unpicking your university brand
DESCRIPTION
Fascinating new research findings that unpick consumer attitudes to HE brandsTRANSCRIPT
![Page 1: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/1.jpg)
Unpicking your university brand: A breakfast roundtable
![Page 2: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/2.jpg)
Unpicking your university brand: Research findings
![Page 3: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/3.jpg)
Which universities (excl. Oxbridge) have a great reputation
Q. People often consider the University of Oxford and University of Cambridge to have excellent reputations. What other UK universities can you think of that have a great reputation?
Base: Youth omnibus – All respondents (1,000)
![Page 4: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/4.jpg)
Reputation in the eyes of students
Q. ‘Reputation’ is something that is often discussed in relation to universities. For you, what makes up a university’s reputation?
Base: Student omnibus – All mentions (2,732)
![Page 5: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/5.jpg)
How are universities seen?
![Page 6: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/6.jpg)
Attributes that feature in these universities’ brands
Global outlook
Elite
Great student experience
Business-focused
Strong heritage
High graduate employability
Innovative
Stimulating and inspiring
European outlook
Accessible
![Page 7: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/7.jpg)
% who didn’t know ANYTHING about the uni’s brand positioning
Q. Which, if any, of the following characteristics do you think apply to [University x]?
Base: Youth omnibus – All respondents (numbers asked about each institution ranged from 95 to 241)
Modern universityOld university
![Page 8: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/8.jpg)
Positioning awareness
96%
![Page 9: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/9.jpg)
University of Oxford
Positioning awareness
96%
![Page 10: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/10.jpg)
Positioning awareness
67%
![Page 11: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/11.jpg)
University of St Andrews
Positioning awareness
67%
![Page 12: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/12.jpg)
University of St Andrews
Positioning awareness
67%
![Page 13: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/13.jpg)
Positioning awareness
80%
![Page 14: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/14.jpg)
UCL
Positioning awareness
80%
![Page 15: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/15.jpg)
Positioning awareness
59%
![Page 16: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/16.jpg)
City University London
Positioning awareness
59%
![Page 17: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/17.jpg)
Positioning awareness
59%
![Page 18: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/18.jpg)
Loughborough University
Positioning awareness
59%
![Page 19: Unpicking your university brand](https://reader035.vdocuments.us/reader035/viewer/2022062615/5482b91fb47959000d8b48d6/html5/thumbnails/19.jpg)
Discussion