Unit4 Unit4

郧阳师专英语系商务英语精读课程组郧阳师专英语系商务英语精读课程组

Text: Text: BargainsBargains

• Teaching Aim • 1. Learn something about bargains; • 2. Talk something about bargains.• Important Points• 1. Comprehend the meaning of the text • 2. Get familiar with the key words or phras

es

• extort 勒索 • innocent 头脑简单的 • board 董事会 , decent 公平的• novelty 新奇事物 , fade 褪色• whereupon 因此• breathtaking 令人吃惊的• impertinence 不适当

• pensioner 领取养老金者• accuse 指控，• outrage 激怒• defense 辩护• circular 圆的 , saw 锯• seemingly 似乎 ,

• sane 心智健全的• Persian 波斯的• trifle 少量 , 有点• extravagant 奢侈的

• chop 排骨 • tremendous 巨大的• pile 堆 • quest 探寻 • sticky 粘性的• prohibit 禁止• to start with 首先 ; 起初• might 还是 ( 做…… ) 的好• for the sake of 为……的缘故 ,

• in one’s defense 为……褚护• as though 似乎• for one’s lifetime 一生

• pile up 堆积• serve sb. right 活该• all the same 尽管如此• fall for 上…的当 .

• Difficult Points

• 1. Answer the questions about bargains;

• 2. There are many new words in the text;

• 3. Translate some difficult sentences of the text into English.

• Teaching Methods

• 1. Discussing and summarizing the main idea about the text;

• 2. Memorizing the new words;

• 3. Explaining the difficult words or sentences and making some examples

• Procedure:

• 1. Warm-up;

• 2. Text diving

• 3. Language focus;

• 4. Sum up and assign homework.

• Homework

• 1. On Exercise-Book:

• 2. Read the new words correctly and read the text fluently;

• 3. Do the exercises

• Time 90 minutes

Part OnePart One: 15 minutes: 15 minutes

• I. Warming-up

• 1. What does the word “bargain” mean to you? Work with your partner and find the possible definitions of this word and write them down here.

• Bargain means ---

• 1 ） an effective sales technique to encourage customers to purchase. 有效的销售技术，以鼓励顾客购买。

• 2 ） something offered, sold or bought cheap. 提供一些出售或购买的优惠。

• 3 ） an opportunity not to be missed to buy something at a price lower than usual. 不要错过购买一些低于平常价格的机会。

• 4 ） a trick to make you buy something that you don’t really need. 用技巧使你买不真正需要的东西。

• 5) to negotiate over the terms of an agreement or contract. 谈成一项条款或合同的协议。 6) to negotiate with the seller for the purpose of bringing the price down. 进行谈判的目是，使卖方价格下降。

• 7) a good way to save money. 一个可以省钱的好方法。

• 8) an unusual way of “making” money. 一个不寻常的“挣钱”方式。

• 9) a way of making expensive products appear cheap.

• 是一种使贵的产品看起来很便宜的方式。

• 2. Work with your partner and write out words about places where people go for bargains.

• discount store 折扣商• garage sale 现场旧货出售• chain store 连锁商店 • five and ten cent store ／ dime store 廉价

商店• grocery store 杂货店 • e-business in the Internet 网上交易

• supermarket 超级市场 • auction market 拍卖市场• sky market 露天市场• flea market 跳蚤市场 ( 旧货和廉价商品市

场 )

• night market 夜市 • public produce market 农产品零售市场• street market 路摊• secondhand market 旧货市场

II. Pair works: II. Pair works:

• 1. Do you often bargain with shop assistants when you buy things?

• 2. Do you often look around the shops for bargains?

• 3. Where or when are you most likely to find a bargain?

• 4. Have you ever bought anything that you didn’t need just because you thought it was a bargain?

• 5. What was the best bargain you have found? Describe it to your classmates.

Part TwoPart Two: 10 minutes: 10 minutes• Structure of Reading I

• Part I (Paragraph 1)

• Introduction: the recent definition of a bargain.

• A bargain is a dirty trick to extort money from the pockets of silly and innocent people.

• Part II (Paragraph 2)

• Explanation of how a new product is sold.

• Part III (Paragraph 3-6)

• Explanation of people’s reactions to bargains.

• 1) People react in the same way to small price reduction as they do to big ones.

• 2) People often buy things they don’t want just because they are bargains.

• 3) Some people seem to believe that they can make money when they buy a bargain.

• 4) Some people think buying in bulk is a cheap way of buying.

Part IV (Paragraph 7)Part IV (Paragraph 7)

• Conclusion: To offer bargains is a commercial trick to make the poor poorer. When greedy fools fall for this trick, it serves them right.

