united way speak working together to advance the common good airs conference – rochester new york
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May 26, 2010. United Way Speak Working together to Advance the Common Good AIRS Conference – Rochester New York. Objectives. Participants will increase their knowledge about United Way's work. - PowerPoint PPT PresentationTRANSCRIPT
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United Way SpeakWorking together to Advance the Common GoodAIRS Conference – Rochester New York
May 26, 2010
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Objectives
1. Participants will increase their knowledge about United Way's work.
2. Participants will exchange information that will enable strategic partnerships between 2-1-1 and United Ways to flourish.
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Agenda
1. What changes are occurring in the United Way system?
2. How can you position 2-1-1 /I&R as a strategic asset with your United Way?
3. What stories demonstrate 2-1-1's integration with United Ways' agenda?
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United Way Strategic Direction2010 - 2012
Mission
To improve lives by mobilizing the caring power of communities around the world to advance the common good.
Value Proposition
We galvanize and connect a diverse set of individuals and institutions, and mobilize resources, to create long-term change.
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Strategic Imperatives2010 - 2012
1. Advance the common good through the continued evolution to impact and through our commitment to success in the areas of education, income and health
2. Serve as a mobilizing force for social change by bringing LIVE UNITED to life (give, advocate & volunteer)
3. Drive revenue & resource generation for the network and United Way Worldwide by creating a financial engine that funds strategic imperatives and ensures United Way’s long-term growth and sustainability
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United Way. United Way. Advancing the Common Good Advancing the Common Good
EducationHelping children & youth
achieve their potential
• Readiness to achieve in school
• Academic achievement• Productive & engaged
youth
• Increased income• Increased savings• Assets gained and sustained
• Maternal health and infant well-being
• Basic health care coverage and prevention
• Healthy youth and adults
Creating the opportunities for a better life for all by focusing on:Creating the opportunities for a better life for all by focusing on:
Community &
Volunteer
Engagement
2-1-
1
Community
Investm
ent
Public
Poli
cy
Resource
Generatio
n
Income Promoting financial
stability and independence
Health Improving people’s
health
Inclu
sion
&
Partn
ersh
ips
Standards of Excellence
Relationship Building / Mobilization
Mission: To mobilize the caring power of communities to improve lives by advancing the common good.
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System Goals2010 - 2012
• Implement a U.S. national campaign to make meaningful progress on our impact goals that is executed at the national, state and local levels. Develop global goals and frameworks for long-term efforts in education, income and health.
• Establish deeper relationships with individuals and institutions to support our education, income and health goals.
• Grow United Way system donor, volunteer and advocate base and revenue with an increasing percent directed to education, income and health.
• Deepen our system engagement and capacity-building efforts, including those of UWW.
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Nationwide Campaign for the Common Good
Nationwide effort to rally individuals, communities and states to act on education, income and health, which will…
• Develop coordinated and complementary actions at the local, state and national levels to elevate the issues
• Recruit the participation of our existing partners and key allies and coordinate and align activities
• Foster people’s passion and caring about the issues and create the avenues to engage them in making a difference
• Learn from campaigns that have engaged the public in new ways and drove changes in social norms
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Education Mobilization Group Participants
Battle Creek, MI
Columbus, OH
Lafayette, LA
Lancaster, PA
Miami, FL
New Haven, CT
New York, NY
Santa Fe, NM
Spokane, WA
Toledo, OH
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United Ways are in many different places
Tra
nsa
ctio
nal
Res
ourc
es I
n;
Res
ourc
es O
ut
Fo
cuse
d o
n
Pro
gra
m R
esu
lts
Do
ing
Co
mm
un
ity
Ch
ang
e P
roje
cts
A C
om
mu
nit
y C
han
ge
Org
aniz
atio
n
GLOBAL UNITED WAY CONTINUUM
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How can 2-1-1s / I&R and UWs become strategic assets for each other?
How do we facilitate:
• enduring
• productive
• profitable !
• strategic partnerships between UWs and 2-1-1s / I&Rs?
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How 2-1-1 fits into UW Initiatives
Key Principles
• United Way and 2-1-1 are mutually reinforcing
• Both work to support the health & human service system to be impactful, responsive & efficient
• Both are vital to local efforts to address existing and emerging community needs
• Both benefit from understanding the unique roles they can play in each others domain
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What 2-1-1 can do for United Way initiatives
2-1-1 provides a tangible portal to UW work, highlighting successes including successful relationships and can:
• Identify and classify existing community resources in the areas of Health, Income & Education
• Provide detailed reports on the level of requests for resources related to Health, Income & Education
• Cross promote specific United Way initiatives as they related to caller’s needs and requests
• Target callers, by specific demographics or topics, for supplemental surveying or follow-up
• Introduce UW to ethnic and faith-based groups which might inform their objectives
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What United Way can do to support 2-1-1
• Invite or include 2-1-1 representatives to serve on United Way committees or task forces related to initiative work
• Support and fund specific enhancements to 2-1-1 capacity for data mining, analysis and research (some 2-1-1s may not currently have the right skills set or technology)
• Promote 2-1-1 consistently as the number to call for more information around initiatives (with prior communication and agreed upon expectations)
• Collaboratively advocate for 2-1-1 support in the public sector (local, state & federal) for dedicated funding
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Resources
General United Way Worldwide:
• www.liveunited.org
• www.liveunited.org/211
• http://liveunited.org/goals/cg_income.cfm
• http://liveunited.org/goals/cg_education.cfm
• http://liveunited.org/goals/cg_health.cfm
Common Good Forecaster: Exploring the Impact of Education in your Community
• www.measureofamerica.org
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Contacts
Linda Daily
Director 2-1-1 and Disaster ServicesUnited Way Worldwide
703.836.7112 x 474
Tino Paz
Manager 2-1-1United Way Worldwide
407.673.2003
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Thank you