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SHOPPING ONLINE1. Cyberspace (n) : khng gian mang2. Physical store (n) : ca hng thc3. Tangibility (n) : s hin hu, hu hnh4. To a certain extent (exp.) : trong mt chng mc no 5. Unauthorized (a) : khng c php/khng c

quyn

Since the development of the Internet many things that were pretty hard to obtain(t c) or to do have become simple. Among the numerous advantages that theInternet gives us, one of the main ones is online shopping, an activity that many havebecome addicted to (lin kt ti). You no longer(khng na) have to leave the comfortsof your home. You are also free from aggressive (hiu chin) salespeople trying to force(buc) you to buy something. In an online store, its only you and the catalog of products,free from annoying crowd (m ng kh chiu) and tired legs (i chn moi mt). Also,online stores never close; you can scan for products even at 3 oclock in the morning.

There is more time finding products with less effort (n lc). There are a lot of productsonline that are also not available (c sn) in a brick and mortar shop (ca hng gch vva). Shopping online also saves you money because these stores do not have a physicalplace to rent. The space that they rent is only in cyberspace (k gian mng), whichcosts much cheaper than having a physical store. It is also very easy to compare ( so snh)product prices from one store to another because you can do it all in just clicks.

Despite the convenience (du tin nghi) of online shopping, not everyone choosesto purchase (mua) items and services online because of some disadvantages. One of theimportant disadvantages of online shoppin g is the lack of personal interaction. Anotherdisadvantage of online shopping is tangibility factor (iu hin nhin/nhn t hin nhin).Seeing the picture of a product is far inferior (km) to seeing it in real world. When you

go for real world shopping, you can actually touch ( chm tht s), feel or sense (cmnhn) it with different means, but for online shopping you can only view the electroniccatalogues. Even though this problems has been rectified to a certain extent (sa cha mt mc nht inh) by use of 3D product catalogues, some online malls (ca hng)still use the old fashioned images in product catalogues. Another factor is shipping cost.If the shipping cost is more than that you need to actually (tht s) carry the producthome, then online shopping becomes unattractive (km hp dn). Yet another concern(mi quan tm) is about online security (an ninh). If you are shopping online, you have totake additional (thm vo) care about credit cards to protect (bo v) from unauthorizedusage (s dng tri php). Online shopping lacks (thiu) the real world shoppingexperience (kinh nghim) that we get shopping with relatives and friends offline.

Above are advantages and disadvantages of online shopping, there still existproblems which may occur (xut hin) with this type of shopping. These common(chung) problems are: ordering the wrong item, receiving the wrong item and returningan item.

When shopping in traditional stores, it is quite difficult to accidentally (tnh c)purchase the wrong item because the sales process (qu trnh) typically (c trng)involves the consumer physically carrying the item up to the sales counter ( quy bnhng) to make the purchase. However, in online shopping, the consumer never physically

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handles (cm) the item before the purchase is complete and the item is delivered (phnphi). Therefore, it is uses the website to make the purchase and clicks on the wrong itemor when the consumer contacts (lic lc) customer service to make the purchase andprovides the wrong product number (s lng).

Even when online shoppers do not make mistakes during the ordering process, it

is still possible (c th xy ra) for the consumer to receive the wrong item. This oftenoccurs (xy ra) when the orders are filled by hand and a mistake is made in thewarehouse (kho hng). A warehouse keeper may ship (gi) the wrong item or may shipthe correct item in the wrong size or color. Again the consumer will likely not know amistake was made until order arrives.

In situations (trong trng hp) where the online shopper orders the wrong itemas well as situations (tnh trng) where the online retailer (ngi bn l) mistakenly shipsthe wrong item, there may be a need to make returns. Although this may not seem to be ahuge (to ln) problem, it can be particularly (c bit) troubling (iu lo lng) for someconsumers. In particular, online shoppers who opt (chn) to do their shopping onlinespecifically (ring bit) because they work odd (thm/d) hours may have a great deal of

difficulty making returns. This is because the process (qu trnh) of shipping (vnchuyn) the item back to online retailer will generally involve taking the item to a postoffice. Depending on the hours in which the consumer works, it may be difficult to get toa post office during regular business hours and may require the shopper to take time offfrom work to make the return.

In short, online shopping can be very useful and very conventient, however, theindividual thinking about using a discount shopping online should carefully weigh thepros and cons before ruling out the local market.

