unit 2 - presentations (image, impact and making an impression) 2

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Unit 2 : Page 1 OBJECTIVES: Using visual aids: general principles Talking about the content of visual aids Describing change

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This is based on the book English for Business Communication. The target readers will be business people who needs to know about presentations.

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  • Unit 2:OBJECTIVES:Using visual aids: general principlesTalking about the content of visual aidsDescribing change

  • PRESENTATIONS: Image, impact and making an impression1. Using visual aids: general principles1. What points do the illustrations imply?

  • PRESENTATIONS: Image, impact and making an impression2. Look at the pictures below and label the tools used to present visual information.

  • PRESENTATIONS: Image, impact and making an impression3. Comment on how visual information is being presented in these pictures, then produce 5 key recommendations for how to use visual supports in a presentation.

  • PRESENTATIONS: Image, impact and making an impression4. Read the text below and find:a.) eight advantages of using visual aidsb.) three warnings about using visual aids

  • PRESENTATIONS: Image, impact and making an impression1. Label the following using words from the box.2. Talking about the content of visual aidspie chart map bar graph table diagram

    picture line graph flow chart plan

  • PRESENTATIONS: Image, impact and making an impressiondotted line curve fluctuating line vertical axis

    broken line undulating line horizontal axis solid axis

  • PRESENTATIONS: Image, impact and making an impression2. A project manager for FDF, a manufacturing company, makes a presentation on the reasons for choosing a particular location for a new plant. Listen to four extracts from his talk.A.) Match each extract (1-4) to the correct picture below.

  • PRESENTATIONS: Image, impact and making an impressionSPEAKER 1: My talk concentrates on the Kildale Gap location and the planning we havecarried out so far. It's divided into three main parts - as you can see - this short introduction, then first, a few words on the site at Kildale Gap, then an overview of the environmental costs. After the environmental costs, we'll look at other costs. After that, we'll break for a discussion. If everyone ishappy with that ...SPEAKER 2: Now ... the first picture to show you on this, on the environmental costs, clearly shows that construction accounts for over 60%, while the environmental costs amount to around 12%, shown by this segment here. That's a lot less than the land purchase ...

  • PRESENTATIONS: Image, impact and making an impressionSPEAKER 3: Moving on ... I thought you would be interested in a comparison - looking at the costs of the environmentalexpenditure for Kildale Gap - withsome other possible sites - and as youcan see by the chart - it's very good. Infact, it would cost well below theaverage. Only one is a slight bit ...small bit cheaper ...SPEAKER 4 : This picture, the next one here, shows initial investment, rising in the first year, beginning to fall during year two, then - you see - falling after about a year and a half ... then the decline in investment costs will continue ...B. What is the key point the speaker makes about each picture?

    Speaker 1: __________________________ Speaker 2: __________________________ Speaker 3: __________________________ Speaker 4: __________________________

  • PRESENTATIONS: Image, impact and making an impression3. a) Suggest a typical structure for how a speaker could describe a visual aid, such as the graph below, taken from a presentation, World energy going up the chimney, given at an environment conference. b) Now read the description. Compare the description your own version. What is the speakers main point?

  • PRESENTATIONS: Image, impact and making an impressionSPEAKER: Now Id like to show you this graph . It shows the rate of increase in fossil fuel consumption since the mid 19th century.

    On the left hand vertical axis, you see fossil fuel consumption measure in giga tonnes of carbon, while on the horizontal axis shows time in years.

    On the right hand axis, you can see the three main types of fossil fuel: coal, oil and gas.

    What we can see here is, quite clearly, an extremely sharp rise in fossil fuel consumption and a trend towards more oil and gas.

  • PRESENTATIONS: Image, impact and making an impression4. In pairs, suggest an explanation for the information below, from the same presentation.

  • PRESENTATIONS: Image, impact and making an impressionSPEAKER: Now, the my next picture here a pie chart shows the relative consumption of fossil fuels in 1990.

    The main points to note are that the largest consumption is for oil- as youd expect at 33%. The next largest is coal at 27%. Perhaps a little surprising, the smallest here is nuclear fuels nuclear energy only at 5%. Quite little.

    Now, finally, have a look at the table here. Now this table shows CO2 emissions and compares different European Community countries over three different years, the first column is 1980, the middle is 1986 and the last one is 1989.

    If we look at the totals, we see that emissions of CO2 actually fell from 2,747.1 million tonnes in 1980 to 2,492 million tonnes in 1986. That trend wasnt continued as the figure rose again to 2,562.9 in 1989.

    The other striking observation from this table is the heavy contribution to CO2 emissions from Germany and Britain. German emissions were at least falling but in 1989 stood at 647.9 million tonnes.

    The most impressive fall is in France, from 459.2 to 360.6, much lower than either Germany or Britain.

  • PRESENTATIONS: Image, impact and making an impressionPractice 1

    Imagine using the graph below in a presentation about air quality. Suggest how you would describe it. Use the prompts at a d.Now, _________________________,It shows ______________________, The vertical ________________ while _______________Clearly, we can see that_____________,

  • PRESENTATIONS: Image, impact and making an impression3. Describing change The vocabulary in this section is used to describe movement or trends. This task checks your knowledge of several words and phrases used to describe movement. For example:

  • PRESENTATIONS: Image, impact and making an impressionMatch the following pictures with the correct phrase. climbed slightly increased steadily dropped markedly declined a little rose dramatically

  • PRESENTATIONS: Image, impact and making an impression2. Look at the diagrams and write other words to describe what each one shows. Try to find the noun form for each verb, for example to increase / an increase.

  • PRESENTATIONS: Image, impact and making an impression

  • PRESENTATIONS: Image, impact and making an impression

  • PRESENTATIONS: Image, impact and making an impression

  • PRESENTATIONS: Image, impact and making an impression

  • PRESENTATIONS: Image, impact and making an impression

  • PRESENTATIONS: Image, impact and making an impression

  • PRESENTATIONS: Image, impact and making an impression