united states coast guard auxiliary district nine eastern region 1 communication services 2005 fall...
TRANSCRIPT
1
United States Coast Guard AuxiliaryDistrict Nine Eastern RegionUnited States Coast Guard AuxiliaryDistrict Nine Eastern Region
COMMUNICATION SERVICES
2005 Fall Conference
October 1 2005
Daniel A Stearns bull DSO-CS
2
INTRODUCTION
Sign-in on the Worksheet Form
DSO-CS
YOUNameFlotillaOffice InterestExperience
3
OVERVIEW
Duties amp Responsibilities
Guidelines
Content amp Interactivity
Marketing
Resources
News
Demonstrations
Question amp Answer
Conclusion
4
DUTIES amp RESPONSIBILITIES
CS OfficersCommon
FSO-CS
SO-CS
DSO-CS
5
Common Duties amp Responsibilities
Attend Meetings
Reports
Personal E-mail
Internet Access
National e-mail directory
Website
Webmaster
Promote among units and members
Monitor all e-mail NETs Monitor national website
Distribute information
Coordinate and cooperate with PB amp PA Officers
Maintain records
Transfer property and records
6
DSO-CS
Supervisor is VCOKnow contents of all sources that p ertain to CS Know Auxiliary resources Supervise and coordinate ADSOrsquosOversee flotilla and division websites Maintain list existing websites Evaluate BOW
Work with DVCs and SOrsquosRequest monthly reportsCollaborate with other Districts Facilitate training Increase awareness with articles Other duties as requestedassigned
7
SO-CS
Supervisor is VCP
Work with DSO and FSOrsquos
Request monthly report from FSOs
Oversee flotilla websites
8
FSO-CS
Supervisor is VFCResponsibility and supervisionKeep Flotilla informed of developmentsFacilitate the information relay process
Distribute electronic information to members without access Monitor your district division and flotilla websitesWork with SO
9
GUIDELINES
Unit Responsibilities Auxiliary Internet Web Sites Policy
Site Notification and Approval Site Identification Links Content Privacy Policy
Website Review
10
Unit Responsibilities
Unit Approval and authorization
Notify DVCndashIW of existence
Independent Sites
Locally Operated and maintained
11
Site Approval amp Authorization
Notify SO-CS DSO-CS DVC-IW
Only Authorized websites Display the Auxiliary Logo
Identified as a USCGAUX
National will approve or require changes
Questions should be sent via the chain
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
2
INTRODUCTION
Sign-in on the Worksheet Form
DSO-CS
YOUNameFlotillaOffice InterestExperience
3
OVERVIEW
Duties amp Responsibilities
Guidelines
Content amp Interactivity
Marketing
Resources
News
Demonstrations
Question amp Answer
Conclusion
4
DUTIES amp RESPONSIBILITIES
CS OfficersCommon
FSO-CS
SO-CS
DSO-CS
5
Common Duties amp Responsibilities
Attend Meetings
Reports
Personal E-mail
Internet Access
National e-mail directory
Website
Webmaster
Promote among units and members
Monitor all e-mail NETs Monitor national website
Distribute information
Coordinate and cooperate with PB amp PA Officers
Maintain records
Transfer property and records
6
DSO-CS
Supervisor is VCOKnow contents of all sources that p ertain to CS Know Auxiliary resources Supervise and coordinate ADSOrsquosOversee flotilla and division websites Maintain list existing websites Evaluate BOW
Work with DVCs and SOrsquosRequest monthly reportsCollaborate with other Districts Facilitate training Increase awareness with articles Other duties as requestedassigned
7
SO-CS
Supervisor is VCP
Work with DSO and FSOrsquos
Request monthly report from FSOs
Oversee flotilla websites
8
FSO-CS
Supervisor is VFCResponsibility and supervisionKeep Flotilla informed of developmentsFacilitate the information relay process
Distribute electronic information to members without access Monitor your district division and flotilla websitesWork with SO
9
GUIDELINES
Unit Responsibilities Auxiliary Internet Web Sites Policy
Site Notification and Approval Site Identification Links Content Privacy Policy
Website Review
10
Unit Responsibilities
Unit Approval and authorization
Notify DVCndashIW of existence
Independent Sites
Locally Operated and maintained
11
Site Approval amp Authorization
Notify SO-CS DSO-CS DVC-IW
Only Authorized websites Display the Auxiliary Logo
Identified as a USCGAUX
National will approve or require changes
Questions should be sent via the chain
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
