chart to create custom influencer maps that identify the most important sites and blogs to ignite conversation and create maximum social media exposure
Guaranteed Results: We guarantee user-initiated video views on a cost per view pricing model. All earned media (views derived from sharing) is reported on and free of charge.
Direct Relationships: Unruly has direct relationships with over 20,000 US sites and bloggers. We will leverage these relationships and seed your content among the most influential environments to reach your target audience
Social Media Activation: Our outreach team secures custom editorial placements wherever possible, so that the videos will become a permanent fixture on sites, treated as content rather than advertisements.
Transparency: We’re fully open about where your campaign is running and offer a login to our dashboard once a campaign goes live with a full site list breakdown and screenshots of every placement once the campaign goes live.
Powerful Analytics: We provide comprehensive real time reporting dashboard that tracks all paid and earned video metrics.
Guaranteed performance: a minimum number of engagements are agreed up front
1. User initiated views: our CPV model ensures you only pay when someone chooses to engage with your content. This is infinitely more valuable than a forced, unwanted view
2. Viral uplift: the built –in sharing functionality of our players allow viewers to instantly share content across social media. All views derived from shares are completely free of charge and have the potential to drive millions of free plays
3. Transparency: we’re fully open about where your campaign is running and offer a login to our dashboard once a campaign goes live with a full site list breakdown
4. Powerful analytics: we offer a comprehensive reporting suite that can track every point of interaction offering much richer data than simple CTR statistics
5. Viral Video Chart: we own and operate the VVC, which is the industry benchmark for monitoring the most buzzed about videos on the web.
Totally transparent site lists
Viral Video Chart – we know what works
All social media platforms
coveredGlobal footprint of 60,000+
sites
Influencer mapping technology
Global leader in social media
outreach
Market leading reporting, quant and quali
BENEFITS OF WORKING W/ UNRULY
SOCIAL VIDEO KPI’s
AttentionAwareness
ActionAdvocacy
Delivering reach against a target audience
Engage audience with a brand’s core message for sustained period of time
Build relevant brand champions
Drive audience to purchase or transact
IDENTIFYING THE INFLUENCERS• Unruly’s proprietary marketing
tool, the Viral Video Chart, identifies sites and bloggers that are actively posting content relevant to your brand
• We individually contact these influencers to secure high quality placements for the brand
PHASE 1
PHASE 1:Seeding across the wider mainstream audience via high volume partners,
Facebook games & applications, mobile, social & discovery
portals
PHASE 2:Reinforcing
engagement and awareness by
seeding to niche, influential sites within targeted environments
PHASE 2
PHASED APPROACH
Post-play, this social module appears:
UNRULY SOCIAL PLAYER
• Unruly’s Social Player is designed to encourage sharing, and social interaction across multiple platforms (Facebook, Twitter, etc.)
• Unruly overlays annotations for strong call to action• Users can also embed the video file into their own blog or YouTube channel• All video is user-initiated click to play• All views generated from shares (earned media/organic media) are completely
free of charge
UNRULY PLAYER ADD-ONSBrand Bar
Coupon download
Buzzbox Social annotations
•Number of paid video plays
•Number of organic plays
•Percentage of video watched
Play
•Number of shares
•Shares by platform e.g. email, FB, Digg
•Sentiment behind sharing
Share•Number of clicks
•Click through statistics
Click
•Blog and social media comments
•Tweets and re-tweets
Comment
UNRULY’S DASHBOARDTRACKING & ANALYTICS
PLACEMENT EXAMPLES
PLACEMENT EXAMPLES