BAN HANG TRC TUYNT khi pht trin Internet nhiu th kh kh khn c c hoc phi

lm tr nn n gin. Trong s rt nhiu li th m Internet mang li cho chngti, mt trong nhng iu ch yu l mua sm trc tuyn, mt hot ng m nhiu nitr nn lin kt ti c. Bn khng cn phi ri khi s tin nghi cua nhbn. Bn cng c t do t cc nhn vin bn hng ang tch cc c gng bucbn phi mua mt ci g .Trong mt ca hng trc tuyn, n ch c bn v danhmc cc sn phm, trnh khi cc m ng gy kh chu v i chn mt mi. Ngoira,ca hng trc tuyn khng bao gi ng ca, bn c th qut cho cc sn phm ngayc lc 3 gi sng. C nhiu thi gian hn vic tm kim cc sn phm vi n lc thn. C rt nhiu sn phm trc tuyn m cng khng c sn trong mt cahng gch v va. Mua sm trc tuyn cng gip bn tit kim tin bc bi v cc cahng khng c cn thu mt ca hng thc. "Khng gian" m h ch thu trong khng

gian mng, trong chi ph r hn nhiu so vi vic c mt ca hng thc. Ncng rt d dng so snh gi c sn phm t mt ca hng khc bi v bn c th lmtt c trong nhng c click chut.

Mc d c s thun tin ca mua sm trc tuyn, khng phi tt c mi ngiu la chn mua cc mt hng v dch v trc tuyn v mt s nhc im. Mttrong nhng nhc im quan trng ca mua sm trc tuyn l thiu tng tc cnhn. Nhng bt li ca mua sm trc tuyn l iu hin nhin. Nhn thy hnh nh camt sn phm xa km hn so vi nhn thy n trong th gii thc. Khi bn i mua

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sm th gii thc, bn thc s c th lin lc, cm thy hoc cm gic n vi ccphng tin khc nhau, nhng i vi mua sm trc tuyn, bn ch c th xem cccatalog in t. Mc d vn ny c sa cha mt mc nht nh bngcch s dng danh mc sn phm 3D, mt s trung tm mua sm trc tuyn vn sdng nhng hnh nh thi tui trong danh mc sn phm. Mt yu t khc l chi ph vn

chuyn. Nu chi ph vn chuyn nhiu hn m bn thc s cn san phm nnh, th mua sm trc tuyn tr nn km hp dn. Tuy nhin, mi quan tm khc l v anninh trc tuyn. Nu bn ang mua sm trc tuyn, bn phi chm sc thm v th tndng bo v khi vic s dng tri php. Mua sm trc tuyn thiu kinh nghim muasm thc s trn th gii m chng ti nhn c mua sm vi ngi thn v bnb trong din n.

Trn y l nhng li th v bt li ca mua sm trc tuyn, cn c cc vn c th xy ra vi loi hnh mua sm. Nhng vn thng gp l: t mc sai, nhnc mc sai v tr mt mn hng.

Khi mua sm ti cc ca hng truyn thng, n l kh kh v tnhmua cc mt hng sai bi v qu trnh bn hng thng bao gm vic ngi tiu

dng thc cht mang hng n quy bn hng thc hin vic mua. Tuynhin, trong mua sm trc tuyn, ngi tiu dng khng bao gi x l cc mt hng thctrc khi mua hng xong v hng mc c phn phi. Do , s dng trang web lmcho vic mua v nhp chut vo mc sai hoc khi ngi tiu dng lin lc dch v khchhng thc hin vic mua v cung cp s lng sn phm sai.

Ngay c khi ngi mua hng trc tuyn khng c nhng sai st trong qutrnh t hng, vn cn c th cho ngi tiu dng nhn c cc mc sai. iu nythng xy ra khi cc n t hng c in bng tay v sai lm c thc hin trongnh kho. Mt ngi qun l kho hng c th tra mc sai hoc c th tra mc chnh xc,sai trong kch thc hoc mu sc. Mt ln na ngi tiu dng s cth khng bit mt sai lm c thc hin cho n khi trt t n.

Trong trng hp cc n t hng mua sm trc tuyn cc mc sai cngnh cc tnh hung m cc nh bn l trc tuyn nhm mc sai, c th c mt vic cnphi thc hin tr li. Mc d iu ny c th khng c v l mt vn ln, n c thc bit gy phin h cho mt s ngi tiu dng. c bit, ngi mua sm trctuyn nhng ngi chn trc tuyn mua sm ca h c bit bi v h lm vic gi l cth c rt nhiu kh khn tr v lm. iu ny l do qu trnh vn chuyn cc mthng v bn l trc tuyn ni chung s bao gm vic ly hng cho mt bu in. Tythuc vo nhng gi m trong ngi tiu dng cc cng trnh, n c th khkhn c c mt bu in trong gi lm vic thng xuyn v c th yu cu ngimua sm c thi gian ngh lm lm cho tr li.

Trong ngn hn, mua sm trc tuyn c th rt hu ch v rt conventient, tuynhin, nhng suy ngh c nhn v cch s dng mua sm trc tuyn gim gi nn cnthn cn nhc nhng u v khuyt im trc khi loi tr th trng a phng.