university of stirling what, where and how to start a tne programme university of stirling...
TRANSCRIPT
University of Stirling www.stir.ac.uk
WHAT, WHERE AND HOW TO START
A TNE PROGRAMME
University of Stirling
International Office
Presentation by
Stuart Shorthouse
International Development Manager
Student Recruitment and Admissions Service
STIRLING’S TNE IN VIETNAM
MSc Media Management in Danang with Danang College of Economics
MSc Media and Communications Management with University of Social Sciences and Humanities (VNU) in HCMC
MBA Finance with Foreign Trade University in Hanoi
Student Recruitment and Admissions Service
INITIAL CONTACT
Existing academic connections
Former Stirling students working in Vietnam
Tapping into market intelligence resources – British Council, Scottish Development International (UKTI), Agents etc
REASONS
Danang and Ho Chi Minh City
Rapidly developing media and service industries in Vietnam but relative lack of professionalism
Danang and HCMC rapidly developing cities – media and promotion industries are key to economic and social growth
Commitment to train staff – World Bank project
Hanoi
After joining WTO in 2006, huge growth in financial services in Vietnam, but lack of professional human resource within sector to keep pace with developments
Commitment from FTU to engage with international partners particularly in the UK
Commitment to train staff – Government funding
Student Recruitment and Admissions Service
Student Recruitment and Admissions Service
REASONS - STIRLING
Stirling
Development of international strategy for teaching and research
Customising long established PG programmes for new audiences
Financial support – PMI2 Funding
Student Recruitment and Admissions Service
THE RIGHT PARTNER?
Reputation in home country
Academic staff and expertise within chosen subject area
Administrative capabilities
Commitment to invest
Experience in international partnerships
Commitment from senior management
Knowledge of market place
Student Recruitment and Admissions Service
PROCESS AND DOCUMENTATION
MoU – not essential but can open doors
Internal proposal for Stirling academic staff and senior management
Collaboration proposal for partner
Marketing and recruitment plan from partner
Memorandum of Agreement
Government approval process – a lot of documentation and expect delays
Student Recruitment and Admissions Service
BENEFITS AND CHALLENGES
Diversifying income streams
Increased market presence and brand awareness
Recognition from government sources
Reaching previously untouched student demographic
Opportunities to grow partnership
Resource intensive
Reliability on particular staff members
Ensuring admin staff on both sides are fully aware of procedures
Pricing and minimum student numbers
Sharing delivery but ensuring quality
University of Stirling www.stir.ac.uk
Thank you
Stuart ShorthouseExternal RelationsUniversity of StirlingStirling FK9 4LAScotland, UK
T 00 44 1786 466801
www.stir.ac.uk