unit 2.3 communication lesson 1: methods of communication pages 229-234
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IB Business and Management. Unit 2.3 Communication Lesson 1: Methods of Communication Pages 229-234. 1. Think about it…. An Irish poet, by the name of William Butler Yeats (1865-1939), once said “ Think like a wise man but communicate in the language of the people .” - PowerPoint PPT PresentationTRANSCRIPT
UNIT 2.3 COMMUNICATIONLESSON 1: METHODS OF COMMUNICATIONPAGES 229-234
IB Business and Management
1. Think about it…• An Irish poet, by the name of William Butler Yeats (1865-1939), once said “ Think like a wise man but communicate in the language of the people.”• What did Yeats mean by this?• Why is
communication so important?
• What will make you an excellent communicator?
• …
2. Focus Questions 1. What is communication? 2. How many ways do we communicate? 3. Why is effective communication important
for the running of a business? 4. How is an abstract different from an
executive summary? 5. What is the purpose of communication? 6. Evaluate which methods of
communication are preferred over others and why?
…
3. An overview… So why is communication as a manager important?
Because a lot of your time will be spent communicating. The purpose of communication is to:
Instruct Clarify Interpret Notify
WarnReceive feedbac
kReviewTo
inform
Effective communication is important because…. Staff become aware of their
roles/expectations Managers can gather and act upon
feedback from employees, customers, and other stakeholders
Overall, it allows managers to have better understanding and control of their business
Internal vs. External Communication Internal communication
Communicate within the same business organization EX: store manager of KFC talks with BOD about
marketing techniques
External communication Communication between one organization and
another unrelated organization EX: KFC manager talks to supplier about orders
4a. Methods of Communication:
Oral / Verbal communication: Involves parties talking and listening to one another. I know a lot of you may think this common sense, but you would be
surprised how many people do NOT know how to listen.
Advantages
Detailed questions can be asked.
No delay in answering questions.
No cost involved.
A good way to judge an employee’s ability to
communicate: interviews and presentations.
Facial reactions and body language can be seen and
judged.
DisadvantagesInformation may not be truthful.
No permanent record of the conversation.
Confidential messages difficult to verbally
communicate.
Meetings and interviews can be time consuming. …
List examples of
verbal communicati
on.
4b. Methods of Communication:
Non-verbal Communication: What is it?
Basically, all forms of communication EXCEPT oral. Written communication Visual communication Involves use of information and technology
Forms of written
communication
(paper-based
methods)
Letters
Memorandum
Reports
Notices
Executive
Summaries
Abstracts
Research proposals
4d. Methods of Communication:
• Visual Communication:• Napoleon once said, “A
picture paints a thousand words.”
• Images speak louder than words.
• Visual aids can enhance communication.
…
How can visual
communication be
beneficial?
Understood easily
Communicate
Ideasquickly
Cheaper
Cater to a
visual learner
Have a longer lasting impact
Different images for different purposes
Different images for different purposes
5. Other Examples of Visual Communication: Photographs, symbols, tables, maps,
sketches, and diagrams. Sign language and body language. A major disadvantage of all forms of
communication is that of storage space. Many forms of written communication are
slow What happens if the receiver does not
understand the written message?
UNIT 2.3 COMMUNICATIONLESSON 2: FORMAL AND INFORMAL COMMUNICATION CHANNELSPAGES 235-240,243-245.
IB Business and Management
1. Focus Questions
1. What is channel of communication? 2. Explain informal and formal
communication. 3. What are some factors influencing the
choice of communication method? 4. How has the use of ICT improved business
communication? 5. Discuss some barriers to effective
communication. 6. Analyze the consequences of poor
communication.
2a. Informal Communication All unofficial channels of communication.
Famous expression “through the grapevine” - one form of this is gossip.
Many managers view gossip as a hindrance to efficiency and productivity in the workplace.
Some view informal communication as beneficial: Fosters a sense of belonging. Foster a sense of security and mutual support. Pooling of ideas can help generate solutions.
2b. Formal Communication Refers to all official channels of communication.
Written communication methods tend to relate to formal channels of communication.
Formal communication is directly related to work matters
…
2c. Information and Communication Technology
ITC used to aid communication such as: …
Electronic Mail (Email)
Facsimile (Fax)
Video-conferencing
Telephones and Mobile phones
3. Factors Influencing the Choice of Communication Method:
POSSESS
LUC
Personal
preferences
Organizational
structure
SecurityIssues and
concerns
SkillsAnd
training
EaseOfuse
SizeOf
business
Storageissues
Location
Urgency
Cost
…
4. Barriers to Effective Communication:• High costs.• Technological
breakdown.• Language.• Accents.
* Jargon.* Attitude.* Geographical location.* Internal politics.
* Poor presentation skills.* Chinese whispers.* Physiological barriers.
Consequences of poor
communication
Lowers morale,
confidence and sense of
direction.
Errors and reworking will
rise.
Loss of competitivene
ss.
Lack of control
•….
• You as the manager, mustlook at the causes of the breakdown. •1) You may have to consider delayering.•2) Hire bilingual employees
Solving Communication Problems
Communication and Business Strategy Managers continuously try to
improve communication in the workplace in order to: Improve speed, access, and
accuracy of communication Reach a wider audience Improve motivation and
productivity
Communication and Business Strategy Disadvantages of changes to ICT:
Cost Threat to security Need for change management
• Information overload – too much info., can demotivate staff
• Visual liking – 55%• Vocal liking – 38%• Verbal liking – 7%
Importance of verbal vs. non verbal communication