a.a. 2007/2008 Dario Bonaretti

E-commerce and university: the merchandise

A comparison between 3 merchandise web pages from:

Teesside University

Adelaide University

Brandon University

What we expect from a merchandise page:

THE PRINCIPALE REQUIREMENTS

Clear view of the products

- possibility of a closer view of the products (e.g.: zoom-in on pictures)

- organisation of products, maybe by genres (e.g.: clothes, writings materials, etc…)

Clear knowledge about terms of payment/sale

- how to order the products (e.g. with an order form)

- method of payment

- how to contact the seller in case of remonstrances

introductionMENU Merchandise

(prices)

Merchandise (pictures)

TEESSIDEintroductionM

ENU

Merchandise (pictures+prices)

ADELAIDE

Merchandise (pictures+prices)

Quick-link menuMENU

introductionMENU

BRANDON

MAIN SUPERCLUSTERS

R

Orientation: Strictly top-down/left-right

INTRODUCTION

No contacts or

clickable information

R

introductionMENU Merchandise

(prices)

Merchandise (pictures)

TEESSIDE

R

introductionMENU

Merchandise (pictures+prices)

ADELAIDE

R

R

Merchandise (pictures+prices)

Quick-link menuMENU

IntroductionMENU

BRANDON

Mini-genres: the breadcrumbs

• Show the current location of the user• Allow access to higher site levels• Redirect users who end up in an incorrect

destination from a inappropriate search link.

Usability

breadcrumbs

Alternatives to pdf

Picture zoom

Text zoom

BRANDONADELAIDETEESSIDE

?

R

R