unit 5 group project management plan mgt110

Small Business WorksEffects of Coca Cola on the Environment

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Running Head: THE EFFECTS OF COCA COLA ON THE ENVIRONMENT

The Effects of Coca Cola on the Environment

Ahminda West, Jennifer Ayers, Johnny Fedd

Tammie Chalupka & Carla J. McCoy

Unit 5 Group Project – MGT110

April 21st, 2009

American InterContinental University


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PROJECT MANAGEMENT PLAN

THE EFFECTS OF COCA COLA ON THE ENVIRONMENT

April 21st, 2009


Small Business Works

1100 Kelley Street

Atlanta, GA 76300

Approved for Public Release; Distribution is Unlimited


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Abstract

This Project Management Plan is intended to provide information on Needs Identification which

will show the Need/Problem/Challenge for the Effects that Coca Cola has on the Environment as

well as the Audience it’s intended for and the Results. The Project Goals and Objectives will

describe what the project will accomplish by stating Goals that will provide what the Project is

trying to Achieve and will also align these Business Goals. A Schedule and WBS will be created

to define the work packages and develop tracking the cost and schedule for the project. Gantt,

CPM, and PERT Charts will be used for communication and organization and Budget

Considerations will be evident which will show estimates of highly requested items. Resource

Considerations will also be presented in this Project Plan which is needed to implement the

recommendations that have been put forth. These types of reports often include things such as

Faculty Support and Staff Support which can be a time intensive activity. Team Communication

Requirements will also be presented in this Project Plan which will show how more time is

required for internal communication. (AIU Online, 2009)


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TABLE OF CONTENTS

Section Page

SECTION 1. OVERVIEW…………………………………………………………………..3

Introduction …………………………………………………………………………………5

Needs Identification ……………………………………………………………………….. 5

Project Goals & Objectives ………………………………………………………………… 5-6

Schedule WBS ……………………………………………………………………………… 6-8

Charts (Gantt, CPM, PERT) …………………………………………………………………6-8

Budget Considerations ………………………………………………………………………10-12

Resource Considerations …………………………………………………………………… 12-14

Team Communication Requirements ……………………………………………………… 14-16

Conclusion …………………………………………………………………………………….16

References ………………………………………………………………………………….. 17-18


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Introduction - Ahminda West

Today, everyone is concerned with conserving the environment and the global warming

effect. April 22 is designated to inspire awareness and to appreciate the Earth’s environment.

Coca Cola is a company that was founded in 1886 and has thrived in being the number one Soft

Drink Company. This company strives to better the environment; however there are physical

effects to environment, both positive and negative. Because the world is so environmentally

protective these days companies must be socially responsible in the products they produce, but

then also the consumable product consumers are using. This project will research the positive

and negative effects Coca Cola has on the environment, to better educate consumers.

Needs Identification – Johnny Fedd – (Didn’t Turn Work In On Time)

Project Goals and Objectives - Ahminda West

Coca Cola is a company who market not only soft drinks but also sports drinks, juices

and energy drinks. We will review both the bottle to recycle plants, and the cold drink

equipment which according the companies profile are both energy efficient and socially

responsible (Coca Cola, 2006). With careful review of other companies alike, we will be able to

compare and contrast if Coca Cola is in fact saving energy. Thus far, Coca Cola has invested

over $60 billion dollars in recycling plants. We will compare Coca Cola to companies such as

Pepsi Co and Faygo. These three companies are very comparable in their product, and through

research we will find if Coca Cola is in fact conscientious of the environment. By looking at the

percentage of sales vs. how many American’s actually recycle we will see if the $60 billion

dollar recycling center is in fact worth all the cost.


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According to the website the Energy Management System, EMS-55 will create 75% less

gas omissions then traditional sales equipment (Coca Cola, 2006). We will research how gas

omissions affect the environment, and if 75% less omissions is an effective accomplishment.

