universidad interamericana de puerto rico

@JAMcArthur

John A. McArthur

Knight School of Communication

Queens University of Charlotte

Universidad Interamericana de Puerto Rico - January 2013

@JAMcArthur

Every excellent course begins with…

@JAMcArthur


AN EXCELLENT TEACHER

@JAMcArthur



A FASCINATING TOPIC

@JAMcArthur



A FASCINATING TOPIC

A GLOSSY TEXTBOOK

@JAMcArthur



A FASCINATING TOPIC

A GLOSSY TEXTBOOK with lots of pictures and humorous pop culture references

@JAMcArthur



A FASCINATING TOPIC

A GLOSSY TEXTBOOK with lots of pictures and humorous pop culture references

ITS OWN FACEBOOK FAN PAGE

@JAMcArthur


well developed

STUDENT LEARNING

OUTCOMES

@JAMcArthur

OUR GOAL

@JAMcArthur

to brainstorm ways to innovate in the classroom

by integrating technology

that matches our pedagogical aims

@JAMcArthur

YOUR TASK

choose one course in which

you’d like to integrate technology

write down a few of your student learning outcomes

(what should students be able to

know, think, make, or do

when they finish the course)

@JAMcArthur

SOCIAL

NETWORK

PUBLIC

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SOFTWARE

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HARDWARE

EXPERIMENT

4 EXAMPLES

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EXPERIMENT

The Course: Integrated Strategic Communication

The Learning Outcome: Students will be able to evaluate the

ethical implications of strategic communication on members of

society.

@JAMcArthur

SOCIAL

NETWORK

PUBLIC

BROADCAST

SOFTWARE

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EXPERIMENT

The Course: Integrated Strategic Communication

The Learning Outcome: Students will be able to evaluate the

ethical implications of strategic communication on members of

society.

The Assignment

JoHari Window 2.0

I modified a version of a well-developed interpersonal

communication tool that asks others to rate a participant on a list of

adjectives. Then, the participant rates herself. By comparison, the

participant is able to see herself through the eyes of others.

@JAMcArthur

SOCIAL

NETWORK

PUBLIC

BROADCAST

SOFTWARE

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HARDWARE

EXPERIMENT

The assignment: JoHari 2.0 adjective sample list

@JAMcArthur

SOCIAL

NETWORK

PUBLIC

BROADCAST

SOFTWARE

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EXPERIMENT

The Result: Students re-think their Facebook use and consider

how media use comes with rewards and consequences.

Quick Tip:

100 (Updated) Ways to Use Facebook in the Classroom http://edudemic.com/2012/05/100-updated-ways-to-use-facebook-in-your-classroom/

http://edudemic.com/2012/05/100-updated-ways-to-use-facebook-in-your-classroom/

















@JAMcArthur

SOCIAL

NETWORK

PUBLIC

BROADCAST

SOFTWARE

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HARDWARE

EXPERIMENT

The Course: Public Relations

Learning Outcome: Students will be able to understand the

broad historical and contemporary theories of public relations and

strategic communication.

@JAMcArthur

SOCIAL

NETWORK

PUBLIC

BROADCAST

SOFTWARE

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HARDWARE

EXPERIMENT

The Course: Public Relations

Learning Outcome: Students will be able to understand the

broad historical and contemporary theories of public relations and

strategic communication.

The Assignment

Twitter Exam Review

Students, who had already made course Twitter accounts for another

assignment, used Twitter to review together for an upcoming exam

on the theories of public relations. Each student was given one of

the topics that would be on the exam. Students used a course

hashtag to identify exam tweets.

@JAMcArthur

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The Result: Students learned Twitter and course material

Quick Tip:

If you want to use Twitter for in-class, back channel discussion, you can set up

a Twitterfall. Read more here: http://jamcarthur.com/2011/03/02/building-twitterfall-in-class/

http://jamcarthur.com/2011/03/02/building-twitterfall-in-class/









@JAMcArthur

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EXPERIMENT

The Course: Group and Team Dynamics

Learning Outcome: Students will be able to select, organize, and

present (in various forms and media) information germane to

ongoing discussions about small group and team communication.

@JAMcArthur

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NETWORK

PUBLIC

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EXPERIMENT

The Course: Group and Team Dynamics

Learning Outcome: Students will be able to select, organize, and

present (in various forms and media) information germane to

ongoing discussions about small group and team communication.

The Assignment

Podcast to accompany a literature review

Each student conducted a literature review of a research topic

which ended with a research question. Then, each student created a

case study based podcast with an existing small group to investigate

answers to the question.

Students used the free software Audacity to create these podcasts.

@JAMcArthur

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EXPERIMENT

The Result: Podcasts presented in class, “Making Of” statements

Further reading:

McArthur, J.A. (2009). Composing Podcasts: Engaging ‘digital natives’ in the

communication classroom. Communication Teacher, 23 (1), 15-18.

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The Course: Introduction to Communication

Learning Outcome: Students will be able to identify and evaluate

communication strategies in the world around them.

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The Course: Introduction to Communication

Learning Outcome: Students will be able to identify and evaluate

communication strategies in the world around them.

