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MFA Graphic Design PortfolioTRANSCRIPT
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_UNPROCESSEDE M I LY S H I E L D S _ M F A P O R T F O L I O
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E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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_ U N P R O C E S S E D
Existing in a natural state exposes the imperfections and f laws that make all things more genuine, more human, more beautiful.
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E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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TA B L E O F C O N T E N T S
_ 01 B O R N F R O M J E T S
T H E N E W FA C E O F S A A B
p a g e _ 09
_ 0 2 I T ’ S A M I N D S E T
I S P U N K D E A D ?
p a g e _ 35
_ 0 3 A H O M E F O R H U M M I N G B I R D S
H U M S W E E T H U M
p a g e _ 55
_ 0 4 T H E S E A R C H F O R H O M E
E V E R Y T H I N G B U T O R D I N A R Y
p a g e _ 67
_ 0 5 A S H A R E D B R E AT H
B E T W E E N T W O L U N G S
p a g e _ 89
_ 0 6 W H E R E D O E S YO U R F O O D C O M E F R O M ?
FA R M T O TA B L E
p a g e _ 99
_ 07 T H E A M E R I C A N D R E A M ?
L I F E , L I B E R T Y & T H E P U R S U I T O F _ _ _ .
p a g e _ 117
_ 0 8 M FA T H E S I S
U C H E W S : A THESIS PROJECT
p a g e _ 139
_00
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PA G E _ 6 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
— S T E V E J O B S
_ H U M A N
The broader one’s understanding of the human experience, the better design we will have.
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PA G E _ 7T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 0 8 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
_01
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PA G E _ 0 9T I T L E _ T H E N E W FA C E O F S A A B
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BORN FROM JETS
P R O J E C T
The New Face of SAAB
C L A S S
Nature of Ident i ty
S E M E S T E R
Fal l 2011
I N S T R U C T O R
Hunter Wimmer
C AT E G O RY
T Y P E FA C E S
Akzidenz-Grotesk
D E S I G N O B J E C T I V E
Students a re ass igned to p ick a brand that is dead, dy ing
or defunt. For th is pro ject, I chose SA AB, a brand that
of f ic ia l l y went under the end of 2011. Other than rebrand-
ing, s tudents a re g iven the cha l lenge of push ing the brand
beyond any th ing imag ineab le, as long as i t f i ts the t rue
sp i r i t of the brand.
K E Y A D J E C T I V E S
Innovat i ve / P ioneer ing Sp i r i t / Unconvent iona l
O U T C O M E
The new face of SA AB incorporates not on ly a new ident i t y
but a lso a se r ies of brand ex tens ions that pushes the brand
beyond any th ing i t ’s seen before. To create an exper ience
for loya l SA AB customers, both o ld and new, that upho lds
the t rue sp i r i t of the brand. The new face of SA AB seeks
to insp i re i ts customers to go fa r ther, beyond any phy ica l
l im i tat ions. The quest ion is no longer, where can I go but
how fa r can I go?
_01
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PA G E _ 1 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
PA G E _ 1 1 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
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PA G E _ 1 1T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 1 1T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 1 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 3T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 1 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 5T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 1 6 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 7T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 1 8 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 9T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 2 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 2 1T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 2 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 2 3T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 2 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 2 5T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 2 6 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 2 7T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 2 8 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 2 9T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 3 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 3 1T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 3 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
—T H O M A S D E Q U I N C E Y
_ I M P E R F E C T
Even imperfection itself may have its ideal or per fect state.
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PA G E _ 3 3T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 3 4 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
_02
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PA G E _ 3 5T I T L E _ I S P U N K D E A D ?
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P R O J E C T
Is Punk Dead?
C L A S S
Type Systems
S E M E S T E R
Fal l 2012
I N S T R U C T O R
Arvi Raquel-Santos
C AT E G O RY
T Y P E FA C E S
Prest ige El i te
D E S I G N O B J E C T I V E
Group Pro ject: To create a book ser ies about a chosen
top ic. Each book must re f lec t the overa l l aesthet ic of the
ser ies but must focus on one aspect of the chosen top ic.