1.bargain1.bargain1) bargain 1) bargain n. n. something bought cheapsomething bought cheaply or for less than its than its usual prily or for less than its than its usual pri

ce ce 便宜货；廉价货便宜货；廉价货e.g. I might buy a TV, if I can find a bae.g. I might buy a TV, if I can find a ba

rgain in the sales.rgain in the sales. The shoes are a bargain at $22. The shoes are a bargain at $22.

2)2) n. n. an agreement an agreement 协议；交易协议；交易

• Part Three: 30’ .Ⅰ Key Language Points

• [ 相关搭配 ]

• make/strike a bargain 达成协议• e.g. We have made a bargain that he’ll do

the shopping and I’ll cook.

• drive a hard bargain 达成非常有利于自己的协议

• 3) vi. to discuss the conditions of a sale, agreement, etc. 讲价钱；讨价还价

• e.g. The worker bargained for better pay.

• 2.trick

• 1) n. something one does in order to deceive someone else 骗局；花招；诡计

• e.g. He pretended to be ill, but it was just a trick.

• [ 相关搭配 ]

• dirty/mean/rotten trick 下流的 / 无耻的 /卑鄙的诡计

• 2) n. something one does to surprise someone else or make other people laugh 恶作剧

• [ 相关搭配 ]• play a trick on sb. 捉弄某人• e.g. The girls were always playing tricks on

their teachers.• 3) n. a clever way of doing something that

works very well 诀窍；技巧• e.g. A salesman should know all the tricks

of the trade.• 4) vt. To deceive someone in order to get s

omething from them or to make them do something. 欺骗；诱骗；哄骗

• 3.extort: vt. to illegally force someone to give one money by threatening them 敲诈；勒索

• [ 相关搭配 ]

• extort sth. from /out of sb. 勒索；强抢• e.g.]Landlords tried to cover their losses

by extorting high rents from tenants.

• [ 相关词 ]

• extortion n. 敲诈；勒索• e.g. He faces charges of kidnapping and

extortion. 他面临诱拐和敲诈的指控。

• 4. innocent • 1) adj. not having much experience of life, so that

one is easily deceived; native 天真无邪的；涉世不深的

• e.g. He’s so innocent that anyone can take advantage of him.

• 2) adj. not guilty of a crime 无罪的• e.g. Nobody would believe that I was innocent.• [ 相关搭配 ]• innocent victims/bystanders/people 无辜的受害者

/旁观者 / 人们• [ 相关词 ]• innocence n. 清白无罪；单纯；天真• e.g. In our innocence we believed everything we w

ere told.

• 5.novelty• 1) n. the quality of being new, unusual, and int

eresting 新颖；新奇性• e.g. I enjoyed living in Paris at first but the nov

elty soon wore off.• 2) n. something new and unusual which attract

s people’s attention and interest 新奇的事物• e.g. Cars were still something of a novelty at th

e beginning of last centaury.• [ 相关词 ]• novel adj. 新颖的；新奇的• e.g. That’s a novel idea-opening an English res

taurant in France.

• 6.turn sth. into sth.: to change from one thing into another (usu. by magic)

• e.g. The witch had turned them all into stone.

• rush to do sth.: to do something very quickly and without delay 匆匆做（某事）

• e.g. I rushed to pack my suitcase before she came back.

• breathtaking: adj. very impressive, exciting or surprising 使人兴奋的；惊险的

• e.g. The guest house was on the side of the cliff, with breathtaking views of the ocean below.

• 7. impertinence: n. the state of being rude or not respectful 不礼貌 ; 莽撞无礼

• e.g. His superiors were outraged by his impertinence in suggesting a solution they hadn’t considered.

• [ 相关词 ]

• impertinent adj. 不礼貌的 ; 莽撞无礼的• e.g. The question about her age is very im

pertinent.

• 8.for the sake of : in order to help, please, improve someone or something 为了……的缘故

• e.g. He moved to the seaside for the sake of his heath.

• 9.plead

• 1) vi./vt. to state in a court of law whether one is guilty of a crime (在法庭上 )承认( 有罪 );申辩

• [ 相关搭配 ]

• plead guilty /not guilty /innocent

• e.g. Henry pleaded not guilty to the charge of murder.

• 2) vi. to ask for in a sincere and emotional way 恳求 ; 央求

• e.g. The hostage’s families pleaded for their safe return.