3
OVERVIEW
Duties amp Responsibilities
Guidelines
Content amp Interactivity
Marketing
Resources
News
Demonstrations
Question amp Answer
Conclusion
4
DUTIES amp RESPONSIBILITIES
CS OfficersCommon
FSO-CS
SO-CS
DSO-CS
5
Common Duties amp Responsibilities
Attend Meetings
Reports
Personal E-mail
Internet Access
National e-mail directory
Website
Webmaster
Promote among units and members
Monitor all e-mail NETs Monitor national website
Distribute information
Coordinate and cooperate with PB amp PA Officers
Maintain records
Transfer property and records
6
DSO-CS
Supervisor is VCOKnow contents of all sources that p ertain to CS Know Auxiliary resources Supervise and coordinate ADSOrsquosOversee flotilla and division websites Maintain list existing websites Evaluate BOW
Work with DVCs and SOrsquosRequest monthly reportsCollaborate with other Districts Facilitate training Increase awareness with articles Other duties as requestedassigned
7
SO-CS
Supervisor is VCP
Work with DSO and FSOrsquos
Request monthly report from FSOs
Oversee flotilla websites
8
FSO-CS
Supervisor is VFCResponsibility and supervisionKeep Flotilla informed of developmentsFacilitate the information relay process
Distribute electronic information to members without access Monitor your district division and flotilla websitesWork with SO
9
GUIDELINES
Unit Responsibilities Auxiliary Internet Web Sites Policy
Site Notification and Approval Site Identification Links Content Privacy Policy
Website Review
10
Unit Responsibilities
Unit Approval and authorization
Notify DVCndashIW of existence
Independent Sites
Locally Operated and maintained
11
Site Approval amp Authorization
Notify SO-CS DSO-CS DVC-IW
Only Authorized websites Display the Auxiliary Logo
Identified as a USCGAUX
National will approve or require changes
Questions should be sent via the chain
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
4
DUTIES amp RESPONSIBILITIES
CS OfficersCommon
FSO-CS
SO-CS
DSO-CS
5
Common Duties amp Responsibilities
Attend Meetings
Reports
Personal E-mail
Internet Access
National e-mail directory
Website
Webmaster
Promote among units and members
Monitor all e-mail NETs Monitor national website
Distribute information
Coordinate and cooperate with PB amp PA Officers
Maintain records
Transfer property and records
6
DSO-CS
Supervisor is VCOKnow contents of all sources that p ertain to CS Know Auxiliary resources Supervise and coordinate ADSOrsquosOversee flotilla and division websites Maintain list existing websites Evaluate BOW
Work with DVCs and SOrsquosRequest monthly reportsCollaborate with other Districts Facilitate training Increase awareness with articles Other duties as requestedassigned
7
SO-CS
Supervisor is VCP
Work with DSO and FSOrsquos
Request monthly report from FSOs
Oversee flotilla websites
8
FSO-CS
Supervisor is VFCResponsibility and supervisionKeep Flotilla informed of developmentsFacilitate the information relay process
Distribute electronic information to members without access Monitor your district division and flotilla websitesWork with SO
9
GUIDELINES
Unit Responsibilities Auxiliary Internet Web Sites Policy
Site Notification and Approval Site Identification Links Content Privacy Policy
Website Review
10
Unit Responsibilities
Unit Approval and authorization
Notify DVCndashIW of existence
Independent Sites
Locally Operated and maintained
11
Site Approval amp Authorization
Notify SO-CS DSO-CS DVC-IW
Only Authorized websites Display the Auxiliary Logo
Identified as a USCGAUX
National will approve or require changes
Questions should be sent via the chain
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
5
Common Duties amp Responsibilities
Attend Meetings
Reports
Personal E-mail
Internet Access
National e-mail directory
Website
Webmaster
Promote among units and members
Monitor all e-mail NETs Monitor national website
Distribute information
Coordinate and cooperate with PB amp PA Officers
Maintain records
Transfer property and records
6
DSO-CS
Supervisor is VCOKnow contents of all sources that p ertain to CS Know Auxiliary resources Supervise and coordinate ADSOrsquosOversee flotilla and division websites Maintain list existing websites Evaluate BOW