K E Y A D J E C T I V E S
Loud / Rough / Unref ined / Handmade
O U T C O M E
Our group top ic focused on the wor ld of Punk and whether
or not i t was in fact s t i l l a l i v ing, breath ing l i fes t y le as prev-
a lent today as i t was 40 years ago. Our se r ies is d iv ided up
by L i fest y le, Mus ic and Sty le. As a group we deve loped the
overa l l aesthet ic of the ser ies that we each then incorpo-
rated into the des ign of our books.
The book I des igned and deve loped was focused on the
L i fest y le of Punks. Th is book inc ludes the h is tor y of the
var ious genres of Punk as we l l as rea l in te r v iews w i th
ind iv idua ls that cur rent l y l i ve the punk l i fes t y le. The torn
edges and co l lage imager y re f lec t the DIY aspect that i s
so preva lent w i th in th is cu l tu re, f rom the i r c lothes to the i r
mus ic to the i r a r twork.
_02 IT’S A MINDSET
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PA G E _ 3 7 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 3 7T I T L E _ I S P U N K D E A D ?
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SO YOU DON’T BELONG? YOU DON’T FIT IN? NOBODY UNDERSTANDS YOU? YOU DON’T UNDERSTAND ANYBODY? WELL, JOIN THE MOVEMENT. WEAR THE UNIFORM. WEAR IT WITH PRIDE.
PA G E _ 3 8 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 3 9T I T L E _ I S P U N K D E A D ?
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SO YOU DON’T BELONG? YOU DON’T FIT IN? NOBODY UNDERSTANDS YOU? YOU DON’T UNDERSTAND ANYBODY? WELL, JOIN THE MOVEMENT. WEAR THE UNIFORM. WEAR IT WITH PRIDE.
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PA G E _ 4 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 4 1T I T L E _ I S P U N K D E A D ?
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PA G E _ 4 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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BEING PUNK IS MORE THAN JUST WHAT YOU WEAR. IT IS HOW YOU LOOK AND HOW YOU THINK. BEING PUNK IS IN YOUR HEART AND IT IS DISPLAYED THROUGH YOUR ACTIONS.
PA G E _ 4 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 4 5T I T L E _ I S P U N K D E A D ?
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BEING PUNK IS MORE THAN JUST WHAT YOU WEAR. IT IS HOW YOU LOOK AND HOW YOU THINK. BEING PUNK IS IN YOUR HEART AND IT IS DISPLAYED THROUGH YOUR ACTIONS.
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PA G E _ 4 6 E M I LY S H I E LD S _ M FA P O R T F O L I O
_U N P R O C E S S E D
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PA G E _ 4 7T I T L E _ I S P U N K D E A D ?
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PA G E _ 4 8 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 4 9T I T L E _ I S P U N K D E A D ?
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PA G E _ 5 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 5 1T I T L E _ I S P U N K D E A D ?
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PA G E _ 5 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
— D AV I D AT T E N B O R O U G H
_ N A T U R A L
It seems to me that the natural world is the greatest source of excitement; the greatest source of visual beauty; the greatest source of intellectual interest.
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PA G E _ 5 3T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 5 4 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
_03
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PA G E _ 5 5T I T L E _ H U M S W E E T H U M
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P R O J E C T
Hum Sweet Hum
C L A S S
Packaging 2
S E M E S T E R
Spr ing 2012
I N S T R U C T O R
Thomas McNulty
C AT E G O RY
Packaging
T Y P E FA C E S
Gotham
D E S I G N O B J E C T I V E
To des ign a susta inab le b i rdhouse that meets the needs of
a chosen spec ies and re f lec ts overa l l b rand aesthet ic of
chosen housewares company.
