università degli studi di pavia dipartimenti di studi umanistici, scienze politiche e sociali,...
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Università degli Studi di PaviaDipartimenti di Studi Umanistici, Scienze Politiche e Sociali, Giurisprudenza, Ingegneria
Industriale e dell’Informazione, Scienze Economiche e AziendaliCorso di Laurea Magistrale Interdipartimentale in Comunicazione Professionale e Multimediale.
Employee engagement and social technologies.Creating shared value.
Relatore: Chiar.mo Prof. AzzoniCorrelatore: Chiar.mo Prof. Maccarini
Valeria Mangiaracina404218
A.A. 2012/2013
Economic contest
Sustainable values
• Economic dimension• Environmental dimension• Social dimension
Social dimension
Dow Jones Sustainability Index (RobecoSAM Corporate Sustainability Assessment)
• Corporate Citizenship & Philanthropy• Human Capital Development • Labor Practice Indicators • Social Reporting • Talent Attraction & Retention• Occupational Health & Safety• Stakeholder Engagement
What?
“Employee engagement is an individual employee's cognitive, emotional, and behavioural
state directed toward desired organisational outcomes.”
Employee engagem
ent
Employee engagem
ent
InvolvementCommitment
PassionEnthusiasm
Focused effort and energy
Attitudinal and behavioural component
Employee engagem
ent
Employee engagem
ent
New blend of old wines or old wines in new bottle?
New blend of old wines?
Academic perspective
Consultancy perspective
How?
How?
Solid and transparent organisational culture
Why?
Employee outcomesEmployee outcomes
Organisational outcomes
Organisational outcomes
Well-being
Absenteeism
Health &
Safety
Turnover
Clients
Innovation
Productivity
Better organisational performances
Profit+ Diluted earnings per share+ Total shareholder return
+ 12% Profits
Toward social organisation
Organisational assessment
Cultural assessment
Communities
Social media
Value proposition
Social organisation principles
•Openness•Autonomy•Decentralisation•Bottom-up approach•Meritocracy•Transparency
The social organisation
Social tools
Networking
Intranet Forum
Blog
Wiki
Intranet
Virtual workplace
Full social portal
Forum
Idea management
Knowledge management
Social e-mail
Social tools
Networking
Intranet Forum
Blog
Wiki
Blog – Beyond traditional communication
Bidirectional channels
Microblog – Communication flow from one to many
Enterprise social software
Wiki
Problem solving
Sharing experiences
Unlocking value trough social technologies
Matching
talent to roles
$900 billion $1300 trillion
Social technologies inside organisations
• To improve interpersonal dynamics and communication processes
• To coordinate outgoing messages and attract best workers enhancing brand value • Recruiting strategies and professional media
• Integrated training (Repository, social net., wikis)
• Integration of absorbing mechanics into non-games platforms and experiences
in order to improve engagement and
participation.
Best-practices
A case for excellence: Eni
Mattei School and Eni Corporate UniversityLocal
communities
Our People PolicyPeople assessment tools (Feedback 360°) Management review
Employees
InclusionNon-discriminationEquality
Diversity
Online trainingE-learningCommunity of practiceCollaboration tools and portals
Training
A case for excellence: Eni
Corporate publishingMy Eni Portal & My Eni InternationalCascade ProgramClimate analysis
Communication
CrècheSummer camp (Summer campus in the City)Enitogether
Welfare
My Trainer OnlineWell-being
Eni in safetyZero fatalitiesEni Wellness Program
Safety & Security
AttractionPeople leadershipsCompensation & Benefits
Employer branding
Conclusion
The Cluetrain Manifesto, 2000
Organisational trend or transient fad?
Employee engagement is the best-fit model of management.
Thanks for your attention.