Coca Cola is an icon to the American population; however how safe for the environment are

their product(s)?

Schedule WBS

WORK BREAKDOWN STRUCTURE


Schedule

Document Owners(s) Attendance Project/Organization Role

Ahminda West Project Goals and Objectives, & The

Introduction

Johnny Fedd Needs Identification

Jennifer Ayers Resource Considerations

Tammie Chalupka Budget Considerations & Conclusion

Carla J. McCoy Team Communication Requirements, Charts,

& Schedule and WBS

(Microsoft Office Online, 2009)


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Date Author Change Description

4/22/09 Ahminda West Documents Created

4/25/09 Jennifer Ayers Documents Created

4/23/09 Carla J. McCoy Documents Created

Johnny Fedd

4/26/09 Tammie Chalupka Documents Created


WBS

Work Breakdown Structure Purpose and Limitations

The Purpose and Limitations of this worksheet is to:

Produce Needs Identifications

Produce Project Goals & Objectives

Produce a Schedule and WBS

Produce Charts such as Gantt, CPM, or PERT

Produce Budget Considerations

Produce Resource Considerations

Produce Team Communication Requirements



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Effects of Coca Cola & The Environment

Deliverable

Needs Identification

Project Goals & Objectives, &

The Introduction

Resource Considerations

Improve Water Resources

Water Stewardship

Sustainable

Packaging/Recyclin

gEnergy Conserv

ation Climate Change

Product

Results such

as Tea,

Juice, &

Beverages

Renewabl

e, Reusable &

Recyclabl

e

New

Packaging

Technique

Using PET, Aluminum and

glass

packages

Reducing Carbon Emissions

Project Goals & Objectives, & The

Introduction

Compare Companies

Percentage of Sales vs. People who

Recycle

75% less Gas

Omissions

Budget Resources

Environmental Policy

Developed

Research Levels for Resolution

Diminish Undesirable EffectsInvestment in

educational

Institutions

Help with the

Protection of

the Environment

Schedule and WBS

Document Owners

Attendance

Organizational Role &

Documents Created


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Charts (Gantt, CPM, PERT) – Carla J. McCoy

(Web2.concordia.ca, (2009)

Start Project1 7dSun 4/19/09 Sun 4/26/09

Assemble Team

2 1d

Mon 4/20/09 Mon 4/21/09

Plan Logistics & Schedule

2a 7d

Sun 4/19/09 Sun 4/26/09

Daily Site Visit3 7dSun 4/19/09 Sun 4/26/09

Prepare Materials for site Visit

4 5dSun 4/19/09 Fri 4/24/09

Daily Feedback

5 7d

Sun 4/19/09 Sun 4/26/09

Analyze Feedback Report

6 7d

Sun 4/19/09 Sun 4/26/09

Prepare Summary of Report Findings

7 7d

4/19/09 4/26/09

Finalize Official Report

8 5d

4/19/09 4/24/09

Hold Summary Group Chat9 2d4/19/09 4/22/09

Hold Group Chat

10 2d

4/19/09 4/22/09

End project11 0d4/26/09 4/26/09


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Gantt ChartEffects of Coca Cola on the Environment

Small Business Works

Project Lead: Carla J. McCoyToday's Date: April 22nd, 2009Start Date: April 20th, 2009

WBS Tasks Task Lead Start End Dur

atio

n (D

ays)

% C

ompl

ete

Wor

king

Day

s

(Vertex42, 2003-2009)

Budget Considerations – Tammie Chalupka

The Coca-Cola Company says that environmental protection is their priority.

