TRANSPORTATION SERVICES

OBJECTIVES 1. Discuss the selection of tourist travel modes2. Explain the role of water-based and air transport3. Identify the growth of air transport and scope of airline regulation

Transportation Mode

Cost, traveling time, safety, convenience, comfort, availability, frequency of trips, ground services, terminal facilities and locations, status and prestige and departure and arrival times

5 FACTORS TO CONSIDER IN SELECTING TRANSPORTATION MODE

1. FUNCTIONAL UTILITY – expected performance for a specific purposeEx. Departure and arrival times, safety records, directness of the trip, number of stops or transfers

2. AESTHETIC/EMOTIONAL – fear, social concern, style, luxury, comfort and personal feeling that the form of transportation might evoke

5 FACTORS TO CONSIDER IN SELECTING TRANSPORTATION MODE

3. SOCIAL/ORGANIZATIONAL – the frequent users of certain kind of transportation are stereotyped according to sex, racial origin, income, price/cost and education

Ex. Those who take bus trips are usually perceived to be female, either young or old, while those who take bus tours and cruises are generally retired people.

Transportation Mode

4. SITUATION – how conveniently located the particular mode of transportation and its terminal facilities are for the traveler

5. CURIOSITY UTILITY – refers to the traveler’s perceived need to do something new and creative

Ex. Flying translantic on Concorde may have a high curiosity value for many business travelers.

Water-based transportCRUISE SHIPS Travelers can satisfy their

desire to experience new environments and see new cultures and still bring with them the comfort, safety and convenience.

There is no changing of hotels, airports, food and beds which may cause sleeplessness and other problems.

Water-based transportCRUISE SHIPS A cruise ship is both a floating

hotel and resort because the guests are housed, fed, and entertained.

Food is offered throughout the day from 7 course meals to themed event dinners.

Cruises are promoted and sold on the basis of health, recreation and leisure.

Water-based transport

CRUISE SHIPS Cruise enthusiasts prefer this type of vacation

because it combines fresh air, plenty of good food, a variety of activities and visits to exotic places.

Theme cruises are popular such as culinary cruises, historic voyages, stock market seminars, movie and music festivals.

Water-based transport

CRUISE SHIPS The Carribbean is the world’s largest cruise

destination. Other major cruise destinations include the Mediterranean, Scandinavia, Alaska and the Pacific.

Cruises are announced several months before the departure and are also sold mostly by travel agents as packages.

CRUISE MARKET FOR THE PHILIPPINES

Subic Bay with day trips around Subic, Clark and Bataan

Puerto Princesa with day trips to the PPUR, islands of Honda Bay

Iloilo with day trips of the historic areas of the city and Guimaras Island

CRUISE TOURISM

A product of medium grade importance, given its limited economic impact but quick access to revenue generation

Dependent on the prior development of other tourism products, since most cruise activities are based on nature, culture and beach attractions.

CRUISE TOURISM

2 TYPES

CONVENTIONAL CRUISE Large cruise ships, most popular and common

type of cruise line Cater for 850 to 3,000 passengers Referred to as floating resorts Restaurants, arcades and shopping facilities Casinos, evening entertainment shows, libraries

and spas

CRUISE TOURISM2 TYPES

POCKET CRUISE Less than 250 passengers Maintains same level of amenities Offers passengers more intimate atmosphere and

cruise experience Cabins are large and well furbished

CRUISE TOURISM

Small scale or pocket cruise are certainly the right formats the Philippines could profit from the cruise booming global and regional trend.

Requires development in key destinations in order to prepare for the new further arrivals it could be generating.

Exercises

You are working for a travel agency and have a family in your office. You realize early in the conversation that the wife is very interested in a cruise but the husband has some definite reservations. After probing for several minutes, the husband identifies the following concerns and questions he has about cruises:

(1) I will get bored and fell confined.(2) I am afraid I will get seasick.(3) Cruises are only for rich people.(4) What can you do with kids on the a ship?(5) What is there to do at night?

How would you address these concerns/questions in order to sell this family a cruise?

Case Problem

The Rotary Club Program chairman has asked you to give a talk on the advantages of cruises. He has also hinted the club members might be interested in taking a group cruise with their spouses and children. What would you include in your talk?

NAUTICAL TOURISM Brings together sports, recreational activities

and tourism Navigation and journeying of tourists/boaters

in vessels (yachts, boats, sailing, motorboat, charter boat etc.)

Involves marinas or boat shelters and water based activities on or off the vessels navigating in closed areas, rivers, lakes overseas and oceans

NAUTICAL TOURISM

Tourists may arrive on their own private boat, or just lease it upon arrival

Has strong potential in the Philippines

Implementation would be very time consuming, requires high amount of professional and skilled labor, additional infrastructures and strong compliance with safety and marine asset.

Airline Regulation

International tourism requires a system of international air transportation.

This system requires negotiation between nations and carriers in the form of bilateral agreement.

Airlines may be assessed overflight charges for the privilege of flying over other nations including countries which do not have formal diplomatic relations with each other.

Airline Regulation

Lending rights, fuel purchase agreements, maintenance provisions and other considerations require bilateral negotiation.

Bilateral air agreement – airline service could not be offered between a nation of origin and one of destination unless there was a specific agreement between the two nations regarding the details of service.

Airline Regulation

The need for bilateral agreement was intensified because small nations felt that they should have their own national airline or flag carrier.

INTERNATIONAL AIR TRANSPORT ASSOCIATION (IATA)

Democratic organization whose membership is open to any member of the United Nations

Purpose is to establish a system of international rates and fares

The airlines enter, into agreements concerning rates, conditions of service, routes to be given to each airline

Air transport

The factors associated with the recent boom in air travel include the world economy, rising standard of living and the quality of air service.

Assignment:

Site Name: Air Transport Association (ATA)

URL: Http://www.airlines.org

1. What does the site say about airline safety?

2. What is the forecast for future air travel?