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KPI AS EFFECTIVE INCENTIVE SYSTEMS TO SUPPORT COLLABORATIVE ONLINE INTERNATIONAL LEARNING
Global Learning Conference, Chicago30th October 2017Barbara Good, Kirstie RiedlFHWien der WKW/University ofApplied Sciences for Management and Communication, Vienna
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AUSTRIA – FACTS & FIGURES
F H W I E N D E R W K W - U N I V E R S I T Y O F A P P L I E D S C I E N C E S F O R M A N A G E M E N T & C O M M U N I C A T I O N2
► Surface area
83,845 km2
► Population
~ 8 million people
► Capital
Vienna (1.7 millioninhabitants)
► Language
German
► Political system
parliamentary democracy
► 9 federal provinces (states)
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SOME FACTS ABOUT FHWIEN DER WKW (I)
F H W I E N U N I V E R S I T Y O F A P P L I E D S C I E N C E S O F W K W3
► Year of foundation: 1994
► Number of students: 2,638 (1,925 BA students, 713 MA students)
► 8400 graduates
► Number of full-time academic staff: 180 FTE
► Approximately 1000 adjunct lecturers/faculty
► 17 degree programs (BA/MA) and a large number of continuing education programs
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SOME FACTS ABOUT FHWIEN DER WKW (II)
► State-of-the-art study programs with a strong focus on professional practice
► 70 % of academic staff areadjunct faculty and come directlyfrom the business world
► >50 % of students choose one of our part-time degree programs
► 6 semesters (BA), 4 semesters (MA)
► 3 research centers: Strategy & Competitiveness; Corporate Governance and Business Ethics; SMEs & Strategic Change
F A C H H O C H S C H U L E F Ü R M A N A G E M E N T & K O M M U N I K A T I O N4
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PROGRAM PORTFOLIO
BA programs
► Finance, Accounting & Taxation
► Real Estate
► Journalism & Media Management
► Content Production & Digital Media Management
► Corporate Communication*
► Marketing & Sales
► Human Resources Management
► Tourism & Hospitality Management
► Management & Entrepreneurship
MA programs
► Financial Management & Controlling
► Real Estate Management
► Journalism & New Media
► Communication Management
► Marketing & Sales Management
► Organizational & Human ResourceDevelopment
► Leadership in Tourism & Hospitality
► Executive Management*
F H W I E N U N I V E R S I T Y O F A P P L I E D S C I E N C E S O F W K W5
*taught entirely in English
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INTERNATIONALIZATION OF HIGHEREDUCATION – WHAT DO EXPERTS SAY?
What does internationalization in the context of a university/highereducation institution mean?
„… the process of integrating international and intercultural dimensions into the teaching, research and service functions of the institution" (Knight 2003)
"Internationalisation is a commitment, confirmed through action, to integrate international, global and comparative perspectives throughout the teaching, research, and service missions of higher education." (NAFSA 2012)
F H W I E N U N I V E R S I T Y O F A P P L I E D S C I E N C E S O F W K W6
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INTERNATIONALIZATION – WHAT IT ISAND ISN´T!
F A C H H O C H S C H U L E F Ü R M A N A G E M E N T & K O M M U N I K A T I O N7
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WHY FHWIEN IS INTERNATIONALIZING
By promoting internationalization at FHWien der WKW, we aim
► to prepare students for internationalized labor markets,
► for students, faculty and staff to acquire intercultural competences
► to transform FHWien der WKW into an international competitor in the higher education field.
F H W I E N U N I V E R S I T Y O F A P P L I E D S C I E N C E S O F W K W8
„All students will live and work, as graduates, in an increasinglyinterconnected economy and society …“ (Leask, EAIE 2015)
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THE FOUR PILLARS OF FHWIEN‘SINTERNATIONALIZATION STRATEGY
U N I V E R S I T Y O F A P P L I E D S C I E N C E S F O R M A N A G E M E N T & C O M M U N I C A T I O N9
Internationalization
Partnerships
Research
Promotion of mobility
Internationalization@Home +
internationalization of the curricula
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FHWIEN‘S E-LEARNING STRATEGY
F A C H H O C H S C H U L E F Ü R M A N A G E M E N T & K O M M U N I K A T I O N1 0
Virtual Lectures
InvertedClassroom
BlendedLearning
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WHAT ARE KPI?
► Key Performance Indicators (KPIs) …
provide a way to measure how well companies, business units, projects or individuals are performing in relation to their strategic goals and objectives
KPIs provide the most important performance information that enables organizations to understand whether or not the organisation is on track toward its stated objectives
useful decision-making tool for steering organizations
Not only used in business but also in Higher Education
F A C H H O C H S C H U L E F Ü R M A N A G E M E N T & K O M M U N I K A T I O N1 1
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KPI FOR INTERNATIONALIZATION
► Internationalization of teaching
Number of outgoing students (intership and study-abroadsemester)
Number of incoming students Number of teaching units taught by incoming teaching staff Number of teaching units taught by outgoing teaching staff
Number of English-language study programs Number of English-language modules (credits) Number of Double Degree or Joint Degree Programs Number of summer school participations abroad (transfer credits)
F A C H H O C H S C H U L E F Ü R M A N A G E M E N T & K O M M U N I K A T I O N1 2
o Number of online courses taught together with a partner universityabroad
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KPI FOR E-LEARNING
► Distance learning teaching units as a percentage of all teachingunits of a degree program
F A C H H O C H S C H U L E F Ü R M A N A G E M E N T & K O M M U N I K A T I O N1 3
Teaching units of study program
Distance learning teaching units
≤ 25%
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• Training as a Communication Generalist• Broad know-how in the areas of PR, Marketing,
Brand Management, Advertising and beyond • Focus on targeted networking and integration • You’ll be ready and raring to go for your first job
appointment!
Objectives
• Theoretical foundations and basic competences• Deepening know-how in all communication
disciplines in theory and practice • Broad economic and legal basic training • Social skills • Advanced English
Program Content
OBJECTIVES – BA CORPORATE COMMS
F A C H H O C H S C H U L E F Ü R M A N A G E M E N T & K O M M U N I K A T I O N1 4
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FIRST COIL EXPERIENCE
F A C H H O C H S C H U L E F Ü R M A N A G E M E N T & K O M M U N I K A T I O N1 5
Input Teachers
Adobe Connect Session with AUAS – e lecture both sides
Virtual Teamwork
Exkursion with around 80 students(voluntary)
Module „Communication Case
Study“
BA, Corp Comm2. Sem.
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VISIT TO AMSTERDAM
F H W I E N U N I V E R S I T Y O F A P P L I E D S C I E N C E S O F W K W1 6
Inspiring lecture byEmma Coles
Lecturers: Kirstie Riedl, Eva Haug, Nina Trinkl
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STUDENTS IN AMSTERDAM
F H W I E N U N I V E R S I T Y O F A P P L I E D S C I E N C E S O F W K W1 7
Welcome toAmsterdam
Break-out sessionsScavenger Hunt
with „Stroopwafels“
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LESSONS LEARNT
F A C H H O C H S C H U L E F Ü R M A N A G E M E N T & K O M M U N I K A T I O N1 8
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HOPES
F A C H H O C H S C H U L E F Ü R M A N A G E M E N T & K O M M U N I K A T I O N1 9
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EXPECTATIONS
F A C H H O C H S C H U L E F Ü R M A N A G E M E N T & K O M M U N I K A T I O N2 0