K E Y A D J E C T I V E S
Contemporar y / Un ique / Natura l
O U T C O M E
Hum Sweet Hum was des igned as more of a hummingb i rd
env i ronment rather than a house. Wi th l i t t l e to no sense of
sme l l , hummingb i rds feed by s ight on regu la r l y-fo l lowed
routes ca l led t rap l in ing. A hummingb i rd garden is a great
way to at t ract the hummer. These gardens usua l l y cons is t
of br ight-co lored f lowers, usua l l y shades of reds and
oranges, as we l l as p lants that hummingb i rds a re at t racted
to. The idea of Hum Sweet Sweet be ing par t p lante r and
par t house s tems f rom the idea of the hummingb i rd garden.
_03A HOME FOR
HUMMINGBIRDS
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PA G E _ 5 6 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
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PA G E _ 5 7T I T L E _ H U M S W E E T H U M
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PA G E _ 5 8 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 6 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 6 1T I T L E _ H U M S W E E T H U M
0 0 01 0 2 _ 0 3 0 4 0 5 0 6 0 7 0 8
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PA G E _ 6 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 6 3T I T L E _ H U M S W E E T H U M
0 0 01 0 2 _ 0 3 0 4 0 5 0 6 0 7 0 8
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PA G E _ 0 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
— D R . S E U S S
_ H O N E S T
Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.
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PA G E _ 0 5T I T L E _ T H E N E W FA C E O F S A A B
0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8
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PA G E _ 6 6 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
_04
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PA G E _ 6 7T I T L E _ E V E RY T H I N G B U T O R D I N A RY
0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8
P R O J E C T
Everything But Ordinary
C L A S S
Integrated Communicat ions
S E M E S T E R
Spr ing 2011
I N S T R U C T O R
Christopher Morlan
C AT E G O RY
Packaging & Pr int
T Y P E FA C E S
Whitney & Berkeley
D E S I G N O B J E C T I V E
To create a f i lm fest i va l exper ience a round the mov ies
of a chosen d i rector.
K E Y A D J E C T I V E S
Trans ience / Comfor t / Unord inar y / Un ique
O U T C O M E
Ever y th ing But Ord inar y focuses on the f i ve f i lms by Sam
Mendes. Road to Perd i t ion, Revo lu t ionar y Road, Amer ican
Beauty, Away We Go and Jarhead a l l have one common
thread, the search for home in unord inar y p laces. Peop le
who are constant l y on the move have to c reate the i r own
def in i t ion of what home means, wh ich for some is just
be ing w i th those you love. Each i tem wi th in th is fest i va l was
created w i th these peop le in mind, what wou ld someone
who is constant l y on the move want to have?
_04 THE SEARCH FROM HOME
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PA G E _ 6 8 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 6 9T I T L E _ E V E RY T H I N G B U T O R D I N A RY
0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8
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PA G E _ 7 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 7 1T I T L E _ E V E RY T H I N G B U T O R D I N A RY
0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8
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PA G E _ 7 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 7 3T I T L E _ E V E RY T H I N G B U T O R D I N A RY
0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8
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PA G E _ 7 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
T H E S E A R C H F O R M E A N I N G
A N D H O M E W I T H I N T H E F I L M S O F S A M M E N D E S
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PA G E _ 7 5T I T L E _ E V E RY T H I N G B U T O R D I N A RY
0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8
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PA G E _ 7 6 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
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PA G E _ 7 7T I T L E _ E V E RY T H I N G B U T O R D I N A RY
0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8
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PA G E _ 7 8 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 7 9T I T L E _ E V E RY T H I N G B U T O R D I N A RY
0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8
55
65
17
65
55
12
12
12
40
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PA G E _ 8 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 8 1T I T L E _ E V E RY T H I N G B U T O R D I N A RY
0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8
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PA G E _ 8 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
55
65
17
65
55
12
12
40
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PA G E _ 8 3T I T L E _ E V E RY T H I N G B U T O R D I N A RY
0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8
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PA G E _ 8 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 8 5T I T L E _ E V E RY T H I N G B U T O R D I N A RY
0 0 01 0 2 0 3 _ 0 4 0 5 0 6 0 7 0 8
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PA G E _ 8 6 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
— A L B R E C H T D U R E R
_ G E N U I N E
As I grow older, I realized that it was much better to insist on the genuine forms of nature, for simplicity is the greatest adornment of ar t.
