unit 24 a business seminar

7/29/2019 Unit 24 a Business Seminar

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A business seminar

Business English 2

Lecturer: Katerina Vidova MA


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In business, which of these can you learn fromother peoples experience, and what can you onlylearn from your own experience?

How to build relationships with new customers

How to do market research

How to handle difficult colleagues

How to forecast sales

How to interview candidates for jobs


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Discuss the following

questions

When you start a new job or project, what ways can

you use to get other people to help you by sharing theirknowledge and experience?

What things can sometimes be difficult when trying tolearn from other people?


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Speakers at business seminars

Speaker 1 Breaking into a new market

Speaker 2 Relocating their headquarters Speaker 3 Outsourcing operations

Speaker 4 Trying to attract a new customer

Speaker 5 Managing change


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Speakers at business seminars

Phrases or expressions used by speakers

-SequencingAnd another thing

Firstly

His next point is

The first is this

Then next


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-Introducing a surprising fact

In actual fact

- Introducing your own experiences In my experience

In retrospect - thinking back to something in thepast

-Introducing an example

Just to give you one instance


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-Advising

You really must

Youve got to-Saying something is not useful

Its no good

its not worth


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A short talk Company manufactures plastic components for

electronics industry

Uses the Internet for day-to-day communication Meetings at management level for structuring projects

Apart from work meetings, managers socialize withclients


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Its not worth,

Its no good Its no good relying on reports from junior staff.

Its not worth taking on staff just for a job like that.

It just wasnt worth the money. Its no use writing to him - he never answers any

letters.

Its a waste of time advertising the job in that

magazine-not enough people read it. There is no point in changing the computer system-

this one works perfectly well.


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Its not worth, Its no good I decided it was no good asking the bank for a loanwhen interests rates were so high

Its just not worth applying for a job when there are500 other candidates

Its no use attending meetings when no one hasprepared for them

Its a waste of time preparing a PowerPointpresentation if the data projector doesnt work

Theres no point in investing in new computers if theones weve got are perfectly adequate


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Advertisement for a business seminar

Business activities which have brought success is the

subject of a morning seminar to be held at theBenchmark institute for Good Business Practice.

The seminar will feature speakers from a range ofbackgrounds and business sectors.

They will bring their business knowledge andexperience to share ideas which will make yourbusiness more effective.


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Advertisement for a business seminar

Key areas for discussion will include: The Impact of

new technology, Customer relations, Marketing,Recruitment

Attendance at the seminar is free of charge, thoughplaces must be booked in advance


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Feature - include as an important part

Benchmark - high level of quality which can be

used as a standard when comparing other things Customer profile description of an average

customer

Keep abreast ofstay informed about the most

recent facts Man hour the amount of work one person can do

in an hour


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Business seminar agenda How has new technology affected your company?

(How it has affected working practices, what staffreactions have been to it)

How does your company manage relationships withcustomers?(Your companys customer profile, whichstaff have contact with customers, how your companycommunicates with customers)

How does your company keep abreast with changesin the market? (What market research your companydoes, how it gets feedback from existing customers, howyou stay up to date with what the competition is doing)


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Business seminar agenda How does your company go about recruiting the staff

it needs? (Does it advertise, go to job fairs, visitsuniversities? Do candidates have to do tests? Interviews?)

What is important when introducing new technology?(Cost, training staff, potential benefits)

What is important when dealing with customers?(Knowing about the products and service, communication

skills, problem solving) What is important when keeping abreast of the

competition? ( Market research, innovation, customerservice)


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Business seminar agenda

Whats important when interviewing job

applicants? (Types of questions, number ofinterviews, length of interview)


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Adding ideas

I would like to add that

Theres something else I would like to add, and thats


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Speaking at business seminar Give a short talk of about one minute on your

chosen topic

Follow these steps to prepare your talk-Brainstorm ideas

- Select three of them

- Organize them in a logical order

- Think of examples to support your ideas

- Make brief notes


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Speaking at a business seminarWork in groups of three or four with students who

have chosen a different topic from yours. Hold aseminar, in which each of you speaks for about oneminute. Follow these guidelines.

Introduce your talk: I'm going to talk about

Speak quite slowly and clearly

Look at the people you are speaking to Refer to your notes, but dont read them

Try to use some of the phrases and expressions youstudied in this unit


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Speaking at a business seminarWhile other students are speaking, listen carefully and:

-Prepare one or two questions to ask them

-Decide whether you have any ideas to add-Decide if you agree or disagree with the points they

make

When each person has spoken, discuss what they have

said together and then invite the next person to givetheir talk

unit 24 a business seminar

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