united country bed&breakfast presentation

8/8/2019 United Country Bed&Breakfast Presentation

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FIND YOUR FREEDOM®

11 FIND YOUR FREEDOM®

UNITED COUNTRY’S BED &

BREAKFASTREAL ESTATE SOLUTIONS

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FIND YOUR FREEDOM®



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FIND YOUR FREEDOM®

UNITED COUNTRY OVERVIEWListing Data

349 Bed & Breakfast Property Listings

$162M Value of Bed & Breakfast Property Listings

9,749 Bed & Breakfast Property Acres Listed

Sales Data

$81M Annual Bed & Breakfast Sales

$2.5M Largest Bed & Breakfast Sale

$252,586 Average Bed & Breakfast Sale

Buyer Leads

12,708 United Country Exclusive Bed & Breakfast Leads

30,000+ Bed & Breakfast Property Institutional and Individual Investors



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FIND YOUR FREEDOM®

Over 83 Years of Innovation and Experiencein Marketing Real Estate

UNITED COUNTRY OVERVIEW• U.S. and Global Marketing Campaigns

• National Advertising of Properties• Exclusive Catalogs (7)• 3rd Party Relevant Website Advertising (+160)• National U.S. Magazines (65+)• Major U.S. Newspapers (100+)• Cable TV, Radio

• Public Relations

• Website Development and Implementation

• Advanced Internet Marketing

• Search Engine Optimization (SEO)

• Lead Generation and Management

• #1 Ranked Real Estate Franchise & #19 Overall Franchise

(Dun & Bradstreet’s 2009 Allstar Franchise Ranking,

Allbusiness.com)

• Recognized by The Wall Street Journal in

the top 1% of all franchises



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FIND YOUR FREEDOM®

UNITED COUNTRY OVERVIEW

The most comprehensive andeffective real estate marketing

system in the U.S.

Conventional sales methods

Auction services

Proprietary database of over 300,000 buyers of lifestyle

properties

Proprietary media assets

– 7 real estate lifestyle publications

– 1,100+ websites



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FIND YOUR FREEDOM®

UNITED COUNTRY’S

“AMERICAN TREASURES” CATALOG

United Country exclusive magazine

Featuring historic homes and bed

and breakfast properties

40,000 annual circulation to highly

targeted prospective buyers

3.1x pass along rate for each

magazine

In continuous publication since 1993

Over 500,000 in cumulative

circulation

Loyal following of readers and

subscribers





BREAKFAST REAL ESTATE GROUP






For the past twenty six years, Pamela Lanier has

been at the forefront of the travel industry

especially in print and Internet publications. She

is promoted as the “undisputed leader in the Bed

& Breakfast industry” and is the author and

editor of over 12 travel guides and 5 cookbooks,

including The Complete Guide to Bed &

Breakfasts Inns and Guest houses,

International which is currently in its 26th year

and has sold more than 2 million copies

worldwide – making it one of the best-selling

travel books of all time.Pamela Lanier, National Director of

United Country’s Bed & Breakfast Real Estate

Group






Pamela is the director of Bed & Breakfasts,

Inns and Guesthouses International, with a

membership of over 8,500 inns. This is the

largest organization dedicated to promoting the

Bed & Breakfast Industry worldwide. Her

websites www.Travelguides.com and

www.lanierbb.com, online leaders since 1992,were rated Best Bed and Breakfast site by

Yahoo IL. Pamela also edits several

newsletters, gives interviews to diverse

publications, appears on travel specials for

CNN, sits on three councils of the American

Hotel and Lodging Association (AHLA), andspeaks at numerous travel, publishing and

hospitality conferences around the world.

http://www.travelguides.com/

http://www.lanierbb.com/

http://www.lanierbb.com/

http://www.travelguides.com/




technology, titlesignage 1031 exchange on-line print

solution

specialty printing

lifestyle media

partnerland stewardship

and property

marketing

client satisfactionassurance

internet

optimization agency

land stewardship

and property

marketing

on-line auctions

on-line postings

UNITED COUNTRY’S

STRATEGIC PARTNERS

student leadership

home

mortgage

land finance home warranty

agricultural equipment

preferred client pricing

equine nutrition

commercial property

marketing

national TV and radio

marketing

http://www.rmef.org/home




UNITED COUNTRY’S BLENDED MODEL

OF REAL ESTATE MARKETING





TOP RANKED WEBSITE…

MORE EXPOSURE FOR YOUR PROPERTIES

• #1 Ranked website in thecategory – 900,000+ visitors per month – Over 26 minutes average visit

time – 120 million hits per month

• Over 1,100 websites thatgenerate more than double theexposure of your property to

buyers across the U.S. and fromover 140 international markets

• Extensive advertising on 3 party relevant websites




EXCLUSIVE BED & BREAKFAST PROPERTY

WEBSITE




SEARCH ENGINE INDEXING AT THE

LISTING LEVEL




Objectives:1. Ensure UC office listings are on the most searched general real estate sites

1. Ensure buyer information is protected for UC offices

Primary Sites Google

Zillow Trulia Yahoo Homescape UC Custom Lifestyle Sites

Note: These sites are in addition to over 800 owned sites and 160 3rd party sites.

AUTOMATIC UPLOADS TO THE

BIGGEST REAL ESTATE SITES

http://www.homescape.com/

http://www.trulia.com/




More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings

– 7 Exclusive nationally distributed real estate catalogs – National .Com Catalog, Real Estate Samplers, Business Bulletin

– Coastal & Waterfront, Mountain, American Treasures, and Premier Properties

– Advertising on the #1 Country Real Estate website and over 1,100 office and UC

specialty websites – Internal SEO team and #1 SEO exclusive retained agency

– Regular advertising in over ty websites, 65 magazines and 100 newspapers – Advertise listings 52 weeks a year

– Only real estate company to advertise listings nationally Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation

VALUE TO OUR CLIENTS




Property Marketing

Differentiated

ClientExperience

• US national advertising of properties• Prospect database, direct mail• Magazine, newspaper and TV advertising• Exclusive catalogs and affinity programs

Technology

• #1 Lifestyle Real Estate Website• Continual SEO Optimization• List party sites• Exclusive website partnerships• Fully automated marketing tools

Ancillary Services

Geographic Reach

VALUE TO OUR CLIENTS



20 FIND YOUR FREEDOM® 2020 FIND YOUR FREEDOM®


BREAKFASTREAL ESTATE SOLUTIONS


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