Work with DVCs and SOrsquosRequest monthly reportsCollaborate with other Districts Facilitate training Increase awareness with articles Other duties as requestedassigned
7
SO-CS
Supervisor is VCP
Work with DSO and FSOrsquos
Request monthly report from FSOs
Oversee flotilla websites
8
FSO-CS
Supervisor is VFCResponsibility and supervisionKeep Flotilla informed of developmentsFacilitate the information relay process
Distribute electronic information to members without access Monitor your district division and flotilla websitesWork with SO
9
GUIDELINES
Unit Responsibilities Auxiliary Internet Web Sites Policy
Site Notification and Approval Site Identification Links Content Privacy Policy
Website Review
10
Unit Responsibilities
Unit Approval and authorization
Notify DVCndashIW of existence
Independent Sites
Locally Operated and maintained
11
Site Approval amp Authorization
Notify SO-CS DSO-CS DVC-IW
Only Authorized websites Display the Auxiliary Logo
Identified as a USCGAUX
National will approve or require changes
Questions should be sent via the chain
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
6
DSO-CS
Supervisor is VCOKnow contents of all sources that p ertain to CS Know Auxiliary resources Supervise and coordinate ADSOrsquosOversee flotilla and division websites Maintain list existing websites Evaluate BOW
Work with DVCs and SOrsquosRequest monthly reportsCollaborate with other Districts Facilitate training Increase awareness with articles Other duties as requestedassigned
7
SO-CS
Supervisor is VCP
Work with DSO and FSOrsquos
Request monthly report from FSOs
Oversee flotilla websites
8
FSO-CS
Supervisor is VFCResponsibility and supervisionKeep Flotilla informed of developmentsFacilitate the information relay process
Distribute electronic information to members without access Monitor your district division and flotilla websitesWork with SO
9
GUIDELINES
Unit Responsibilities Auxiliary Internet Web Sites Policy
Site Notification and Approval Site Identification Links Content Privacy Policy
Website Review
10
Unit Responsibilities
Unit Approval and authorization
Notify DVCndashIW of existence
Independent Sites
Locally Operated and maintained
11
Site Approval amp Authorization
Notify SO-CS DSO-CS DVC-IW
Only Authorized websites Display the Auxiliary Logo
Identified as a USCGAUX
National will approve or require changes
Questions should be sent via the chain
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
7
SO-CS
Supervisor is VCP
Work with DSO and FSOrsquos
Request monthly report from FSOs
Oversee flotilla websites
8
FSO-CS
Supervisor is VFCResponsibility and supervisionKeep Flotilla informed of developmentsFacilitate the information relay process
Distribute electronic information to members without access Monitor your district division and flotilla websitesWork with SO
9
GUIDELINES
Unit Responsibilities Auxiliary Internet Web Sites Policy
Site Notification and Approval Site Identification Links Content Privacy Policy
Website Review
10
Unit Responsibilities
Unit Approval and authorization
Notify DVCndashIW of existence
Independent Sites
Locally Operated and maintained
11
Site Approval amp Authorization
Notify SO-CS DSO-CS DVC-IW
Only Authorized websites Display the Auxiliary Logo
Identified as a USCGAUX
National will approve or require changes
Questions should be sent via the chain
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
8
FSO-CS
Supervisor is VFCResponsibility and supervisionKeep Flotilla informed of developmentsFacilitate the information relay process
Distribute electronic information to members without access Monitor your district division and flotilla websitesWork with SO
9
GUIDELINES
Unit Responsibilities Auxiliary Internet Web Sites Policy
Site Notification and Approval Site Identification Links Content Privacy Policy
Website Review
10
Unit Responsibilities
Unit Approval and authorization
Notify DVCndashIW of existence
Independent Sites
Locally Operated and maintained
11
Site Approval amp Authorization
Notify SO-CS DSO-CS DVC-IW
Only Authorized websites Display the Auxiliary Logo
Identified as a USCGAUX
National will approve or require changes
Questions should be sent via the chain
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
9
GUIDELINES
Unit Responsibilities Auxiliary Internet Web Sites Policy
