unit 29 logbook - boa tv · pdf filemusic(video(evaluation(brief!evaluation/analysis! blog!...

LEVEL 3 EXTENDED DIPLOMA – CREATIVE MEDIA PRODUCTION (BROADCAST)

Unit 29:

Music Video Production

Logbook

Student Name:………………………………………………………………………………… Target Grade: ……………


Assignment Number CMPU29 Birmingham Ormiston Academy

BTEC Level 3 Extended Diploma in Creative Media Production -‐ Broadcast Assignment Brief

Student: Assignment set by: Liam Butler Unit number & title: Unit 29: Music Video Production Date Set: 05/03/2015 Completion Date: 22/05/15 Assignment Title: My Music Video Linked Units: Unit 16: Film and Video Editing Techniques

Unit 62: Digital Video Production for Interactive Media Grading Criteria: P1 M1 D1 P2 M2 D2 P3 M3 D3 P4 M4 D4 Resources: The classroom is equipped with 19 iMacs connected to the

edit share server and 2 PCs connected to the academy network, and loaded with all the specific software required to successfully complete the unit & course. There is also a course blog with all the necessary online resources including hand-‐outs that learners may want to access at any time. In addition, the learners can also access 5 JVC GY-‐HM100e cameras when filming.

Assignment Description: You will research music video production and use the knowledge obtained to brainstorm and develop ideas for a music video production for a specific track, chosen democratically from three assigned tracks. The video will be taken through pre-‐production, production and post-‐production to create a finished product. Learning Outcome 1 Understand the purpose of music videos 2 Understand the styles, conventions, and techniques of music videos 3 Be able to originate and plan a music video production for a specific music track 4 Be able to work to complete production of a music video. Task Activity Evidence Time Scale Grading Criteria Create a blog page titled Unit 29 to document your progress Blog 02/03/15 ALL 1 MUSIC VIDEO PURPOSES, STYLES, CONVENTIONS AND TECHNIQUES

Individually, analyse and discuss the different purposes of music videos and identify some styles and conventions, using at least three professional music videos of your choice as case studies.

A written report with illustrations

23/03/15 P1/2 M1/2 D1/2

2 MUSIC VIDEO PRE-‐PRODUCTION In selected groups, research, plan and design a music video production for a chosen track, keeping a research file, production log and minutes of group meetings. NB. Marks will not be awarded for ideas existing solely in your head, no matter how good – everything must be committed to paper.

Blog entries Pre-‐Production Book Production Log Group meeting minutes

27/04/15 P3 M3 D3


3 MUSIC VIDEO PRODUCTION -‐ Produce a music video using found and original footage. If you intend to screen your project online, you MUST obtain the rights to the track. -‐ Master Music Video onto DVD, upload to youtube and embed into blog page

Blog Tutor observation of Production

18/05/15 P4 M4 D4

4 MUSIC VIDEO EVALUATION Brief Evaluation/Analysis

Blog SWOT analysis

18/05/15 ALL

Assessment and Grading Criteria

To achieve a pass grade the evidence must show that the learner is able to:

To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:

To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

P1 describe the purposes of music videos with some appropriate use of subject terminology [IE]

M1 explain the purposes of music videos with refer-‐ence to detailed illustrative examples and with generally correct use of subject terminology

D1 comprehensively explain the purposes of music videos with elucidated examples and consistent-‐ly using subject terminology correctly

P2 describe the styles, conventions and techniques of music videos with some appropriate use of subject terminology

M2 explain the styles, conventions and techniques of music videos with reference to detailed illustra-‐tive examples and with generally correct use of subject terminology

D2 comprehensively explain the styles, conventions and techniques of music videos with elucidated examples and consistently using subject termi-‐nology correctly

P3 originate and plan a music video production for a specific music track working within appropriate conventions with some assistance [CT]

M3 originate and plan a music video production for a specific music track effectively showing some im-‐agination and with only occasional assistance

D3 originate and plan a music video production for a specific music track to a technical quality that reflects near-‐professional standards, showing creativity and flair and working independently to professional expectations

P4 work to complete production of a music video working within appropriate conventions and with some assistance. [TW, SM]

M4 work competently to complete production of a music video showing some imagination and with only occasional assistance.

D4 work to a technical quality that reflects near-‐professional standards to complete production of a music video, showing creativity and flair and working independently to professional expecta-‐tions.


How do I get a distinction in this task?

Unit:…………………………….…………………………………………………………………...

Task:…………………………….…………………………………………………………………..

Grading Criteria:…………………………….………………………………………………

What do I need to do in order to achieve a Pass?

What do I need to do in order to achieve a Merit?

What do I need to do in order to achieve a Distinction?


How do I get a distinction in this Task?

Unit:…………………………….…………………………………………………………………...

Task:…………………………….…………………………………………………………………..

Grading Criteria:…………………………….………………………………………………

What do I need to do in order to achieve a Pass?

What do I need to do in order to achieve a Merit?

What do I need to do in order to achieve a Distinction?


TASK 1: Analysis of Music Video Purposes, Styles, Conventions and Techniques Deadline: Monday 23rd March 2015 Grading Criteria: P1M1D1 P2M2D2 In this analysis you must discuss the purposes, styles, conventions and techniques of music videos. You must use three case study music videos to back up your explanations and compare between them.

