PART I

LEARNING OUTCOME ONE

I have decided to create a music video as my final project. For this music video I have chosen the song ‘Bow Down’ by Beyoncé Knowles as this song intrigues me, due to the fact that its so different to her other songs as the lyrics are aggressive and fairly vulgar. The song has caused controversy in the media because of this, which has pushed Beyoncé to not make a music video for it. all the media attention this song has raised make me interested to make a music video to match its attention seeking and explicit manner in an interesting way. Nevertheless main reason I have chosen to make a music video for this song is that, there is no music video for the song.

Selection and Justification

Beyonce ‘Bow Down’ This mood board

expresses the theme and scene of this

music video idea, I would want this

music video have hip hop themes like graffiti, wild dance moves, eccentric,

over-the-top outfits and colourful

scenery. I would want this music

video to be quirky, fun and fast pace.

Beyoncé ‘Bow Down’ (Thumbnails)

Question What Is Your Opinion On My Music Video Idea?

Do You Think This Music Video Is Appropriate for My Target Audience?

Do You Think This Music Video Will Suit The Genre Of The Song?

How Do You Think I Could Improve The Concept Of The Music Video To Gain A Larger Audience

How Do You Think This Music Video Compares to Related Ones In The Industry

Annie Its fun and quite commercial

Yes, but it can be powerful and influential for the wrong reasons

Yes, Defiantly Make it appeal to different people by adding different scenes

Its similar and mainstream

Sophie I like the idea of your music video and think it will suit the target audience well, I think that it will be exciting and will attract many making the single sell well.

Yes it will attract them well

Yes I think the video will fit well to the song

Add lots of colour and make the images bold

Its similar to them, which will make it blend well in the industry

Josh Its very pop like, and humorous (like a parody

Yes, but some elements of it provide a negative light on the target audience

yes It’s a bit too strange for older and younger people, so tone down the vulgar content

Its too unique to be compared to the commercially successful videos

Charlie I like the idea and think it would work well with a young audience

The ideas of the music video will appeal to a young audience but not for a good reason, as it’s a bit improper

Yes, as it has all the fundamentals of a hip-hop/pop music video

At the moment it would only appeal to a younger audience as an older audience would find it hard to relate to the content

Its similar to other videos of its kind

Hayley Its different. It’s a modern way of looking at the industry

Yes, but I you must be careful who it influences

Yes it would, because it goes with the lyrics

Using bright colours and not making it so explicit

This idea is a little more humorous

After receiving the feedback from my survey I observed that a lot of people liked the idea of my music video, and would actually tune in to watch it, this makes the idea successful as all the people I surveyed are into the genre of my music video idea. A lot of people thought my music video would appeal to my target audience of 15-24 year old individuals, but it wasn’t appropriate for them as the content within it is vulgar, explicit and badly influential to the younger individuals within my target audience, which tells me that I would have to illuminate the discourteous and sexually explicit elements and themes, this would also help me gain a larger target audience in the process as I could gain a larger audience (younger people would be able to watch it and older individuals would not be put off by it), on-the-other-hand I must be careful how much of the vulgar and explicit content I do not use as there is always a risk of losing the interest of my target audience I had in mind in the first place. Analysing my feedback I found that everyone who participated think that the music video is appropriate for it genre as it contains all the elements of a typical pop/hip-hop music video (catchy dance routines, flashy outfits and outlandish scenery).In comparison to other music videos, people think that my music video is similar to others in the industry, which would make it blend well, but this is also a concern as it means my idea will not stand out from its competitions, I will have to develop my idea further to make sure its unique and different to others in the industry.

Analysis of Idea Development After Feedback