Site Notification and Approval Site Identification Links Content Privacy Policy
Website Review
10
Unit Responsibilities
Unit Approval and authorization
Notify DVCndashIW of existence
Independent Sites
Locally Operated and maintained
11
Site Approval amp Authorization
Notify SO-CS DSO-CS DVC-IW
Only Authorized websites Display the Auxiliary Logo
Identified as a USCGAUX
National will approve or require changes
Questions should be sent via the chain
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
10
Unit Responsibilities
Unit Approval and authorization
Notify DVCndashIW of existence
Independent Sites
Locally Operated and maintained
11
Site Approval amp Authorization
Notify SO-CS DSO-CS DVC-IW
Only Authorized websites Display the Auxiliary Logo
Identified as a USCGAUX
National will approve or require changes
Questions should be sent via the chain
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
11
Site Approval amp Authorization
Notify SO-CS DSO-CS DVC-IW
Only Authorized websites Display the Auxiliary Logo
Identified as a USCGAUX
National will approve or require changes
Questions should be sent via the chain
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
12
Site Identification
Identification in the codeltHTMLgt ltHEADgt ltTITLEgt US Coast Guard Auxiliary - Ninth District Eastern Regionlt frasl TITLEgt ltHEADgt
Proper IdentificationUSCGAUX amp UnitGraphic or TextltIMG SRC=imageauxban85gif ALT=US Coast Guard Auxiliarygt
Recommend ALL graphics and links use ALTTITLE
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
13
Links
USCG amp USCGAUX Links National Web site Relevant district division and flotilla sites
Internal Site LinksLegitimate business objectiveNo endorsementGood taste and not discreditingValue added source of information Service directly related to activities
Link Disclaimer FunctionalExternal Links
Ensure they depict the purpose and intent of your site
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
14
Content
Developed and maintained for levelFurther objectivesAccurate current concisely stated and understandableIndication of original source No approval for Reproductions of official information intended for public distribution Approval required for all other informationNo posting of inappropriate informationNo use of the Official Auxiliary Seal Pages Load QuicklyEmail address or MAILTO
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
15
Privacy Policy Statement
Personal Data collection
Surveys Questionnaires or Registration Forms
Inform users
Reason to collect data
Limited access and use
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
16
AUXILIARY INTERNET WEB SITES POLICY
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
17
Review Process
Auxiliary Internet Site Checklist
Overlooked RequirementsTitle Tag
ALT Tag on title graphics
Privacy Policy
Timely follow-up on changes
Work Together
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
18
CONTENT amp INTERACTIVITY
ldquoOriginal content
is the most important trait
of a great Web siterdquo
ldquoThe second most important trait
a Web site should have is interactivityrdquo
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
19
CONTENT
Would you read a publication each month if every issue was identical
Our unit publication needs articles to be successful so do our websites
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
20
CONTENT
Keys Timely Fresh amp Relevant ContentUser InteractionCredible original contentValuable not lots of data Customize and target your contentResponsiveEasy to read
Think one-to-one Web sites
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
21
CONTENT - Ideas
News
Events
Calendar
Weather
Photographs
Articles
Schedules
Search
Guestbook
Discussion
Forms
Documents
Links
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
22
CONTENT - Sources
Concepts and trends that will reduce duplication of effortAnswers to common questions
Where to obtain content
Elected Officers
Members
PA amp PB
RSSXML
Syndication
Staff Officers
Discussion
Forms
Documents
Links
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
23
CONTENT
Many sites are lists that someone else has already doneDominate a subject area become the site for that subject Have a secure and automated server
Tracking AutomationSearchingSecurity