(Wbcsd.org, 2002)What this means is that they believe their success depends on the

environmentally healthy and acceptable everyday service to their patrons, and this is not a

burden but a natural obligation. (Wbcsd.org, 2002) For this reason our environmental policy is

strategically developed and incorporated into our business system. (Wbcsd.org, 2002) Their

conviction is that they need to relentlessly search all levels for resolution to diminish undesirable

effects on the soil and air and at the same time provide top quality goods and services to their

consumers, as well as healthy and beautiful environment to their employees, families and the

world as well. (Wbcsd.org, 2002)

Coca-Cola also makes exceptional efforts in the execution of the business policy of social

responsibility. (Wbcsd.org, 2002) Not only do they have considerable investments in the

protection of the environment they also invest in the education of children about the


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environment, in providing educational institutions in extra-curricular activities, give a hand

sports organizations and schools, supports NGO’s, provide funds to restore the cultural

monuments and support socially responsible behavior of its business partners. (Wbcsd.org, 2002)

In 2007 the company reported the Environmental performance report; this documented

the constant commitment to sustainability (Press Release, 2007). According to Press Release;

“there were three principal areas of environmental responsibility: water stewardship, sustainable

packaging and energy and climate protection”. (2007) Global Water Stewardship – has enhanced

water use usefulness over 19 percent. They work with a multitude of non-governmental group

and government organization; they have created a number of area -based water projects in other

countries such as rainwater harvesting projects. They also back the Global Water Challenge,

which backs projects that make available reliable water for drinking, cleanliness and hygiene

instruction in evolving countries. (Press Release, 2007)

Sustainable Packaging – this focuses on using a smaller amount and reprocessing

additional. At this time most of the corporation’s principal packaging is returnable, majority or

prepared from commonly used resources like aluminum, PET, and glass. (Press Release, 2007)

The sustainable design efforts (known as e3), has lead to a decrease in weight and development

to influence opposition of the Corporation’s most identifiable container – the glass contour

bottle. In 2006 they launched Coca-Cola Recycling LLC to pay attention to the chance

associated to reuse in the U.S. (Press Release, 2007) they invest in closed loop recycling plants.

They have invested to build the first bottle-to-bottle recycling plant overseas. This factory will

make available tons of recycled PET plastic martial for utilization in new bottles. (Press Release,

2007)


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Energy and Climate Protection – the chief energy and climate effect is because of

vending machines and coolers, manufacturing and fleet/transport. (Press Release, 2007) There

was a 10 percent rise in overall energy use, this was because of its expanded undertaking in

fewer industrialized country and the kind of beverages created. Regardless of this and other

factors the energy and climate safeguard accomplishment on the whole has become better by 16

percent in effectiveness since 2002. (Press Release, 2007)

In conclusion, the company has made some advances in the protection of the environment

and is committed to continuing to improve and invest in equipment and education to help in the

protection of the environment.

Resource Considerations – Jennifer Ayers

Areas where Coca-Cola has taken a strong stand is evident in the following three areas;

water stewardship, sustainability packaging/recycling, and lastly in energy conservation/ climate

control. Although these are three different topics, as we go into each of these topics a little more

in depth we find that they are inextricably linked. One example used refers to the threat of

climate change, which would have serious implications for water resources. (www.cokecce.com)

WATER STEWARDSHIP

In order for Coca-Cola to maintain a water sustainable operation, they have vowed to use

one liter of water for every liter of product that they produce. This in turn would allow the

product to be what is called water neutral. It is in high hopes that they will be able to reduce the

amount of water used by as much if not more than 10 percent by the year 2010 and to help in

protecting watersheds where applicable. (www.cokecce.com) By aiming to improve our water

resources, Coca-Cola was able to improve our water efficiency in 2007, by using 1.77 liters to

http://www.cokecce.com/



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produce one liter of beverage. That represented an improvement of three percent in comparison

to the previous year. It was also a savings of approximately 1.85 gig liters of water. It was

documented that of the 36 gig liters of water used, approximately 3.3 gig liters was actually

groundwater that had been extracted from their own facilities. (www.cokecce.com)

Some of the newer products to help in this extended portfolio would include the

following: ready to drink teas, juices and other beverages that would be more water -intensive

than that of sparkling water. Teas would be brewed rather than instant, and the juices and sports

drinks would have to be pasteurized.

