Stages of the Consumer Buying decision making ProcessSix Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 6 stages, determined by the degree of complexity...discussed next.The 6 stages are:1. Problem Recognition(awareness of need)--1. Information search1. Evaluation of Alternatives1. Purchase decision.1. Purchase1. Post-Purchase EvaluationBuying roles in the purchase process:1. INITIATOR first identifies the need to buy a particular product or service to solve an organisational problem;2. INFLUENCER (their) views influence the buying centre's buyers and deciders;3. DECIDER ultimately approves all or any part of the entire buying decision -- whether to buy, what to buy, how to buy, and where to buy;4. BUYER holds the formal authority to select the supplier and to arrange terms of condition;5. USER consumes or uses the product or service;6. GATEKEEPER controls information or access or both, to decision makers and influencers.

MODEL OF CONSUMER BEHAVIOR