unlocking the food value chain: australian food industry … · 2016. 10. 26. · university of...
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Unlocking the Food Value
Chain: Australian Food
Industry Transformation
for ASEAN Markets
Melindee Hastie
Extension Consultant
University of Melbourne
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Mining Boom to Dining Boom…
Or…
The Delicatessen to Asia!
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West is Not East!
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Euro monitor 2011 Asian Century
The need for insights
Over 2600 unique cultural consumer segments across Asia*
China is more culturally/linguistically, religiously and genetically diverse than the EU*
Culture Really Matters!!!
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Food is Daily Therapy
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The Evening Meal… a Time to Connect
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Food is Shared
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Food Scandals are a regular occurrence
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Purchasing fresh and packaged food on
line is common
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Clean & Green is not enough… Premium
Products Need to be Uniquely Australian
CONSUMER INSIGHTS
DEVELOPING DEEP INSIGHTS INTO THE AISAN CONSUMER RESEARCH FOCUSED ON:
• COUNTRY OF ORIGIN VS PROVENANCE
• GIFTING
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Intellectual Property Shows how a
Country Solves a Problem
MARKET ANALYTICS
ACCESSING AND ANALYSING IP TO DEEPEN UNDERSTANDING OF ASIAN PREMIUM MARKET TRENDS AND OPPORTUNTIESRESEARCH FOCUSED ON:
• IP DATABASE ANALYSIS• NOVEL USAGE OF CONSUMER INPUTS FOR
UNLOCKING INVESTMENTS IN KNOWLEDGE SPACES
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Premium Products have a High Level of
Emotional Engagement
SENSORY
MEASUREING CONSUMER ENGAGEMENT AND BRAND/ PRODUCT POSTIONING WITH ASIAN CONSUMERSRESEARCH FOCUSED ON:• BIOMETRIC APP DEVELOPMENT FOR
EMOTION MEASUREMENT• QUALITIATIVE ANALYSIS METHOD (QMA)
ANALYSIS OF PRODUCT/ PACKAGE CATEGORY CULTURAL DIFFERENCES
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Premium Products Need a Holistic
Supply Chain
SUPPLY CHAIN
MODELING SUPPLY CHAIN DECISIONS TO OPTIMISE SUPPLY CHAIN DESING AND MAXIMISE EXPORT RETURNS.RESEARCH FOCUSED ON:
• MONTE CARLO TRADE OFF OF 16 ELEMENTS ACROSS SUPPLY CHAIN FOR DECISION ANALYSIS
• GUIDE FOR EXPORT READINESS
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Packaging Drives an Initial Perception of
Premiumness and Security
PACKAGING
FOOD SECURITY THROUGH INNOVATIVE PACKAGINGRESEARCH FOCUSED ON:
• NOVEL THERMOCROMATIC INKS• ANTICOUNTERFEITING MAP INCLUSIVE OF
ANTICOUNTERFIEITNG IP REVIEW AND CONSUMER IMPACT
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ENCAPSULATION/ EMULSION
PREMIUIM PRODUCT TECHNOLOGY RESEARCH FOCUSED ON:• FLAVOUR AND NUTRIENT ENHANCEMENT
OF CONFECTIONARY MODEL SYSTEMS
Premium Foods need Authentic Flavours
and/ or Healthy Ingredients
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Help SME’s Consider the Opportunity
SME ENGAGEMENTREPORTS AND WORKSHOPS FOR EXPORT TO ASIAhttp://foodvaluechain.unimelb.edu.au.
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Thank You