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PA G E _ 8 7T I T L E _ T H E N E W FA C E O F S A A B
0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8
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PA G E _ 8 8 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
_05
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PA G E _ 8 9T I T L E _ B E T W E E N T W O L U N G S
0 0 01 0 2 0 3 0 4 _ 0 5 0 6 0 7 0 8
P R O J E C T
Between Two Lungs
C L A S S
Experimental Type
S E M E S T E R
Spr ing 2011
I N S T R U C T O R
Stan Zienka
C AT E G O RY
T Y P E FA C E S
Garamond
D E S I G N O B J E C T I V E
To create a t ype poste r insp i red by song of cho ice. Pro ject
u t i l i zed t ype pr inted on ve l lum wh ich was then pro jected
onto the wa l l . S tudents were ass igned to c reate compos i -
t ions us ing the s l ides wh ich they then photographed.
K E Y A D J E C T I V E S
L ive ly / Happy / Eager / Dramat ic
O U T C O M E
The co lors and compos i t ion were v i ta l to captur ing the
t rue essence of Between Two Lungs by F lorence and The
Mach ine. Ut i l i z ing imager y c reated on a pro jector prov ided
a lot of f reedom wi th t ype and image exper imentat ion.
_05 A SHARED BREATH
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PA G E _ 9 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 9 1T I T L E _ B E T W E E N T W O L U N G S
0 0 01 0 2 0 3 0 4 _ 0 5 0 6 0 7 0 8
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PA G E _ 9 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
Bet
wee
n tw
o lu
ngs i
t was
rele
ased
The
bre
ath
that
car
ried
me
The
sigh
that
ble
w m
e fo
rwar
d
Bec
ause
it w
as tr
appe
dTr
appe
d be
twee
n tw
o lu
ngs
It w
as tr
appe
d be
twee
n tw
o lu
ngs
It w
as tr
appe
d be
twee
n tw
o lu
ngs
And
my
runn
ing
feet
cou
ld fl
yE
ach
brea
th sc
ream
ing:
“W
e ar
e al
l too
you
ng to
die
!”
Bet
wee
n tw
o lu
ngs i
t was
rele
ased
The
bre
ath
that
pas
sed
from
you
to m
eT
hat f
lew
bet
wee
n us
as w
e sle
ptT
hat s
lippe
d fr
om y
our m
outh
into
min
eIt
cre
pt b
etw
een
two
lung
sIt
was
rele
ased
The
bre
ath
that
pas
sed
from
you
to m
eT
hat f
lew
bet
wee
n us
as w
e sle
ptT
hat s
lippe
d fr
om y
our m
outh
into
min
eIt
cre
pt
Bec
ause
it w
as tr
appe
dTa
pped
bet
wee
n tw
o lu
ngs
It w
as tr
appe
d be
twee
n tw
o lu
ngs
Now
all
the
days
of b
eggi
ngT
he d
ays o
f the
ftN
o m
ore
gasp
ing
for a
bre
ath
The
air
has f
illed
me
head
-to-
toe
And
I ca
n se
e th
e gr
ound
far b
elow
I hav
e th
is br
eath
and
I ho
ld it
tigh
tA
nd I
keep
it in
my
ches
t with
all
my
mig
htI p
ray
to g
od th
is br
eath
will
last
As i
t pus
hes p
ast m
y lip
sA
s I...
Gas
p! G
asp.
Bet
wee
n tw
o lu
ngs i
t was
rele
ased
The
bre
ath
that
pas
sed
from
you
to m
e
two lungs
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PA G E _ 9 3T I T L E _ B E T W E E N T W O L U N G S
0 0 01 0 2 0 3 0 4 _ 0 5 0 6 0 7 0 8
two lungs
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FL
OR
EN
CE
AN
D T
HE
MA
CH
INE
cap
ture
th
e es
sen
ce o
f fa
llin
g
in l
ove
in
Bet
wee
n T
wo
Lu
ng
s. T
he
son
g s
tart
s o
ut
very
slo
w
and
so
ft a
nd
th
rou
gh
ou
t th
e d
ura
tio
n o
f th
e so
ng
, w
e w
itn
ess
a sl
ow
cre
scen
do
th
at s
tead
ily
bu
ild
s as
sh
e te
lls
her
sto
ry o
f
losi
ng
her
self
wh
en f
alli
ng
in
lo
ve.