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
24
INTERACTIVITY
Do we learn better from a preacher or a facilitator
Interaction helps us focus and retain more as our websites become interactive people will reside and realize more
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
25
INTERACTIVITY
KeysGood interactivity engages the user makes your site memorable Be well-organized Use an appropriate metaphor Fill a niche
ldquoUsers equate poor organization with poor site designrdquo
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
26
INTERACTIVITY - Ideas
User InteractionVotingPollingDiscussionQampAPhotographsArticlesRegistrations
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
27
MARKETING
ldquoThe Web is an interactive dynamic and rapidly changing novel communications medium that should reflect your website in a well-organized edited and timely original content set in an attractive interactive and consistent formatrdquo
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
28
MARKETING
On-going Campaign Who are we targetingWhat are we trying to accomplishWhen will they get the informationWhere do people find usHow do we send the message
Professional ImageOur Conundrum
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
29
MARKETING ndash WHO
Who are we targetingNew Members
Current Members
Public
BoatersAviators
Others
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
30
MARKETING ndash WHAT
What are we promotingPublic Information
Member Information
Recruiting
Aux Services
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
31
MARKETING ndash WHEN
24 Hours per Day
7 Days per Week
52 Weeks per Year
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
32
MARKETING ndash WHEREhellip
Where do we find your siteSearch Engine
Crawler-based
Human-powered
Meta Tag
Research and Linking
Pay Services
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
33
MARKETING ndash How
How do you find out about web sites Search Engine
Other Web Sites
TV Shows
Periodicals
People
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
34
PROFESSIONALISM
We are representatives of the US Coast Guard
Our Websites need to represent the professional image of our organization
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
35
PROFESSIONALISM - GUIDELINES
Templates
Formatting
Your Storefront
Navigation
Fonts
Colors
Graphics
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
36
CS Officers Conundrum
What do people think when we say USCG or USCGAUX
What about the other activities Photographers Writers Computer Professionals Cooks Medical Environment Aviators Communicationshellip
So the dilemma isHow do we target skilled individuals who would be a tremendous asset to our volunteer organization and the USCG that may not have interests in ldquowaterrdquo
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
37
RESOURCES
CS Guidehttpcsguideauxservicesorgindexphp
AIRShttpwwwuscgauxorg~airs
AUX-04 ldquoCrdquo Schoolhttpcschoolauxservicesorgaux04
Web Support Directory
Public Affairs Guide
Publications Guide
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
38
NEWS
Unit Website Migration
2006 Best of the Web
DHS Logo
Reports
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
39
DEMONSTRATIONS
Technical ConceptsHTMLPHPSSI
Software ToolsFTPFrontpage
Other
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
40
QUESTION amp ANSWERS
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-
41
CONCLUSION
Please ensure you have signed the workshop form
- INTRODUCTION
- OVERVIEW
- DUTIES amp RESPONSIBILITIES
- Common Duties amp Responsibilities
- DSO-CS
- SO-CS
- FSO-CS
- GUIDELINES
- Unit Responsibilities
- Site Approval amp Authorization
- Site Identification
- Links
- Content
- Privacy Policy Statement
- AUXILIARY INTERNET WEB SITES POLICY
- Review Process
- CONTENT amp INTERACTIVITY
- CONTENT
- Slide 20
- CONTENT - Ideas
- CONTENT - Sources
- Slide 23
- INTERACTIVITY
- Slide 25
- INTERACTIVITY - Ideas
- MARKETING
- Slide 28
- MARKETING ndash WHO
- MARKETING ndash WHAT
- MARKETING ndash WHEN
- MARKETING ndash WHEREhellip
- MARKETING ndash How
- PROFESSIONALISM
- PROFESSIONALISM - GUIDELINES
- CS Officers Conundrum
- RESOURCES
- NEWS
- DEMONSTRATIONS
- QUESTION amp ANSWERS
- CONCLUSION
-