Veronica F. PozoUtah State University | Assistant Professor4835 Old Main HillLogan, Utah 84322435-797-3863veronica.pozo@usu.edu

O B J E C T I V ESTEC CAP Objective 3: Antimicrobial Interventions for Beef

M A J O R P R O F E S S O RTed C. Schroeder, Kansas State University

S H O R T B I OVeronica F. Pozo is from Ecuador and completed her Ph.D. degree in Agricultural Economics at Kansas State University in August 2014. Her doctoral dissertation focused on the economics of food safety. More specifically, she evaluated the economic impact of meat and poultry recalls on the market value of firms. Veronica is currently an assistant professor at Utah State University and her research agenda includes studies related to food safety.

Start date: Fall 2010Finish date: Summer 2014

R E S E A R C H O B J E C T I V E SEffects of Meat and Poul try Recal ls on Fi rms’ Stock Pr icesObjective 1: Quantify the impact of meat and poultry recalls on the market value of firms as reflected in publicly traded equity markets. More specifically, calculate reductions in

Veronica F. Pozo

food company valuations that result from meat and poultry recalls using an event study approach based on daily stock prices.

Objective 2: Determine how specific factors associated with meat and poultry recalls and the firms involved, explain the magnitude of stock price reactions. In particular, assess how factors such as severity of the health threat; size of the recall; firm size; firm structure (e.g., level of diversification); firm’s experience; media information surrounding the recall; and important meat industry events are related to stock price reactions to recall events.

P U B L I C AT I O N SPozo, V. F. (2014). Effects of Meat and Poultry Recalls on Firms’ Stock Prices (Doctoral dissertation). Retrieved from ProQuest Dissertations and Theses. (Accession Order No. ksu11022)

Other publications are pending.

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