• 10. outrage:• 1) vt. to make someone feel very angry and shoc

ked 使某人震怒 ; 激起某人的义愤• e.g. People were outraged at the idea of releasin

g the mass murderer.• 2 ) n. a feeling of great anger and shock 愤慨 ; 义愤 ; 震怒

• e.g. The injustice of the situation filled him with a sense of outrage.

• outrageous: adj. Very shocking and extremely unfair or offensive 骇人的 ; 蛮横的

• e.g. I can’t believe he’s been allowed to spread such outrageous lies!

• 11. in one’s defense: to protect against attacks 为……辩护 /答辩

• e.g. The man has been fierce in defense of the present system.

• 12. sane: adj. Able to think in a normal and reasonable way 心智健全的 ;神智正常的

• e.g. This is a risk no sane person will take.

• Antonym: insane

• 13. trifle

• 1) n. slightly; rather 少量 ; 有点• e.g. It’s a full life, if a trifle boring.

• 2) n. something unimportant or not valuable 琐事 ; 无价值的东西

• e.g. I don’t know why you waste your money on such trifles.

• [ 相关搭配 ]

• trifle with 轻视 ; 小看 ; 随便对待• e.g. The boss is not a man to be trifled with.

• 14. extravagant:

• 1) adj. spending a lot of money on things that are not necessary 浪费的 ; 没必要的

• e.g. It was very extravagant of you to spend 500 yuan on a bag.

• 2) adj. very impressive because of being very expensive, beautiful, etc. 铺张的 ; 豪华的

• e.g. They decided to give an extravagant dinner party.

• 15. pile up:

• to become much larger in quantity or amount; accumulate ( 使 ) 堆积 ;( 使 ) 积累

• e.g. Work is really piling up.

• 16. sticky:

• adj. made of or covered with a substance that sticks to surfaces 黏的

• e.g. The surface of the desk is dirty and sticky.

• adj. difficult ;hard to handle 困难的 ;棘手的

• e.g. Race problems in the US remain sticky.

• [ 相关搭配 ]

• sticky label/tape 黏胶带• have sticky fingers 有偷窃习惯

• 17. fall for:

• 1) to be tricked into believing something that is not true 上……的当 ;受……的骗

• e.g. Don’t fall for the fair words of the door-to-door businessmen.

• 2) to start to love someone 爱上 ( 某人 )

• e.g. That was the summer I worked at the fairground and met and fell for Lucy.

• 18. Serve sb. right: to be a good punishment for sb. 活该

• e.g. You have missed so good a chance. It served you right to suffer the consequence now.

Ⅱ Ⅱ Review by asking some Review by asking some questions: questions:

• 1). How does the author define the word “bargain” in the text?

• The key comes from Paragraph 1:

• Bargain is something offered at a low and advantageous price.

• A more recent definition is: a bargain is a dirty trick to extort money from the pockets of silly and innocent people.

• 2). What does the author mean by saying “but the attraction of novelty soon fades”?

• The key comes from Paragraph 2:

• People soon lose interest in the new things. They will not attract people any more.

• 3). Why does the author say it is

• “breathtaking impertinence” for sellers to advertise “1p off”?

• The key comes from Paragraph 3:

• The poorest old-age pensioner ought to regard this as an insult.

• 4). How do people react to small price reductions ， say 5p or even lp off ?

• The key comes from Paragraph 2:

• People will rush to buy it even though it still costs about forty—three percent more than its fair price.

• 5). When does the real danger of bargain starts?

• The key comes from Paragraph 4:

• The real danger starts when utterly unnecessary things become “ bargains”.

• 6). What is the danger caused by bargains?

• The key comes from Paragraph 5:

• There is a huge number of people who just cannot resist bargains and sales.

• 7). What does “ buying in bulk ” mean?

• The key comes from Paragraph 6:

• Buying a lot 大批量地购买 .

• 8). What can we learn from that old couple who could not resist buying sugar in bulk?

• The key comes from Paragraph 6:

• They bought enough sugar for their lifetime and the lifetime of their children and grandchildren.

• Sometimes bargains are not really advantageous to your life.

• 9). The author creates a humorous effect by the use of exaggeration. For example: “Old ladies will buy roller—skates . . .”

• Can you give more examples of exaggeration in the passage?

• The key comes from Paragraph 4:

• Non-smokers will buy pipe-cleaners.

• A man bought an electric circular saw as a bargain and cut off two of his fingers the next day. But he had no regrets: the saw had been truly cheap.

Part Four:Part Four: 5 minutes 5 minutes

• 1. Sum up the general meaning about the text and review the new words

• 2. Order homework:

• 1) On Exercise-Book:

• 2) Read the new words correctly and read the text fluently;

• 3) Do the exercises.