You must explain each purpose, style, convention and technique with a detailed example from your case study/existing music videos.

Purposes:

Promotional

Extension of income

Extension of outlets (music channels, direct DVD and CD sales, website, download)

Synergy (films, TV programmes)

Styles: In-concert and ‘as live’ footage; Animation (stop motion, digital); Interpretative; Narrative; Impressionist; Surrealist; Parody/homage Conventions: lyric interpretation; extending or consolidating song’s meaning; allusion; links to other artists

Techniques: cutting to beat; playback and lip sync; multi-mage; camera movements; camera angles; chroma key


TASK 2: Music Video Pre-Production Deadline: Monday 27th April 2015 Grading Criteria: P3, M3, D3 Before producing your music video you must compile and create an extensive Pre-Production Book. Each crewmembers pre-production book and blog (scanned and uploaded) must include a copy of the following: TICK ONCE COMPLETE. Artist Contact: Recorded emails, social media and phone messages, meeting minutes Production Diary: daily entries explaining progress, your individual contribution to each day and areas of improvement Idea Generation (brainstorms/notes on at least THREE ideas including: - Research on similar/inspirational existing music videos - Artist Profile: identity/image and target audience. Explain how your product will represent their identity and appeal to their target audience - Creative concepts: style, meaning, pace, concept imagery, narrative - Pitch (presentation) of final idea including all of the above and peer/teacher feedback Planning documentation: - Production schedule; - Storyboard; - Finalised synopsis; - Shot List; - Set/costume design including prop list; - Team roles and responsibilities; - Location Recce & Risk Assessment; - Permissions/clearance to film; - Equipment rental list; - Call Sheet


TASK 3: Music Video Production & TASK 4: Evaluation Deadline: Monday 18th May 2015 Grading Criteria: P4, M4, D4 You will produce, edit and deliver a Music Video Production for an upcoming music artist. During Production you will work in an assigned role, which may include a combination of the following: Producer; Director, Director of Photography; Production Designer; Editor; Costume Designer; Location Manager; Gaffer; Camera Assistant; Production Assistant. PRODUCTION DIARY: You will continue to complete a daily production diary to be submitted along with your production explaining production progress, your individual contribution to each day of production and what is going well/what needs to be improved. EXPORT AND DELIVERY: You will edit and deliver your music video production by exporting and uploading it to your online platform and embed it into your Unit 29 blog page. EVALUATION: You will conduct a brief evaluation of your final product discussing:

- How well it met the aims of the brief - How well it realized your creative concept - How well it used music video stylistic features, conventions and techniques - How well it represented the artist’s identity - How well it appeals to the target audience - Areas for improvement were you to produce the product again


Feedback Diary

Purposes, Conventions, Styles and

Techniques of Music Videos Diary Entry

Current

Grade

Date/

Name Learning Aim:

1) Understand the purpose of music videos

2) Understand the styles, conventions and

techniques of music videos

Purposes:

- Promotional

- Extension of income

- Extension of outlets

- Synergy (films, TV programmes)

Styles:

- In-concert and ‘as live’ footage; - Animation (stop motion, digital); - Interpretative; - Narrative; - Impressionist; - Surrealist; - Parody/homage

Conventions: Lyric interpretation; extending or consolidat-ing song’s meaning; allusion; links to other artists Techniques: Cutting to beat; playback and lip sync; multi-mage; camera movements; camera angles; chroma key

Purposes, Conventions, Styles and

Techniques of Music Videos Diary Entry

Current

Grade

Date/

Name Learning Aim:

1) Understand the purpose of music videos

2) Understand the styles, conventions and

techniques of music videos

Purposes:

- Promotional

- Extension of income

- Extension of outlets

- Synergy (films, TV programmes)

Styles:

- In-concert and ‘as live’ footage; - Animation (stop motion, digital); - Interpretative; - Narrative; - Impressionist; - Surrealist; - Parody/homage

Conventions: Lyric interpretation; extending or consolidat-ing song’s meaning; allusion; links to other artists Techniques: Cutting to beat; playback and lip sync; multi-mage; camera movements; camera angles; chroma key


Production Diary

Music Video Pre-Production Diary Entry Current

Grade

Date/

Name

Learning Aim:

3) Be able to originate and plan a mu-sic video production for a specific mu-sic track PRE-PRODUCTION BOOK IN-CLUDING: - Artist Contact - Idea Generation - Planning Documentation


Production Diary

Music Video Production Diary Entry Current

Grade

Date/

Name Learning Aim:

4) Be able to work to complete a music video production

PRODUCTION DIARY: You will continue to complete a daily production diary to be submitted along with your production explaining production progress, your individual contribution to each day of production and what is going well/what needs to be improved. EXPORT AND DELIVERY: You will edit and deliver your music video production by exporting and uploading it to your online platform and embed it into your Unit 29 blog page. EVALUATION: You will conduct a brief evaluation of your final product

unit 29 logbook - boa tv · pdf filemusic(video(evaluation(brief!evaluation/analysis! blog!...

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