SUSTAINABLE PACKAGING / RECYCLING

Resources would indicate a new packaging technique which would be more renewable,

reusable, and recyclable at an approximate rate of 100 percent. By incorporating this technique,

Coca-Cola is able to recycle or recover approximately more than 90 percent of the materials used

in production by 2010. They would hopefully be able to lead the industry in product recovery

while increasing recycled PET bottles by an average of 10 percent visibility by 2010. By using

PET, aluminum and glass packages, Coca- Cola is able to lead the promotion of recycling

among its customers, consumers and communities. (www.cokecce.com)

ENERGY CONSERVATION / CLIMATE CHANGE

By creating a new packaging image, Coca-Cola has also worked to reduce the carbon

emissions within their manufacturing, fleet, sales, and marketing equipment within their

facilities. By establishing a carbon footprint they are able to test and identify future emission

reductions. They have been working with Great Britain and other leading companies to develop a

universally accepted standard which will calculate the carbon footprint of their products across




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their life cycles. This pilot was to end in 2008, which allowed them to use the resulting

methodology to identify how they could further reduce the carbon footprint. (www.cokecce.com)

one of their most significant energy efficient initiatives developed is their three -year program to

install industrial and high-bay fluorescent lighting throughout U.S. facilities. It has been

documented that 163 converted locations out of 388 locations have seen their lighting energy

usage decrease by half, while the CO2 emissions was reduced by 65,000 metric tons. By the end

of this year, 2009, it is estimated that it will have saved 137,000 metric tons of CO2 emissions

each year. (www.cokecce.com)

It is also estimated that by the exploration of heat recovery in North American facilities

that we will be able to warm the water used during production without an increase in natural gas

usage. It is a belief that replacement and repair of motors on the production lines would be more

energy efficient. (www.cokecce.com)

Team Communication Requirements – Carla J. McCoy

Communication is not just talking it also involves effective listening and can possibly

take up 90% if not more of the Project Manager’s time. There are times when Project Managers

have to ask team members to do what they need to do for Projects numerous times. Transferring

knowledge among team members can be a tough thing to do. It would be easy if the Project

Manager could just tell them what to do and how to do it and then they did it exactly that way

but that’s not the reality of how Project Plan Communication works. (Phillips, 2000-2009) One

thing I’d like to point out is that there are two types of communication which would be written

and oral. Effective Communication is necessary to keep projects moving and allows problems to

be identified. Oral communication is normally face to face or done on the phone but it can also





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be done by voice mail or video conferencing. Not only can you provide effective listening skills

but you can review body language through oral communication as well. Being able to review a

person’s body language could be in the form of including the smallest thing such as a smile, or

hand gestures but it can also allow you to have direct eye contact, nodding to the person speaking

that shows acknowledgement or agreement. (Gido & Clements, 2009)

If you are viewing negative body language then you are more likely to see things such as

crossed arms, frowns, gazing, doodling, yawning or even slouching. We all need to be sensitive

to body language because it reflects cultural diversity among other people whether it’s another

employee, a team member, or even a customer. It’s especially important when you are dealing

with other people from other cultures because they have a different way of greeting, gift giving,

customs and protocol which have very different meanings than what you may have. Anytime you

orally communicate with someone you want to avoid words, remarks, and phrases that would

possibly be portrayed as sexist, offensive, prejudicial, and racist and keep in mind that any

comments made do not have to be made directly to the person for them to be offensive. Effective

face to face communication fosters team building and establishes mutual expectations and good

working relationships. (Gido & Clements, 2009)

Considering Written Communication, it is done with memos, letters and email which is

normally done when the situation is impractical or when information needs to be disseminated. It

should be used when necessary or a follow up face to face conversation. Written communication

is good because it also allows you to keep record of all written communication that you have

partaken in regarding business decisions or previous actions. It should be used mainly for three

things which are to confirm, inform, and request and should never be lengthy. Project members

are normally very busy with assigned work that has been handed out to them and are in no