As
the
mu
sic
get
s fa
ster
, it
rep
rese
nts
her
sen
se o
f re
leas
e as
her
an
d h
er l
ove
r p
ron
ou
nce
thei
r lo
ve f
or
on
e an
oth
er,
wh
ich
is
rep
rese
nte
d b
y th
e b
reat
h
that
is s
har
ed b
etw
een
thei
r tw
o lu
ng
s. T
his
so
ng
mak
es m
e th
ink
of
exh
ilar
atio
n a
t th
e re
leas
e o
f o
ne’
s m
ost
in
tim
ate
feel
ing
s.
PA G E _ 9 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 9 5T I T L E _ B E T W E E N T W O L U N G S
0 0 01 0 2 0 3 0 4 _ 0 5 0 6 0 7 0 8
FL
OR
EN
CE
AN
D T
HE
MA
CH
INE
cap
ture
th
e es
sen
ce o
f fa
llin
g
in l
ove
in
Bet
wee
n T
wo
Lu
ng
s. T
he
son
g s
tart
s o
ut
very
slo
w
and
so
ft a
nd
th
rou
gh
ou
t th
e d
ura
tio
n o
f th
e so
ng
, w
e w
itn
ess
a sl
ow
cre
scen
do
th
at s
tead
ily
bu
ild
s as
sh
e te
lls
her
sto
ry o
f
losi
ng
her
self
wh
en f
alli
ng
in
lo
ve.
As
the
mu
sic
get
s fa
ster
, it
rep
rese
nts
her
sen
se o
f re
leas
e as
her
an
d h
er l
ove
r p
ron
ou
nce
thei
r lo
ve f
or
on
e an
oth
er,
wh
ich
is
rep
rese
nte
d b
y th
e b
reat
h
that
is s
har
ed b
etw
een
thei
r tw
o lu
ng
s. T
his
so
ng
mak
es m
e th
ink
of
exh
ilar
atio
n a
t th
e re
leas
e o
f o
ne’
s m
ost
in
tim
ate
feel
ing
s.
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PA G E _ 9 6 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
— F R A N K L L OY D W R I G H T
_ S I M P L E
Think simple” as my old master used to say —meaning reduce the whole of its par ts into the simplest terms, getting back to first principles.
“
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PA G E _ 9 7T I T L E _ T H E N E W FA C E O F S A A B
0 0 _ 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8
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PA G E _ 9 8 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
_06
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PA G E _ 9 9T I T L E _ FA R M T O TA B L E
0 0 01 0 2 0 3 0 4 0 5 _ 0 6 0 7 0 8
P R O J E C T
Farm to Table
C L A S S
Visual Communicat ions Lab
S E M E S T E R
Spr ing 2011
I N S T R U C T O R
Hunter Wimmer
C AT E G O RY
T Y P E FA C E S
Rockwel l & Whitney
D E S I G N O B J E C T I V E
To create awareness a round a top ic of cho ice. The f Ina l
book encapsu lates the research completed by s tudents
over the course of the semeste r.
K E Y A D J E C T I V E S
Loca l / Natura l / Organ ic / Approachab le
O U T C O M E
The top ic that I chose focused heav i l y on the d is tance our
food t rave ls f rom fa rm to tab le. In the Un i ted States, we
have become complete ly d isconnected w i th the food that
we eat. We know so l i t t l e about where i t comes f rom or how
i t was produced. Farm to Tab le exp la ins the impor tance of
engag ing in the food that we eat and why i t i s impor tant
to eat loca l l y and suppor t loca l fa rmers in order to work
towards creat ing a more susta inab le food system.