The Assignment

A scavenger hunt for items left behind

Students were asked to take 7 minutes to leave the classroom and

to find, photograph, and email one item that someone left behind on

our campus.

I organized all of these images into a quick powerpoint and we held

a discussion on questions about the “communication of value” using

the resulting presentation.

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SOCIAL

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The Result: In class discussion based on camera phone images

@JAMcArthur

YOUR TASK

based on your student learning outcomes

brainstorm with 2 other people

how could you integrate

technology into your course aims?

we’ll share some of your ideas together

@JAMcArthur

connect with me

John A. McArthur, Ph.D.



JAMcArthur.com

@JAMcArthur


@JAMcArthur


well developed

STUDENT LEARNING

OUTCOMES

@JAMcArthur

http://www.clemson.edu/assessment/assessmentpractices/referencematerials/documents/Blooms%20Taxonomy%20Action%20Verbs.pdf

http://www.clemson.edu/assessment/assessmentpractices/referencematerials/documents/Blooms Taxonomy Action Verbs.pdf

@JAMcArthur


well developed

STUDENT LEARNING

OUTCOMES

Can digital skills

be a part of

your outcomes?

@JAMcArthur

ACCESS

ANALYZE

CREATE

REFLECT

ACT

5 SAMPLES

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ACCESS

ANALYZE

CREATE

REFLECT

ACT

“Finding and using media and technology tools skillfully

and sharing appropriate and relevant information with others.” (Hobbs, 2010, p. 19)

@JAMcArthur

ACCESS

ANALYZE

CREATE

REFLECT

ACT

“Finding and using media and technology tools skillfully

and sharing appropriate and relevant information with others.” (Hobbs, 2010, p. 19)

Sample Learning Outcomes:

• Summarize and translate information about the course topic.

• Use [insert your field’s electronic databases here] to gather

information related to the course topic.

• Explore one computer program unavailable on the student’s

home computer to complete an assignment for this course. (Give

examples. These may be field specific like SPSS, Garageband, Geo-

location software, or Raiser’s Edge).

@JAMcArthur

ACCESS

ANALYZE

CREATE

REFLECT

ACT

“Comprehending messages and using critical thinking

to analyze message quality, veracity, credibility, and point of view,

while considering potential effects or consequences of messages.” (Hobbs, 2010, p. 19)

@JAMcArthur

ACCESS

ANALYZE

CREATE

REFLECT

ACT

“Comprehending messages and using critical thinking

to analyze message quality, veracity, credibility, and point of view,

while considering potential effects or consequences of messages.” (Hobbs, 2010, p. 19)


• Distinguish between online sources of information to classify

scholarly, news, popular, and opinion sites.

• Employ Google (or other web-search) to effectively locate high

quality information in the field.

• Interpret the biases present in a website containing information

about the field.

@JAMcArthur

ACCESS

ANALYZE

CREATE

REFLECT

ACT

“Composing or generating content using

creativity and confidence in self-expression,

with awareness of purpose, audience, and composition techniques.” (Hobbs, 2010, p. 19)

@JAMcArthur

ACCESS

ANALYZE

CREATE

REFLECT

ACT

“Composing or generating content using

creativity and confidence in self-expression,

with awareness of purpose, audience, and composition techniques.” (Hobbs, 2010, p. 19)


• Compose a video combining image and sound to illustrate a core

concept in the subject studied.

• Rearrange the same content for expression in multiple media

forms (written, oral, and digital/multimodal)

• Contribute out-of-class experiences to class conversation

through digital media.

@JAMcArthur

ACCESS

ANALYZE

CREATE

REFLECT

ACT

“Applying social responsibility and ethical principles

to one’s own identity and lived experience,

communication behavior and conduct.” (Hobbs, 2010, p. 19)

@JAMcArthur

ACCESS

ANALYZE

CREATE

REFLECT

ACT

“Applying social responsibility and ethical principles

to one’s own identity and lived experience,

communication behavior and conduct.” (Hobbs, 2010, p. 19)


• Compare actions in digital networks to actions in face-to-face

networks.

• Question the role of digital technology in interpersonal

communication.

• Discern three ways to use digital technology to better the

experience of another student in the class.

@JAMcArthur

ACCESS

ANALYZE

CREATE

REFLECT

ACT

“Working individually and collaboratively

to share knowledge and solve problems

in the family, workplace and the community,

and by participating as a member of a community

at local, regional, national, and international levels.” (Hobbs, 2010, p. 19)

@JAMcArthur

ACCESS

ANALYZE

CREATE

REFLECT

ACT

“Working individually and collaboratively

to share knowledge and solve problems

in the family, workplace and the community,

and by participating as a member of a community

at local, regional, national, and international levels.” (Hobbs, 2010, p. 19)


• Use digital technology to share knowledge with a community

organization.

• Instruct a peer on the appropriate use of a particular digital

technology.

• Inform a community about existing digital tools that could benefit

the community.

• Model digital citizenship.

@JAMcArthur

connect with me

John A. McArthur, Ph.D.



JAMcArthur.com

@JAMcArthur


universidad interamericana de puerto rico

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