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position to be flooded with paperwork or emails because this can become a problem. (Gido &

Clements, 2009)

Conclusion – Tammie Chalupka

In conclusion as was stated in the beginning of this paper the we have provided the

information on the Needs Identification that shows the need/problem/ challenge for the effects

that Coca Cola has on the environment as well as the people it is intended for along with the

results. The project goals and objectives have been stated as well as what the project is set up to

achieve. All the schedules have been created that define the work packages as well as tracking

the cost and time schedule for the project, communication, organization and budget have been

covered as well. This also shows what items are most often requested. The resources for this

project have also been considered that are needed to implement the recommendations that have

been given in this repost. Finally it will show that more communication is required for internal

communication. All these will be in line with the company mission statement and goals.


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References

Carbon Trust www.carbontrust.co

CCE Environment Policy retrieved 24 April 2009 @ website www.cokecce.com

Coca Cola, (2006) Innovation of our packaging retrieved on April 21, 2009 from

http://www.thecoca-colacompany.com/ourcompany/innovation_packaging.html

EPA Climate Leaders: www.epa.gov/climateleaders

Gido, J., & Clements, P., (2009) Successful Project Management (3rd Ed.)

Thompson, retrieved on April 18th, 2009 from AIU eBook: https://mycampus.aiu-

online.com

Microsoft Office Online, (2009) Work Breakdown Structure Template Microsoft Corporation

Retrieved on April 26th, 2009 from:

http://office.microsoft.com/en-us/templates/TC011417261033.aspx

Phillips, J., (2000-2009) Real World Project Management: Communications Project Smart

http://office.microsoft.com/en-us/templates/TC011417261033.aspx

https://mycampus.aiu-online.com/

https://mycampus.aiu-online.com/

http://www.epa.gov/climateleaders

http://www.thecoca-colacompany.com/ourcompany/innovation_packaging.html


http://www.carbontrust.co/


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Retrieved on April 21st, 2009 from: http://www.projectsmart.co.uk/real-world-project-

management-communications.html

Press Release, (2007, July, 26). Coca-Cola Releases Annual Environmental Report. Retrieved

April 23, 2009, from Happy News - Coca-Cola Releases Annual Environmental Report

Web site: http://www.happynews.com/news/7262007/coca-cola-releases-annual-

environmental-report.htm

TCCMS retrieved 24 April 2009 @website www.thecoca-colacompany.com

Vertex42, 2003-2009) Excel Gantt Chart Template the guide to Excel in Everything retrieved

On April 23rd, 2009 from: http://www.vertex42.com/ExcelTemplates/excel-gantt-

chart.html

Wbcsd.org, (2002). Environmental Performance Report Coca-Cola Beverages Hrvatska D.D.

Retrieved April 23, 2009, from Environment Protection Report Web site:

http://www.wbcsd.org/web/sdportal/coca-cola-hbc-environment.pdf

Web2.concordia.ca, (2009) PERT Chart Pdf File, retrieved on April 23rd, 2009 from:

http://web2.concordia.ca/Quality/tools/20pertchart.pdf

http://web2.concordia.ca/Quality/tools/20pertchart.pdf

http://www.wbcsd.org/web/sdportal/coca-cola-hbc-environment.pdf

http://www.vertex42.com/ExcelTemplates/excel-gantt-chart.html

http://www.vertex42.com/ExcelTemplates/excel-gantt-chart.html

http://www.thecoca-colacompany.com/

http://www.happynews.com/news/7262007/coca-cola-releases-annual-environmental-report.htm

http://www.happynews.com/news/7262007/coca-cola-releases-annual-environmental-report.htm

http://www.projectsmart.co.uk/real-world-project-management-communications.html

http://www.projectsmart.co.uk/real-world-project-management-communications.html