university of limerick (training session, june)
DESCRIPTION
Session notes for 4th June 2013.TRANSCRIPT
DR BEX LEWIS, DIGITAL F INGERPRINTURL: HT TP: / / J .MP/L IMSOCMED
JULY 2013 FOR: HT TP: / /WWW.UL. IE
Raising Your Academic Profile (Online)
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
What do many people think digital is about?
Image Credit: Facebook Meme
Let’s “tweet” each other…
Image Credit: iStockphoto
"If you want to build a presence in the social media platform, then you need to be
present." - @unmarketing
Image Credit: iStockphoto
Remember “Social”…
Image Credit: iStockphoto
YOU ARE ALREADY ONLINE…
GOOGLE YOURSELF
Why Be Online?
Google Search
Google Images
Search YouTube
“The Long Tail”
“digital media Christian Bex”
“Rebecca Lewis” “Keep Calm”
Addictomatic: “Bex Lewis”
Addictomatic: “drbexl”
So: What did you find?
http://ww2poster.co.uk/phd-research/phd-the-planning-design-and-reception-of-british-home-front-propaganda-posters-of-the-second-world-war-creative-commons-drbexl
/
Wikipedia: Keep Calm
http://scottfisk.com/wp-content/uploads/2009/06/creative-commons-license-types-pros-cons1.
gif
http://creativecommons.org
http://www.heacademy.ac.uk/OER
“Open educational resources are digital materials that can be used, re-used and repurposed for teaching, learning, research and more, made freely available online through open licenses such as Creative Commons. OER include a varied range of digital assets from course materials, content modules, collections, and journals to digital images, music and video clips.”
http://devcsi.ukoln.ac.uk/files/2011/04/DevCSI-OER-Wordle.jpg
So, would you put your teaching material online?
http://www2.ul.ie/web/WWW/Faculties/Education_&_Health_Sciences/Departments/Nursing_and_Midwifery/Faculty_and_Staff/
Pauline_O_Reilly
What about the “impact agenda”?
http://www.rcuk.ac.uk/kei/impacts/Pages/meanbyimpact.aspx
Getting picked up by the press…
http://j.mp/bexnytimes http://j.mp/bexlatimes
Why do you want the media to pick you up?
Media Guide to Expertise
http://drbexl.co.uk/speaker/media-coverage/
http://www2.ul.ie/web/WWW/Services/Research/Experts
http://durham.academia.edu/BexLewis
Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist
Digital Literacy
"digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”
When was this said?
An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
What about this one?
The new technologies will bring ‘every individual… into immediate and effortless communication with every other’, ‘practically obliterate’ political geography, and make free trade universal. Thanks to technological advance, ‘there [are] no longer any foreigners,’ and we can look forward to ‘the gradual adoption of a common language.’
Moral Panics
“Furedi suggests that moral panics have a tendency to occur ‘at times when society has not been able to adapt to dramatic changes’ and when such change leads those concerned to express fear over what they see as a loss of control.”
http://www.aber.ac.uk/media/Students/lcs9603.html
Image Credit: Stockfresh
Push/Pull Economy
Care for others - genuinely
Know that the world doesn’t revolve around you
Be ‘remarkable’, be different
Earn the right to have others take notice of you
Be grateful if ONE person cares what you’re doing
Have something to say that matters
Do stuff that matters – make an impact
Strive to bring value to everyone you connect with
Be fantastically generous with our time, money, and kindness
Be outrageously committed to making the world better
It’s all about relationships – build & nurture them Thanks @ianaspin (http://bigbible.org.uk/2010/10/the-eleven-commandments/)
Some of the Tools
http://www.theconversationprism.com/media/images/convoprism-poster-
highres.jpg
http://www.youtube.com/watch?v=TXD-Uqx6_Wk
http://www.fredcavazza.net/files/2013/04/Social_Media_Landscape_2013.
jpg
http://www.mymodernmet.com/profiles/blogs/social-media-explained-with-
donuts
Source: Facebook
http://www.slideshare.net/drbexl/an-overview-of-social-media-january-
2013
Possibilities & Fears
Human Beings at Machines, not “are machines”
http://www.sxc.hu/photo/192333
Defining You
How do you define what you are and what you do?
What message(s) do you want to get across?What practices do you want to share?What action do you want to be taken?What event(s) might you want to promote?What might you want to reflect upon?
Discussions
What are your values?
Who is your audience?
http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
Define your audience
Male/Female?Age?Culture/
Nationality?Beliefs?Academic Level?Attitudes/
Behaviour?Friendship
Group?
http://en.wikipedia.org/wiki/Persona_%28marketing%29
http://heidicohen.com/marketing-persona/
Discussions
UL has a Social Media Policy: available for staff to view on the Staff Communications & Media Support link on the Corporate Affairs webpage www.ul.ie/news
UL has very active social media sites: we encourage staff to use these active channels for messaging relating to programmes, research, UL news.
For further details or advice in terms of using the existing social media channels, contact Corporate Affairs – Christine Brennan, Protocol Public Relations & Communications Officer [email protected] Ex 4921
http://pinterest.com/pin/39265827973911808/
http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/
http://twitter.com/ULPressOffice/
Twitter Essentials
Tweet: 140 CharactersReTweet: (RT) Acknowledge the source@usernameDirect Message (DM): ‘Private’ messageTrending Topic#HashtagLists
Join the Conversation: #Hashtag
https://twitter.com/search?q=%23bbcqt&src=typd
http://www.slideshare.net/drbexl/twitter-13863450
https://support.twitter.com/articles/14589-how-to-add-your-phone-via-
sms
http://www.slideshare.net/drbexl/daily-twitter-workout
http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
http://www.socialbakers.com/facebook-statistics/
ireland
What can you do on Facebook?
