Assignment 3A

Fast N’ LoudFactual

Key Features

Most of the voiceover is either at the start or the end or to start the advertisements, most of the talking is from the cast of the show or the buyers of the cars.

You would expect to see mostly people just working on the cars or talking to resolve an issue with that car, or one of the main stars of the show (Richard Rawlings) out buying or selling cars to make a profit.

When one of the cast members is explaining to the audience what is happening, it’ll skip to a small scene of that single individual and explain in front of the camera what is happening into extra detail, usually like an interview.

The viewer is positioned in 2 different ways, the first one being like the cast are talking to the people that are watching or as they talk to each other to work, this changes because they talk to each other to work on the project car or explaining to the viewer what is happening or what the problem is.

Who is the target audience?

• People who tend to watch Fast N’ Loud are usually people who are interested in cars, the age doesn’t really matter however most of them are usually men or boys, there are some women that do watch Fast N’ Loud but it is usually men. There social status isn’t really a huge factor or their class, if they are interested in cars and understand what the mechanics and the business side is like, then they will watch it.

Audi “Birth” AdvertPromotional

Key Features

This advert is awkward, there is no use of celebrities, there isn’t much speech during the whole of the advert nor is the construction of the advert very clear. What we have is a very sporty powerful car (Audi R8 V10) giving birth to another and possibly smaller car.

At the end of the advert, it shows a couple of facts at the end of the clip. Saying it was made on 16/04/2015, it weighs 1520KG and has 362BHP from its engine.

It represents a very sporty and fast car, giving birth to a new car, which could be seen by some people as the sports car giving some of its sporty features which makes a fast car onto the much newer car that it gave birth to.

Another thing about that advert is that its unique and one of its kind, its different to normal and nobody has done that type of advert, which is original and generic unlike some of the other weird and wonderful adverts.

What is the target audience?

There isn’t really a target audience that it is aimed at, I say this because it doesn’t show that many facts, it isn’t the funniest advert to come out and it doesn’t have anything to make interesting, it’s just a really weird advert that is meant to persuade the customer.

2 Fast 2 FuriousFictional

Key Features

There is a heavy use for close ups, for the scene where the two muscle cars are driving together, they use three different close ups, the first one being a close up from the back of the car to the boot, the next one is the start of the boot to the bag, and the last one is the inside of the bag to the money. The reason why they use loads of close up shots is to show the facial expressions and what is happening in the car for these scenes.

Another thing is that they use birds eye views or low camera shots to show the scene as much as possible and to show the scene in a more open view.

Another thing is that the use of the Extreme close up and CGI (Computer Generated Imagery) working together for a scene, this is because there isn’t a camera small enough to fit through the gaps to see all the gas bottles, wiring and gauges to see what is going on from the extreme close up to the CGI work.

Another thing is that the use of the high shots must have required something high to be able to get that shot such as a helicopter or the use of a crane for the camera to be mounted on.

What have I found out?

I have found out that during this, I have found out the uses of how CGI (Computer Generated Imagery) works within a television/film production.

I have also found out why some adverts do some things different compared to their rivals.

I have also found out why a voiceover can be useful within a documentary or for narration.

Finally, I have also found out what are the target audiences depending on what is aimed at.