unit 2 introduction to layout design part iidtp rules of thumb
DESCRIPTION
Page Layout Verb Process of placing and arranging and rearranging text and graphics on the page to produce documents Noun Refers to the actual document page and its composition Before you can understand page layout rules, you need to understand page layout. The dictionary gives us two definitions for page layout. [click] As a verb it is the process of placing and arranging and rearranging text and graphics on the page to produce documents such as newsletters, brochures, books, etc. [click] As a noun, page layout refers to the actual document page and its composition. The primary software programs for desktop publishing are called page layout applications.TRANSCRIPT
Desktop Publishing I
Unit 2Introduction to Layout & DesignPart II—DTP Rules of Thumb
Page Layout Verb
Process of placing and arranging and rearranging text and graphics on the page to produce documents
Noun Refers to the actual document page
and its composition
Page Layout Page Design Page Composition Document Design Desktop Publishing
Know Your Audience Age Educational Level Keep It Simple
Plan on Paper First Thumbnail sketch
A small sketch that shows only the large elements of the page
Plan on Paper First Don’t fret over details.
Try for an approximately proportional page size.
Plan on Paper First Make lots of rough sketches.
Do them on paper—not in software.
Rule of Thirds
Rule of Thirds
Rule of Thirds
No More Than 2 To 3 Fonts Body copy Headlines Initial caps, pull quotes
Avoid Overusing Type Styles Bold Italic
Underline ALL CAPS
Don’t Overcrowd Too much text Too many graphics
Use White Space Free of text or artwork Provides contrast Between different parts
Mentally impose a ZImportantSee First
Call to Action
Use guides to align Text Graphics Columns Shapes
Get a Fresh set of eyes Can catch
Spelling errors Grammar errors Design mistakes
Revise, Revise, Revise
Until you get it right!
Establish a time frame