_06A SUSTAINABLE
FOOD SYSTEM
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PA G E _ 1 0 0 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
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PA G E _ 1 0 1T I T L E _ FA R M T O TA B L E
0 0 01 0 2 0 3 0 4 0 5 _ 0 6 0 7 0 8
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PA G E _ 1 0 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 0 3T I T L E _ FA R M T O TA B L E
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PA G E _ 1 0 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
PA G E _ 1 0 6
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PA G E _ 1 0 8 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 1 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
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PA G E _ 1 1 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 1 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
—HAVELOCK ELLIS
_ F L A W E D
The absence of f law in beauty is itself a flaw.
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PA G E _ 1 1 5T I T L E _ T H E N E W FA C E O F S A A B
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PA G E _ 1 1 6 E M I LY S H I E LD S _ M FA P O RT F O L I O
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_07
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PA G E _ 1 1 7T I T L E _ L I F E , L I B E RT Y & T H E P U R S U I T O F
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P R O J E C T
Life, Liberty & The Pursuit of .
C L A S S
Type 3
S E M E S T E R
Spr ing 2012
I N S T R U C T O R
Ariel Grey
C AT E G O RY
T Y P E FA C E S
Knockout & Hoef ler
D E S I G N O B J E C T I V E
To deve lop and des ign promot iona l co l la te ra l fo r paper
company of cho ice. French Paper’s POP-TONE paper l ine
comes in 24 br ight l y-co lored shades.
K E Y A D J E C T I V E S
Loud / Br ight / Ed i tor ia l / C lean
O U T C O M E
The overa l l concept of th is pro ject revo lves a round the
evo lu t ion of the Amer ican Dream —what i t s tood for in the
50’s and what i t s tands fo r now. By u t i l i z ing the loud co lors
of fe red w i th in the POP-TONE l ine, the promot iona l co l la t-
e ra l was ab le to take on a ve r y in-your-face approach w i th
not on ly br ight co lors but a lso la rge t ype. One of the ma jor
aspects h igh l ighted in th is book is the connect ion between
the ‘Amer ican Dream’ and pop cu l tu re. From The Adven-
tures of Ozz ie and Har r ie t to Rona ld Reagan, what was
popu la r in the pub l ic eye shaped the dream that Amer icans
s t r i ved for. Th is connect ion s t i l l ho lds t rue today.
_07 THE AMERICAN DREAM?
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PA G E _ 1 1 8 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
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PA G E _ 1 1 9
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T I T L E _ L I F E , L I B E RT Y & T H E P U R S U I T O F
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PA G E _ 1 2 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 2 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
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PA G E _ 1 2 8 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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T I T L E _ L I F E , L I B E RT Y & T H E P U R S U I T O F
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PA G E _ 1 3 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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BUBBLEGUMTANGYORANGE
WHIPCREAM
#100 lb cover
7002
French Paper
SPEARMINT
#70 lb text
7008
French Paper
PINKLEMONADE
RAZZLEBERRY#70 lb text
7015
French Paper
WILDCHERRY
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PA G E _ 1 3 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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T I T L E _ L I F E , L I B E RT Y & T H E P U R S U I T O F
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PA G E _ 1 3 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 3 5
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T I T L E _ L I F E , L I B E RT Y & T H E P U R S U I T O F
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PA G E _ 0 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
— B U C K M I N S T E R F U L L E R
_ F R E S H
People should think things out fresh and not just accept conventional terms and the conventional way of doing things.
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PA G E _ 1 3 8 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
_08
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PA G E _ 1 3 9T I T L E _ U C H E W S : A T H E S I S P R O J E C T
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T H E S I S P R O J E C T
UChews
C AT E G O RY
Food & Health
S E M E S T E R
Fal l 2012
T H E S I S A D V I S O R S
Michele Ronsen / David Hake
C AT E G O RY
Print / Packaging
T Y P E FA C E S
Ranger / DIN Pro
D E S I G N O B J E C T I V E
To deve lop and des ign a so lu t ion to combat obes i t y and
ma jor hea l th issues on the r ise amongst co l lege s tudents.