Find friendsPost status updatesComment on others photosPost & Tag people in photosOffer pastoral careLeave public messages on the ‘wall’Send private ‘messages’Join Groups, Like PagesLink to other social mediaSet up events
The power of ‘Like’
‘Amongst Friends…’
http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
BigBible: Page
https://www.facebook.com/TheBibleUBS/info
https://www.facebook.com/universityoflimerick
BigRead: Group
Event
Find some more information…
http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf
http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Facebook-Like-Page.doc
http://www.slideshare.net/drbexl/facebook-13863451
Blogging
Blog Characteristics?
A reverse diary (most recent entry first) A publically accessible personal journalReflections, comments and hyperlinksCommentary/news on a particular subjectText/Image/Links including mediaInteractive, especially commentsPotentially informal tone
http://www.ul.ie/international/en/home/explore-ul/meet-our-students/student-blogs
/
What kind of content works?
“See what we’ve been up to”Thoughts & ReflectionsReviews (Books, films, websites, etc)Challenging ideas for debateInterviews (Text, Audio, Video)‘Best Of’ Content‘How-to’ Posts10 things you can… Guest Posts
HTTP://BLOGSEARCH.GOOGLE.COMHTTP://WWW.TECHNORATI.COM
HTTP://WWW.BLOGCATALOG.COMHTTP://WWW.GLOBEOFBLOGS.COM/
Get Inspired…
http://digital-fingerprint.co.uk/2013/04/digital-measurement-from-thatdrmaz
/
What do you like? What don’t you like?
What are your observations?
Think About
Who are you blogging for?How often can you blog?What style of blog will you use?What content can you produce?What do you want Google to find?Who else can you bring on board?
http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-
one
What does a blog post look like?
300-800 WordsInternal Headings/Bolded SentencesAt least 1 image1 idea per post, around KEYWORDSHeadline = assume reader won’t read articleCareful ‘twists’ on words, don’t misleadClarify if it’s a personal opinionSpelling/Grammar
Categories & Tags
Keep People Reading
How do you get people to (continue) read(ing) your blog?
Pull vs Push contentInteresting contentRegular schedule (set posts in advance)Take comments seriouslySocial media – especially TwitterComment on others blogsOffer thought leadershipPost URL on printed materials.
http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-WordPress-Account.pdf
http
://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-
13
http://bigbible.org.uk/tag/31daystabb/
YouTube
http://whatstrending.com/top5/
http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/#
http://www.slideshare.net/drbexl/youtube-13863454
http://www.youtube.com/playlist?list=PL2E0BC7D6AD3408E6
http://www.youtube.com/watch?v=0jQzO3zz7bc&list=PLjWKarwbR4dwD7YOkI6LJnIDmQJjvLk2e&index=
11
http://www.youtube.com/watch?v=2lXh2n0aPyw
http://www.youtube.com/watch?v=jzIBZQkj6SY
http://www.youtube.com/watch?v=9FtZkVRkusQ
Want to connect with corporates & big business?
http://www.linkedin.com/in/drbexl
LinkedIn: Internal View
LinkedIn: Endorsements
LinkedIn: Groups
LinkedIn: Group Activity
http://www.linkedin.com/company/university-of-
limerick
So, do I need to worry about Google+?
https://plus.google.com/u/0/104673457166214487444/
One last tool…
http://pinterest.com/drbexl/social-media/
Human Beings at Machines, not “are machines”
http://www.sxc.hu/photo/192333
Principles of Good Engagement
• Be interesting
• Be encouraging
• Be active• Be helpful• Be authentic
When? It takes TIME…
Source: http://www.rgbstock.com/download/lusi/mgyp0Lm.jpg
Strategise
Which Media? Who?How often?To achieve what?
TECHNOLOGY in the Classroom
All technologies offer AFFORDANCES, CONSTRAINTS and change SOCIAL PRACTICES
What has been made possible with the introduction of ‘technology enhanced learning”?
How has “technology enhanced learning” limited our activities?
How have our practices/habits, etc. changed since with “technology enhanced learning”?
http://www.slideshare.net/drbexl/skype-
13863453
http://www.slideshare.net/drbexl/manipulating-media-
jiscexperts
How would you use these tools in the classroom?
Facebook?Twitter?Blogging?YouTube?LinkedIn?Pinterest?Skype?
Any other tools you’ve used?
Copyright
Really important to be aware of…!!
Image Sources, e.g.
FREEFlickr Creative Commons:
http://www.flickr.com/creativecommonshttp://www.sxc.huhttp://rgbstock.comPAIDhttp://stockfresh.com/ http://iStockPhoto.com
1)
From today, and from your wider experience, think what you’ve seen that has drawn your/others attention?
Create a ‘board of ideas’
With credit to http://www.scannercentral.co.uk for the original exercise
http://www.sxc.hu/photo/1351988
2)
Discuss & define (an) actionIdentify what you want to do in one sentence.
Articulate what excites you about that
Identify opportunities to collaborate
http://www.sxc.hu/photo/1358284
3)
Identify the obstacles that may be in the way.
Brainstorm ways to get past those obstacles
http://www.sxc.hu/photo/726569
4)
Write your name//1 sentence summary for an action that you can undertake in about an hour.
http://www.sxc.hu/photo/1179337
http://digital-fingerprint.co.uk/tag/digitalparenting
/
@drbexl @digitalfprint @bigbible