A package delivery company

“What can Brown do for

you”

UNITED PARCEL SERVICE

Nur Syazwani BahorSiti Aishah Razak

Nurul Izzati Hassan Nudin Nurul Akmal IbrahimZati ‘Afifah Ismahadi

HISTORY• Headquartered in Georgia, United States

• Employees: more than 400,000 people

• Delivers more than 15 million packages a day to

6.1 million customers in more than 220 countries and

territories around the world

• Well known for its brown trucks, internally known as

package cars

• UPS’ slogan “What can Brown do for you”

emphasizes the company’s ability to provide services to

almost any one in the world, at any address.

1907 •Started as American Messenger Company in Washington

1919 •Changed name to United Parcel Service

1930 •Expanded to NYC•Vehicles painted to brown1

950

• Expanded across USA

1952

• Expansion of air service • Reach 50 states

1981

• Purchased the first aircraft

1992 •Added electronic package tracking

1994 •Launched its website

1996 •Added ability to see real-time image of receiver’s signature

1985

• International delivery to 6 European countries

1988

• Launched UPS Airlines

1989

• Expanded to more than 175 countries

1999

• Sold 10% of its stock as part of its initial public offering

2000

• Offered services such as rate calculation and transit times to wireless devices

2008

• Economic downturn

2009• Joint venture with Turkish partner

Question 1

How does the intentional focus of UPS on sustaining the natural

environment relate to goal setting for the entire UPS organization?

Main goal setting of UPS

Needs of customers Caring and responsible

Enabling and leading commerce around the globe

What are the UPS efforts on sustaining natural

environment?

Provides carbon neutral shipping

Using alternative fuel vehicles

Reducing airlines emissions

Eco responsible packaging program

Question 2

What do you feel is the motivation behind UPS and its

attention to the natural environment in which it exist?

Motivating the workers

Regarding to UPS background :Team leader strong leadershipNot influence by the situationMeets needs of customers

Motivating the workers

Regarding to management theory:How people make choices to work

hard or not?-individual preferences-available rewards-possible outcomes

Motivating the workers

MotivationExpectancy

Instrumentality

Valence

UPS attentions to the natural environment

Using alternative fuel vehicles

Optimizing delivery routes

Using a system to calculate the most efficient air routes

Reducing the number of engines used in taxiing

Question 3

Why was UPS able to effectively manage its operations through such

a significant downturn in the economy? Do you feel that other companies would fare as well as

UPS? Why?

How UPS manage to operate during economic downturn?

Withstand to economic downturn

Continue to operate efficiently

Strengthening and sustaining its

operation

How UPS manage to operate during economic downturn?

Still seeking opportunities to expand its operation

Every business unit find a way to manage their cost

Every functions begin to read and develop plans to stay afloat and be prudent during the big turn

Can other companies survive as UPS? Why?

Seek supporters and advisor

Make customers’ satisfaction as priority

Advertise or sell

Revisit the business plan

Can other companies survive as UPS? Why?

Expand relationships with existing clients or more sign more long-term deals

Seek new business opportunities

Form alliances

Question 4

Research the expansion of UPS into a new country. What challenges did it face in establishing itself in this

new market? How was UPS prepared to meet these challenges?

Expansion to New CountryWEST COAST

EAST COAST

INTERNATIONAL

• Oakland in

California

• Los Angeles

• All major

urban areas

• Large

department in

New York City,

New Jersey,

and Newark.

• 48 contiguous

state

• Alaska

• Toronto

• Europe

•>200 countries

1919-1929 1975-now1930-1974

Competition from other

courier services

STEPS TAKEN CHALLENGES

Lagging in technology

and expertise

Customer’s

confidence • Offer money back guarantee• Improve delivery times

• Improves technology

• Hires expert workers

• differentiate its product while maintaining cost effectiveness.