K E Y A D J E C T I V E S
Energet ic / Bo ld / Ent ic ing / C lean
O U T C O M E
In order to reach co l lege s tudents, we have to understand
them and why they do the th ings they do. When i t comes
to food, co l lege s tudents a re prone to go fo r what is cheap,
conven ient and access ib le. In order to make hea l thy food
as at t ract i ve and ent ic ing as fast food, i t must meet th is
spec i f ic c r i te r ia .
Ente r the mobi le market. Wi th the food t ruck concept
tak ing over Amer ica, why not improve upon an a l ready
incred ib le and successfu l idea. Th is is where UChews
comes in. I t i s the hea l th ie r o lder s is te r to the food t ruck.
I t p rov ides s tudents w i th access to who lesome nutr i t ious
foods that they can grab on-the-f l y as they bare ly make i t
to c lass on t ime. UChews of fe rs an a r ray of hea l thy wraps
and sandwiches, hot oatmea l and break fast sandwiches as
we l l as soups in the w inte r and smooth ies in the spr ing.
EAT BETTER._08
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PA G E _ 1 4 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 4 2 E M I LY S H I E LD S _ M FA P O RT F O L I O
_UN P R O C E S S E D
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PA G E _ 1 4 3
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T I T L E _ U C H E W S : A T H E S I S P R O J E C T
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PA G E _ 1 4 4 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 4 5
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T I T L E _ U C H E W S : A T H E S I S P R O J E C T
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PA G E _ 1 4 6 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 4 7T I T L E _ U C H E W S : A T H E S I S P R O J E C T
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PA G E _ 1 4 8 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 4 9T I T L E _ U C H E W S : A T H E S I S P R O J E C T
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In order to prevent younger generations from making the 2030 projection a reality, changes have to be made.
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PA G E _ 1 5 0 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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PA G E _ 1 5 1
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T I T L E _ U C H E W S : A T H E S I S P R O J E C T
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PA G E _ 1 5 2 E M I LY S H I E LD S _ M FA P O R T F O L I O
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T I T L E _ U C H E W S : A T H E S I S P R O J E C T
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T I T L E _ U C H E W S : A T H E S I S P R O J E C T
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PA G E _ 1 5 6 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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T I T L E _ U C H E W S : A T H E S I S P R O J E C T
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PA G E _ 1 5 8 E M I LY S H I E LD S _ M FA P O R T F O L I O
_UN P R O C E S S E D
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T H A N K Y O U
FA M I LY
F i rs t and foremost, I wou ld l i ke to thank my parents and
my s is te rs fo r a l l of the i r uncond i t iona l love and suppor t.
A lso to my wonder fu l nephews who constant l y make l i fe
wonder fu l and exc i t ing. Thank you for a l l that you do and
for a lways be ing just a phone ca l l away.
S C H O O L
Thank you to my incred ib le inst ructors who have made
th is s leep less journey the most cha l leng ing yet inv igorat ing
exper ience of my l i fe thus fa r.
L O V E L I E S
Thank you to Joe l fo r hav ing the ab i l i t y to a lways know
how to make me smi le. Thank you to Joe l, Dara, Em and
Mar y fo r the (end less) thes is chats, l i fe ta lks and ‘ th is is
happen ing’ moments. Thank you to a l l of the wonder fu l
peop le in my program that I ’ve had the p leasure shar ing
these past 3.5 (mi l l ion) years w i th. Th is has been one of the
most reward ing exper iences of my l i fe and I have a l l of you
to thank.
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E M I LY S H I E L D S
312.450.5581
shields.emi ly@gmai l .com
www.emily leeshields.com
A C A D E M Y O F A RT U N I V E R S I T Y
79 New Montgomery
San Francisco CA 94105
T Y P E FA C E
Helvet ica Neue
PA P E R
Cougar
P R I N T E R
Graphic Imagery
B I N D E R
The Key
S O F T WA R E
InDesign, I l lustrator, Photoshop
© E M I LY S H I E L D S 2 0 1 2
No port ion of this book may be used or reproduced in
any manner without the writ ten consent of Emi ly Shields.
Al l r ights reserved.