united methodist communications and online communication
TRANSCRIPT
mindframecampaign.org
73,000People who have an interest
in the United Methodist Church
7.6%of all donations in 2010
were given onlinesource: Blackbaud Giving Index 2010
1 BillionTweets Sent a Week
source: Twitter.com
182%increase in mobile users
using Twittersource: Twitter.com
101MLinkedIn Members
source: LinkedIn.com
$29.5 Bnwill be spent on mobile
apps in 2013source: Gartner 2010
6.5 TrillionSMS messages sent
in 2010source: Informa telecoms and media
However...there is a problem
with statisticsand trends
We focus everything on brand awareness
from benches and billboards to direct mail and event
marketing
We forget that the shift is to the individual
It is about WHO instead of how many
Activity
Stories give us context and context helps us
understand things
Stories inspire more people to action
Being Passionate• What are your goals?• How do you want to change the world?• What makes you tick?
Being Relevant
• What makes you different?• What are you good at?• What do you see trending in your world?
Being Networked• Attend events• Give back to the community• Build a circle of trust
Being Consistent
• Create valuable content• Never stray from You• Always be hustling
Being Socially Relevant
Networking
CommunityDistribution
ContentVideoDistribution
1. PersonalDevelopment
2.StartWriting
tumblr.comwordpress.com
3. Listening
Google.com/alerts
4. Building YourNetwork
CurrentContacts
Networking
5. BrandAwareness
6. Support theInfluencers
What does it mean to be an
influencer?
Lunch
3 Types of Social Currency
• Organizational• Donor / Member• The Changed
Activity
The Enhancement of Social Currency:
Social Commerce
Starting to Capture• Current Donor or Member Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution
Capturing is about engagement with
people
Educate people on what you offer, how
and why
How do you change the world?
Compel to opt-in and JOIN the community of
people who support the brand.
Ask individuals to give via mail, email,
Facebook, Twitter, and text messaging
They first need to be involved in the process
in order to deliver the right messaging, technology, and
product
How do you define a transaction?
What is true engagement?
Allow new and past donors to share their experience working with your company
Make it easy to share.
Always.
9 Things To Start Doing, Now.
Evaluation
• Weekly reporting• Share accountability
Data should not only be used to report...
but to inform.
Analyze Engagement
• Last year, actual• This year, projected• What will close the gap?
Social Currency & Commerce
• What works, not what’s been done• Quantify results, not hope
Collaborate
• REAL partnerships• Leverage resources
Plan
• Technology is not the strategy• Don’t hire a consultant• Get ahead of the curve
Integrate
• Communication• Media• Message
Innovate Slowly
• Perfect Basics• Set reasonable expectations
Change Conditions
• Recalibration, not replication• Ask why and plan accordingly
Listen to the Market
• You serve the community not just the need
Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Company: MindFrameCampaign.org• Email: [email protected]• Phone: 1-765-610-5965