Social Media:A Practical, Getting Started

Business Strategy

Cynthia MoxleyCEO

cmmoxley@moxleycarmichael.com@cmmoxley

Hi, I’m Cynthia.

Gavin BakerDirector of Digital Media

gbaker@moxleycarmichael.com@gavinbaker

Hi, I’m Gavin.

We Represent the Best

ScheduleIntroductionsSession IClass ActivityBreakClass ActivitySession IIQ & A

33

“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”

How many...?

5

Social Media

7

Time spent on social networking sites increased 277% in 2009. - Nielsen

Web users spend 6 hours a month with social media. - Nielsen

18% of all new content found online, is found through social media. - Nielsen

Why should you care?

8

Why should you care?

Web users are 51% more likely to buy from your brand if they follow you on Facebook.

And are 60% more likely to recommend your brand. - eMarketer

70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen

86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller

1115

Find Nemo

9

“If you dislike change, you’re going to dislike irrelevance even more”

Eric K. Shinseki, Secretary of Veterans Affairs

What if people talkbad about us?

THEY MIGHT ALREADY BE –

you just might not know it!

15

Where to start

Updates, pictures, video

Long-form content, subject matter expert

Pictures and video

Video channels and embedded video

Short public engagement, active audience

Where you are and what’s popular

Online professional networking

Over 500 million + 500,000-750,000 accounts daily 150 million on mobile #1 in web traffic (Google #2)

Over 110 million users Over 40 million mobile users 55 million daily tweets Search power

126 million (2009) Say what you want Promotion Influence Search power

Blogs

15

Cross post

What are 5 things that you could tell someone about your organization?

Break

Class Examples

15

Where to start

Updates, pictures, video

Long-form content, subject matter expert

Pictures and video

Video channels and embedded video

Short public engagement, active audience

Where you are and what’s popular

Online professional networking

1919

Case Study

Bobble Brush Toothbrush Stand

1919

Case Study

Bobble Brush Toothbrush Stand

8

What now?

8

Status updates

15

Case Study

Class Examples

8

Facebook Pages

1919

Awareness

Engagement

Traffic

Framework

3115

Start with your schedule

15

Build your actions

15

Network. Build. Engage.

@cmmoxley

Halftime. Georgia 17, Ga Tech 3.Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin’)9:33 PM Nov 28th from TinyTwitter

@moxcar

Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD412:03 PM Apr 19th from web

18

1919

How others use social media

20

Questions?Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com865 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com

Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com865 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com

Contact

24

http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf

http://www.emarketer.com/Article.aspx?R=1007568

http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/

http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/

http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/

http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf

http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/

http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/

http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/

References